go coogs

University plugs into Houston renewables co. as official athletics energy provider

The University of Houston's football season is starting off in a new conference — and with a new renewable energy partner. Photo via uh.edu

This college football season brings a lot of newness for the University of Houston: A new conference, following the athletic program's July transition to the Big 12. And a new official energy provider that is 100 percent renewable.

UH Athletics announced last week that Houston-based Rhythm Energy has signed on to be the official energy company of the program. The company will have a presence on signage at all sports venues, a strong digital presence across UH Athletics platforms; and Cougars’ basketball, baseball, softball, soccer, and track and field home events.

Rhythm Energy will also roll out The Go Coogs 12 Plan in time for football season, which will be an exclusive electricity plan to help UH faculty, alumni, students and fans go green.

“As a proud UH alumni, I am so pleased Rhythm Energy has become the Official Energy Company for my alma mater,” PJ Popovic, CEO of Rhythm Energy, said in a statement. “UH is hands down one of the top educational and athletic institutions in the nation, and I’m forever grateful for the knowledge I gained there, which allowed me to start my own renewable energy company. With UH joining the Big 12 Conference, we’re inspired by their success, achievements, and growth—something we strive for at Rhythm Energy every day.”

UH Athletics oversees 17 sport programs — seven on the men's side, including baseball, basketball, cross country, football, golf, and track and field, and 10 on the women's side, including basketball, cross country, golf, soccer, softball, swimming and diving, tennis, track and field, and volleyball.

Popovic founded Rhythm Energy in 2021. The company offers 100 percent renewable energy plans for Texas residents, using solar power, wind power and other renewable power sources.

The founder spoke with EnergyCapital last month about where he thinks renewables fit into Texas’ energy consumption and grid reliability issues and the shifting public opinion towards renewables.

"There is still a lot (speech) that is not necessarily painting renewables correctly," he tells EnergyCapital.

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A View From HETI

Molecule has made a strategic acquisition following the closing of its Series B last summer. Photo via Getty Images

Houston-based energy trading risk management (ETRM) software company Molecule has announced the acquisition of Dallas-based Trilogy Energy Solutions.

Molecule CEO Patrick Smith called the deal a "defining moment" for the company, as it allows Molecule's platform to expand to include physical gas operations.

“For years, this industry has drawn the ETRM box too small, creating inefficient silos by treating trading and physical operations as separate budgets and separate problems, when the real cost lives in the handoffs between them," Smith said in a news release. "Trilogy’s domain expertise in physical gas operations closes that gap. Together, we can give producers, midstream operators, and trading desks something the market has been asking for: a single, integrated view from wellhead to trading desk, without the manual reconciliation, spreadsheet workarounds, and legacy handoffs that slow the industry down.”

Trilogy, founded in 2014, is a provider of cloud-based software for the day-to-day logistics of physical natural gas operations. The platform allows users—including producers, marketers, midstream companies, pipeline operators and others—to manage activities such as pipeline nominations, gas gathering operations and more. Thus far, Molecule's platform has focused on energy trading and managing financial and commercial activities.

Through the acquisition, the combined company will now offer a full-stack enabled ETRM and energy operating system. Users of both platforms can expect continuity of service, according to the companies.

“Molecule has always been about meeting trading teams where they actually work, focused on being fast, accurate, and deeply integrated into their day-to-day workflow,” Sameer Soleja, founder and president of Molecule, added in the release. “Bringing Trilogy into the Molecule family extends that mission from the trading desk into the physical operations of the gas business. The two platforms complement each other exceedingly well, and the combined product will be able to offer all-in-one capabilities that lead the ETRM market, both in its tech-forward nature, and in its depth.”

Molecule expects the combined platform to help users reduce manual month-end close work, cut costs, and improve data accuracy and decision-making.

Trilogy's Chief Product Officer Jeremy Frye will join the Molecule team, along with others from Trilogy.

“Trilogy has spent decades building the trust of companies across the physical natural gas industry by delivering software that stands up to the demands of physical gas operations... It’s a rare combination that brings the best of both worlds, and I’m energized about what our teams will build together,” Frye added in the release.

California-based Sundance Growth, an existing investor in Molecule, supported the acquisition. The software growth equity firm raised a $125 million debut fund in 2025 and focuses on B2B SaaS companies.

Sundance led Molecule's Series B round, which closed last summer for an undisclosed amount. At the time, Soleja said the funding would allow Molecule to "double down on product innovation, grow our team, and reach even more markets."

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