Choose Texas Power has ranked its top electric providers, most affordable green energy providers and more. Photo via unspalsh.

Choose Texas Power—a marketplace that allows users to view and compare electricity plans, providers and rates in the state—has compiled its Best Texas Electric Companies report.

The data-driven list considers pricing, providers and consumer trends, and rates for companies listed on its marketplace. The report was updated earlier this month.

Choose Texas Power rated the Texas energy companies using its proprietary data and online reviews, and gave each company a score from zero to five based on customer service, accessibility and plan variety.

Houston-based Express Energy tied for first place on the list with DFW-based TXU Energy, 4Change Energy and Veteran Energy. Eight other Houston-area companies made the 10. The companies all received a rating of 5 out of 5.

The full list includes:

  • Houston-based Gexa Energy (4.9)
  • Irving-based TriEagle Energy (4.9)
  • Houston-based Frontier Utilities (4.8)
  • Spring-based Atlantex Power (4.6)
  • Houston-based Rhythm Energy (4.6)
  • Houston-based Green Mountain Energy (4.5)
  • Houston-based Reliant Energy (4.3)
  • Houston-based Direct Energy (4.2)
  • Houston-based APG&E Energy (4.2)
  • Houston-based Discount Power (4)
  • Plano-based Cirro Energy (4)
  • Fort Worth-based Payless Power (3.9)

Choose Texas Power also broke down the best companies for specific customer needs.

  • Best for affordable green energy: Gexa Energy
  • Best for 100% renewable energy: Rhythm Energy
  • Green energy plans for low usage: Green Mountain Energy
  • Best for smart home upgrades: Discount Power
  • Best for straightforward energy plans: TriEagle Energy
  • Best for plan variety: TXU Energy
  • Best for simple contract terms: Express Energy

Find the full report here.

PJ Popovic, founder and CEO of Houston-based Rhythm Energy, which has acquired Inspire Clean Energy. Photo courtesy of Rhythm

Houston's Rhythm Energy expands nationally with clean power acquisition

power deal

Houston-based Rhythm Energy Inc. has acquired Inspire Clean Energy for an undisclosed amount. The deal allows Rhythm to immediately scale outside of Texas and into the Northeast, Midwest and mid-Atlantic regions, according to a release from the company.

Inspire offers subscription-based renewable electricity plans to customers in Pennsylvania, New York, New Jersey, Massachusetts, Ohio, Delaware, Illinois, Maryland, and Washington, D.C. By combining forces, Rhythm will now be one of the largest independent green-energy retailers in the country.

“Adding Inspire to the Rhythm family gives us the geographic reach to serve millions of new customers with the highly rated customer experience Texans already enjoy,” PJ Popovic, CEO of Rhythm, said in the release. “Together we become one of the largest independent green-energy retailers in the country and can roll out innovations like our PowerShift Time-of-Use plan and device-enabled demand-response programs that put customers fully in control of their energy costs.”

Rhythm was founded by Popovic in 2020 and offers 100 percent renewable energy plans using solar power, wind power and other renewable power sources.

In addition to scaling geographically, the acquisition will "(marry) Rhythm's data-driven technology with Inspire's successful subscription model." Rhythm also plans to upgrade its digital tools and provide more advanced services to help lower clean energy costs, according to the release.

Popovic spoke with EnergyCapital in 2023 about where he thinks renewables fit into Texas’s energy consumption. Read more here.

At last year's awards program, Cemvita Factory's co-founders, Tara and Moji Karimi, accepted the award for the Green Impact Business category. This year, Moji Karimi served as a judge

18 Houston energy startups named finalists for innovation awards program

companies to watch

The 2023 Houston Innovation Awards announced its 52 finalists — a large portion of which are promising energy transition startups.

The awards program — hosted by EnergyCapital's sister site, InnovationMap, and Houston Exponential — will name its winners on November 8 at the Houston Innovation Awards. The program was established to honor the best and brightest companies and individuals from the city's innovation community.

The following startups, which all have an energy transition element to their business, received a finalist position in one or two categories.

Click here to secure your tickets to see who wins.

  • ALLY Energy, helping energy companies and climate startups find, develop, and retain great talent, scored two finalist positions — one in the Female-Owned Business category and the other in the Social Impact Business category.
  • Eden Grow Systems, next generation farming technologies, is a finalist in the People's Choice: Startup of the Year category.
  • Feelit Technologies, nanotechnology for preventive maintenance to eliminate leaks, fires and explosions, increase safety and reduce downtime, is a finalist in the Female-Owned Business category and the People's Choice: Startup of the Year category.
  • Fervo Energy, leveraging proven oil and gas drilling technology to deliver 24/7 carbon-free geothermal energy, scored two finalist positions — one in the Sustainability Business category and the other in the People's Choice: Startup of the Year category.
  • FluxWorks, making frictionless gearboxes for missions in any environment, is a finalist in the Hardtech Business category.
  • Helix Earth Technologies, decarbonizing the built environment and heavy industry, is a finalist in the Hardtech Business category.
  • INOVUES, re-energizing building facades through its non-invasive window retrofit innovations, making building smarter, greener, and healthier for a better and sustainable future, was named a finalist in the Sustainability Business category.
  • Kanin Energy, helping heavy industry monetize their waste heat and decarbonize their operations, was named a finalist in the BIPOC-Owned Business and the Sustainability Business categories.
  • Mars Materials, developing a carbon-negative pathway for carbon fiber and acrylamide production using CO2 and biomass as raw materials, is a finalist in the BIPOC-Owned Business category.
  • Molecule, an energy/commodity trading risk management software that provides users with an efficient, reliable, responsive platform for managing trade risk, is a finalist in the Digital Solutions Business category.
  • Rhythm Energy, 100 percent renewable electricity service for residential customers in Texas, is a finalist in the People's Choice: Startup of the Year category.
  • Sage Geosystems, a cost-effective geothermal baseload energy solution company, also innovating underground energy storage solutions, was named a finalist in the Sustainability Business category.
  • Solugen, decarbonizing the chemical industry, is a finalist in the Hardtech Business category.
  • Square Robot, applying robotic technology to eliminate the need to put people into dangerous enclosed spaces and eliminate taking tanks out of service, is a finalist in the Hardtech Business category.
  • Syzygy Plasmonics, a deep decarbonization company that builds chemical reactors designed to use light instead of combustion to produce valuable chemicals like hydrogen and sustainable fuels, is a finalist in the Hardtech Business category.
  • Tierra Climate, decarbonizing the power grid faster by helping grid-scale batteries monetize their environmental benefits and change their operational behavior to abate more carbon, was named a finalist in the Sustainability Business category.
  • Utility Global, a technology company converting a range of waste gases into sustainable hydrogen and syngas, was named a finalist in the Sustainability Business category.
  • Venus Aerospace, a hypersonics company on track to fly reusable hypersonic flight platforms by 2024, is a finalist in the Hardtech Business category.

Additionally, two energy companies were named to the Corporate of the Year category, which honors corporations that supports startups and/or the Houston innovation community. Aramco Ventures and Chevron Technology Ventures are two of the four finalists in this category.

Lastly, Jason Ethier, co-founder of Lambda Catalyzer and host of the Energy Tech Startups podcast, and Kendrick Alridge, senior manager of community at Greentown Labs, scored finalist positions in the Ecosystem Builder category, as individuals who have acted as leaders in developing Houston’s startup ecosystem.

Click here to see the full list of finalists.

PJ Popovic of Houston-based Rhythm Energy looks back on summer heatwave trends. Photo via Shutterstock

Houston expert looks at wholesale pricing trends occurring this summer

guest column

This summer’s heatwave had a lot of Texans feeling uncomfortable, and it was not just the sweltering triple-digit temperatures, and even higher heat indexes, that had us sweating. With much of the state hitting over 100 degrees for weeks, air conditioners were working overtime to keep homes and businesses cool. That added load, coupled with general demand growth, put a heavy burden on the Texas power grid — and that puts the state in a precarious position.

We all remember Uri in February 2021, when an inch-thick coat of ice hampered power companies' ability to generate power, leading to widespread and lasting power outages across the state. The recent heat wave, however, was different. This past summer, the concern for Texas and ERCOT (the Electric Reliability Council of Texas) was not whether generation would fail, but whether generation capacity could keep pace with peak demand. And what would be the wholesale electricity price to ensure that it did.

The generation mix

As robust as our electricity grid is, on any given day the balance between power supply and demand remains fairly tenuous. In its summer Seasonal Assessment of Resource Adequacy, ERCOT projected its power-generation capacity at 97,000 MW. However, that daily capacity number can be misleading.

As Texas’ generation mix leans to a greater degree toward renewable power and we retire more coal and natural gas fired generation plants, our generation output becomes less predictable. Operators can practically flip a switch to turn on fossil fuel generation plants and quickly dispatch its power. Renewable generation, on the other hand, is intermittent and its output by no means guaranteed. While the state’s current combined wind and solar generation can potentially deliver up to 30,000 megawatts, if the right weather conditions are not there, neither is the power.

Meanwhile, the demand for power in Texas has increased dramatically. In recent years, we have seen significant population growth, electrification as well as new business expansion throughout the state. Some of the businesses moving here draw huge loads of power from the grid — think about the companies mining digital currency or Elon Musk’s SpaceX facilities in Central Texas, just to name a few. A considerable demand curve increase occurring simultaneously with the move to more renewable generation challenges the delicate balance of the grid.

Trends and lessons learned from the summer’s wholesale electricity pricing

ERCOT manages the flow of electricity across the state of Texas. It also oversees the wholesale bulk power market whereby generators are paid primarily for the electricity they supply to the grid. To incentivize the development of future generating capacity, ERCOT employs scarcity pricing — that means that commodity prices escalate dramatically as supply becomes constrained.

This summer, ERCOT faced unprecedented demand with daily electricity usage frequently nearing generation capacity limits. Consequently, electricity prices were notably volatile, often skyrocketing exponentially.

ERCOT employs a complex series of pricing mechanisms to establish its real-time price for each megawatt. A deep dive analysis (INSERT LINK) found that the Locational Margin Prices, or LMP, were significantly higher than previous years, even when reserve generation capacities were robust and fuel prices were similar to or lower than prior years.

So, what contributed to the higher than usual prices? Certainly, changes to ERCOT operations, market design tweaks, and transmission constraints contributed, but market prices were most driven by generators’ offer pricing curves.

Now, more than four months removed from the start of the heat wave in June, we can see how different various technologies priced their offerings. The data suggests that a segment of resources, notably battery storage, set their offer prices near or at the system-wide offer price cap. Given the anticipated rise of batteries as the primary dispatchable resource within the grid in coming years, this pricing behavior warrants closer scrutiny.

Offer pricing curves appear to have created a semblance of shortage pricing, evident in the heightened LMPs, even when reserve capacities were not especially scarce. This would suggest that a significant portion of the dispatchable capacity integrated into ERCOT was priced at levels typically seen only in grid emergency conditions

Key questions

Why are the recently added dispatchable resources garnering such high offer prices? Are there operational hurdles in integrating and dispatching batteries, challenges in market design, inherent limitations of batteries on the grid, or other factors contributing to these high offer prices from battery resources? Given that batteries are poised to play a central role in the transition to renewable energy sources, answering these questions will be key.

The current pricing trends in the ERCOT market, if sustained, could lead to increased electricity rates and/or increased price volatility for end-users, underscoring the importance of monitoring and addressing these market dynamics.

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PJ Popovic is the CEO of Houston-based Rhythm Energy.

The University of Houston's football season is starting off in a new conference — and with a new renewable energy partner. Photo via uh.edu

University plugs into Houston renewables co. as official athletics energy provider

go coogs

This college football season brings a lot of newness for the University of Houston: A new conference, following the athletic program's July transition to the Big 12. And a new official energy provider that is 100 percent renewable.

UH Athletics announced last week that Houston-based Rhythm Energy has signed on to be the official energy company of the program. The company will have a presence on signage at all sports venues, a strong digital presence across UH Athletics platforms; and Cougars’ basketball, baseball, softball, soccer, and track and field home events.

Rhythm Energy will also roll out The Go Coogs 12 Plan in time for football season, which will be an exclusive electricity plan to help UH faculty, alumni, students and fans go green.

“As a proud UH alumni, I am so pleased Rhythm Energy has become the Official Energy Company for my alma mater,” PJ Popovic, CEO of Rhythm Energy, said in a statement. “UH is hands down one of the top educational and athletic institutions in the nation, and I’m forever grateful for the knowledge I gained there, which allowed me to start my own renewable energy company. With UH joining the Big 12 Conference, we’re inspired by their success, achievements, and growth—something we strive for at Rhythm Energy every day.”

UH Athletics oversees 17 sport programs — seven on the men's side, including baseball, basketball, cross country, football, golf, and track and field, and 10 on the women's side, including basketball, cross country, golf, soccer, softball, swimming and diving, tennis, track and field, and volleyball.

Popovic founded Rhythm Energy in 2021. The company offers 100 percent renewable energy plans for Texas residents, using solar power, wind power and other renewable power sources.

The founder spoke with EnergyCapital last month about where he thinks renewables fit into Texas’ energy consumption and grid reliability issues and the shifting public opinion towards renewables.

"There is still a lot (speech) that is not necessarily painting renewables correctly," he tells EnergyCapital.

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Houston energy startups named finalists for 2026 Innovation Awards

Meet the Innovators

InnovationMap.com, EnergyCaptialHTX's sister website, has revealed the finalists for the 2026 Houston Innovation Awards, and the local energy sector is well-represented throughout the awards.

The sixth annual Houston Innovation Awards program returns in an all-digital format this fall to honor the best of Houston's innovation ecosystem, including startups, entrepreneurs, mentors, and more.

Finalists were determined by an esteemed panel of judges. The panel reviewed applications across 10 prestigious categories to determine our finalists. They will select the winner for each category, except for Startup of the Year, which will be chosen by the public via online voting launching later this month.

We will announce the honoree of our annual Trailblazer Award in the coming weeks, then stay tuned as we unveil all of this year's winners on InnovationMap.com in mid-November.

Without further ado, here are the 2026 Houston Innovation Awards finalists:

Minority-founded Business

Honoring an innovative startup founded or co-founded by BIPOC or LGBTQ+ representation:

  • AI Made Fun
  • Deep Anchor Solutions
  • HEXAspec
  • Prana Surgical
  • Torres Orbital Mining Inc.

Female-founded Business

Honoring an innovative startup founded or co-founded by a woman:

  • Adair
  • ARIX Technologies
  • Bairitone Health
  • FlowCellutions
  • ParaDocs Health

Energy Transition Business

Honoring an innovative startup providing a solution within renewables, climatetech, clean energy, alternative materials, circular economy and beyond:

  • Capwell Services
  • FlowCellutions
  • Hertha Metals
  • Mars Materials
  • Solidec

Health Tech Business

Honoring an innovative startup within the health and medical technology sectors:

  • Bairitone Health
  • InformAI Inc.
  • Prana Surgical
  • Skybound MedTech

Deep Tech Business

Honoring an innovative startup providing technology solutions based on substantial scientific or engineering challenges, including those in the AI, robotics and space sectors:

  • Casimir
  • Focis AI
  • Machine Saver Inc.
  • Square Robot
  • Venus Aerospace

Startup of the Year (People's Choice)

Honoring a startup celebrating a recent milestone or success. The winner will be selected by the community via an online voting experience:

  • Fluxworks
  • IronLattice
  • Lumino
  • Progress Report
  • Rosarium Health
  • Thread
  • TokenRoster

Scaleup of the Year

Honoring an innovative later-stage startup that's recently reached a significant milestone in company growth:

  • Erock
  • Hertha Metals
  • Venus Aerospace

Incubator/Accelerator of the Year

Honoring a local incubator or accelerator that is championing and fueling the growth of Houston startups:

  • Activate
  • Impact Hub Houston
  • MarMo Innovation

Mentor of the Year

Honoring an individual who dedicates their time and expertise to guide and support budding entrepreneurs:

  • Al Danto, Rice University
  • Eric Rubenstein, New Climate Ventures
  • Jeremy Pitts, Activate
  • Joe Alapat, Liongard
  • Kyle Judah, Rice University's Liu Idea Lab for Innovation & Entrepreneurship
  • Rachel Bickham, Bickham Services Unlimited LLC

Trailblazer Recipient

  • To be announced

Energy AI company opens first U.S. office in Houston after Halliburton deal

houston expansion

Building on its partnership with Houston-based oilfield services provider Halliburton, energy-sector AI company Shape Digital recently opened an office at The Ion. It’s the company’s first U.S. location.

Shape Digital’s workforce in Houston includes employees specializing in tech support, business development and client services. The company’s local hiring projections and headcount weren’t available. The new office will be located within Industrious at the Ion, according to Rice Alliance.

A key driver of the new Houston office: The company forecasts North America will account for more than 20 percent of its business in 2027.

“North America is a critical market for industrial innovation, and Houston sits at the center of companies driving that progress,” Caio Sene, vice president of client services at Shape Digital, said in a release. “Growing our presence here allows us to work alongside operators as they look for practical ways to turn existing operational data into clear recommendations for what to do next.”

Shape Digital, which also has offices in Singapore and Brazil, develops decision-making platforms for the oil and gas sector.

The Ion District office gives Shape Digital a presence close to Halliburton’s headquarters. In May, the two companies forged a partnership to combine Halliburton’s Digital Field Solverdecision-making system with Shape Digital’s AI portfolio.

Shape Digital layers AI software atop existing operations data rather than replacing legacy systems or adding new software.

The company’s suite of AI agents draws on more than 200 operations-monitoring algorithms, continually learning from company and industry data. The suite comprises four products: Shape Aura, Shape Lighthouse, Shape Lumen and Shape Reef.

Shape Digital says that by working with a customer’s existing operations data, it can deliver ROI in less than two months without any additional investment in equipment or infrastructure.

The company is a 2021 spinoff of Japan-based Modec. Modec builds, owns, and operates floating offshore oil and gas production facilities. Its Modec America subsidiary is based in Houston.

This article originally appeared on our sister site, InnovationMap.

Houston energy startup names former Cheniere execs to C-suite

new leaders

Houston-based energy infrastructure startup Joulent has brought aboard a new chief financial officer and new chief operating officer—both former executives at Houston-based Cheniere Energy.

The C-suite moves come three months after Joulent raised $1.75 billion from National Grid Ventures.

Michael Wortley joins Joulent as co-president and CFO. Wortley most recently was executive vice president and CFO at Cheniere, an LNG producer and exporter.

In conjunction with Wortley’s hiring, Brian Boland, who was Joulent’s interim CFO, has been named executive vice president, chief investment officer, and head of strategy.

Corey Grindal comes to Joulent as co-president and COO. Grindal most recently was executive vice president and COO at Cheniere.

“As Joulent evolves to meet the growing demand for power infrastructure, our expanded leadership team will help ensure we continue delivering the execution certainty our customers, partners, and investors expect,” Chris James, Joulent’s founder and CEO, said in a press release.

“Corey and Michael are accomplished operators with exceptional records of building and leading world-class energy infrastructure businesses, where they have embedded a culture defined by operational excellence and disciplined execution,” James added.

Joulet builds dedicated power-generating facilities that feed directly into data centers and other power-dependent facilities. This eliminates the need for companies to draw power from grids.

“With an initial multi-gigawatt development portfolio and strategic partnerships across the energy, infrastructure, and data center ecosystem, Joulent is helping remove power constraints to enable the next chapter of American innovation and U.S. reindustrialization,” the company says.

The $1.75 billion minority investment from National Grid Ventures complements Joulent’s existing partnerships.

Joulent, founded in 2023, emerged from stealth mode this summer. The company was founded by investment firm Engine No. 1.

Joulent’s first project, the Project Kilby natural gas facility in West Texas, will be co-located with a Microsoft data center. It’ll deliver about 2.67 gigawatts of power under a 20-year deal between Microsoft and Energy Forge One, a 50/50 joint venture between Chevron and Joulent.