up and running

Houston solar modules manufacturer opens new $60M facility

In addition to the ribbon cutting for the new facility, SEG Solar rolled out its first 585-watt YUKON N series module during the opening on August 9. Photo courtesy of SEG Solar

A Houston-based photovoltaic manufacturer has celebrated the opening of its new manufacturing base in Houston.

SEG Solar's new facility spans 250,000 square feet and will house production workshops, raw material warehouses, administrative offices, finished goods warehouses, and supporting infrastructure. It features two intelligent manufacturing lines that will produce the latest N-type high-efficiency PV modules, which is expected to have production capacity exceeding 2 gigawatts annually. The project cost $60 million.

“The Houston plant is a key part of SEG’s strategy to serve the U.S. market,” Jim Wood, CEO of SEG, says in a news release. “With new workshops, production lines, and equipment, SEG will offer a refreshed experience to the U.S. market.”

In addition to the ribbon cutting for the new facility, SEG Solar rolled out its first 585-watt YUKON N series module during the opening on August 9, which helps establish SEG as one of the first manufacturers to achieve module production in the United States.

The production lines will be compatible with 182mm and 210mm N-type cells and will be fully equipped with automated intelligent manufacturing systems, which can ensure seamless integration of automation, information and intelligence. The technological collaboration assists with manufacturing efficiency. The workshop will feature advanced ERP and MES systems for refined management and traceability of incoming materials.

SEG has shipped over 5 gigawatts of solar modules worldwide. The company says it expects to exceed a production capacity of 5.5 gigawatts by the end of 2024. According to SEG, customers will benefit from faster delivery times and enhanced after-sales service after the opening of the Houston plant. Houston’s key location will help reduce transportation costs, according to the company. Expanding out of Houston and the U.S. market, SEG plans to establish Southeast Asia's largest photovoltaic industrial park in Indonesia in 2025.

SEG hopes to establish its global R&D center at the Houston PV manufacturing base before the end of 2024 that will offer testing services, like LID tests, Damp Heat tests, PID tests, and Light and LeTID tests.

“As a leading U.S. solar company, SEG is proud to be among the first to respond to the call for domestic manufacturing by constructing a solar module factory in the U.S.,” Wood says in his keynote speech at the opening ceremony. “The completion of the Houston plant marks a significant milestone for SEG and a major advancement in U.S. module manufacturing technology.

"Looking ahead, SEG will continue to deepen its investments in wafers, cells, and modules, closely tracking market trends to meet our customers' needs," he continues. "Through strategic collaborations across the supply chain, we aim to continuously optimize and enhance the U.S. PV manufacturing industry.”

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A View From HETI

Texas falls among the middle of the pack when it comes to EV adoption, according to a new report. Photo via Unsplash

Even though Texas is home to Tesla, a major manufacturer of electric vehicles, motorists in the Lone Star State aren’t in the fast lane when it comes to getting behind the wheel of an EV.

U.S. Department of Energy data compiled by Visual Capitalist shows Texas has 689.9 EV registrations per 100,000 people, putting it in 20th place for EV adoption among the 50 states and the District of Columbia. A report released in 2023 by the University of Houston and Texas Southern University found that a little over 5 percent of Texans drove EVs.

California leads all states for EV adoption, with 3,025.6 registrations per 100,000 people, according to Visual Capitalist. In second place is Washington, with an EV adoption rate of 1,805.4 per 100,000.

A recent survey by AAA revealed lingering reluctance among Americans to drive all-electric vehicles.

In the survey, just 16 percent of U.S. adults reported being “very likely” or “likely” to buy an all-electric vehicle as their next car. That’s the lowest level of interest in EVs recorded by AAA since 1999. The share of consumers indicating they’d be “very unlikely” or “unlikely” to buy an EV rose to 63 percent, the highest level since 2022.

Factors cited by EV critics included:

  • High cost to repair batteries (62 percent).
  • High purchase price (59 percent).
  • Ineffective transportation for long-distance travel (57 percent).
  • Lack of convenient public charging stations (56 percent).
  • Fear of battery running out of power while driving (55 percent).

“Since AAA began tracking consumer interest in fully electric vehicles, we’ve observed fluctuations in enthusiasm,” said Doug Shupe, corporate communications manager for AAA Texas. “While automakers continue investing in electrification and expanding EV offerings, many drivers still express hesitation — often tied to concerns about cost, range, and charging infrastructure.”

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