EV deal

Texas energy company partners with Ford for first-of-its-kind deal

Ford Motor Company and TXU Energy are partnering to create a first-of-its-kind retail energy offering for Ford electric SUV and truck customers in Texas via the TXU Free EV Miles program. Photo courtesy of Ford

Buckle up, Ford drivers and TXU Energy customers — you're going to want to speed toward this deal.

Ford Motor Company and TXU Energy are partnering to create a first-of-its-kind retail energy offering for Ford electric SUV and truck customers in Texas via the TXU Free EV Miles program.

The program offers Ford EV customers the opportunity to charge their vehicle at home for free during an 18-hour window. Enrollment for the “Free EV Miles program” is open to interested Ford and TXU Energy customers.

“This partnership with Ford fits squarely into TXU Energy’s broader strategy of educating customers on the benefits of owning an EV, removing barriers to making the switch, and increasing grid resiliency,” Sam Sen, vice president of energy transition solutions for TXU Energy, says in a news release. “We are proud to support Ford’s Texas EV customers with flexible, free charging hours and the significant cost savings that come with it.”

Ford EV customers will receive a credit on their TXU Energy bill for all home energy used for vehicle charging during all year free charging hours from 7 p.m an 1 p.m. The program hopes to help support grid reliability efforts and clean energy usage since it will encourage energy consumption during off-peak hours.

According to Ford, around 80 percent of charging takes place at home. Charging can even be scheduled through the Preferred Charge Times feature in the FordPass app or in-vehicle touchscreen. If customers need to charge outside of the free hours, they will pay a fixed rate, which is the same rate as the rest of their home according to Ford.

“Encouraging our electric vehicle customers to charge at off-peak hours through programs like Free EV Miles helps to save them money while supporting a more sustainable, resilient electrical grid,” Bill Crider, senior director, global charging and energy services at Ford, says in a news release. “Ford electric SUV and trucks already have a lower operating and maintenance cost compared to gas-powered vehicles, and at-home charging offers additional financial perks and future vehicle-to-grid services never before possible, which Ford is committed to leading for our customers.”

The program will allow Ford F-150 Lightning, Mustang Mach-E, and Escape Plugin Hybrid customers to benefit from bill credits when they enroll in the Free EV Miles energy plan. They can also earn additional benefits from both Ford and TXU Energy like a $100 welcome bonus from Ford and a $250 bonus from TXU Energy. Enrolled customers will begin receiving automatic rebates for at-home charging costs during the free charging hours.

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A View From HETI

Greenhouse gases continue to rise, and the challenges they pose are not going away. Photo via Getty Images

For the past 40 years, climate policy has often felt like two steps forward, one step back. Regulations shift with politics, incentives get diluted, and long-term aspirations like net-zero by 2050 seem increasingly out of reach. Yet greenhouse gases continue to rise, and the challenges they pose are not going away.

This matters because the costs are real. Extreme weather is already straining U.S. power grids, damaging homes, and disrupting supply chains. Communities are spending more on recovery while businesses face rising risks to operations and assets. So, how can the U.S. prepare and respond?

The Baker Institute Center for Energy Studies (CES) points to two complementary strategies. First, invest in large-scale public adaptation to protect communities and infrastructure. Second, reframe carbon as a resource, not just a waste stream to be reduced.

Why Focusing on Emissions Alone Falls Short

Peter Hartley argues that decades of global efforts to curb emissions have done little to slow the rise of CO₂. International cooperation is difficult, the costs are felt immediately, and the technologies needed are often expensive. Emissions reduction has been the central policy tool for decades, and it has been neither sufficient nor effective.

One practical response is adaptation, which means preparing for climate impacts we can’t avoid. Some of these measures are private, taken by households or businesses to reduce their own risks, such as farmers shifting crop types, property owners installing fire-resistant materials, or families improving insulation. Others are public goods that require policy action. These include building stronger levees and flood defenses, reinforcing power grids, upgrading water systems, revising building codes, and planning for wildfire risks. Such efforts protect people today while reducing long-term costs, and they work regardless of the source of extreme weather. Adaptation also does not depend on global consensus; each country, state, or city can act in its own interest. Many of these measures even deliver benefits beyond weather resilience, such as stronger infrastructure and improved security against broader threats.

McKinsey research reinforces this logic. Without a rapid scale-up of climate adaptation, the U.S. will face serious socioeconomic risks. These include damage to infrastructure and property from storms, floods, and heat waves, as well as greater stress on vulnerable populations and disrupted supply chains.

Making Carbon Work for Us

While adaptation addresses immediate risks, Ken Medlock points to a longer-term opportunity: turning carbon into value.

Carbon can serve as a building block for advanced materials in construction, transportation, power transmission, and agriculture. Biochar to improve soils, carbon composites for stronger and lighter products, and next-generation fuels are all examples. As Ken points out, carbon-to-value strategies can extend into construction and infrastructure. Beyond creating new markets, carbon conversion could deliver lighter and more resilient materials, helping the U.S. build infrastructure that is stronger, longer-lasting, and better able to withstand climate stress.

A carbon-to-value economy can help the U.S. strengthen its manufacturing base and position itself as a global supplier of advanced materials.

These solutions are not yet economic at scale, but smart policies can change that. Expanding the 45Q tax credit to cover carbon use in materials, funding research at DOE labs and universities, and supporting early markets would help create the conditions for growth.

Conclusion

Instead of choosing between “doing nothing” and “net zero at any cost,” we need a third approach that invests in both climate resilience and carbon conversion.

Public adaptation strengthens and improves the infrastructure we rely on every day, including levees, power grids, water systems, and building standards that protect communities from climate shocks. Carbon-to-value strategies can complement these efforts by creating lighter, more resilient carbon-based infrastructure.

CES suggests this combination is a pragmatic way forward. As Peter emphasizes, adaptation works because it is in each nation’s self-interest. And as Ken reminds us, “The U.S. has a comparative advantage in carbon. Leveraging it to its fullest extent puts the U.S. in a position of strength now and well into the future.”

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Scott Nyquist is a senior advisor at McKinsey & Company and vice chairman, Houston Energy Transition Initiative of the Greater Houston Partnership. The views expressed herein are Nyquist's own and not those of McKinsey & Company or of the Greater Houston Partnership. This article originally appeared on LinkedIn.

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