go coogs

University plugs into Houston renewables co. as official athletics energy provider

The University of Houston's football season is starting off in a new conference — and with a new renewable energy partner. Photo via uh.edu

This college football season brings a lot of newness for the University of Houston: A new conference, following the athletic program's July transition to the Big 12. And a new official energy provider that is 100 percent renewable.

UH Athletics announced last week that Houston-based Rhythm Energy has signed on to be the official energy company of the program. The company will have a presence on signage at all sports venues, a strong digital presence across UH Athletics platforms; and Cougars’ basketball, baseball, softball, soccer, and track and field home events.

Rhythm Energy will also roll out The Go Coogs 12 Plan in time for football season, which will be an exclusive electricity plan to help UH faculty, alumni, students and fans go green.

“As a proud UH alumni, I am so pleased Rhythm Energy has become the Official Energy Company for my alma mater,” PJ Popovic, CEO of Rhythm Energy, said in a statement. “UH is hands down one of the top educational and athletic institutions in the nation, and I’m forever grateful for the knowledge I gained there, which allowed me to start my own renewable energy company. With UH joining the Big 12 Conference, we’re inspired by their success, achievements, and growth—something we strive for at Rhythm Energy every day.”

UH Athletics oversees 17 sport programs — seven on the men's side, including baseball, basketball, cross country, football, golf, and track and field, and 10 on the women's side, including basketball, cross country, golf, soccer, softball, swimming and diving, tennis, track and field, and volleyball.

Popovic founded Rhythm Energy in 2021. The company offers 100 percent renewable energy plans for Texas residents, using solar power, wind power and other renewable power sources.

The founder spoke with EnergyCapital last month about where he thinks renewables fit into Texas’ energy consumption and grid reliability issues and the shifting public opinion towards renewables.

"There is still a lot (speech) that is not necessarily painting renewables correctly," he tells EnergyCapital.

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A View From HETI

Hadi Ghasemi, a University of Houston professor, has uncovered a method to release heat from data centers and electronics at record performance. Photo courtesy UH.

A University of Houston professor has developed a new cooling method that can remove heat at least three times more effectively from AI data centers than current technologies.

Hadi Ghasemi, a distinguished professor of Mechanical & Aerospace Engineering at UH, published his findings in two articles in the International Journal of Heat and Mass Transfer. The findings solve a critical issue in the growing AI sector, according to UH.

High-powered AI data centers generate huge amounts of heat due to the GPU and operating systems they use with extreme power densities, which introduce complex thermal challenges. Traditionally, cooling methods, like microchannels, which use flow and spray cooling, have had limitations when exposed to extreme heat flux, according to UH.

Ghasemi’s research, however, found a more effective way to design thin-film evaporation structures to release heat from data centers and electronics at record performance.

Ghasem’s solution coupled topology optimization and AI modeling to determine the best shapes for thin film efficiency, ultimately landing on a branch-like structure—resembling a tree.

The model found that the “branches” needed to be about 50 percent solid and 50 percent empty space for optimum efficiency, and that they could sustain high heat fluxes with minimal thermal resistance.

“These structures could achieve high critical heat flux at much lower superheat compared to traditionally studied structures,” Ghasemi said in a news release. “The new structures can remove heat without having to get as hot as previous removal systems.

Ghasemi’s doctoral candidates, Amirmohammad Jahanbakhsh and Saber Badkoobeh Hezave, also worked on the project. The team believes their results show the impact of a physics-aware, AI design and can help ensure reliability, longevity and stability of AI data centers.

“Beyond achieving record performance, these new findings provide fundamental insight into the governing heat-transfer physics and establishes a rational pathway toward even higher thermal dissipation capacities,” Ghasemi added in the release

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