LOOK MA, NO DRIVER

Self-driving rideshare company cruises its robotaxies into Houston


Soon, you'll be able to cruise to your destination without a driver in Houston. Photo via Cruise/Facebook

A new driverless ridehail service is coming to Houston: Cruise, the all-electric, driverless car company backed by GM, is expanding in Texas with launches in both Dallas and the Bayou City.

This follows an initial launch in Austin in 2022, their first city in Texas.

Cruise builds and operates driverless vehicles that you can call via an app, like any other ride hailing service. "But our vehicles show up without anyone else inside," they say.

The entire fleet is all-electric and the vehicles are equipped with a 360-view, with the ability to react to whatever they encounter on the road.

They test their vehicles using simulations, through millions of scenarios and virtual miles; they’ve also driven more than 4 million real miles, mostly in San Francisco.

They have not defined what the cost will be but according to The Verge, the rates in San Francisco vary depending on length of trip and time of day: "A customer taking a 1.3-mile trip would pay 90 cents per mile and 40 cents per minute, in addition to a $5 base fee and 1.5 percent city tax, for a total of $8.72." By comparison, an Uber ride for the same trip would cost at least $10.41.

The company was founded in 2013 and vehicles began to hit the road in 2022. They operate a total fleet of roughly 300 all-electric AVs, powered 100 percent by renewable energy. In addition to Austin, they operate in San Francisco and Phoenix, where they've completed 35,000 self-driving deliveries in a partnership with Walmart.

According to a statement from CEO Kyle Vogt, they'll begin supervised driving (with a safety driver behind the wheel) in Houston as they finetune their AI technology to understand the nuances and unique elements of the city, with Dallas to follow shortly after.

In a blog post, Vogt says their cars drive the speed limit and come to a complete stop at every stop sign. They respond to police sirens, flashing lights on fire trucks or ambulances, and stop signs that fold out of school buses.

They react to people on scooters, people using bike lanes, and cars driving on the wrong side of the road. "In short, they are designed to drive safely by obeying the law and driving in a humanlike way," he says. Actually, that sounds better than humans.

When vehicles encounter a situation where they aren’t 100 percent sure of what to do, they slow down or stop and pull over to the side of the road. This has caused some bumps in San Francisco where cars stopped and idled in the street for no apparent reason, delaying bus riders and disrupting the work of firefighters.

Some of the "bumps" have been comical, such as the 2022 incident in which a confused San Francisco police officer pulled a Cruise over, and then the Cruise drove away.

And as Reuters notes, autonomous vehicles have not rolled out as fast as anticipated, due to regulations, safety investigations, and arduous technology.

When Cruise first enters a city, they hire a mapping and data collection team to learn bike lanes, school zones, and major intersections. But most of the time, the vehicles will be carrying riders in the back seat, or completely empty and en route to another pickup.

The company partners with first responders, including police and fire departments, to ensure they’re ready and familiar with how to interact with the vehicles, engaging with those agencies before and after launch.

"Our guiding mission has always been to improve road safety, reduce emissions, and reduce congestion with our driverless ride-hail service in cities, which is where we’ll see the most significant positive impact the soonest," Vogt says. "Houston and Dallas are committed to reducing traffic deaths as part of their Vision Zero commitments, and we are excited to operate in and partner with these new communities in this shared mission."

------

This article originally ran on CultureMap.

Trending News

A View From HETI

A View From UH

This new Texas wind farm is now partly powering Target Corp. Photo via swiftcurrentenergy.com

A Texas wind energy project has officially delivered and is actively providing power to its customer, Target Corp.

Boston-based Swift Current Energy, which has an office in Houston, announced this week that its 197 MW Castle Gap Wind project is operational. It has the capacity to create enough pollution-free energy to power more than 50,000 homes annually.

"Castle Gap Wind is a momentous project for Swift Current Energy as we grow our projects under asset management and operations," Eric Lammers, CEO and co-founder of Swift Current Energy, says in a news release. "Castle Gap Wind is one of the earliest projects supported by the Inflation Reduction Act, and we are thankful for our partners at Target, Goldman Sachs, MUFG, CaixaBank and of course the entire Swift Current Energy team who helped make the Project possible."

Goldman Sachs provided the tax equity for the project, and Target and Swift Current have established long-term virtual power purchase agreement. Additionally, Mitsubishi UFJ Financial Group, or MUFG, and CaixaBank provided project financing.

"Goldman Sachs is pleased to partner with Swift Current Energy on their Castle Gap Wind project," Ryan Newman, head of Tax Equity at Goldman Sachs, says in the release. "Goldman Sachs is committed to financing the energy transition and supporting sponsors like Swift Current that are developing sustainable infrastructure in an effort to combat climate change."

The project is located in the Mills and Lampasas Counties, which are around 90 miles northwest of Austin.

"This Castle Gap Wind contract is a part of our commitment to renewable energy and is one example of how we are leveraging our size and scale to benefit people, the planet and drive our business forward," Erin Tyler, Target's vice president of property management, says in the release.

Trending News