Choose Texas Power has ranked its top electric providers, most affordable green energy providers and more. Photo via unspalsh.

Choose Texas Power—a marketplace that allows users to view and compare electricity plans, providers and rates in the state—has compiled its Best Texas Electric Companies report.

The data-driven list considers pricing, providers and consumer trends, and rates for companies listed on its marketplace. The report was updated earlier this month.

Choose Texas Power rated the Texas energy companies using its proprietary data and online reviews, and gave each company a score from zero to five based on customer service, accessibility and plan variety.

Houston-based Express Energy tied for first place on the list with DFW-based TXU Energy, 4Change Energy and Veteran Energy. Eight other Houston-area companies made the 10. The companies all received a rating of 5 out of 5.

The full list includes:

  • Houston-based Gexa Energy (4.9)
  • Irving-based TriEagle Energy (4.9)
  • Houston-based Frontier Utilities (4.8)
  • Spring-based Atlantex Power (4.6)
  • Houston-based Rhythm Energy (4.6)
  • Houston-based Green Mountain Energy (4.5)
  • Houston-based Reliant Energy (4.3)
  • Houston-based Direct Energy (4.2)
  • Houston-based APG&E Energy (4.2)
  • Houston-based Discount Power (4)
  • Plano-based Cirro Energy (4)
  • Fort Worth-based Payless Power (3.9)

Choose Texas Power also broke down the best companies for specific customer needs.

  • Best for affordable green energy: Gexa Energy
  • Best for 100% renewable energy: Rhythm Energy
  • Green energy plans for low usage: Green Mountain Energy
  • Best for smart home upgrades: Discount Power
  • Best for straightforward energy plans: TriEagle Energy
  • Best for plan variety: TXU Energy
  • Best for simple contract terms: Express Energy

Find the full report here.

Ford Motor Company and TXU Energy are partnering to create a first-of-its-kind retail energy offering for Ford electric SUV and truck customers in Texas via the TXU Free EV Miles program. Photo courtesy of Ford

Texas energy company partners with Ford for first-of-its-kind deal

EV deal

Buckle up, Ford drivers and TXU Energy customers — you're going to want to speed toward this deal.

Ford Motor Company and TXU Energy are partnering to create a first-of-its-kind retail energy offering for Ford electric SUV and truck customers in Texas via the TXU Free EV Miles program.

The program offers Ford EV customers the opportunity to charge their vehicle at home for free during an 18-hour window. Enrollment for the “Free EV Miles program” is open to interested Ford and TXU Energy customers.

“This partnership with Ford fits squarely into TXU Energy’s broader strategy of educating customers on the benefits of owning an EV, removing barriers to making the switch, and increasing grid resiliency,” Sam Sen, vice president of energy transition solutions for TXU Energy, says in a news release. “We are proud to support Ford’s Texas EV customers with flexible, free charging hours and the significant cost savings that come with it.”

Ford EV customers will receive a credit on their TXU Energy bill for all home energy used for vehicle charging during all year free charging hours from 7 p.m an 1 p.m. The program hopes to help support grid reliability efforts and clean energy usage since it will encourage energy consumption during off-peak hours.

According to Ford, around 80 percent of charging takes place at home. Charging can even be scheduled through the Preferred Charge Times feature in the FordPass app or in-vehicle touchscreen. If customers need to charge outside of the free hours, they will pay a fixed rate, which is the same rate as the rest of their home according to Ford.

“Encouraging our electric vehicle customers to charge at off-peak hours through programs like Free EV Miles helps to save them money while supporting a more sustainable, resilient electrical grid,” Bill Crider, senior director, global charging and energy services at Ford, says in a news release. “Ford electric SUV and trucks already have a lower operating and maintenance cost compared to gas-powered vehicles, and at-home charging offers additional financial perks and future vehicle-to-grid services never before possible, which Ford is committed to leading for our customers.”

The program will allow Ford F-150 Lightning, Mustang Mach-E, and Escape Plugin Hybrid customers to benefit from bill credits when they enroll in the Free EV Miles energy plan. They can also earn additional benefits from both Ford and TXU Energy like a $100 welcome bonus from Ford and a $250 bonus from TXU Energy. Enrolled customers will begin receiving automatic rebates for at-home charging costs during the free charging hours.

The University of Houston System has a new energy partner. Photo via UH.edu

University of Houston names official energy partner

go coogs

TXU Energy announced a multi-year partnership to be the electricity provider for the entire University of Houston System. This partnership will include all four university campuses, UH instructional sites, and multiple athletic facilities and venues.

TXU Energy will also invest $370,000 in UH scholarships over the next ten years, which includes endowed scholarships and funding for programs focused on energy and STEM education.

The contract is designed to meet the needs of a system serving more than 75,000 students.

"When considering the University of Houston's size and the scope of world-class facilities, labs, and research centers that need power, only a provider with a strong history of operational excellence is up to the task," Gabe Castro, senior vice president of business markets for TXU Energy says in a news release.

"We approached this partnership first with the promise of delivering safe, reliable electricity. As we learned more, our market insight and expertise allowed us to create a custom solution that aligns with the university's short and long-term goals."

As a part of the partnership, TXU Energy will also provide Greenback dollars. The Greenback dollars are rebates for making energy-efficiency improvements at university facilities,which can fund new or existing energy efficiency projects.

Last fall, UH announced Rhythm Energy as its athletics energy partner amid the university's transition to the Big 12 conference.

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Fervo Energy officially files for initial public offering

going public

Fervo Energy has officially filed for IPO.

The Houston-based geothermal unicorn filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission on April 17 to list its Class A common stock on the Nasdaq exchange. Fervo intends to be listed under the ticker symbol "FRVO."

The number and price of the shares have not yet been determined, according to a news release from Fervo. J.P. Morgan, BofA Securities, RBC Capital Markets and Barclays are leading the offering.

The highly anticipated filing comes as Fervo readies its flagship Cape Station geothermal project to deliver its first power later this year

"Today, miles-long lines for gasoline have been replaced by lines for electricity. Tech companies compete for megawatts to claim AI market share. Manufacturers jockey for power to strengthen American industry. Utilities demand clean, firm electricity to stabilize the grid," Fervo CEO Tim Latimer shared in the filing. "Fervo is prepared to serve all of these customers. Not with complex, idiosyncratic projects but with a simplified, standardized product capable of delivering around-the-clock, carbon-free power using proven oil and gas technology."

Fervo has been preparing to file for IPO for months. Axios Pro first reported that the company "quietly" filed for an IPO in January and estimated it would be valued between $2 billion and $3 billion.

Fervo also closed $421 million in non-recourse debt financing for the first phase of Cape Station last month and raised a $462 million Series E in December. The company also announced the addition of four heavyweights to its board of directors last week, including Meg Whitman, former CEO of eBay, Hewlett-Packard, and Spring-based HPE.

Fervo reported a net loss of $70.5 million for the 2025 fiscal year in the S-1 filing and a loss of $41.1 million in 2024.

Tracxn.com estimates that Fervo has raised $1.12 billion over 12 funding rounds. The company was founded in 2017 by Latimer and CTO Jack Norbeck.

Houston lawmaker may kill data center tax breaks due to $8B revenue loss

looking at the data

An influential Houston-area state senator is raising concerns about potentially billions of dollars in lost state revenue from tax breaks for Texas data centers—and is pondering legislation that would abolish the tax incentives.

Citing data from the state comptroller’s office, The Texas Tribune reports the state stands to lose nearly $8 billion in revenue from 2026 to 2030 due to sales tax and use tax exemptions for data centers. During the state’s 2025 fiscal year, which ended on Aug. 31, these tax exemptions caused Texas to lose a little over $1 billion, up from an earlier estimate of $130 million.

“These new numbers are extremely concerning, and I will say they’re unsustainable,” Republican state Sen. Joan Huffman, chairwoman of the state Senate Finance Committee, tells The Texas Tribune. “I plan to look at filing legislation to either repeal the exemption or take a very close look at it and see.”

Texas on track to be No. 1 data center market in U.S.

Scrutiny of the tax breaks comes amid an explosion of data center development in Texas, where data provider Aterio identifies nearly 1,000 centers that are operating, under construction or planned.

A report issued in January by Bloom Energy says the state is poised to become the No. 1 U.S. market for data centers within three years. By 2028, according to the report, Texas is projected to exceed 40 gigawatts of data center capacity—representing nearly 30 percent of total U.S. demand.

Among companies benefiting from the data center boom are:

  • Tech titans like Apple, Google, Meta Platforms, and Microsoft, which are spending billions of dollars to build data centers in Texas.
  • Spring-based ExxonMobil and Houston-based Chevron, two oil and energy giants that are developing natural gas plants to supply power for data centers.
  • Houston-based energy technology company Baker Hughes, which is collaborating with Google Cloud to develop AI-enabled power optimization and sustainability software for data centers.
  • DataBank, Data Foundry, Equinix, Digital Realty, Lumen Technologies, and IBM, all of which operate data centers in the Houston area.

The Texas Legislature will begin debating tax breaks for data centers in July, when Huffman’s Senate Finance Committee meets for an interim hearing before the 2027 legislative session, according to the Tribune.

Data center industry defends tax breaks

Leaders in the data center industry warn that watering down or halting the tax breaks could slow down or even end Texas’ ascent in the data center sector.

A 2025 report commissioned by the Data Center Coalition found that in 2024, data centers provided more than $1.6 billion in state tax revenue and almost $1.6 billion in local tax revenue in Texas. Over the next several years, according to the report, planned development of data centers in the Lone Star State could generate almost $3.8 billion in state tax revenue and more than $4.9 billion in local tax revenue.

In 2024, the Houston area had 8.1 million gross square feet of data centers, with the properties’ real estate investments sitting at $10 billion, according to the report. That year, data centers in the region produced a little over $700 million in state and local tax revenue. About 60 data centers operate in the Houston area.

Watchdog group warns of tax breaks’ danger to state budgets

On the other side of the debate over tax breaks for data centers, a report released last year by Good Jobs First, a nonprofit, nonpartisan watchdog group that tracks economic development incentives, decries the tax breaks as dangerous to state budgets.

“We know of no other form of state spending that is so out of control. Therefore, we recommend that states cancel their data center tax exemptions,” says Good Jobs research analyst Kasia Tarczynska, co-author of the report. “Shy of that, states should amend … legislation to cap how much any facility and company can avoid paying in taxes each year.”