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University plugs into Houston renewables co. as official athletics energy provider

Laura Furr Mericas
Aug 8, 2023, 9:32 am
The University of Houston's football season is starting off in a new conference — and with a new renewable energy partner. Photo via uh.edu

This college football season brings a lot of newness for the University of Houston: A new conference, following the athletic program's July transition to the Big 12. And a new official energy provider that is 100 percent renewable.

UH Athletics announced last week that Houston-based Rhythm Energy has signed on to be the official energy company of the program. The company will have a presence on signage at all sports venues, a strong digital presence across UH Athletics platforms; and Cougars’ basketball, baseball, softball, soccer, and track and field home events.

Rhythm Energy will also roll out The Go Coogs 12 Plan in time for football season, which will be an exclusive electricity plan to help UH faculty, alumni, students and fans go green.

“As a proud UH alumni, I am so pleased Rhythm Energy has become the Official Energy Company for my alma mater,” PJ Popovic, CEO of Rhythm Energy, said in a statement. “UH is hands down one of the top educational and athletic institutions in the nation, and I’m forever grateful for the knowledge I gained there, which allowed me to start my own renewable energy company. With UH joining the Big 12 Conference, we’re inspired by their success, achievements, and growth—something we strive for at Rhythm Energy every day.”

UH Athletics oversees 17 sport programs — seven on the men's side, including baseball, basketball, cross country, football, golf, and track and field, and 10 on the women's side, including basketball, cross country, golf, soccer, softball, swimming and diving, tennis, track and field, and volleyball.

Popovic founded Rhythm Energy in 2021. The company offers 100 percent renewable energy plans for Texas residents, using solar power, wind power and other renewable power sources.

The founder spoke with EnergyCapital last month about where he thinks renewables fit into Texas’ energy consumption and grid reliability issues and the shifting public opinion towards renewables.

"There is still a lot (speech) that is not necessarily painting renewables correctly," he tells EnergyCapital.

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Reliant Energy and GM Energy are advancing a new renewable energy electricity plan that will “accelerate the clean energy journey for the two companies and their customers,” according to a news release.

Houston-based Reliant and GM Energy will be offering free nighttime charging for Chevrolet electric vehicle drivers that enroll in the new Reliant FreeCharge Nights.

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“As we continue to shape the future of EV charging and energy management for our customers, our work alongside Reliant in Texas is a sign of our commitment to working with industry leaders to facilitate more solutions that make EV adoption an easy decision,” Aseem Kapur, chief revenue officer, GM Energy, says in a news release. “The Reliant Free Charge Nights plan is a great example of how an automaker and an energy company can work together to build the ecosystem to support the all-electric future.”

Over 150 Chevrolet dealerships can now offer the plan to EV drivers upon vehicle purchase across Texas. The plan will be powered by 100 percent renewable energy through the purchase of renewable energy certificates (RECs) equal to the customer’s electricity usage.

“We’re excited to help Chevrolet EV drivers offset the cost of charging their vehicle all while having access to a renewable electricity plan,” Rasesh Patel, president, NRG Consumer, said in a news release.

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