Nabors executive Subodh Saxena challenged leaders to think more like Generation Z at OTC2023. Photo courtesy of nabors.com

Gone are the days of people, process, and technology. Welcome to purpose, partnering, and governance.

In the early morning hours of the third day of OTC2023, Subodh Saxena, senior vice president at Nabors Industries, succinctly summarized both the challenges and opportunities faced by an industry in the middle of an identity crisis.

The upstream energy industry focused the better part of the last two decades on physical safety, division and clarity of responsibilities, and technology adoption and adaptation. Rightfully so, given the Macondo incident of 2010, the Enron collapse in 2002, and the general wildfire growth of technology in the workplace over the same time frame.

But as leadership that came of age during these tragedies takes the reigns, a new set of challenges arises. Consistent lack of positive financial returns, a shrinking talent pool, and of course, the climate crisis, combine to form the perfect storm for an industry just trying to manage the rising and falling tides of unstable commodity pricing.

To avoid completely capsizing during this squall in which the industry finds itself, Saxena describes three opportunities for improvement.

  • Attracting new talent by creating psychological safety in our workplaces and improving the perception of technology adaptation in the industry
  • Embracing a collaborative approach to building new solutions to limit the amount of siloed rework that currently stymies rapid advancement
  • Improved financial discipline with greater honesty about ROI for the entire supply chain

“We have a mindset in the industry, that we have to build everything ourselves," Saxena laments. "We have to learn to partner because [if] every company invests in new technology to create transition, whether that's hydrogen or any other source of green energy, that return on invested capital is going to become negative. We need to learn to collaborate to ensure that we are all going to be successful.”

The requests made by Saxena represent a growing movement within the incumbent industry to think not of the energy transition as a shift from one energy source to another but as a transition in mindset. Collaboration is the name of the game now, as are mindfulness, responsibility, and above all else, sustainability.

Revisiting purpose, partnering, and governance to identify room for improvement will ultimately determine whether organizations will sink or sail.

Businesswoman, philanthropist, educator, and entertainer Revani “Rani” Puranik discusses the convergence of sustainability and work ethos as part of the Energy Transition. Photo courtesy of ranipuranik.com

Building a modern legacy of corporate and social responsibility

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With a mind for business and a passion for people, one woman leads the legacy her family trailblazed in corporate social responsibility.

Revani “Rani” Puranik, named successor for the CEO of Worldwide Oilfield Machine (“WOM”) and current Chair of the Puranik Foundation, continues the institutions her parents created with the same emphasis on mindfulness, sustainability, and opportunity for all.

In addition to extending the reach of WOM’s 3,000+ employees across 10 countries–and counting–Puranik shapes future leaders and innovators of energy through The Energy Project, a program launched in 2020 by the foundation to support young minds tackling environmental challenges for sustainable development across five sectors: Alternative Power Generation, Sustainable Consumption, Waste Management, Urban Design, and Water Sustainability.

In her upcoming book, Seven Letters to My Daughters, scheduled for release on May 24th, Puranik shares lessons in love, leadership, and legacy carved out of distinct seven-year periods of her life. And if inspiring the next generation and writing a book weren’t enough, Puranik has her eyes set on building a more holistic charter school in collaboration with Baylor College of Medicine.

With just a moment to spare before she launches a new initiative, Puranik met with EnergyCapitalHTX to discuss what Energy Transition looks like from her perspective.

EnergyCapitalHTX: You’ve had an interesting career, with one foot in something very altruistic, and the other in energy–which has a reputation for being… not so altruistic, let’s say. How did you get here?

Rani Puranik: First, I'll tell you that none of it, none of it, was planned.

The 1st 17 years of my life, I lived in Houston. I went to Lamar high school thinking I was going to be an engineer. But I was on a robust and dedicated journey singing and dancing, too. I was always very active and engaged in my heritage that way.

I went to India after I graduated from high school and stayed in my parents’ vacation home, which was next to a poverty-stricken area. All I thought was, “hey, how can I help?”

And that “how can I help?“ has always turned into larger projects than I ever imagined. Before long, I was running an after-school dance program for 60 kids. But it was more than dance. These girls needed a safe space to express themselves.

EC: How did you end up back in Houston?

RP: Well, life happens. I came to Houston on a one-way ticket with $200 in my pocket. My dad was still living here in Houston, running Worldwide Machine, so I volunteered in his company to keep busy.

Finally, in 2012, I realized I’m never going to be an engineer; I graduated from Rice with an MBA in finance in 2014. And then I just dedicated my entire life to WOM, my two girls, and the Puranik Foundation my mother started when I was in India.

EC: On one hand, you're encouraging innovation around building a sustainable environment with Puranik Foundation. And with WOM, you provide offshore equipment, services, and expertise. Do you see those concepts blending as part of the energy transition?

RP: One of the core principles of WOM is “stay curious.” We have something called the Idea Factory; sometimes we get ideas that are related to sustainability and alternative energies. The people that come up with these solutions and methods are deeply involved from start to finish as part of our research and development team.

We’ve currently got a patent on a frac valve that is so much healthier for the environment. There’s no disposal of grease, there’s much less use of water and chemicals injected because of the way our frac valve operates, and the pressures and temperatures it can sustain and withhold.

We’re also looking at design, revisiting processes and asking, “how can we make this more efficient?” How can we reduce not just the emissions, but the use of oils and liquids and fuels with process improvements and enhancements for the equipment that we're manufacturing?

EC: And for the foundation?

RP: What's important for me is to understand what energy is, why it's needed, and how we can tap into it from all sources.

If younger minds can think of things like some of the students in this year’s cohort of The Energy Project– things like using human movement to not just capture, but transform, energy–we're headed in the right direction.

EC: The energy transition is increasingly branded as a transition in mindset more than anything. Mindfulness is a core tenet of your foundation, is it a part of the nine core principles of WOM you mentioned?

RP: Absolutely. I've been called an empathetic leader because I listen. And I say the first part of listening is receiving. When you receive information, you're empowering yourself with knowledge and information being shared by someone else for you. And then you can offer a direction, a guide, or just a helping hand.

There's definitely a shift going on where people not just want to be heard, but there are leaders and organizations who understand the value and the importance of it. We can't do things on our own.

EC: You emphasize collaboration and human connectivity often, which are vital components of the sustainability economy. Can you elaborate on how your organizations embody these concepts?

RP: I made up the “earn to return” philosophy because I saw it in my own parents and I said, I've been given very valuable resources and I've been given a talent to connect people. And if together, that can create something beautiful to really enhance the abundance of resources and create stable pathways for people in their livelihoods, then that's my purpose and that's what I'm going to do.

And in the process, yeah, we make great sales, great profits. But then the profits have to be returned back to our local communities and our people and our kids so that they end up having stable livelihoods for their future. For me, that was always the driving force, and it still is.

But I'll tell you again, none of it was planned. None.

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Houston launches Google-backed tool to address urban tree cover disparities

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The oldest national nonprofit conservation organization in the U.S American Forests has launched the Houston Tree Equity Score Analyzer, which was developed through local nonprofit Trees For Houston and local stakeholders from local government, environmental groups and the public health sector, and supported by Google’s philanthropic arm Google.org with a $450,000 grant.

To mark the launch, Trees For Houston and American Forest celebrated the partnership and worked to plant 50 trees at Shadydale Elementary in Northeast Houston on December 6.

“This marks a significant milestone for Houston's urban forestry efforts,” says Texas State Representative Senfronia Thompson at the December 6 event. “This effort goes beyond simply planting trees—it’s about creating the foundation for a greener, more inclusive future for our community. By uniting diverse resources and partners, including American Forests, Google.org and Trees For Houston, we’re showcasing a powerful dedication to enhancing the environmental well-being and quality of life in our urban areas.”

How the analyzer works is it provides auto-generated data on the impact of tree cover alongside demographic data, land use, poverty and other socioeconomic factors to assist with guide planning and investments to grow tree cover. The Houston Tree Equity Analyzer found that Shadydale Elementary has just 9 percent tree canopy coverage, which falls short of the 30 percent canopy goal for the area. The planting will increase the canopy by 6 percent according to a news release. According to American Forests, nearly 80 percent of urban neighborhoods in the United States have inadequate tree cover.

“The Tree Equity Score Analyzer enables communities to take a human-centered, data-driven approach to developing actionable tree planting and protection plans, ensuring they are focusing on areas that need them most, like Shadydale Elementary School,” said Vice President of GIS and Data Science at American Forests Chris David said in a news release.

American Forests is aiming to assist with at least 100 cities to make progress on Tree Equity by 2030. American Forests helped to unlock $1.5 billion, which was the nation’s largest federal investment in urban forestry in the Inflation Reduction Act of 2022.

“We look forward to working with our partners in Houston to continue to grow equitable tree cover in the community with data-driven approaches and action,” David says in a news release.

Photo by Thomas Koenig/Big Pineapple Productions

This Houston innovator's innovative corrosion detection tech is vital to the future of energy

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Houston-based Corrolytics approach is to help revolutionize and digitize microbial corrosion detection — both to improves efficiency and operational cost for industrial companies, but also to move the needle on a cleaner future for the energy industry.

"We are having an energy transition — that is a given. As we are bringing new energy, there will be growth of infrastructure to them. Every single path for the energy transition, corrosion will play a primary role as well," Anwar Sadek, co-founder and CEO of Corrolytics, says on the Houston Innovators Podcast.

The technology Sadek and his team have created is a tool to detect microbial corrosion — a major problem for industrial businesses, especially within the energy sector. Sadek describes the product as being similar to a testing hit a patient would use at home or in a clinic setting to decipher their current ailments.



Users of the Corrolytics test kit can input their pipeline sample in the field and receive results via Corrolytics software platform.

"This technology, most importantly, is noninvasive. It does not have to be installed into any pipelines or assets that the company currently has," Sadek explains. "To actually use it, you don't have to introduce new techniques or new processes in the current operations. It's a stand-alone, portable device."

Corrolytics hopes to work with new energies from the beginning to used the data they've collected to prevent corrosion in new facilities. However, the company's technology is already making an impact.

"Every year, there is about 1.2 gigaton of carbon footprint a year that is released into the environment that is associated with replacing corroded steel in general industries," Sadek says. "With Corrolytics, (industrial companies) have the ability to extend the life of their current infrastructure."

Despite having success in taking his technology from lab to commercialization, Sadek made the strategic decision to move his company, Corrolytics, from where it was founded in Ohio to Houston.

"Houston is the energy capital of the world. For the technology we are developing, it is the most strategic move for us to be in this ecosystem and in this city where all the energy companies are, where all the investors in the energy space are — and things are moving really fast in Houston in terms of energy transition and developing the current infrastructure," Sadek says.

And as big as a move as it was, it was worth it, Sadek says.

"It's been only a year that we've been here, but we've made the most developments, the most outreach to clients in this one last year."

Sadek says his move to Houston has already paid off, and he cites one of the company's big wins was at the 2024 Houston Innovation Awards, where Corrolytics won two awards.

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This article originally ran on InnovationMap.