Houston Auto Show returns this month as part of new innovative coalition

auto allies

The Houston Auto Show and Houston Boat Show (Houston AutoBoative) run from Jan. 2–Feb. 2. Photo via Houston Auto Show/Facebook

The Houston Auto Show and Houston Boat Show (Houston AutoBoative) have returned to NRG Center this month, and for the first time, the popular events are part of the Automotive Experience Alliance (AEA).

Launched in October, the AEA is a coalition of about 30 auto shows that aim to drive innovation and standardization throughout the auto show industry, according to a news release.

“Formed out of a year-long strategic planning project, the Automotive Experience Alliance unites industry leaders committed to pushing the boundaries of automotive innovation while driving interest in and education of the latest vehicles and technology via an exciting and interactive event designed for the consumer,” AEA Chairman Kevin Mazzucola said in a release. “The AEA will initially focus on defining a set of standards that all associated members will adopt, including transparency with third-party audited attendance numbers and expanded demographic and purchase intent data.”

Clean energy coalition Evolve Houston is sponsoring the Houston Auto Show and providing attendees with the opportunity to test drive the latest electric vehicle offerings during its outdoor ride and drive.

Additionally, the show promises sports cars, trucks, and boats, and it includes attractions like sightings of three space rovers from NASA.

From the auto industry, vehicles from Nissan, Rolls Royce, Subaru, Toyota, Bentley, BMW, Bugatti, Buick, Cadillac, Chevrolet, Dodge, Ford, GMC, Honda, Hyundai, Ineos, Infiniti, Jeep, Kia, Lexus, Lincoln, Lotus, Mazda, and Volkswagen are on display.

While forming the AEA, 10 U.S. auto shows conducted the Auto Show Insights Initiative to gain feedback from 14,908 auto show attendees about the events to help strengthen shows for members in the coalition and streamline processes for the industry.

Other AEA members include the Austin Auto Show, North Texas Auto Expo and the San Antonio Auto Show, as well as others around the country.

“We’re thrilled to join the Automotive Experience Alliance and contribute to a more innovative future for automotive shows nationwide,” Wyatt Wainwright, President of the Houston Auto Show and AEA Vice President, said in a news release. “Leading as an example, we’ve created the AutoBoative Show, a first-of-its-kind event designed to bring like minded individuals together, broadening our reach to include both auto and boating enthusiasts. The past three years of this collaboration showcases our commitment to evolving with consumer interests and providing a unique, immersive experience that resonates with a wider audience.”

Evolve Houston, which was launched as part of Houston’s Climate Action Plan and is one of the organizations leading the way in the EV space. The nonprofit set out to have 30 percent of the vehicles in Houston be electric by 2030 while improving regional air quality and reducing greenhouse gas emissions in the Greater Houston area.

Houston AutoBoative runs from Jan. 2–Feb 2. Find more tickets and more information here.

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Buckle up for the 2024 Houston Auto Show this week, which will prominently feature EV tech. Photo via Houston Auto Show/Facebook

Electric vehicles to take center stage at annual Houston event

vroom, vroom

Houston Auto Show, which is a long running event for auto enthusiasts, will feature its largest electronic vehicle representation to date this year.

The event will feature an EV Pavillion and Evolve Houston’s electronic showroom at the January 24 to 28 event at NRG Center. Attendees will have the opportunity to learn about what it means to go the EV route from environmental impact, performance, cost effectiveness, and other factors.

This year, vehicles like Nissan's Ariya Platinum+ AWD, Chevrolet’s Bolt EV, Ford’s F-150 Lightning and others will be on display at the EV Pavillion. CenterPoint Energy, Reliant, and the University of Houston were part of Evolve's 2023 showroom.

A recent study from SmartAsset ranked states with the most electric vehicle chargers by looking at the closest equivalent to a trip to the gas station, in terms of “refueling” – per capita. Texas is behind other similarly-sized states.

“Houston maintains some of the lowest population density and longest commute distances of major U.S. cities, and we have an immense amount of business and goods that flow through Houston,” Casey Brown, executive director and president of EVOLVE, previously told EnergyCapital. “We see a landscape that can uniquely achieve larger financial and environmental benefits of EV technologies. One way that we share these benefits is being the Presenting Sponsor of the Houston Auto Show.”

Houston Automobile Dealers Association Executive Vice President and event organizer RoShelle Salinas has noted there has been an uptick in EV demand for these events since the first one debuted at the 2020 show.

Evolve Houston, which was founded in 2018 through Houston’s Climate Action Plan, is one of the organizations leading the way in the EV space, as the company still aims for its goal to have half of the vehicles in the city be electric by 2030. Evolve assists and funds those looking to make the transition to electric with the Grant Tracker, which aims to make it easier to find funding opportunities, and assist with current grants available to organizations and individuals that are committed to a goal of zero emissions. The tracker serves as a tool to assist with purchasing an EV and charging equipment.

The Biden administration recently announced it is awarding $623 million in grants to help build an electric vehicle charging network across the nation. Grants will fund 47 EV charging stations and related projects in 22 states and Puerto Rico, including 7,500 EV charging ports according to officials. Texas is expected to see a chunk of that funding. Last year, the city of Houston approved $281,000 funding for the expansion of free electric vehicle rideshare services in communities that are considered underserved by utilizing services like RYDE and Evolve Houston.

“Evolve Houston has been a sponsor for 2 years and their display has been a great addition to the show because it is not only educational, but there is also a chance for people to test drive vehicles,” Salinas says.

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Shell partners with UK-based co. for hydrogen electrolyzer pilot

ultra-efficient electrolyzer

Shell Global Solutions International, a subsidiary of Shell, which maintains its U.S. headquarters in Houston, has signed a collaboration agreement with London-based Supercritical Solutions to advance Supercritical’s ultra-efficient hydrogen electrolyzer technology toward a field pilot demonstration.

In the deal, the companies will collaborate on a paid technology feasibility study that will support the evaluation and planning of the pilot demonstration, according to a news release. Supercritical Solutions’ technology aims to deliver high-efficiency renewable hydrogen at a lower cost for the industrial hydrogen market.

"Signing this collaboration agreement with Shell is a major milestone for Supercritical Solutions and an important step on our commercialisation journey,” Luke Tan, co-founder of Supercritical, said in the news release. “We are directly addressing the cost and complexity barriers facing the renewable hydrogen market. We are excited to move forward with a company like Shell, whose global leadership has been proven to accelerate innovative technologies to market.”

Supercritical’s hydrogen electrolyser technology can operate at high temperatures and pressures of up to 220 bar without the need for an external hydrogen compressor, rare-earth materials or easily degradable membranes. The technology removes the typical compression step in the process while delivering hydrogen at industry standards. It requires significantly less energy than many traditional electrolyzers and is more cost-efficient.

This recent investment builds on an ongoing relationship between Shell and Supercritical. Supercritical was founded in 2020 and was runner-up in Shell’s New Energy Challenge, which helps startups and scaleups develop sustainable technologies, in 2021. Shell Ventures then invested in Supercritical’s Series A funding round in 2024 with Toyota Ventures.

3 Houston-area companies named to Global Cleantech 100

Energized

Three Houston-area companies—Amperon, Hertha Metals and Vaulted Deep—appear on this year’s Global Cleantech 100 list.

The unranked list, generated by market intelligence and advisory firm Cleantech Group, identifies the 100 privately held companies around the world that are most likely to make a significant impact in the cleantech market over the next five to 10 years.

For the 2026 list, Cleantech Group received more than 24,000 Global Cleantech 100 nominations from nearly 60 countries. Cleantech Group scored those companies and narrowed the contenders to 264. An expert panel reviewed those nominees, and the list was whittled down to the 100 winners.

Here’s a rundown of the three Houston-area honorees:

Amperon

Founded in 2018 by Sean Kelly and Abe Stanway, Houston-based Amperon offers an AI-enabled energy forecasting and analytics platform designed to help stabilize electric grids. Amperon received undisclosed amounts of venture capital from National Grid Partners and Tokyo Gas Co. Ltd. last year and announced a recent investment from Samsung Ventures earlier this month.

Hertha Metals

Founded in 2022 by Laureen Meroueh, Conroe-based Hertha Metals provides a single-step process for producing sustainable steel. Last year, the company emerged from stealth mode and raised more than $17 million in venture capital.

Vaulted Deep

Vaulted Deep’s technology injects excess organic waste underground to remove carbon dioxide from the atmosphere. Julia Reichelstein and Omar Abou-Sayed founded the Houston-based company in 2023. Last year, the startup raised $32.3 million in venture capital. Also in 2025, Vaulted Deep signed a 12-year deal with software giant Microsoft to remove up to 4.9 million metric tons of carbon dioxide from the environment.

Vaulted Deep also made the list last year, along with Houston-based Syzygy Plasmonics and Fervo Energy. Fervo was also named the 2025 North American Company of the Year by Cleantech Group.

Houston AI energy forecasting company lands investment from Samsung Ventures

funding for forecasts

Amperon, a Houston-based AI-powered forecasting solutions company, has received an investment for an undisclosed amount from Samsung Ventures, the corporate venture arm of Samsung Group.

According to Amperon, the funding will be put toward the company's global growth and next-generation product development. Samsung Ventures invests in emerging businesses developing technologies for the AI, advanced devices and energy-related sectors.

“Samsung Ventures’ investment is a strong validation of our mission to transform the way energy is forecasted and traded,” Sean Kelly, CEO and co-founder of Amperon, said in a news release. “Samsung’s global footprint and leadership in semiconductors, data infrastructure, and AI acceleration make them a natural fit as we expand Amperon’s reach into energy-intensive sectors like data centers. Their track record of scaling next-generation technologies aligns perfectly with our vision to build a more intelligent, resilient, and data-driven energy system.”

Amperon was founded in 2018. Its AI models combine real-time weather, consumption and market data for energy retailers, utilities and independent power producers.

Last year, the company launched its weather-informed grid demand Mid-Term Forecast (MTF), which provides users with data on electricity demand up to seven months in advance. It also secured strategic investments from Acario, the corporate venture capital and innovation division of Tokyo Gas, as well as National Grid Partners, the venture investment and innovation arm of National Grid (NYSE: NGG).

After expanding into Europe in 2024, the company has continued to see international growth, and currently operates in the U.S., Canada, Mexico, Australia, Europe and the Middle East.

“Amperon has demonstrated strong technical capabilities and global traction in a rapidly evolving energy landscape,” a spokesperson for Samsung Ventures added in the release. “Their ability to forecast and model real-time energy data at global scale positions them as a key enabler of smarter energy systems and climate resilience. We are pleased to invest in a company developing technologies that support a more sustainable and digitized world.”

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