Houston Auto Show returns this month as part of new innovative coalition

auto allies

The Houston Auto Show and Houston Boat Show (Houston AutoBoative) run from Jan. 2–Feb. 2. Photo via Houston Auto Show/Facebook

The Houston Auto Show and Houston Boat Show (Houston AutoBoative) have returned to NRG Center this month, and for the first time, the popular events are part of the Automotive Experience Alliance (AEA).

Launched in October, the AEA is a coalition of about 30 auto shows that aim to drive innovation and standardization throughout the auto show industry, according to a news release.

“Formed out of a year-long strategic planning project, the Automotive Experience Alliance unites industry leaders committed to pushing the boundaries of automotive innovation while driving interest in and education of the latest vehicles and technology via an exciting and interactive event designed for the consumer,” AEA Chairman Kevin Mazzucola said in a release. “The AEA will initially focus on defining a set of standards that all associated members will adopt, including transparency with third-party audited attendance numbers and expanded demographic and purchase intent data.”

Clean energy coalition Evolve Houston is sponsoring the Houston Auto Show and providing attendees with the opportunity to test drive the latest electric vehicle offerings during its outdoor ride and drive.

Additionally, the show promises sports cars, trucks, and boats, and it includes attractions like sightings of three space rovers from NASA.

From the auto industry, vehicles from Nissan, Rolls Royce, Subaru, Toyota, Bentley, BMW, Bugatti, Buick, Cadillac, Chevrolet, Dodge, Ford, GMC, Honda, Hyundai, Ineos, Infiniti, Jeep, Kia, Lexus, Lincoln, Lotus, Mazda, and Volkswagen are on display.

While forming the AEA, 10 U.S. auto shows conducted the Auto Show Insights Initiative to gain feedback from 14,908 auto show attendees about the events to help strengthen shows for members in the coalition and streamline processes for the industry.

Other AEA members include the Austin Auto Show, North Texas Auto Expo and the San Antonio Auto Show, as well as others around the country.

“We’re thrilled to join the Automotive Experience Alliance and contribute to a more innovative future for automotive shows nationwide,” Wyatt Wainwright, President of the Houston Auto Show and AEA Vice President, said in a news release. “Leading as an example, we’ve created the AutoBoative Show, a first-of-its-kind event designed to bring like minded individuals together, broadening our reach to include both auto and boating enthusiasts. The past three years of this collaboration showcases our commitment to evolving with consumer interests and providing a unique, immersive experience that resonates with a wider audience.”

Evolve Houston, which was launched as part of Houston’s Climate Action Plan and is one of the organizations leading the way in the EV space. The nonprofit set out to have 30 percent of the vehicles in Houston be electric by 2030 while improving regional air quality and reducing greenhouse gas emissions in the Greater Houston area.

Houston AutoBoative runs from Jan. 2–Feb 2. Find more tickets and more information here.

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Buckle up for the 2024 Houston Auto Show this week, which will prominently feature EV tech. Photo via Houston Auto Show/Facebook

Electric vehicles to take center stage at annual Houston event

vroom, vroom

Houston Auto Show, which is a long running event for auto enthusiasts, will feature its largest electronic vehicle representation to date this year.

The event will feature an EV Pavillion and Evolve Houston’s electronic showroom at the January 24 to 28 event at NRG Center. Attendees will have the opportunity to learn about what it means to go the EV route from environmental impact, performance, cost effectiveness, and other factors.

This year, vehicles like Nissan's Ariya Platinum+ AWD, Chevrolet’s Bolt EV, Ford’s F-150 Lightning and others will be on display at the EV Pavillion. CenterPoint Energy, Reliant, and the University of Houston were part of Evolve's 2023 showroom.

A recent study from SmartAsset ranked states with the most electric vehicle chargers by looking at the closest equivalent to a trip to the gas station, in terms of “refueling” – per capita. Texas is behind other similarly-sized states.

“Houston maintains some of the lowest population density and longest commute distances of major U.S. cities, and we have an immense amount of business and goods that flow through Houston,” Casey Brown, executive director and president of EVOLVE, previously told EnergyCapital. “We see a landscape that can uniquely achieve larger financial and environmental benefits of EV technologies. One way that we share these benefits is being the Presenting Sponsor of the Houston Auto Show.”

Houston Automobile Dealers Association Executive Vice President and event organizer RoShelle Salinas has noted there has been an uptick in EV demand for these events since the first one debuted at the 2020 show.

Evolve Houston, which was founded in 2018 through Houston’s Climate Action Plan, is one of the organizations leading the way in the EV space, as the company still aims for its goal to have half of the vehicles in the city be electric by 2030. Evolve assists and funds those looking to make the transition to electric with the Grant Tracker, which aims to make it easier to find funding opportunities, and assist with current grants available to organizations and individuals that are committed to a goal of zero emissions. The tracker serves as a tool to assist with purchasing an EV and charging equipment.

The Biden administration recently announced it is awarding $623 million in grants to help build an electric vehicle charging network across the nation. Grants will fund 47 EV charging stations and related projects in 22 states and Puerto Rico, including 7,500 EV charging ports according to officials. Texas is expected to see a chunk of that funding. Last year, the city of Houston approved $281,000 funding for the expansion of free electric vehicle rideshare services in communities that are considered underserved by utilizing services like RYDE and Evolve Houston.

“Evolve Houston has been a sponsor for 2 years and their display has been a great addition to the show because it is not only educational, but there is also a chance for people to test drive vehicles,” Salinas says.

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Houston clean energy startup acquired by battery storage company FlexGen

m&a activity

A North Carolina company has acquired Houston-based Clean Energy Services, a provider of services for battery energy storage systems and utility-scale solar, for an undisclosed amount.

The buyer is Durham, North Carolina-based FlexGen Power Systems, a provider of battery energy storage software and services.

Clean Energy Services (CES), whose offices are at the Ion, will operate as a subsidiary of FlexGen. Existing CES customers will continue to receive services from CES without disruption or change, FlexGen says.

“Demand for reliable, high-performance power is accelerating, and customers need partners who can deliver at scale,” Kelcy Pegler, CEO of FlexGen, said in a news release. “The addition of CES strengthens our service platform and reinforces our leadership in energy storage technology.”

Ahmad Atwan and Constantine Triantafyllides co-founded CES in 2022. As a startup, CES had raised $8 million in venture capital, according to PitchBook.

“CES has achieved a market leadership position in battery storage services by focusing on reliable speed of service delivery and optimizing asset performance,” Atwan, the company’s CEO, added the release. “FlexGen and CES have been strong partners for years, and this transaction enables us to deliver more robust solutions across a complementary set of customers and markets.”

CES will continue to operate its remote operations center in Houston for over 1 gigawatt of solar assets and 4.5 gigawatt-hours of battery assets, while FlexGen will maintain its remote operations center in Durham.

Halliburton Labs names 4 new clean energy startups to incubator

green team

Four new companies have joined Halliburton Labs, the incubator for early-stage energy and climate startups run by Houston energy giant Halliburton.

Halliburton Labs provides the emerging companies with mentorship, industry connections, laboratory access and other resources as they work toward commercialization, according to a news release.

The four new members include:

Nandina REM, a Singapore-based company that delivers carbon fiber thermoplastics. It turns end-of-life assets into new, reliable, high-performance materials for the aviation, aerospace and defense industries in a fraction of the time of standard supply chains.
Noon Energy, a California-based company that delivers clean, reliable electricity with ultra-long duration energy storage. Its system uses solid oxide electrochemical cells and stores energy as abundant, flexible industrial gases.
Proof Energy, a Silicon Valley-based company developed by the Lawrence Berkeley National Laboratory that is commercializing next-generation metallic solid oxide fuel cell (M-SOFC) technology. Its system uses widely available fuels such as ethanol, methanol, ammonia, and natural gas as hydrogen carriers to enable lower-cost, low-emission commercial transportation, and also offers a zero-emission heating solution to preserve battery range in electric vehicles.
Tidal Metals, a New Jersey-based company that has developed technology to economically make decarbonized magnesium metal from seawater and electricity.

"Halliburton Labs exemplifies our commitment to advance a secure and pragmatic energy future," Jeff Miller, chairman, president and CEO of Halliburton, said in the news release. "We welcome these companies into our ecosystem, where they will gain access to the tools, expertise, and connections needed to scale their technologies."

Auckland-based Aquafortus Technologies and California-based Sunchem joined Halliburton Labs in September. With the addition of the four new members, the incubator currently supports six early-stage companies.

Read more about the incubator's 2025 cohort here.

Houston-area company to develop next-gen batteries for electric helicopters

emissions-free flight

Webster-based KULR Technology Group has announced a strategic co-development collaboration with Robinson Helicopter Company (RHC) to develop a next-generation, high-performance battery system for the eR66 battery-electric helicopter demonstrator.

KULR, an electronics manufacturing company, will serve as the developer of the advanced battery system for the eR66 platform. KULR will design and integrate a high-performance battery structure that uses its proprietary battery safety technologies and thermal management solutions, previously developed for aerospace and spaceflight applications.

California-based Robinson Helicopter Company is the world's leading manufacturer of civil helicopters. Its eR66 is expected to deliver zero-emission, affordable and quiet performance for “high-demand applications.”

“Robinson Helicopter has built more civil helicopters than any manufacturer on Earth, and their commitment to reliability is exactly the standard KULR’s battery architecture is designed to meet,” Michael Mo, CEO of KULR, said in a news release. “KULR’s battery systems have been qualified for NASA spaceflight. They were designed from day one for dual use: a primary flight cycle and a certified second life. The eR66 is where that architecture proves itself in rotorcraft.”

David Smith, president and CEO of Robinson Helicopter Company, cited the partnership as a shift in service for commercial and civil operations and touted the potential environmental benefits.

“By integrating electric propulsion, we aren't just reducing our environmental impact; we are unlocking critical new capabilities for life-saving missions,” Smith added in the release. “For use cases like rapid organ and tissue transport, the reduced acoustic signature and zero-emission profile ensure that time-sensitive, low-emission deliveries are faster, quieter, and more sustainable than ever before."

The companies say, through the partnership, they aim to:

Advance eR66 performance
Enhance aviation safety
Increase cost efficiency
Uphold American aerospace leadership
Support decarbonization
Promote circular economy principles

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