Nabors executive Subodh Saxena challenged leaders to think more like Generation Z at OTC2023. Photo courtesy of nabors.com

Gone are the days of people, process, and technology. Welcome to purpose, partnering, and governance.

In the early morning hours of the third day of OTC2023, Subodh Saxena, senior vice president at Nabors Industries, succinctly summarized both the challenges and opportunities faced by an industry in the middle of an identity crisis.

The upstream energy industry focused the better part of the last two decades on physical safety, division and clarity of responsibilities, and technology adoption and adaptation. Rightfully so, given the Macondo incident of 2010, the Enron collapse in 2002, and the general wildfire growth of technology in the workplace over the same time frame.

But as leadership that came of age during these tragedies takes the reigns, a new set of challenges arises. Consistent lack of positive financial returns, a shrinking talent pool, and of course, the climate crisis, combine to form the perfect storm for an industry just trying to manage the rising and falling tides of unstable commodity pricing.

To avoid completely capsizing during this squall in which the industry finds itself, Saxena describes three opportunities for improvement.

  • Attracting new talent by creating psychological safety in our workplaces and improving the perception of technology adaptation in the industry
  • Embracing a collaborative approach to building new solutions to limit the amount of siloed rework that currently stymies rapid advancement
  • Improved financial discipline with greater honesty about ROI for the entire supply chain

“We have a mindset in the industry, that we have to build everything ourselves," Saxena laments. "We have to learn to partner because [if] every company invests in new technology to create transition, whether that's hydrogen or any other source of green energy, that return on invested capital is going to become negative. We need to learn to collaborate to ensure that we are all going to be successful.”

The requests made by Saxena represent a growing movement within the incumbent industry to think not of the energy transition as a shift from one energy source to another but as a transition in mindset. Collaboration is the name of the game now, as are mindfulness, responsibility, and above all else, sustainability.

Revisiting purpose, partnering, and governance to identify room for improvement will ultimately determine whether organizations will sink or sail.

Businesswoman, philanthropist, educator, and entertainer Revani “Rani” Puranik discusses the convergence of sustainability and work ethos as part of the Energy Transition. Photo courtesy of ranipuranik.com

Building a modern legacy of corporate and social responsibility

QUESTIONS + ANSWERS

With a mind for business and a passion for people, one woman leads the legacy her family trailblazed in corporate social responsibility.

Revani “Rani” Puranik, named successor for the CEO of Worldwide Oilfield Machine (“WOM”) and current Chair of the Puranik Foundation, continues the institutions her parents created with the same emphasis on mindfulness, sustainability, and opportunity for all.

In addition to extending the reach of WOM’s 3,000+ employees across 10 countries–and counting–Puranik shapes future leaders and innovators of energy through The Energy Project, a program launched in 2020 by the foundation to support young minds tackling environmental challenges for sustainable development across five sectors: Alternative Power Generation, Sustainable Consumption, Waste Management, Urban Design, and Water Sustainability.

In her upcoming book, Seven Letters to My Daughters, scheduled for release on May 24th, Puranik shares lessons in love, leadership, and legacy carved out of distinct seven-year periods of her life. And if inspiring the next generation and writing a book weren’t enough, Puranik has her eyes set on building a more holistic charter school in collaboration with Baylor College of Medicine.

With just a moment to spare before she launches a new initiative, Puranik met with EnergyCapitalHTX to discuss what Energy Transition looks like from her perspective.

EnergyCapitalHTX: You’ve had an interesting career, with one foot in something very altruistic, and the other in energy–which has a reputation for being… not so altruistic, let’s say. How did you get here?

Rani Puranik: First, I'll tell you that none of it, none of it, was planned.

The 1st 17 years of my life, I lived in Houston. I went to Lamar high school thinking I was going to be an engineer. But I was on a robust and dedicated journey singing and dancing, too. I was always very active and engaged in my heritage that way.

I went to India after I graduated from high school and stayed in my parents’ vacation home, which was next to a poverty-stricken area. All I thought was, “hey, how can I help?”

And that “how can I help?“ has always turned into larger projects than I ever imagined. Before long, I was running an after-school dance program for 60 kids. But it was more than dance. These girls needed a safe space to express themselves.

EC: How did you end up back in Houston?

RP: Well, life happens. I came to Houston on a one-way ticket with $200 in my pocket. My dad was still living here in Houston, running Worldwide Machine, so I volunteered in his company to keep busy.

Finally, in 2012, I realized I’m never going to be an engineer; I graduated from Rice with an MBA in finance in 2014. And then I just dedicated my entire life to WOM, my two girls, and the Puranik Foundation my mother started when I was in India.

EC: On one hand, you're encouraging innovation around building a sustainable environment with Puranik Foundation. And with WOM, you provide offshore equipment, services, and expertise. Do you see those concepts blending as part of the energy transition?

RP: One of the core principles of WOM is “stay curious.” We have something called the Idea Factory; sometimes we get ideas that are related to sustainability and alternative energies. The people that come up with these solutions and methods are deeply involved from start to finish as part of our research and development team.

We’ve currently got a patent on a frac valve that is so much healthier for the environment. There’s no disposal of grease, there’s much less use of water and chemicals injected because of the way our frac valve operates, and the pressures and temperatures it can sustain and withhold.

We’re also looking at design, revisiting processes and asking, “how can we make this more efficient?” How can we reduce not just the emissions, but the use of oils and liquids and fuels with process improvements and enhancements for the equipment that we're manufacturing?

EC: And for the foundation?

RP: What's important for me is to understand what energy is, why it's needed, and how we can tap into it from all sources.

If younger minds can think of things like some of the students in this year’s cohort of The Energy Project– things like using human movement to not just capture, but transform, energy–we're headed in the right direction.

EC: The energy transition is increasingly branded as a transition in mindset more than anything. Mindfulness is a core tenet of your foundation, is it a part of the nine core principles of WOM you mentioned?

RP: Absolutely. I've been called an empathetic leader because I listen. And I say the first part of listening is receiving. When you receive information, you're empowering yourself with knowledge and information being shared by someone else for you. And then you can offer a direction, a guide, or just a helping hand.

There's definitely a shift going on where people not just want to be heard, but there are leaders and organizations who understand the value and the importance of it. We can't do things on our own.

EC: You emphasize collaboration and human connectivity often, which are vital components of the sustainability economy. Can you elaborate on how your organizations embody these concepts?

RP: I made up the “earn to return” philosophy because I saw it in my own parents and I said, I've been given very valuable resources and I've been given a talent to connect people. And if together, that can create something beautiful to really enhance the abundance of resources and create stable pathways for people in their livelihoods, then that's my purpose and that's what I'm going to do.

And in the process, yeah, we make great sales, great profits. But then the profits have to be returned back to our local communities and our people and our kids so that they end up having stable livelihoods for their future. For me, that was always the driving force, and it still is.

But I'll tell you again, none of it was planned. None.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

New report maps Houston workforce development strategies as companies transition to cleaner energy

to-do list

The University of Houston’s Energy University latest study with UH’s Division of Energy and Innovation with stakeholders from the energy industry, academia have released findings from a collaborative white paper, titled "Workforce Development for the Future of Energy.”

UH Energy’s workforce analysis found that the greatest workforce gains occur with an “all-of-the-above” strategy to address the global shift towards low-carbon energy solutions. This would balance electrification and increased attention to renewables with liquid fuels, biomass, hydrogen, carbon capture, utilization and storage commonly known as CCUS, and carbon dioxide removal, according to a news release.

The authors of the paper believe this would support economic and employment growth, which would leverage workers from traditional energy sectors that may lose jobs during the transition.

The emerging hydrogen ecosystem is expected to create about 180,000 new jobs in the greater Houston area, which will offer an average annual income of approximately $75,000. Currently, 40 percent of Houston’s employment is tied to the energy sector.

“To sustain the Houston region’s growth, it’s important that we broaden workforce participation and opportunities,” Ramanan Krishnamoorti, vice president of energy and innovation at UH, says in a news release. “Ensuring workforce readiness for new energy jobs and making sure we include disadvantaged communities is crucial.”

Some of the key takeaways include strategies that include partnering for success, hands-on training programs, flexible education pathways, comprehensive support services, and early and ongoing outreach initiatives.

“The greater Houston area’s journey towards a low-carbon future is both a challenge and an opportunity,” Krishnamoorti continues. “The region’s ability to adapt and lead in this new era will depend on its commitment to collaboration, innovation, and inclusivity. By preparing its workforce, engaging its communities, and leveraging its industrial heritage, we can redefine our region and continue to thrive as a global energy leader.”

The study was backed by federal funding from the Department of the Treasury through the State of Texas under the Resources and Ecosystems Sustainability, Tourist Opportunities, and Revived Economies of the Gulf Coast States Act of 2012.

Houston geothermal startup selects Texas location for first energy storage facility

major milestone

Houston-based geothermal energy startup Sage Geosystems has teamed up with a utility provider for an energy storage facility in the San Antonio metro area.

The three-megawatt EarthStore facility will be on land controlled by the San Miguel Electric Cooperative, which produces electricity for customers in 47 South Texas counties. The facility will be located in the town of Christine, near the cooperative’s coal-fired power plant.

Sage says its energy storage system will be paired with solar energy to supply power for the grid operated by the Electric Reliability Council of Texas (ERCOT). The facility is set to open later this year.

“Once operational, our EarthStore facility in Christine will be the first geothermal energy storage system to store potential energy deep in the earth and supply electrons to a power grid,” Cindy Taff, CEO of Sage Geosystems, says in a news release.

The facility is being designed to store geothermal energy during six- to 10-hour periods.

“Long-duration energy storage is crucial for the ERCOT utility grid, especially with the increasing integration of intermittent wind and solar power generation,” says Craig Courter, CEO of the San Miguel Electric Cooperative.