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Inaugural Houston challenge names winning team with plastics solution

University of Houston students Sarah Grace Kimberly and Emma Nicholas won UH Energy Transition Institute's inaugural Circular Plastics Challenge. Photo via UH.edu

Dozens of Houston college students tackled circular economy challenges, and two came out on top by winning the top award.

University of Houston’s Energy Transition Institute hosted a challenge for students to address the issue of plastic waste and create a real-world circular economy, as over 60 students participated in the inaugural Circular Plastics Challenge.

Six finalist teams presented their solutions at the 2023 Energy Night hosted by the UH Energy Coalition with final pitches ranging from transportation emissions, renewable packaging and sustainable material, drones to limit excess packaging, and more topics aimed to reduce use.

Sarah Grace Kimberly and Emma Nicholas were the challenge winners. The team proposed using a liquid-based membrane filter inserted into household drains to combat microplastics found in common personal care products, such as makeup and hygiene items. The membrane’s function would act as a magnet, which would attract and capture microplastics from wastewater in showers and sinks. Both juniors from the C.T. Bauer College of Business also won the viewer’s choice award from their peers.

“We wanted to provide a simple solution to a growing problem,” Kimberly says in a news release. “Before we did this project, we didn’t know that microplastics existed, let alone in our makeup. I didn’t know I was basically putting plastic on my face every single day and washing it off into our drains. Because it’s an unseen problem, it’s hard to address.”

UH’s ETI is an academic research institute that focuses on advancing environmentally responsible energy efforts.

“If you look at the wide variety of proposals and approaches, you can see the complexity of the problem and all the different things that society must consider to find solutions,” ETI Founding Executive Director Joe Powell says in the release. “I think circularity in plastics and chemicals is as difficult to address as the net-zero issue within the energy sector, if not more. We have a unique opportunity here to tackle both, and it’s really great to see our students thinking ahead.

Other finalists included Wolff Center for Entrepreneurship seniors Nicolas Einarsson, Bennett Mainini, Arianna Chavarria, and Fernanda Ruelas, who secured second place with their renewable packaging company presentation titled “ShipSafe.”

Reverse Logistics — with team members Hasti Seraji, Farzane Ezzati, and Haowei Yang — earned third place for their consumer-driven reverse logistics approach to recycling packaging.

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A View From HETI

The funding will support the construction of the Hertha Chalyx plant. Photo courtesy Hertha Metals

Conroe-based Hertha Metals has closed a $133.65 million Series A round that includes a $65 million equity investment from the Pentagon. The startup uses a one-step process to convert iron into molten steel or high-purity iron.

Khosla Ventures and Doerr Capital co-led the round, with participation from CEV, Pear Ventures, Gates Frontier, Niterra SUISO no MORI Fund, Toyota Ventures, and Siemens Financial Services.

The federal investment came from the U.S. Department of Defense’s Industrial Base Analysis and Sustainment program. The program aims to strengthen and modernize the U.S. Defense Industrial Base, a network that researches, designs, builds, and maintains military weapons, equipment, technology, and services.

The Series A funding will finance construction of Hertha Chalyx, a plant that will be capable of producing 10,000 metric tons of steel-grade and magnet-grade high-purity iron.

Hertha says Chalyx will provide U.S.-made material for manufacturers of rare-earth magnets. Today, China controls more than 90 percent of the global manufacturing of rare-earth magnets.

Rare-earth magnets can be found in fighter jets, smart bombs, submarines, satellites, drones and other military hardware. These magnets are also key components in electric vehicle motors, wind turbines, computer hard drives, smartphones, headphones, cordless tools and an array of other products.

“Every electric vehicle, aerospace platform, radar system, and data center depends on domestic iron and magnet feedstock suppliers,” Laureen Meroueh, founder and CEO of Hertha, said in a press release.

“Hertha Chalyx closes that gap,” she added. “We are building the supply chain this country needs, and we are doing it by providing a domestic cost-competitive option for manufacturers while unlocking safer and cleaner production.”

Hertha says Chalyx, alongside its Pi100 pilot project, will be the first modern-day “iron and steel innovation complex.” The startup expects to break ground on Chalyx this year.

Since its founding in 2022, Hertha has raised more than $150 million from investors.

This spring, Hertha led the manufacturing category on Fast Company’s list of the World’s Most Innovative Companies of 2026.

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