New report rates best electric companies and renewable energy plans

energy plans

Choose Texas Power has ranked its top electric providers, most affordable green energy providers and more. Photo via unspalsh.

Choose Texas Power—a marketplace that allows users to view and compare electricity plans, providers and rates in the state—has compiled its Best Texas Electric Companies report.

The data-driven list considers pricing, providers and consumer trends, and rates for companies listed on its marketplace. The report was updated earlier this month.

Choose Texas Power rated the Texas energy companies using its proprietary data and online reviews, and gave each company a score from zero to five based on customer service, accessibility and plan variety.

Houston-based Express Energy tied for first place on the list with DFW-based TXU Energy, 4Change Energy and Veteran Energy. Eight other Houston-area companies made the 10. The companies all received a rating of 5 out of 5.

The full list includes:

Houston-based Gexa Energy (4.9)
Irving-based TriEagle Energy (4.9)
Houston-based Frontier Utilities (4.8)
Spring-based Atlantex Power (4.6)
Houston-based Rhythm Energy (4.6)
Houston-based Green Mountain Energy (4.5)
Houston-based Reliant Energy (4.3)
Houston-based Direct Energy (4.2)
Houston-based APG&E Energy (4.2)
Houston-based Discount Power (4)
Plano-based Cirro Energy (4)
Fort Worth-based Payless Power (3.9)

Choose Texas Power also broke down the best companies for specific customer needs.

Best for affordable green energy: Gexa Energy
Best for 100% renewable energy: Rhythm Energy
Green energy plans for low usage: Green Mountain Energy
Best for smart home upgrades: Discount Power
Best for straightforward energy plans: TriEagle Energy
Best for plan variety: TXU Energy
Best for simple contract terms: Express Energy

Find the full report here.

From Your Site Articles

Houston-based Rhythm Energy is going nationwide, and Canada-based Enbridge is now powering Texas. Photo courtesy Enbridge

Houston renewable energy retailer expands nationally and more news to know

Trending News

Editor's note: The top Houston energy transition news of June 2025 includes Rhythm's national expansion, CenterPoint's grid resiliency efforts, and an exciting research discovery. Get the details on the most-read EnergyCapitalHTX stories from June 15-30 below:

1. Houston's Rhythm Energy expands nationally with clean power acquisition

PJ Popovic, founder and CEO of Houston-based Rhythm Energy, which has acquired Inspire Clean Energy. Photo courtesy of Rhythm

Houston-based Rhythm Energy Inc. has acquired Inspire Clean Energy for an undisclosed amount. The deal allows Rhythm to immediately scale outside of Texas and into the Northeast, Midwest and mid-Atlantic regions.

Inspire offers subscription-based renewable electricity plans to customers in Pennsylvania, New York, New Jersey, Massachusetts, Ohio, Delaware, Illinois, Maryland, and Washington, D.C. By combining forces, Rhythm will now be one of the largest independent green-energy retailers in the country. Continue reading.

2. CenterPoint reaches agreement on SRP to significantly reduce outages

CenterPoint says it will cut storm-related outages by 1 billion minutes with its new Systemwide Resiliency Plan. Photo via Getty Images

CenterPoint Energy has reached a settlement agreement with parties to its 2026-2028 Systemwide Resiliency Plan (SRP), which will represent the largest single grid resiliency investment in CenterPoint's history.

The plan is expected to reduce storm-related outages by 1 billion minutes for its 2.8 million customers by 2029 and build on the first two phases of the company's Greater Houston Resiliency Initiative (GHRI). This SRP is designed to further address the impacts of extreme weather threats. Continue reading.

3. Enbridge activates first solar power project in Texas

Enbridge Inc. is now generating 130 megawatts of energy from its Orange Grove solar project near Corpus Christi. Photo courtesy Enbridge

Canadian energy company Enbridge Inc., whose gas transmission and midstream operations are based in Houston, has flipped the switch on its first solar power project in Texas.

The Orange Grove project, about 45 miles west of Corpus Christi, is now generating 130 megawatts of energy that feeds into the grid operated by the Electric Reliability Council of Texas (ERCOT). Orange Grove features 300,000 solar panels installed on more than 920 acres in Jim Wells County. Construction began in 2024. Continue reading.

4. Texas drivers continue to pump the brakes on EVs, shows new report

Texas falls among the middle of the pack when it comes to EV adoption, according to a new report. Photo via Unsplash

Even though Texas is home to Tesla, a major manufacturer of electric vehicles, motorists in the Lone Star State aren’t in the fast lane when it comes to getting behind the wheel of an EV.

U.S. Department of Energy data compiled by Visual Capitalist shows Texas has 689.9 EV registrations per 100,000 people, putting it in 20th place for EV adoption among the 50 states and the District of Columbia. Continue reading.

5. Houston team’s discovery brings solid-state batteries closer to EV use

Houston researchers have uncovered why solid-state batteries break down and what could be done to slow the process. Photo via Getty Images.

A team of researchers from the University of Houston, Rice University and Brown University has uncovered new findings that could extend battery life and potentially change the electric vehicle landscape.

The team recently published its findings in the journal Nature Communications. The work deployed a powerful, high-resolution imaging technique known as operando scanning electron microscopy to better understand why solid-state batteries break down and what could be done to slow the process. Continue reading.

PJ Popovic, founder and CEO of Houston-based Rhythm Energy, which has acquired Inspire Clean Energy. Photo courtesy of Rhythm

Houston's Rhythm Energy expands nationally with clean power acquisition

power deal

“Adding Inspire to the Rhythm family gives us the geographic reach to serve millions of new customers with the highly rated customer experience Texans already enjoy,” PJ Popovic, CEO of Rhythm, said in the release. “Together we become one of the largest independent green-energy retailers in the country and can roll out innovations like our PowerShift Time-of-Use plan and device-enabled demand-response programs that put customers fully in control of their energy costs.”

Rhythm was founded by Popovic in 2020 and offers 100 percent renewable energy plans using solar power, wind power and other renewable power sources.

In addition to scaling geographically, the acquisition will "(marry) Rhythm's data-driven technology with Inspire's successful subscription model." Rhythm also plans to upgrade its digital tools and provide more advanced services to help lower clean energy costs, according to the release.

Popovic spoke with EnergyCapital in 2023 about where he thinks renewables fit into Texas’s energy consumption. Read more here.

At last year's awards program, Cemvita Factory's co-founders, Tara and Moji Karimi, accepted the award for the Green Impact Business category. This year, Moji Karimi served as a judge

18 Houston energy startups named finalists for innovation awards program

companies to watch

The 2023 Houston Innovation Awards announced its 52 finalists — a large portion of which are promising energy transition startups.

The awards program — hosted by EnergyCapital's sister site, InnovationMap, and Houston Exponential — will name its winners on November 8 at the Houston Innovation Awards. The program was established to honor the best and brightest companies and individuals from the city's innovation community.

The following startups, which all have an energy transition element to their business, received a finalist position in one or two categories.

Click here to secure your tickets to see who wins.

ALLY Energy, helping energy companies and climate startups find, develop, and retain great talent, scored two finalist positions — one in the Female-Owned Business category and the other in the Social Impact Business category.
Eden Grow Systems, next generation farming technologies, is a finalist in the People's Choice: Startup of the Year category.
Feelit Technologies, nanotechnology for preventive maintenance to eliminate leaks, fires and explosions, increase safety and reduce downtime, is a finalist in the Female-Owned Business category and the People's Choice: Startup of the Year category.
Fervo Energy, leveraging proven oil and gas drilling technology to deliver 24/7 carbon-free geothermal energy, scored two finalist positions — one in the Sustainability Business category and the other in the People's Choice: Startup of the Year category.
FluxWorks, making frictionless gearboxes for missions in any environment, is a finalist in the Hardtech Business category.
Helix Earth Technologies, decarbonizing the built environment and heavy industry, is a finalist in the Hardtech Business category.
INOVUES, re-energizing building facades through its non-invasive window retrofit innovations, making building smarter, greener, and healthier for a better and sustainable future, was named a finalist in the Sustainability Business category.
Kanin Energy, helping heavy industry monetize their waste heat and decarbonize their operations, was named a finalist in the BIPOC-Owned Business and the Sustainability Business categories.
Mars Materials, developing a carbon-negative pathway for carbon fiber and acrylamide production using CO2 and biomass as raw materials, is a finalist in the BIPOC-Owned Business category.
Molecule, an energy/commodity trading risk management software that provides users with an efficient, reliable, responsive platform for managing trade risk, is a finalist in the Digital Solutions Business category.
Rhythm Energy, 100 percent renewable electricity service for residential customers in Texas, is a finalist in the People's Choice: Startup of the Year category.
Sage Geosystems, a cost-effective geothermal baseload energy solution company, also innovating underground energy storage solutions, was named a finalist in the Sustainability Business category.
Solugen, decarbonizing the chemical industry, is a finalist in the Hardtech Business category.
Square Robot, applying robotic technology to eliminate the need to put people into dangerous enclosed spaces and eliminate taking tanks out of service, is a finalist in the Hardtech Business category.
Syzygy Plasmonics, a deep decarbonization company that builds chemical reactors designed to use light instead of combustion to produce valuable chemicals like hydrogen and sustainable fuels, is a finalist in the Hardtech Business category.
Tierra Climate, decarbonizing the power grid faster by helping grid-scale batteries monetize their environmental benefits and change their operational behavior to abate more carbon, was named a finalist in the Sustainability Business category.
Utility Global, a technology company converting a range of waste gases into sustainable hydrogen and syngas, was named a finalist in the Sustainability Business category.
Venus Aerospace, a hypersonics company on track to fly reusable hypersonic flight platforms by 2024, is a finalist in the Hardtech Business category.

Additionally, two energy companies were named to the Corporate of the Year category, which honors corporations that supports startups and/or the Houston innovation community. Aramco Ventures and Chevron Technology Ventures are two of the four finalists in this category.

Lastly, Jason Ethier, co-founder of Lambda Catalyzer and host of the Energy Tech Startups podcast, and Kendrick Alridge, senior manager of community at Greentown Labs, scored finalist positions in the Ecosystem Builder category, as individuals who have acted as leaders in developing Houston’s startup ecosystem.

Click here to see the full list of finalists.

PJ Popovic of Houston-based Rhythm Energy looks back on summer heatwave trends. Photo via Shutterstock

Houston expert looks at wholesale pricing trends occurring this summer

guest column

This summer’s heatwave had a lot of Texans feeling uncomfortable, and it was not just the sweltering triple-digit temperatures, and even higher heat indexes, that had us sweating. With much of the state hitting over 100 degrees for weeks, air conditioners were working overtime to keep homes and businesses cool. That added load, coupled with general demand growth, put a heavy burden on the Texas power grid — and that puts the state in a precarious position.

We all remember Uri in February 2021, when an inch-thick coat of ice hampered power companies' ability to generate power, leading to widespread and lasting power outages across the state. The recent heat wave, however, was different. This past summer, the concern for Texas and ERCOT (the Electric Reliability Council of Texas) was not whether generation would fail, but whether generation capacity could keep pace with peak demand. And what would be the wholesale electricity price to ensure that it did.

The generation mix

As robust as our electricity grid is, on any given day the balance between power supply and demand remains fairly tenuous. In its summer Seasonal Assessment of Resource Adequacy, ERCOT projected its power-generation capacity at 97,000 MW. However, that daily capacity number can be misleading.

As Texas’ generation mix leans to a greater degree toward renewable power and we retire more coal and natural gas fired generation plants, our generation output becomes less predictable. Operators can practically flip a switch to turn on fossil fuel generation plants and quickly dispatch its power. Renewable generation, on the other hand, is intermittent and its output by no means guaranteed. While the state’s current combined wind and solar generation can potentially deliver up to 30,000 megawatts, if the right weather conditions are not there, neither is the power.

Meanwhile, the demand for power in Texas has increased dramatically. In recent years, we have seen significant population growth, electrification as well as new business expansion throughout the state. Some of the businesses moving here draw huge loads of power from the grid — think about the companies mining digital currency or Elon Musk’s SpaceX facilities in Central Texas, just to name a few. A considerable demand curve increase occurring simultaneously with the move to more renewable generation challenges the delicate balance of the grid.

Trends and lessons learned from the summer’s wholesale electricity pricing

ERCOT manages the flow of electricity across the state of Texas. It also oversees the wholesale bulk power market whereby generators are paid primarily for the electricity they supply to the grid. To incentivize the development of future generating capacity, ERCOT employs scarcity pricing — that means that commodity prices escalate dramatically as supply becomes constrained.

This summer, ERCOT faced unprecedented demand with daily electricity usage frequently nearing generation capacity limits. Consequently, electricity prices were notably volatile, often skyrocketing exponentially.

ERCOT employs a complex series of pricing mechanisms to establish its real-time price for each megawatt. A deep dive analysis (INSERT LINK) found that the Locational Margin Prices, or LMP, were significantly higher than previous years, even when reserve generation capacities were robust and fuel prices were similar to or lower than prior years.

So, what contributed to the higher than usual prices? Certainly, changes to ERCOT operations, market design tweaks, and transmission constraints contributed, but market prices were most driven by generators’ offer pricing curves.

Now, more than four months removed from the start of the heat wave in June, we can see how different various technologies priced their offerings. The data suggests that a segment of resources, notably battery storage, set their offer prices near or at the system-wide offer price cap. Given the anticipated rise of batteries as the primary dispatchable resource within the grid in coming years, this pricing behavior warrants closer scrutiny.

Offer pricing curves appear to have created a semblance of shortage pricing, evident in the heightened LMPs, even when reserve capacities were not especially scarce. This would suggest that a significant portion of the dispatchable capacity integrated into ERCOT was priced at levels typically seen only in grid emergency conditions

Key questions

Why are the recently added dispatchable resources garnering such high offer prices? Are there operational hurdles in integrating and dispatching batteries, challenges in market design, inherent limitations of batteries on the grid, or other factors contributing to these high offer prices from battery resources? Given that batteries are poised to play a central role in the transition to renewable energy sources, answering these questions will be key.

The current pricing trends in the ERCOT market, if sustained, could lead to increased electricity rates and/or increased price volatility for end-users, underscoring the importance of monitoring and addressing these market dynamics.

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PJ Popovic is the CEO of Houston-based Rhythm Energy.

The University of Houston's football season is starting off in a new conference — and with a new renewable energy partner. Photo via uh.edu

University plugs into Houston renewables co. as official athletics energy provider

go coogs

This college football season brings a lot of newness for the University of Houston: A new conference, following the athletic program's July transition to the Big 12. And a new official energy provider that is 100 percent renewable.

UH Athletics announced last week that Houston-based Rhythm Energy has signed on to be the official energy company of the program. The company will have a presence on signage at all sports venues, a strong digital presence across UH Athletics platforms; and Cougars’ basketball, baseball, softball, soccer, and track and field home events.

Rhythm Energy will also roll out The Go Coogs 12 Plan in time for football season, which will be an exclusive electricity plan to help UH faculty, alumni, students and fans go green.

“As a proud UH alumni, I am so pleased Rhythm Energy has become the Official Energy Company for my alma mater,” PJ Popovic, CEO of Rhythm Energy, said in a statement. “UH is hands down one of the top educational and athletic institutions in the nation, and I’m forever grateful for the knowledge I gained there, which allowed me to start my own renewable energy company. With UH joining the Big 12 Conference, we’re inspired by their success, achievements, and growth—something we strive for at Rhythm Energy every day.”

UH Athletics oversees 17 sport programs — seven on the men's side, including baseball, basketball, cross country, football, golf, and track and field, and 10 on the women's side, including basketball, cross country, golf, soccer, softball, swimming and diving, tennis, track and field, and volleyball.

Popovic founded Rhythm Energy in 2021. The company offers 100 percent renewable energy plans for Texas residents, using solar power, wind power and other renewable power sources.

The founder spoke with EnergyCapital last month about where he thinks renewables fit into Texas’ energy consumption and grid reliability issues and the shifting public opinion towards renewables.

"There is still a lot (speech) that is not necessarily painting renewables correctly," he tells EnergyCapital.

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Houston-based NRG announces new CEO and succession plan

new leader

Houston-based NRG Energy Inc. announced Jan. 7 that it has appointed Robert J. Gaudette as president and CEO. Gaudette took over as president effective Jan. 7 and will assume the role of CEO April 30, coinciding with the company's next stockholder meeting.

Gaudette, who previously served as executive vice president and president of NRG Business and Wholesale Operations, will succeed Lawrence Coben in the leadership roles. Coben will remain an advisor to NRG through the end of the year and will also continue to serve as board chair until April 30. Antonio Carrillo, lead independent director at NRG, will take over as board chair.

"Rob has played a central role in strengthening NRG’s position as a leader in our industry through strategic growth, operational excellence, and customer-focused innovation," Coben said in the news release. "He is a strong, decisive leader with extensive knowledge of our business, markets, and customers. The Board and I are confident that Rob is the right person to lead NRG forward and take the NRG rocket ship to new heights. I can’t wait to see what comes next.”

Gaudette has been with NRG since 2001. He has served as EVP of NRG Business and Market Operations since 2022 and president of NRG Business and Market Operations since 2024. In these roles, he led NRG’s power generation and oversaw its portfolio of commercial and industrial products and services as well as its market operations, according to the company.

He has held various executive leadership roles at NRG. He earned his bachelor's degree in chemistry from The College of William and Mary and an MBA at Rice University, where he was a Jones Scholar. He also served four years as an Army officer.

“It is an honor to be appointed NRG’s next CEO at this transformative time for the energy sector and our company,” Gaudette said in the release. “With NRG’s electricity, natural gas and smart home portfolio, we are ideally positioned to meet America’s evolving energy needs. I am grateful to Larry and all my NRG colleagues, both past and present, who built our great company and positioned us for the future. I look forward to leading our incredible team to deliver affordable, resilient power for the customers and communities we serve, while creating substantial value for our shareholders.”

In addition to its traditional power generation and electricity businesses, NRG has been working to develop a 1-gigawatt virtual power plant by connecting thousands of decentralized energy sources by 2035 in an effort to meet Texas’ surging energy demands.

The company announced partnerships last year with two California-based companies to bolster home battery use and grow its network. NRG has said the VPP could provide energy to 200,000 homes during peak demand.

10+ must-attend Houston energy events happening in Q1 2026

Mark Your Calendar

Editor's note: With the new year comes a new slate of must-attend events for those in the Houston energy sector. We've rounded up a host of events to put on your calendar for Q1, including some that you can attend this month. Plus, other premier annual events will return in February and March 2026 and are currently offering early-bird, discounted registration. Book now.

Jan. 7-8 — AAPG Subsurface Energy to Power Workshop

This two-day AAPG workshop explores the expanding role of natural gas, geothermal, hydrogen, lithium, and uranium in accelerating electricity capacity. Participants will examine innovative solutions designed to reduce reliance on long-distance transmission lines, pipelines, and other costly infrastructure. Throughout the workshop, attendees will gain insight into both the technical deployment of subsurface resources and the land, legal, and permitting factors that influence project development.

This event begins Jan. 7 at Norris Conference Center at CityCentre. Register here.

Jan. 19-22 — PPIM 2026

The 38th international Pipeline Pigging & Integrity Management Conference and Exhibition takes place over four days at the George R. Brown Convention Center and the Hilton Americas. This industry forum is devoted exclusively to pigging for pipeline maintenance and inspection, engineering assessment, repair, risk management, and NDE. Two days of courses will take place Jan. 19-20, followed by the conference on Jan. 21-22, and the exhibition running Jan. 20-22. Register here.

Jan. 22 — MicroSeismic - Romancing Energy Forum

This forum will feature raw, unfiltered stories from the pioneers who changed the trajectory of American Shale. Attendees will gain insights into the playbooks, decisions, data, and lessons learned behind the biggest discoveries and engineering triumphs in modern energy. Keynote speakers include Tom and Diane Gates of Gates Ranch.

This event begins at 8 am on Jan. 22 at Norris Conference Center at CityCentre. Register here.

Jan. 22 — Houston Downton Luncheon: Beyond the Barrel: Pricing, Transition, and Geopolitics in 2026

Women's Energy Network Houston Chapter hosts this January lunch and learn featuring guest speaker Ha Nguyen with S&P Global Energy. Nguyen will discuss the global energy outlook for 2026, with a focus on strategic drivers, such as decarbonization and EV adoption, and a look at Houston's crucial role in the future of the U.S. market.

This event begins at 11:30 am on Jan. 22 at The Houston Club. Register here.

Feb. 18-20 — NAPE Summit Week 2026

NAPE is the energy industry’s marketplace for the buying, selling, and trading of prospects and producing properties. NAPE brings together all industry disciplines and companies of all sizes, and in 2026 it will introduce three new hubs — offshore, data centers, and critical minerals — for more insights, access, and networking opportunities. The event includes a summit, exhibition, and more.

This event begins Feb. 18 at George R. Brown Convention Center. Register here.

Feb. 24-26 — 2026 Energy HPC & AI Conference

The 2026 Energy HPC & AI Conference marks the 19th year for the Ken Kennedy Institute to convene experts from the energy industry, academia, and national labs to share breakthroughs for HPC and AI technologies. The conference returns to Houston with engaging speaker sessions, a technical talk program, networking receptions, add-on workshops, and more.

This event begins Feb. 24 at Rice University's BRC. Register here.

Feb. 26 — February Transition on Tap

Mix and mingle at Greentown Labs' first Transition on Tap event of the year. Meet the accelerator's newest startup members, who are working on innovations ranging from methane capture to emissions-free manufacturing processes to carbon management.

This event begins at 5:30 pm on Feb. 26 at Greentown Labs Houston. Register here.

March 2-4 — The Future Energy Summit

The Future Energy Summit is a premier global event bringing together visionaries, industry leaders, and energy experts to shape the future of energy. The second edition of the conference will provide a platform for groundbreaking discussions, cutting-edge technologies, and transformative strategies that will accelerate the energy transition.

This event begins March 2. Register here.

March 10-12 — World Hydrogen & Carbon Americas

S&P Global Energy brings together two leading events — Carbon Management Americas and World Hydrogen North America — to form a new must-attend event for those in the hydrogen and carbon industries. More than 800 senior leaders from across the energy value chain will attend this event featuring immersive roundtable discussions, hands-on training, real-world case studies, and unparalleled networking opportunities.

This event begins March 10 at Marriott Marquis Houston. Register here.

March 23-27 — CERAWeek 2026

CERAWeek 2026 will focus on "Convergence and Competition: Energy, Technology and Geopolitics." The industry's foremost thought leaders will convene in Houston to cultivate relationships and exchange transformative ideas during the annual event. Through the lens of 16 dynamic themes, CERAWeek 2026 will explore breakthroughs, cross-industry connections, and powerful partnerships that are accelerating the transformation of the global energy system.

This event begins March 23. Register here.

Japanese company launches solar module manufacturing at Houston-area plant

solar plant

A local subsidiary of a Japanese solar equipment manufacturer recently began producing solar modules at a new plant in Humble.

TOYO Co. Ltd.’s TOYO Solar LLC subsidiary can produce 1 gigawatt worth of solar modules per year at a 567,140-square-foot plant it leases in Lovett Industrial’s Nexus North Logistics Park on Greens Road. TOYO Solar’s next phase will accommodate 2.5 gigawatts’ worth of solar module manufacturing. The subsidiary eventually plans to expand manufacturing capacity to 6.5 gigawatts.

For now, TOYO Solar operates only one assembly line at the Humble plant. Once TOYO Solar has five assembly lines up and running, it could employ as many as 750 manufacturing workers there, according to Connect CRE.

TOYO says the plant enlarges its U.S. footprint “to be closer to the majority of its clients, meet the demand for American-made solar panels, and contribute to the growing demand for secure, sustainable energy solutions as demands on the grid continue to rise.”

Last month, TOYO purchased the remaining 24.99 percent stake in TOYO Solar to make it a wholly owned subsidiary. TOYO entered the Houston-area market through its 2024 acquisition of a majority stake in Solar Plus Technology Texas LLC.

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