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30+ CERAWeek events featuring Houston energy leaders

where to be

Heading to CERAWeek? Here's where to find Houston energy leaders on the Agora track. Photo courtesy of CERAWeek

CERAWeek returns to Houston March 23-27, bringing more than 1,000 speakers, executives and energy innovators to Houston.

Under this year's theme, "Convergence and Competition: Energy, Technology and Geopolitics,” panels will tackle topics ranging from policy and global relations to the growing role of AI in the energy sector. Most of the innovation-themed events are organized under the Agora track and will feature many Houston-area startups, universities, companies and scientists. Panels will feature leaders from Fortune 500 companies and top U.S. government officials, scientists and founders pushing towards a more carbon-neutral future.

Here are some of the many events featuring Houston leaders on the Agora track you can't miss if you want to learn more about Houston energy innovation.

Monday, March 23rd


Scaling Innovation: Building the ecosystem for the next energy breakthroughs

Featuring: Georgina Campbell Flatter, CEO of Greentown Labs

This event is at 10:30 a.m. Find more info here

Vaulted Deep | The Subsurface as Waste and Carbon Infrastructure

Featuring: Julia Reichelstein, co-founder and CEO of Vaulted Deep

This event is at 11:30 a.m. Find more info here

Collaboration Spotlight | Collision Course: How Houston's Ion District turns proximity into innovation

Featuring: Adrian Tromel, chief innovation officer at Rice University; Rawand Rasheed, co-founder and CEO of Helix Earth Technologies; Marc Davidson, senior technical advisor at Veriten

This event is at 1:30 p.m. Find more info here.

Methane Reduction in Practice: Field learnings

Featuring: Matt Kolesar, chief environmental scientist at ExxonMobil

This event is at 2 p.m. Find more info here.

Time-to-AI: Shrinking the data-center clock

Featuring: Robert Ott, vice president of wholesale origination at NRG Energy; Andrew Johnston, business line director, data centers at SLB

This event is at 2:30 p.m. Find more info here.

Scaling CCUS: Which industries, regions and funding sources?

Featuring: Gino Thielens, vice president of renewables and energy efficiency at SLB; Ian McIntyre, senior vice president, 1PointFive

This event is at 3 p.m. Find more info here.

Democratization of AI: Redefining where work gets done

Featuring: Rob Crane, technology scouting and venturing manager at SLB

This event is at 3:30 p.m. Find more info here.

Tuesday, March 24th


Syzygy Plasmonics | Affordable, Globally Compliant SAF Using Abundant Biogas Feedstock

Featuring: Trevor Best, CEO and founder of Syzygy Plasmonics

This event is at noon. Find more info here.

Accelerating Idea to Impact: Carving new ways to innovation

Featuring: David Sholl, executive vice president for research at Rice University

This event is at 1 p.m. Find more info here.

NRG | From the Front Lines: A deep dive into grid reliability

Featuring: Matthew Pistner, senior vice president of generation at NRG Energy; Robert Patrick, vice president of development engineering and construction at NRG Energy

This event is at 1:30 p.m. Find more info here.

Energy Efficiency: The industrial advantage

Featuring: Jason Urso, CTO of Honeywell Industrial Automation

This event is at 1:30 p.m. Find more info here.

The CEO Blueprint | Strategy

Featuring: Lorenzo Simonelli, CEO and chairman of Baker Hughes

This event is at 2:55 p.m. Find more info here.

Occidental | Beyond the Technology: Turning direct air capture into CDR credits

Featuring: William Barrett, vice president of product development at 1PointFive

This event is at 3:30 p.m. Find more info here.

Wednesday, March 25th


Innovations in Sustainable Steel

Featuring: Laureen Meroueh, founder and CEO of Heartha Metals Inc.

This event is at 9 a.m. Find more info here.

Rice University | The Science of Geologic Carbon Storage

Featuring: Sahar Bakhshian, assistant professor, earth, environmental and planetary sciences at Rice University

This event is at 9:30 a.m. Find more info here.

Sparking Innovation: The impact of interdisciplinary collaboration

Featuring: Marie Contou Carrere, executive director of the Rice Sustainability Institute; Sandy Guitar, executive director of TEX-E

This event is at 10 a.m. Find more info here.

Models of Innovation, Models of Capital

Featuring: Bobby Tudor, chair of Houston Energy Transition Initiative and chairman of the board for Greentown Labs

This event is at 10:30 a.m. Find more info here.

Energy Venture Day and Pitch Competition

This event is at noon. Find more info here. Learn more about the competing teams here.

Baker Hughes | Meeting Industrial and AI-Driven Energy Demand with Flexible, Reliable and Sustainable Power Solutions

Featuring: Daniele Marcucci, industrial power generation product director at Baker Hughes; Florent Rousset, geothermal leader, new energies at Baker Hughes

This event is at noon. Find more info here.

Thursday, March 26th


Mission-driven Minds: How space exploration inspires the next generation of energy innovators

Featuring: Trina Sadberry, head of brand & engagement in the United States at Equinor; Laura Dandridge, corporate affairs advisor at Chevron; Jack Fischer, chief integration officer at Intuitive Machines; Ginger Kerrick Davis, chief strategy officer at Barrios Technology

This event is at 9 a.m. Find more info here.

Rice University | Nature-based Solutions: A focus on biochar and enhanced rock weathering

Featuring: Carrie Masiello, director of the sustainability institute at Rice University; Mark Torres, associate professor, earth, environmental and planetary sciences at Rice University

This event is at 9:30 a.m. Find more info here.

Growing Direct Air Capture

Featuring: Anthony Cottone, resident and general manager at 1PointFive

This event is at 9:30 a.m. Find more info here.

Occidental | Advancement and Growth Opportunities for Enhanced Oil Recovery

Featuring: Vishal Gupta, president and general manager of EOR Ventures at Occidental

This event is at 9:30 a.m. Find more info here.

Geothermal: Charting progress on technological advancements

Featuring: Jonathan Ajo-Franklin, trustee professor, earth, environmental and planetary sciences at Rice University; Florent Rousset, geothermal leader, new energies at Baker Hughes

This event is at 10 a.m. Find more info here.

Newfound Materials | Bridging the Synthesis Gap in AI-Driven Materials Innovation

Featuring: Matt McDermott, founder and CEO of Newfound Materials

This event is at 10 a.m. Find more info here.

Hertha Metals | The Future of Steel Production: Going beyond the blast furnace

Featuring: Laureen Meroueh, founder and CEO of Heartha Metals Inc.

This event is at 11 a.m. Find more info here.

Advanced Materials with Low-Carbon Intensity

Featuring: Matteo Pasquali, director of the Rice Carbon Hub

This event is at 11:30 a.m. Find more info here.

Lessons from the Lab: Common pitfalls of hard tech startups

Featuring: Jeremy Pitts, managing director of Activate Houston

This event is at 11:30 a.m. Find more info here.

TotalEnergies | Accelerating Direct Air Capture

Featuring: Isabelle Betremieux, head of R&T CO2 capture department at TotalEnergies

This event is at 1 p.m. Find more info here.

Spotlight: "NextGen" energy leaders of the future

Featuring: Renu Khator, chancellor and president of the University of Houston

This event is at 3 p.m. Find more info here.

Solidec | On-site, On-demand Production of Essential Chemicals

Featuring: Ryan DuChanois, co-founder and CEO of Solidec

This event is at 3:30 p.m. Find more info here.

From Your Site Articles
Amperon, Hertha Metals and Vaulted Deep were named to this year's Global Cleantech 100 list. Photo via Getty Images

3 Houston-area companies named to Global Cleantech 100

Energized

Three Houston-area companies—Amperon, Hertha Metals and Vaulted Deep—appear on this year’s Global Cleantech 100 list.

The unranked list, generated by market intelligence and advisory firm Cleantech Group, identifies the 100 privately held companies around the world that are most likely to make a significant impact in the cleantech market over the next five to 10 years.

For the 2026 list, Cleantech Group received more than 24,000 Global Cleantech 100 nominations from nearly 60 countries. Cleantech Group scored those companies and narrowed the contenders to 264. An expert panel reviewed those nominees, and the list was whittled down to the 100 winners.

Here’s a rundown of the three Houston-area honorees:

Amperon

Founded in 2018 by Sean Kelly and Abe Stanway, Houston-based Amperon offers an AI-enabled energy forecasting and analytics platform designed to help stabilize electric grids. Amperon received undisclosed amounts of venture capital from National Grid Partners and Tokyo Gas Co. Ltd. last year and announced a recent investment from Samsung Ventures earlier this month.

Hertha Metals

Founded in 2022 by Laureen Meroueh, Conroe-based Hertha Metals provides a single-step process for producing sustainable steel. Last year, the company emerged from stealth mode and raised more than $17 million in venture capital.

Vaulted Deep

Vaulted Deep’s technology injects excess organic waste underground to remove carbon dioxide from the atmosphere. Julia Reichelstein and Omar Abou-Sayed founded the Houston-based company in 2023. Last year, the startup raised $32.3 million in venture capital. Also in 2025, Vaulted Deep signed a 12-year deal with software giant Microsoft to remove up to 4.9 million metric tons of carbon dioxide from the environment.

Vaulted Deep also made the list last year, along with Houston-based Syzygy Plasmonics and Fervo Energy. Fervo was also named the 2025 North American Company of the Year by Cleantech Group.

Houston-based Mati Carbon won the global XPRIZE Carbon Removal competition, funded by The Musk Foundation. Photo via LinkedIn.

Houston companies win big at Elon Musk-backed carbon removal competition

xprize winners

Houston-based Mati Carbon has won the $50 million grand prize in the XPRIZE Carbon Removal competition, backed by Elon Musk’s charitable organization, The Musk Foundation.

Mati was selected in 2024 as one of 20 global finalists. The company removes carbon through its Enhanced Rock Weathering (ERW) program that works with agricultural farms in Africa and India.

The 3-year-old startup accelerates the natural process of rock weathering (ERW) by applying pulverized basalt to croplands of partnered smallholder farmers, free of charge. Mati says the farmers it partners with are some of the most vulnerable to the impacts of climate change.

“Winning this XPRIZE competition is an incredible honor and a definitive validation of our research and development, and building out the infrastructure needed to impact millions of farmers while delivering verifiable carbon dioxide removal at a gigaton scale,” Mati Carbon Founder and CEO Shantanu Agarwal, said in a news release. “I couldn’t be prouder, not just of the Mati team, but of our collaborators, research partners and the thousands of smallholder farmers who let us be part of their lives. This XPRIZE recognition will allow us to collaborate with local partners to accelerate the use of enhanced rock weathering across the Global South.”

Mati reports that it plans to use the award to “scale its efforts working with smallholder farmers worldwide.” Apart from the XPRIZE funding, Mati plans to grow its model through the sale of CDR credits. According to the company, it counts Shopify, Stripe, and H&M among its early carbon credit buyers.

“Mati Carbon’s deployments bolster farmers’ livelihoods through improved soil health, reduced agricultural inputs, and increased income at zero cost to them. Mati Carbon’s team has developed a scientifically rigorous approach to monitoring and verification, and excelled across each of XPRIZE’s prize evaluation criteria – operational, sustainability, and cost metrics – giving the XPRIZE judges the highest confidence in Mati Carbon’s solution’s long-term scalability,” the XPRIZE judges wrote.

Houston-based Vaulted Deep took home the second-runner-up prize in the competition and $8 million for its organic waste storage process. The company provides permanent carbon storage by injecting nonhazardous organic waste deep underground. It spun off with $8 million in seed funding from Advantek Waste Management Services in 2023.

"Our approach is grounded in geomechanical injection techniques that have been safely deployed globally for decades by our team and predecessors," Omar Abou-Sayed, co-founder and executive chairman of Vaulted, said in a separate release. "XPRIZE recognized that this is a proven approach—already in use, delivering impact, and built on the kind of reliability the industry needs to scale responsibly."

Launched in 2021, the four-year XPRIZE Carbon Removal competition challenged global innovators to deploy scalable solutions for removing carbon dioxide from the atmosphere and oceans. More than 1,300 teams from 88 countries competed. XPRIZE finalists were required to remove at least 1,000 tonnes of CO2 over a one-year demonstration period.

French company NetZero took home the first-runner-up prize of $15 million, and London-based UNDO came in as third-runner-up with a $5 million prize.

Since the announcement of the XPRIZE Carbon Removal competition, the Musk-led Department of Government Efficiency has cut climate funding for agencies, projects and research. While the Musk Foundation sponsored the XPRIZE event, it is not affiliated with the California-based organization, according to the Associated Press.

Fervo Energy has been named North American Company of the Year, and two other Houston companies made the Global Cleantech 100 list. Photo via fervoenergy.com

Houston unicorn startup named North American Company of the Year by cleantech firm

top honor

Houston-based geothermal energy startup Fervo Energy has been named North American Company of the Year by research and consulting firm Cleantech Group.

Fervo appears on this year’s Global Cleantech 100, Cleantech Group’s annual list of the world’s most innovative and promising cleantech companies

Houston companies Syzygy Plasmonics and Vaulted Deep also made the Global Cleantech 100 list this year.

“These innovators give us reasons to be optimistic about the future. Their groundbreaking work demonstrates that progress toward net zero remains possible and inspires us to double down on the challenge of addressing climate change,” says Richard Youngman, CEO of Cleantech Group.

Fervo was honored during a Jan. 27 awards dinner at Cleantech Forum North America, an event hosted by Cleantech Group. Co-founder and CEO Tim Latimer accepted the North American Company of the Year award on behalf of Fervo.

“We have always been honored to be part of the Global Cleantech 100,” Latimer says in a LinkedIn post. “Being recognized for the fourth consecutive year and named the ‘North American Company of the Year’ is a testament to our relentless pursuit of innovation in the energy sector. The demand for clean, firm power has never been more urgent, and we are proud to lead the way.”

Founded in 2017, Fervo is now a unicorn, meaning its valuation as a private company has surpassed $1 billion. The startup’s valuation is estimated at $1.4 billion. According to PitchBook data, the company raised $634 million in VC funding in Q4. Read more here.

The four companies are among 24 semifinalists in the agency’s Carbon Dioxide Removal Purchase Pilot Prize program that were chosen to receive a total of $1.2 million for their commercial-scale CO2 removal technology.

DOE doles out funding to 4 Houston tackling carbon dioxide removal tech

seeing less co2

Four Houston companies have received $50,000 each from the U.S. Department of Energy to further develop their carbon dioxide removal technology.

The four companies are among 24 semifinalists in the agency’s Carbon Dioxide Removal Purchase Pilot Prize program that were chosen to receive a total of $1.2 million for their commercial-scale CO2 removal technology.

The funding comes in the form of the Department of Energy’s purchase of CO2 removal credits.

“The Carbon Dioxide Removal Purchase Prize is a first-of-a-kind initiative to catalyze the market for high-quality CO2 removal credits, helping jumpstart a critical decarbonization tool,” U.S. Energy Secretary Jennifer Granholm says in a news release.

The Carbon Dioxide Removal Purchase Pilot Prize project will provide up to $35 million in cash awards. The 24 semifinalists will be whittled down to as many as 10 finalists that’ll receive up to $3 million each.

The four Houston companies that have been named semifinalists are:

  • Climate Robotics. The company’s mobile platform produces and applies biochar — organic waste material or biomass — to store CO2.
  • Mati Carbon. The company removes carbon dioxide and stores it in rocks to boost rice productivity in the U.S.
  • 1PointFive. The company, a subsidiary of Occidental Petroleum, is building facility that will eventually capture up to 500,000 metric tons of CO2 per year.
  • Vaulted Deep. The company undertakes geologic storage of slurried organic waste for permanent removal of CO2.

Granholm says the DOE prize program and the Biden administration “are giving the private sector the tools they need to make real contributions to our fight against the climate crisis and deliver real benefits to communities across the nation.”

Three of the companies selected — Vaulted Deep, Mati Carbon, and Climate Robotics — were also recently named finalists in Elon Musk's XPRIZE's four-year global competition is designed to combat climate change with innovative solutions.

Vaulted Deep, Mati Carbon, and Climate Robotics secured finalists spots in XPRIZE's four-year global competition is designed to combat climate change with innovative solutions. Photo via Getty Images

3 Houston clean energy startups advance in Elon Musk-backed cleantech competition

finalists

Twenty promising climatetech companies were selected to advance to the final stage of a global competition backed by Elon Musk's foundation — and three of the finalists hail from Houston.

Vaulted Deep, Mati Carbon, and Climate Robotics secured finalists spots in XPRIZE's four-year global competition is designed to combat climate change with innovative solutions. XPRIZE Carbon Removal will offer $100 million to innovators who are creating solutions that removes carbon dioxide directly from the atmosphere or the oceans, and then sequester it sustainably.

"For the world to effectively address greenhouse gas emissions, carbon removal is an essential element of the path to Net Zero. There's no way to reverse humanity's impact on the climate without extracting carbon from our atmosphere and oceans," Anousheh Ansari, CEO of XPRIZE, says in a news release. "We need a range of bold, innovative CDR solutions to manage the vast quantities of CO2 released into our environment and impacting our planet.

"The teams that have been competing for this Prize are all part of building a set of robust and effective solutions and our 20 teams advancing to the final stage of XPRIZE Carbon Removal will have an opportunity to demonstrate their potential to have a significant impact on the climate," Ansari continues.

The finalists — categorized into four sections: air, rocks, oceans, and land — were selected based upon their performance in three key areas: operations, sustainability, and cost. The full list of 20 finalists is available online.

Around 20 Houston-area companies were initially identified by the challenge. Here's a look at the three that are advancing to the finals:

  • Mati, in the Rocks category, durably removes carbon from the atmosphere using basalt based enhanced rock weathering (ERW) in smallholder rice paddy farms. This process, which is being demonstrated in India, removes atmospheric CO2 while adding key nutrients in the soil helping to restore degraded soils to benefit smallholder farmers.
  • Climate Robotics, in the Land category, enables broad-scale agriculture adoption of biochar which builds soil health and removes excess carbon from the atmosphere. The company's mobile technology converts crop residues into durable biochar on the fly and in the field, making the economics work for farmers and our ecosystems.
  • Vaulted Deep, also in the Land category, delivers scalable, permanent, carbon removal by geologically sequestering carbon-filled organic wastes. Their patented slurry sequestration, which involves the geological injection of minimally processed wastes for permanent (10,000+ year) carbon removal.

"This cohort of exceptional teams represents a diversity of innovations and solutions across a range of CDR pathways, and shows the significant progress the industry is making in a short period of time," Nikki Batchelor, executive director of XPRIZE Carbon Removal, says in the release. "Over the past three years, this competition has helped accelerate the pace of technology development for a whole new industry of high-potential solutions aimed at reversing climate change."

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Houston-area company to develop next-gen batteries for electric helicopters

emissions-free flight

Webster-based KULR Technology Group has announced a strategic co-development collaboration with Robinson Helicopter Company (RHC) to develop a next-generation, high-performance battery system for the eR66 battery-electric helicopter demonstrator.

KULR, an electronics manufacturing company, will serve as the developer of the advanced battery system for the eR66 platform. KULR will design and integrate a high-performance battery structure that uses its proprietary battery safety technologies and thermal management solutions, previously developed for aerospace and spaceflight applications.

California-based Robinson Helicopter Company is the world's leading manufacturer of civil helicopters. Its eR66 is expected to deliver zero-emission, affordable and quiet performance for “high-demand applications.”

“Robinson Helicopter has built more civil helicopters than any manufacturer on Earth, and their commitment to reliability is exactly the standard KULR’s battery architecture is designed to meet,” Michael Mo, CEO of KULR, said in a news release. “KULR’s battery systems have been qualified for NASA spaceflight. They were designed from day one for dual use: a primary flight cycle and a certified second life. The eR66 is where that architecture proves itself in rotorcraft.”

David Smith, president and CEO of Robinson Helicopter Company, cited the partnership as a shift in service for commercial and civil operations and touted the potential environmental benefits.

“By integrating electric propulsion, we aren't just reducing our environmental impact; we are unlocking critical new capabilities for life-saving missions,” Smith added in the release. “For use cases like rapid organ and tissue transport, the reduced acoustic signature and zero-emission profile ensure that time-sensitive, low-emission deliveries are faster, quieter, and more sustainable than ever before."

The companies say, through the partnership, they aim to:

  • Advance eR66 performance
  • Enhance aviation safety
  • Increase cost efficiency
  • Uphold American aerospace leadership
  • Support decarbonization
  • Promote circular economy principles

Tesla's EV Robotaxis officially launch in Texas' largest metros

On The Road

Tesla’s Robotaxi service has taken to the streets of Houston. In a brief statement Saturday, April 18 on its X social media account, Tesla Robotaxi says the autonomous rideshare service just launched in Texas’ two biggest metro areas — Houston and Dallas.

“Try Tesla Robotaxi in Dallas & Houston!” Tesla CEO Elon Musk says in a reposting on X of the Robotaxi announcement.

One of Robotaxi’s competitors, Alphabet-owned Waymo, beat the Tesla service to the Dallas, Houston, and Austin markets. Another competitor, Amazon-owned Zoox, has Dallas flagged for its autonomous rideshare service.

Robotaxi previously kicked off in Austin, where Tesla is based and manufactures electric vehicles, and the San Francisco Bay Area. Nearly 50 Robotaxis operate in Austin, where the service’s inaugural rides happened last year, and more than 500 in the San Francisco area.

Of the three rides logged in a 31-square-mile area in Dallas as of Monday morning, the average fare was $7.96 and the average trip was 3.5 miles, according to an online tracker of autonomous rideshare services. The tracker showed only one Robotaxi was on the roads in Dallas.

As of Monday morning, a 25-square-mile area in Houston had two Robotaxis on the road, according to the online tracker. The average fare for five recorded rides was $11.34 and the average trip was six miles.

“We want Robotaxi pricing to be simple and easy for you to understand,” according to the Robotaxi website. “Initially, as part of our introductory program, we will charge a simple, affordable rate plus applicable taxes and fees for all rides within the available service area.”

The tracker shows the Robotaxi in Dallas did not have a human aboard to monitor each trip, and only one of Houston’s two Robotaxis did not have a human monitor in the driver’s seat.

For now, all passengers ride in Tesla Model Y cars. Robotaxi operates from 6 am-2 am daily.

To use the service, you first must download the Robotaxi app, which works only on iPhones.

Robotaxi lets you stream music and adjust climate settings and seat positioning from the Robotaxi app or the vehicle’s touchscreen. Climate and media settings are stored in your Robotaxi profile and automatically transfer from one vehicle to another. If you own a Tesla, certain profile settings and media preferences are available in your own car as well as in a Robotaxi.

In January at the World Economic Forum in Davos, Switzerland, Musk said a “widespread” network of driverless rideshare vehicles would be operating in the U.S. by the end of this year, CNBC reported.

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This article originally appeared on CultureMap.com.

Major Texas energy port wrestles with water crisis due to years of drought

Resource Report

In parched southern Texas, a yearslong drought has depleted Corpus Christi's water reserves so gravely that the city is scrambling to prevent a shortage that could force painful cutbacks for residents and hobble the refineries and petrochemical plants in a major energy port.

Experts said the city didn't expect such a bad drought, and new sources of reliable water didn't arrive as expected. Those problems arose as the city increased its water sales to big industrial customers.

“We just have not kept up with water supply and water infrastructure like we should have. And it's decades in the making,” said Peter Zanoni, the city manager since 2019.

Corpus Christi, a city of about 317,000 people that also supplies water to nearby counties, is closely tied to its oil and gas industry. The region makes everyday essentials like fuel and steel and ships them to the world.

Zanoni said it is highly unlikely the city will run out of water, but without significant rainfall or new sources, residents may face forced cutbacks and industry may have to do with less. At a time when the Iran war is already raising gas prices, the shortage is hitting an area that produces 5% of the U.S. gasoline supply.

Droughts are common, but this one has dragged on for most of the past seven years. Key reservoirs are at their lowest point ever. The quickest fix is different weather.

“We are actively praying for a hurricane,” former city council member David Loeb said, half in jest. Loeb doesn't want anyone injured, but after wrestling with previous droughts in his time on the council, he feels the lack of rain acutely.

The drought isn't expected to lift by summer, leaving officials scrambling to tap more groundwater to avoid an emergency.

Lessons from last time

After the last drought in the early 2010s, the city approved a pipeline extension to bring in more water from the Colorado River and promoted conservation. In the years that followed, water use actually fell. The city, seeing opportunity, added a petrochemical plant and steel mill to its long list of industrial customers.

City officials had allowed for drought in their calculations — just not this kind of drought, Zanoni said. It has hit especially hard because reservoirs never fully recharged after the last one.

And it's come at a bad time.

After many years, the pipeline extension finally delivered its full capacity only last year. Meanwhile, discussion of building a desalination plant that would remove salt from seawater — a potentially drought-proof solution recommended in 2016 — bogged down over concerns about costs as high as $1.3 billion and environmental impact.

“If the then-city council had followed through on that, we would have had that plant up and running by now,” Zanoni said.

It's an industry town

Corpus Christi has followed its long-established plan for reducing water use. Stage 1 seeks voluntary actions from citizens like taking shorter showers and limiting how often they can water. Currently, the city is in Stage 3, which means pauses on many outdoor water uses.

Many residents are angry that they can’t water their lawns, that their bills are set to rise sharply and that they may face fines, said Isabel Araiza, co-founder of a grassroots group active on water issues. Some don’t feel industry will be asked to share in the pain, she said.

The city's drought plan allows for charging residents and businesses extra if they use lots of water. But big industry, which Zanoni says consumes as much as 60% of the city's water, can opt to pay a permanent surcharge to avoid the possibility of having a much larger fee added in times of drought.

Araiza calls it a bad system. Once industry pays the surcharge, she said, they have no incentive to conserve water.

The city has defended the system, saying in a statement that industry does not “get a pass on water conservation” or forced curtailment. The statement said the business surcharges have raised $6 million a year.

It is wrong to suggest industry isn’t helping, said Bob Paulison, executive director of the Coastal Bend Industry Association. Companies have stopped landscaping, they recycle water for essential cooling needs and they are looking for alternative water sources, he said.

The city hasn't imposed extra costs on anyone yet.

But Zanoni said water rates may eventually double as the city invests roughly $1 billion on infrastructure — costs that some argue will disproportionately benefit industry and make life for residents more expensive.

What's the way out?

The city is in a water emergency when it has 180 days before water supply can't keep up with demand. Officials have run through different scenarios for getting new water and the drought easing, and have said an emergency could come as early as May, as late as October, or not at all.

The city has tapped into millions of gallons of new groundwater, and it hopes to get even more.

The biggest unknown is the Evangeline Groundwater Project, which involves a pipeline and about two dozen wells that could add enough water to head off an emergency. It still needs state approval but the city hopes water could be flowing as soon as November. New sources come with drawbacks – some have raised water quality concerns, and there are worries too much pumping could deplete groundwater.

If the city has to declare a water emergency, it would be able to more aggressively curtail water use – mandatory reductions that would apply evenly to all industry and residents. That is a sensitive decision and is likely to be a “knock-down drag-out bloodbath,” Loeb said.

Because residents on average have already reduced their water use, future mandatory cuts are likely to fall heavier on industry.

“It’ll be an unbelievable disaster,” said Don Roach, former assistant general manager of the San Patricio Municipal Water District that has lots of industrial customers in the area. “When you cut the cooling water off to most of these industries, they just have to shut down. There’s no other way around it.”

Paulison said companies that produce fuel, polymers, iron and steel “have the least amount of flexibility in just cutting water usage.” He added, however, that companies remain optimistic they can reduce usage, adapt and continue operations.

Zanoni said the city's plans should buy time to avert the worst.

“We are hoping we don’t get there, but we don’t work on hope,” he said.

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