QUESTIONS + ANSWERS

Building a modern legacy of corporate and social responsibility

Businesswoman, philanthropist, educator, and entertainer Revani “Rani” Puranik discusses the convergence of sustainability and work ethos as part of the Energy Transition. Photo courtesy of ranipuranik.com

With a mind for business and a passion for people, one woman leads the legacy her family trailblazed in corporate social responsibility.

Revani “Rani” Puranik, named successor for the CEO of Worldwide Oilfield Machine (“WOM”) and current Chair of the Puranik Foundation, continues the institutions her parents created with the same emphasis on mindfulness, sustainability, and opportunity for all.

In addition to extending the reach of WOM’s 3,000+ employees across 10 countries–and counting–Puranik shapes future leaders and innovators of energy through The Energy Project, a program launched in 2020 by the foundation to support young minds tackling environmental challenges for sustainable development across five sectors: Alternative Power Generation, Sustainable Consumption, Waste Management, Urban Design, and Water Sustainability.

In her upcoming book, Seven Letters to My Daughters, scheduled for release on May 24th, Puranik shares lessons in love, leadership, and legacy carved out of distinct seven-year periods of her life. And if inspiring the next generation and writing a book weren’t enough, Puranik has her eyes set on building a more holistic charter school in collaboration with Baylor College of Medicine.

With just a moment to spare before she launches a new initiative, Puranik met with EnergyCapitalHTX to discuss what Energy Transition looks like from her perspective.

EnergyCapitalHTX: You’ve had an interesting career, with one foot in something very altruistic, and the other in energy–which has a reputation for being… not so altruistic, let’s say. How did you get here?

Rani Puranik: First, I'll tell you that none of it, none of it, was planned.

The 1st 17 years of my life, I lived in Houston. I went to Lamar high school thinking I was going to be an engineer. But I was on a robust and dedicated journey singing and dancing, too. I was always very active and engaged in my heritage that way.

I went to India after I graduated from high school and stayed in my parents’ vacation home, which was next to a poverty-stricken area. All I thought was, “hey, how can I help?”

And that “how can I help?“ has always turned into larger projects than I ever imagined. Before long, I was running an after-school dance program for 60 kids. But it was more than dance. These girls needed a safe space to express themselves.

EC: How did you end up back in Houston?

RP: Well, life happens. I came to Houston on a one-way ticket with $200 in my pocket. My dad was still living here in Houston, running Worldwide Machine, so I volunteered in his company to keep busy.

Finally, in 2012, I realized I’m never going to be an engineer; I graduated from Rice with an MBA in finance in 2014. And then I just dedicated my entire life to WOM, my two girls, and the Puranik Foundation my mother started when I was in India.

EC: On one hand, you're encouraging innovation around building a sustainable environment with Puranik Foundation. And with WOM, you provide offshore equipment, services, and expertise. Do you see those concepts blending as part of the energy transition?

RP: One of the core principles of WOM is “stay curious.” We have something called the Idea Factory; sometimes we get ideas that are related to sustainability and alternative energies. The people that come up with these solutions and methods are deeply involved from start to finish as part of our research and development team.

We’ve currently got a patent on a frac valve that is so much healthier for the environment. There’s no disposal of grease, there’s much less use of water and chemicals injected because of the way our frac valve operates, and the pressures and temperatures it can sustain and withhold.

We’re also looking at design, revisiting processes and asking, “how can we make this more efficient?” How can we reduce not just the emissions, but the use of oils and liquids and fuels with process improvements and enhancements for the equipment that we're manufacturing?

EC: And for the foundation?

RP: What's important for me is to understand what energy is, why it's needed, and how we can tap into it from all sources.

If younger minds can think of things like some of the students in this year’s cohort of The Energy Project– things like using human movement to not just capture, but transform, energy–we're headed in the right direction.

EC: The energy transition is increasingly branded as a transition in mindset more than anything. Mindfulness is a core tenet of your foundation, is it a part of the nine core principles of WOM you mentioned?

RP: Absolutely. I've been called an empathetic leader because I listen. And I say the first part of listening is receiving. When you receive information, you're empowering yourself with knowledge and information being shared by someone else for you. And then you can offer a direction, a guide, or just a helping hand.

There's definitely a shift going on where people not just want to be heard, but there are leaders and organizations who understand the value and the importance of it. We can't do things on our own.

EC: You emphasize collaboration and human connectivity often, which are vital components of the sustainability economy. Can you elaborate on how your organizations embody these concepts?

RP: I made up the “earn to return” philosophy because I saw it in my own parents and I said, I've been given very valuable resources and I've been given a talent to connect people. And if together, that can create something beautiful to really enhance the abundance of resources and create stable pathways for people in their livelihoods, then that's my purpose and that's what I'm going to do.

And in the process, yeah, we make great sales, great profits. But then the profits have to be returned back to our local communities and our people and our kids so that they end up having stable livelihoods for their future. For me, that was always the driving force, and it still is.

But I'll tell you again, none of it was planned. None.

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A View From HETI

Researchers have secured $3.3 million in funding to develop an AI-powered subsurface sensing system aimed at improving the safety and efficiency of underground power line installation. Photo via Getty Images

Researchers from the University of Houston — along with a Hawaiian company — have received $3.3 million in funding to explore artificial intelligence-backed subsurface sensing system for safe and efficient underground power line installation.

Houston's power lines are above ground, but studies show underground power is more reliable. Installing underground power lines is costly and disruptive, but the U.S. Department of Energy, in an effort to find a solution, has put $34 million into its new GOPHURRS program, which stands for Grid Overhaul with Proactive, High-speed Undergrounding for Reliability, Resilience, and Security. The funding has been distributed across 12 projects in 11 states.

“Modernizing our nation’s power grid is essential to building a clean energy future that lowers energy costs for working Americans and strengthens our national security,” U.S. Secretary of Energy Jennifer M. Granholm says in a DOE press release.

UH and Hawaii-based Oceanit are behind one of the funded projects, entitled “Artificial Intelligence and Unmanned Aerial Vehicle Real-Time Advanced Look-Ahead Subsurface Sensor.”

The researchers are looking a developing a subsurface sensing system for underground power line installation, potentially using machine learning, electromagnetic resistivity well logging, and drone technology to predict and sense obstacles to installation.

Jiefu Chen, associate professor of electrical and computer engineering at UH, is a key collaborator on the project, focused on electromagnetic antennas installed on UAV and HDD drilling string. He's working with Yueqin Huang, assistant professor of information science technology, who leads the geophysical signal processing and Xuqing Wu, associate professor of computer information systems, responsible for integrating machine learning.

“Advanced subsurface sensing and characterization technologies are essential for the undergrounding of power lines,” says Chen in the release. “This initiative can enhance the grid's resilience against natural hazards such as wildfires and hurricanes.”

“If proven successful, our proposed look-ahead subsurface sensing system could significantly reduce the costs of horizontal directional drilling for installing underground utilities,” Chen continues. “Promoting HDD offers environmental advantages over traditional trenching methods and enhances the power grid’s resilience.”

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