Self-driving rideshare company cruises its robotaxies into Houston

LOOK MA, NO DRIVER

Soon, you'll be able to cruise to your destination without a driver in Houston. Photo via Cruise/Facebook

A new driverless ridehail service is coming to Houston: Cruise, the all-electric, driverless car company backed by GM, is expanding in Texas with launches in both Dallas and the Bayou City.

This follows an initial launch in Austin in 2022, their first city in Texas.

Cruise builds and operates driverless vehicles that you can call via an app, like any other ride hailing service. "But our vehicles show up without anyone else inside," they say.

The entire fleet is all-electric and the vehicles are equipped with a 360-view, with the ability to react to whatever they encounter on the road.

They test their vehicles using simulations, through millions of scenarios and virtual miles; they’ve also driven more than 4 million real miles, mostly in San Francisco.

They have not defined what the cost will be but according to The Verge, the rates in San Francisco vary depending on length of trip and time of day: "A customer taking a 1.3-mile trip would pay 90 cents per mile and 40 cents per minute, in addition to a $5 base fee and 1.5 percent city tax, for a total of $8.72." By comparison, an Uber ride for the same trip would cost at least $10.41.

The company was founded in 2013 and vehicles began to hit the road in 2022. They operate a total fleet of roughly 300 all-electric AVs, powered 100 percent by renewable energy. In addition to Austin, they operate in San Francisco and Phoenix, where they've completed 35,000 self-driving deliveries in a partnership with Walmart.

According to a statement from CEO Kyle Vogt, they'll begin supervised driving (with a safety driver behind the wheel) in Houston as they finetune their AI technology to understand the nuances and unique elements of the city, with Dallas to follow shortly after.

In a blog post, Vogt says their cars drive the speed limit and come to a complete stop at every stop sign. They respond to police sirens, flashing lights on fire trucks or ambulances, and stop signs that fold out of school buses.

They react to people on scooters, people using bike lanes, and cars driving on the wrong side of the road. "In short, they are designed to drive safely by obeying the law and driving in a humanlike way," he says. Actually, that sounds better than humans.

When vehicles encounter a situation where they aren’t 100 percent sure of what to do, they slow down or stop and pull over to the side of the road. This has caused some bumps in San Francisco where cars stopped and idled in the street for no apparent reason, delaying bus riders and disrupting the work of firefighters.

Some of the "bumps" have been comical, such as the 2022 incident in which a confused San Francisco police officer pulled a Cruise over, and then the Cruise drove away.

And as Reuters notes, autonomous vehicles have not rolled out as fast as anticipated, due to regulations, safety investigations, and arduous technology.

When Cruise first enters a city, they hire a mapping and data collection team to learn bike lanes, school zones, and major intersections. But most of the time, the vehicles will be carrying riders in the back seat, or completely empty and en route to another pickup.

The company partners with first responders, including police and fire departments, to ensure they’re ready and familiar with how to interact with the vehicles, engaging with those agencies before and after launch.

"Our guiding mission has always been to improve road safety, reduce emissions, and reduce congestion with our driverless ride-hail service in cities, which is where we’ll see the most significant positive impact the soonest," Vogt says. "Houston and Dallas are committed to reducing traffic deaths as part of their Vision Zero commitments, and we are excited to operate in and partner with these new communities in this shared mission."

------

This article originally ran on CultureMap.

Ad Placement 300x100

Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

HETI members to take the stage at CERAWeek 2026 in Houston

The View from HETI

CERAWeek returns to Houston March 23–27, convening global industry leaders to explore the trends shaping the future of energy.

The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) members will play a key role in this year’s program, contributing to discussions spanning digital innovation, power systems, decarbonization and workforce. Below are the sessions featuring HETI members throughout the week:

AI in Energy: Managing the Transformation
Monday, March 23 | 9:30-10:00 a.m.
Speakers: Hector Rocha, Accenture; Rebecca Hofmann, Blockchain For Energy; Paul Markwell, S&P Global

Scaling Innovation: Building the Ecosystem for the Next Energy Breakthroughs
Monday, March 23 | 10:30-11:10 a.m.
Speakers: Graham Gordon, Accenture; Carolyn Seto, S&P Global; Bernie Bulkin, Global Energy Infrastructure Plc; Georgina Campbell Flatter, Greentown Labs
Examines how partnerships across capital, policy and infrastructure can accelerate commercialization and scaling of breakthrough energy technologies.

Oil Strategies for a World in Transition
Monday, March 23 | 11:15-11:55 a.m.
Speakers: Olivier Le Peuch, SLB; Anders Opedal, Equinor; Vicki Hollub, Occidental; Atul Arya, S&P Global
Discusses how producers are adapting portfolio strategies to balance resilience, demand outlooks and transition pressures.

Gas: Growing Markets and New Players
Monday, March 23 | 12:00-12:40 p.m.
Speakers: Liz Westcott, Woodside Energy; Toby Rice, EQT Corporation; Shankari Srinivasan, S&P Global; Ryosuke Tsugaru, JERA CO., INC.

Advances in Exploration Technologies for Oil & Gas and Mining
Monday, March 23 | 1:30-2:10 p.m.
Speakers: Amy Callahan, Accenture; Hussein Shel, Amazon Web Services; Oscar Abbink, S&P Global
Highlights sensing, imaging and AI tools improving discovery efficiency and sustainability in exploration.

AI in Action: From Pilot to Profit
Monday, March 23 | 1:30-2:00 p.m.
Speakers: Shridevi Bale, Accenture; Paul Gruenwald, S&P Global
Shares lessons from scaling AI deployments beyond pilots into measurable operational value.

Power Networks: Collaborating to Meet Demand
Monday, March 23 | 2:15-2:55 p.m.
Speakers: Lawrence Coben, NRG Energy; Jim Murphy, Invenergy; Eduard Sala de Vedruna, S&P Global
Examines grid readiness and collaboration models needed to manage surging electricity demand.

New Phase of Gas: From Regional Security to Global Market Integration
Monday, March 23 | 3:00-3:40 p.m.
Speakers: Cederic Cremers, Shell; Balaji Krishnamurthy, Chevron; Kevin Gallagher, Santos; Mansoor Al Hamed, Mubadala Energy; Dave Ernsberger, S&P Global
Discusses LNG’s evolving role in global integration, energy security and future pricing structures.

Transforming Upstream: Pathways to Scaling New Technologies
Monday, March 23 | 7:00-8:30 p.m.
Speakers: Rami El Debs, Accenture; Trey Lowe, Devon Energy; Bader Al-Attar, Kuwait Petroleum Corporation
Explores adoption of advanced digital and automation technologies in upstream operations.

Leadership Dialogue
Tuesday, March 24 | 9:00-9:20 a.m.
Speakers: Wael Sawan, Shell; Daniel Yergin, S&P Global

One Grid, One ASEAN: Building a Shared Clean Energy Future
Tuesday, March 24 | 10:30-11:10 a.m.
Speakers: Akihiro Ondo, Mitsubishi Power; Gauri Jauhar, S&P Global

Harmonizing Carbon Accounting: Charting a Path Forward
Tuesday, March 24 | 10:40-11:20 a.m.
Speakers: Edward Stones, Dow; Sasha Mackler, ExxonMobil; Musaab Al-Mulla, Saudi Aramco; Kevin Birn, S&P Global
Examines efforts to standardize emissions accounting to improve comparability and market transparency.

Global Exploration Revival: Lessons and New Strategies
Tuesday, March 24 | 11:30-12:10 p.m.
Speakers: John Ardill, ExxonMobil; Dan Pratt, S&P Global; Guido Brusco, Eni

How Will AI Change the Game for Energy Profitability?
Tuesday, March 24 | 12:20-1:00 p.m.
Speakers: Rakesh Jaggi, SLB; Jim Masso, Honeywell; Atul Arya, S&P Global; Darryl Willis, Microsoft; Renata Baruzzi, Petrobras
Examines how AI and cloud technologies could reshape cost structures and performance across energy systems.

Balancing Act: Price, Reliability and the Global Call on U.S. Energy
Tuesday, March 24 | 2:35-3:15 p.m.
Speakers: Stéphane Michel, TotalEnergies; Eleonor Kramarz, S&P Global; Matt Schatzman, NextDecade; Brian Falik, Mercuria Energy America
Explores tensions between domestic supply reliability and global export opportunities.

The Future of Upstream: Matching Capital Discipline with Opportunity
Tuesday, March 24 | 2:35-3:15 p.m.
Speakers: Richard Jackson, Occidental; Philippe Mathieu, Equinor; Niloufar Molavi, PwC; Bob Fryklund, S&P Global

Transforming the Energy Industry: How Will Technology Change Business Models?
Tuesday, March 24 | 2:35- 3:15 p.m.
Speakers: Ryder Booth, Chevron; Peter Terwiesch, ABB; Atul Arya, S&P Global
Examines digital transformation and new partnership models reshaping energy value chains.

Sustainable Solutions: Partnership, Technology and Innovative Paths
Tuesday, March 24 | 3:25-4:05 p.m.
Speakers: Barry Engle, ExxonMobil; Luis Cabra, Repsol; Leanne Todd, S&P Global; Roeland Baan, Topsoe
Highlights collaborative approaches to deploying scalable decarbonization solutions.

The Future of Refining: Resilience, Innovation and Low-Carbon Pathways
Tuesday, March 24 | 3:25-4:05 p.m.
Speakers: Amber Russell, bp; Kurt Barrow, S&P Global; Martijn van Koten, OMV; Atsuhiko Hirano, Idemitsu; Magnus Heimburg, VAROPreem
Explores how refining and supply chains are adapting to policy, demand and emissions pressures.

Reinventing Business Strategies: Thriving in the New Energy Economy
Tuesday, March 24 | 4:15-4:55 p.m.
Speakers: Muqsit Ashraf, Accenture; Philippe Frangules, S&P Global; Sushil Purohit, Gentari Sdn Bhd
Discusses evolving strategies integrating new technologies and markets.

Creating AI-Ready Organizations
Tuesday, March 24 | 4:20-5:05 p.m.
Speakers: David Rabley, Accenture; Gwenaelle Avice-Huet, Schneider Electric; Dave Ernsberger, S&P Global; Rob Schapiro, Microsoft; Geoffrey Parker, Arthur L. Irving Institute for Energy and Society at Dartmouth
Focuses on workforce, leadership and infrastructure required for effective AI adoption.

Meeting Power Demand for Data Centers
Wednesday, March 25 | 10:30-11:20 a.m.
Speakers: Karim Amin, Siemens Energy; Ed Baine, Dominion Energy; Douglas Giuffre, S&P Global; Ingmar Ritzenhofen, RWE Supply & Trading and RWE Clean Energy; Amanda Peterson Corio, Google; Jim Shield, Invenergy
Discusses strategies for aligning infrastructure, policy and markets to meet data-center load growth.

Where Agentic AI Is Now and What Comes Next
Wednesday, March 25 | 10:30-11:00 a.m.
Speakers: Tathagata Basu, Honeywell; Ben Wilson, Amazon Web Services, Bhavesh Dayalji, S&P Global

People Power: Strategic Human Capital in a New Energy Era
Wednesday, March 25 | 10:40-11:20 a.m.
Speakers: Jessica Van Singel, Accenture
Examines workforce strategy alignment with innovation and competitiveness goals.

Global Energy Pathways in the Age of Abundance
Wednesday, March 25 | 11:45-12:35 p.m.
Speakers: Gareth Ramsay, bp; Atul Arya, S&P Global; Olu Verheijen, Office of the President of the Federal Public of Nigeria

Agentic AI: Embracing Autonomy
Thursday, March 26 | 10:00-10:30 a.m.
Speakers: Trygve Randen, SLB; Uwa Airhiavbere, Microsoft; Eric Hanselman, S&P Global
Examines governance and reliability considerations as autonomous AI systems expand in energy.

The Changing Mix of U.S. Power Generation: Gas, Renewables, Coal, Nuclear and Beyond
Thursday, March 26 | 10:30-11:20 a.m.
Speakers: Bill Newsom, Mitsubishi Power; Douglas Giuffre, S&P Global; John-Paul Jones, Urenco Enrichment Company; Leslie Duke, Burns & McDonnell; Mike DeBock, NextEra Energy Resources
Explores how policy and technology shifts are reshaping generation portfolios.

Large Load Growth: Reshaping the Future of Power
Thursday, March 26 | 11:10-11:50 a.m.
Speakers: Robert Gaudette, NRG Energy; Petter Skantze, NextEra Energy Resources; Douglas Giuffre, S&P Global; Peter Lake, National Energy Dominance Council
Discusses planning and market responses to large-scale electricity demand.

Interconnecting America: The Grid’s Last Mile
Thursday, March 26 | 12:00-12:40 p.m.
Speakers: Tim Holt, Siemens Energy; Philippe Frangules, S&P Global; David Brast, TC Energy; David Rosner, Federal Energy Regulatory Commission

AI: Driving Performance in the Power Sector
Thursday, March 26 | 3:05-3:45 p.m.
Speakers: Dak Liyanearachchi, NRG Energy; Hanna Grene, Microsoft; Douglas Giuffre, S&P Global
Explores AI use cases improving grid management and forecasting.

Digital Twins: The AI Enabler for Multiple Sectors
Thursday, March 26 | 4:30-5:10 p.m.
Speakers: Sacha Abinader, Accenture; Oscar Abbink, S&P Global
Examines digital twins enabling predictive maintenance and AI training environments.

View the full CERAWeek agenda.

———

This article originally appeared on the Greater Houston Partnership's Houston Energy Transition Initiative blog . HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Houston data center capacity could more than double by 2028, CBRE report says

data analysis

The Houston market could more than double its data center capacity by the end of 2028, a new report indicates.

The report, published by commercial real estate services provider CBRE, says greater demand for data center capacity in the Houston area is being fueled by energy companies, along with large-scale cloud services and AI-driven tenants.

In the second half of 2025, the Houston market had 154 megawatts of data center capacity, which was on par with capacity in the second half of 2024. Another 28.5 megawatts of capacity was under construction during that period.

“Multiple providers are advancing new builds and redevelopments, including significant power upgrades to recently purchased buildings, underscoring long-term confidence even as the market works through elevated vacancy and uneven absorption,” CBRE says of Houston’s data center presence.

One project alone promises to significantly boost the Houston market’s data center capacity. Data center developer Serverfarm plans to use part of a $3 billion credit facility to build a 250-acre, AI-ready data center campus near Houston with a potential capacity of more than 500 megawatts. The Houston campus and two other Serverfarm projects are already leased to unidentified tenants, according to CoStar.

A 60-megawatt, AI-ready Serverfarm data center is under construction in Houston. The $137 million, 438,000-square-foot project, located near the former headquarters of computer manufacturer Compaq, is supposed to be completed in the third quarter of 2027.

Data Center Map identifies 59 data centers in the Houston area managed by 36 operators, including DataBank, Data Foundry, Digital Realty, IBM, Logix Fiber Networks, Lumen and TRG Datacenters. That compares with more than 180 data centers in Dallas-Fort Worth, more than 50 in the San Antonio area and 40 in the Austin area.

Texas is home to more than 400 data centers, according to Data Center Map.

In November, Google said it’s investing $40 billion to build AI data centers in West Texas and the Texas Panhandle.

“This is a Texas-sized investment in the future of our great state,” Gov. Greg Abbott said when Google’s commitment was announced. “Texas is the epicenter of AI development, where companies can pair innovation with expanding energy. Google's $40 billion investment makes Texas Google's largest investment in any state in the country and supports energy efficiency and workforce development in our state.”

Houston energy transition ecosystem rebrands as 'Energytech Cypher'

new look

Houston-based Energytech Nexus has rebranded.

The cleantech founders community will now be known as Energytech Cypher. Organizers say the new name was inspired by the Arabic roots of the word cypher, ṣifr, which is also the root of the word zero.

"A cypher is a key that unlocks what's hidden," Nada Ahmed, co-founder and chief revenue officer of Energytech Cypher, said in a news release. "And zero? Zero is where every transformation begins, the leap from 0 to 1, from idea to reality, from potential to power. We decode the energy transition by connecting the right founders, the right capital, and the right corporate partners at the right time, because the most important journey in energy is the one that takes you from nothing to something."

Energytech Nexus has rebranded to Energytech Cypher.

Co-founder and CEO Jason Ethier says that the name change better reflects the organization's mission.

"The energy transition doesn't have a technology problem. It has a connection problem," Ehtier added in the release. "The right founders exist. The right investors exist. The right partners exist. What's been missing is the infrastructure to bring them together—to decode the complexity, remove the friction, and make sure the best technologies find the markets that need them. That's what this community has always done. Energytech Cypher is the name that finally says it."

Energytech Cypher, previously known as Energytech Nexus, was first launched in 2023 and has grown from a podcast to a 130-member ecosystem. It has supported startups including Capwell Services, Resollant, Syzygy Plasmonics, Hertha Metals, Solidec and many others.

It is known for its flagship programs like the Pilotathon, which connects founders with industry partners for pilot opportunities. The event debuted in 2024.

Energytech Cypher also launched its COPILOT Accelerator last year. The accelerator partners with Browning the Green Space, a nonprofit that promotes diversity, equity and inclusion (DEI) in the clean energy and climatech sectors. The inaugural cohort included two Houston-based startups and 12 others from around the U.S.

It also hosts programs like Liftoff, Energy Tech Market, lunch and learns, CEO roundtables, investor workshops and international partnership initiatives.

Last year, Energytech Cypher also announced a new strategic ecosystem partnership with Greentown Labs, aimed at accelerating growth for clean energy startups. It also named its global founding partners, including Houston-based operations such as Chevron Technology Ventures, Collide, Oxy Technology Ventures, and others from around the world.

View All Listings

ENERGYCAPITALHTX EMAILS ARE AWESOME