Cruise pauses in Houston and beyond — and more things to know this week. Photo via Cruise/Facebook

Editor's note: It's a new week — start it strong with three quick things to know in Houston's energy transition ecosystem: events not to miss, robotaxis take a break, and more.

Events this week

Don't miss these two events.

  • November 7-8: Hydrogen North America 2024 will host the hydrogen sector's thought leaders for a two-day event. Learn more.
  • November 8 — The Houston Innovation Awards will honor the city's startups, entrepreneurs, and ecosystem, including energy tech innovators. Learn more.

Cruise hits the brakes

Cruise launched in Houston in October. Photo courtesy of Cruise

Self-driving taxi service, Cruise, which recently launched in Houston, has put it in park for the time being, as TechCrunch reported last month.

The company's California permit was rescinded, and Cruise announced a national pause on its service in a statement.

"The most important thing for us right now is to take steps to rebuild public trust. Part of this involves taking a hard look inwards and at how we do work at Cruise, even if it means doing things that are uncomfortable or difficult," reads the statement. "In that spirit, we have decided to proactively pause driverless operations across all of our fleets while we take time to examine our processes, systems, and tools and reflect on how we can better operate in a way that will earn public trust. This is not related to any new on-road incidents, and our supervised AV operations will continue."

Meet LYB — and its latest sustainability deal

LyondellBasell has rebranded as LYB. Photo via lyondellbasell.com

LyondellBasell has rebranded as LYB, revealing a new logo, tagline, and visual identity.

“With our new strategy firmly in place, our employees are adopting new ways of working to generate innovative, value-enhancing solutions to support our goals,” Peter Vanacker, LYB's CEO, says in the release.

The Dutch company, whose U.S. headquarters is in Houston, also recently announced that it has purchased a 25 percent stake in a joint venture that seeks to accelerate advancements in plastic recycling.

Cruise is now cruising some Houston streets. The self-driving car service has launched with $5 flat-rate rides. Photo courtesy of Cruise

Fleet of self-driving electric vehicles rolls out to transport Houstonians

automated EV

For the first time, Houstonians can hail an autonomous electric vehicle to get from point A to point B, thanks to a tech company's latest market roll out.

San Francisco-based Cruise, which has launched in its hometown, Phoenix, and Austin over the past year and a half, previously announced Houston and Dallas as the company's next stops. Dallas, where Cruise is currently undergoing testing, will roll out its service by the end of the year.

As of October 12, Houstonians in the Downtown, Midtown, East Downtown, Montrose, Hyde Park, and River Oaks neighborhoods can hail a ride from an autonomous electric vehicle seven days a week between the hours of 9 pm to 6 am.

"We believe that everyone has a right to safer, more accessible and more affordable transportation, and we remain focused on cities first because that’s where our mission will have the greatest impact. Houston follows that city-first strategy with its densely traversed downtown, propensity for ridehail, and vibrant cultural center," Sola Lawal, Cruise's Houston manager, tells InnovationMap. "Cruise also shares in Houston’s Vision Zero mission to end traffic deaths and serious injuries by 2030 and we’re excited to address the transportation needs of Houston communities."

Although today marks the launch to the public, Cruise's employees and their friends and family have been testing out the service since August.

"People love this shift from working for your car as the driver, to the car working for you and the time this gives people back in their days," he explains. "A common reaction from first time riders starts with people being shocked and awed for the first two minutes then the ride becomes so normal that you forget you're in a driverless car."

Founded in 2013 by CEO, CTO, and President Kyle Vogt and Chief Product Officer Dan Kan, Cruise vehicles have self-driven over 5 million miles — 1 million of those miles were cruised on Texas streets. The company's fleet includes 400 electric vehicles powered by renewable energy.

Cruise's plan for Houston is to launch and grow from there, including launching larger passenger vehicles, the Origin fleet, for bigger groups of people.

"We always start small and methodically expand from there. For us it’s all about safety and how we expand in partnership with communities, so we let that be our guide for expansion vs arbitrary timelines," Lawal says. "Our goal is to continue to expand as quickly and safely as possible so we can get folks to the Rodeo when it starts and back home, anywhere in Houston, when it ends. You can expect expanded map areas, increased supply of AVs, and expanded hours until we are 24/7 across Houston."

Cruise has raised $10 billion in capital commitments from investors, including General Motors, Honda, Microsoft, T. Rowe Price, Walmart, and others. Additionally, the tech company has also a $5 billion credit line with GM Financial, giving it the financial support needed to scale. Strategically aligned with General Motors and Honda, Cruise has fully integrated manufacturing at scale.

Cruise, which touts a pricing model competitive to existing rideshares, is launching with $5 flat-rate rides for passengers.

"Houstonians who ride with us have the chance to be part of history in the making," Lawal tells Houston's to-be Cruise riders. "The industry has made incredible progress in the last two years but we are still in the early days of what’s to come as driverless ridehail becomes a reality for more people.

"We are proud of the service we’ve built so far and the safety record we have to show for it, but will always continue to improve. We're excited to launch with the community of Houston and we simply ask that you give it a try," he continues. "And when you do please give us feedback, we’d love to hear about your experience."

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This article originally ran on InnovationMap.


Soon, you'll be able to cruise to your destination without a driver in Houston. Photo via Cruise/Facebook

Self-driving rideshare company cruises its robotaxies into Houston

LOOK MA, NO DRIVER

A new driverless ridehail service is coming to Houston: Cruise, the all-electric, driverless car company backed by GM, is expanding in Texas with launches in both Dallas and the Bayou City.

This follows an initial launch in Austin in 2022, their first city in Texas.

Cruise builds and operates driverless vehicles that you can call via an app, like any other ride hailing service. "But our vehicles show up without anyone else inside," they say.

The entire fleet is all-electric and the vehicles are equipped with a 360-view, with the ability to react to whatever they encounter on the road.

They test their vehicles using simulations, through millions of scenarios and virtual miles; they’ve also driven more than 4 million real miles, mostly in San Francisco.

They have not defined what the cost will be but according to The Verge, the rates in San Francisco vary depending on length of trip and time of day: "A customer taking a 1.3-mile trip would pay 90 cents per mile and 40 cents per minute, in addition to a $5 base fee and 1.5 percent city tax, for a total of $8.72." By comparison, an Uber ride for the same trip would cost at least $10.41.

The company was founded in 2013 and vehicles began to hit the road in 2022. They operate a total fleet of roughly 300 all-electric AVs, powered 100 percent by renewable energy. In addition to Austin, they operate in San Francisco and Phoenix, where they've completed 35,000 self-driving deliveries in a partnership with Walmart.

According to a statement from CEO Kyle Vogt, they'll begin supervised driving (with a safety driver behind the wheel) in Houston as they finetune their AI technology to understand the nuances and unique elements of the city, with Dallas to follow shortly after.

In a blog post, Vogt says their cars drive the speed limit and come to a complete stop at every stop sign. They respond to police sirens, flashing lights on fire trucks or ambulances, and stop signs that fold out of school buses.

They react to people on scooters, people using bike lanes, and cars driving on the wrong side of the road. "In short, they are designed to drive safely by obeying the law and driving in a humanlike way," he says. Actually, that sounds better than humans.

When vehicles encounter a situation where they aren’t 100 percent sure of what to do, they slow down or stop and pull over to the side of the road. This has caused some bumps in San Francisco where cars stopped and idled in the street for no apparent reason, delaying bus riders and disrupting the work of firefighters.

Some of the "bumps" have been comical, such as the 2022 incident in which a confused San Francisco police officer pulled a Cruise over, and then the Cruise drove away.

And as Reuters notes, autonomous vehicles have not rolled out as fast as anticipated, due to regulations, safety investigations, and arduous technology.

When Cruise first enters a city, they hire a mapping and data collection team to learn bike lanes, school zones, and major intersections. But most of the time, the vehicles will be carrying riders in the back seat, or completely empty and en route to another pickup.

The company partners with first responders, including police and fire departments, to ensure they’re ready and familiar with how to interact with the vehicles, engaging with those agencies before and after launch.

"Our guiding mission has always been to improve road safety, reduce emissions, and reduce congestion with our driverless ride-hail service in cities, which is where we’ll see the most significant positive impact the soonest," Vogt says. "Houston and Dallas are committed to reducing traffic deaths as part of their Vision Zero commitments, and we are excited to operate in and partner with these new communities in this shared mission."

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This article originally ran on CultureMap.

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Innovative Houston clean hydrogen company expands to Brazil

on the move

Houston biotech company Cemvita has expanded into Brazil. The company officially established a new subsidiary in the country under the same name.

According to an announcement made earlier this month, the expansion aims to capitalize on Brazil’s progressive regulatory framework, including Brazil’s Fuel of the Future Law, which was enacted in 2024. The company said the expansion also aims to coincide with the 2025 COP30, the UN’s climate change conference, which will be hosted in Brazil in November.

Cemvita utilizes synthetic biology to transform carbon emissions into valuable bio-based chemicals.

“For decades Brazil has pioneered the bioeconomy, and now the time has come to create the future of the circular bioeconomy,” Moji Karimi, CEO of Cemvita, said in a news release. “Our vision is to combine the innovation Cemvita is known for with Brazil’s expertise and resources to create an ecosystem where waste becomes opportunity and sustainability drives growth. By joining forces with Brazilian partners, Cemvita aims to build on Brazil’s storied history in the bioeconomy while laying the groundwork for a circular and sustainable future.”

The Fuel of the Future Law mandates an increase in the biodiesel content of diesel fuel, starting from 15 percent in March and increasing to 20 percent by 2030. It also requires the adoption of Sustainable Aviation Fuel (SAF) and for domestic flights to reduce greenhouse gas emissions by 1 percent starting in 2027, growing to 10 percent reduction by 2037.

Cemvita agreed to a 20-year contract that specified it would supply up to 50 million gallons of SAF annually to United Airlines in 2023.

"This is all made possible by our innovative technology, which transforms carbon waste into value,” Marcio Da Silva, VP of Innovation, said in a news release. “Unlike traditional methods, it requires neither a large land footprint nor clean freshwater, ensuring minimal environmental impact. At the same time, it produces high-value green chemicals—such as sustainable oils and biofuels—without competing with the critical resources needed for food production."

In 2024, Cemvita became capable of generating 500 barrels per day of sustainable oil from carbon waste at its first commercial plant. As a result, Cemvita quadrupled output at its Houston plant. The company had originally planned to reach this milestone in 2029.

Capitalism and climate: How financial shifts will shape our behavior

guest column

I never imagined I would see Los Angeles engulfed in flames in this way in my lifetime. As someone who has devoted years to studying climate science and advocating for climate technology solutions, I'm still caught off guard by the immediacy of these disasters. A part of me wants to believe the intensifying hurricanes, floods, and wildfires are merely an unfortunate string of bad luck. Whether through misplaced optimism or a subconscious shield of denial, I hadn't fully processed that these weren't just harbingers of a distant future, but our present reality. The recent fires have shattered that denial, bringing to mind the haunting prescience of the movie Don't Look Up. Perhaps we aren't as wise as we fancy ourselves to be.

The LA fires aren't an isolated incident. They're part of a terrifying pattern: the Canadian wildfires that darkened our skies, the devastating floods in Spain and Pakistan, and the increasingly powerful hurricanes in the Gulf. A stark new reality is emerging for climate-vulnerable cities, and whether we acknowledge the underlying crisis or not, climate change is making its presence felt – not just in death and destruction, but in our wallets.

The insurance industry, with its cold actuarial logic, is already responding. Even before the recent LA fires, major insurers like State Farm and Allstate had stopped writing new home policies in California, citing unmanageable wildfire risks. In the devastated Palisades area, 70% of homes had lost their insurance coverage before disaster struck. While some homeowners may have enrolled in California's limited FAIR plan, others likely went without coverage. Now, the FAIR plan faces $5.9 billion in potential claims, far exceeding its reinsurance backup – a shortfall that promises delayed payments and costlier coverage.

The insurance crisis is reverberating across the nation, and Houston sits squarely in its path. As a city all too familiar with the destructive power of extreme weather, we're experiencing our own reckoning. The Houston Chronicle recently reported that local homeowners are paying a $3,740 annually for insurance – nearly triple the national average and 60% higher than the Texas state average. Our region isn't just listed among the most expensive areas for home insurance; it's identified as one of the most vulnerable to climate hazards.

For Houston homeowners, Hurricane Harvey taught us a harsh lesson: flood zones are merely suggestions, not guarantees. The next major hurricane won't respect the city's floodplain designations. This reality poses a sobering question: Would you risk having your largest asset – your home – uninsured when flooding becomes increasingly likely in the next decade or two?

For most Americans, home equity represents one of the largest components of household wealth, a crucial stepping stone to financial security and generational advancement. Insurance isn't just about protecting physical property; it's about preserving the foundation of middle-class economic stability. When insurance becomes unavailable or unaffordable, it threatens the very basis of financial security for millions of families.

The insurance industry's retreat from vulnerable markets – as evidenced by Progressive and Foremost Insurance's withdrawal from writing new policies in Texas – is more than a business decision. It's a market signal. These companies are essentially pricing in the reality of climate change, whether we choose to call it that or not.

What we're witnessing is the market beginning to price us out of areas where we've either built unsustainably or perhaps should never have built at all. This isn't just about insurance rates; it's about the future viability of entire communities and regional economies. The invisible hand of the market is doing what political will has failed to do: forcing us to confront the true costs of our choices in a warming world.

Insurance companies aren't the only ones sounding the alarm. Lenders and investors are quietly rewriting the rules of capital access based on climate risk. Banks are adjusting mortgage terms and raising borrowing costs in vulnerable areas, while major investment firms are factoring carbon intensity into their lending decisions. Companies with higher environmental risks have faced higher loan spreads and borrowing costs – a trend that's accelerating as climate impacts intensify. This financial reckoning is creating a new economic geography, where access to capital increasingly depends on climate resilience.

The insurance crisis is the canary in the coal mine, warning us of the systemic risks ahead. As actuaries and risk managers factor climate risks into their models, we're seeing the beginning of a profound economic shift that will ripple far beyond housing, affecting businesses, agriculture, and entire regional economies. The question isn't whether we'll adapt to this new reality, but how much it will cost us – in both financial and human terms – before we finally act.

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Nada Ahmed is the founding partner at Houston-based Energy Tech Nexus.

Houston renewables developer powers two new California solar parks

now open

EDP Renewables North America LLC, a Houston-based developer, owner, and operator of renewable energy projects, has unveiled a solar energy park in California whose customers are Houston-based Shell Energy North America and the Eureka, California-based Redwood Coast Energy Authority.

Sandrini I & II Solar Energy Park, located near Bakersfield, is capable of supplying 300 megawatts of power. The park was completed in two phases.

“Sandrini I & II represent EDP Renewables’ continued commitment to investing in California and are a direct contribution to California's admirable target of achieving 100 percent clean electricity by 2045,” says Sandhya Ganapathy, CEO of EDP. “The Golden State is known for its leadership in solar energy, and EDP Renewables is elated to meet the growing demand for reliable clean energy sources.”

Shell signed a 15-year deal to buy power from the 200-megawatt Sandrini I, and the Redwood Coast Energy Authority signed a 15-year deal to buy power from the 100-megawatt Sandrini II.

In July, EDP announced the opening of the 210-megawatt Pearl River Solar Park in Mississippi. Earlier in 2024, the company debuted the 175-megawatt Crooked Lake Solar Park in Arkansas and the 74-megawatt Misenheimer Solar Park in North Carolina. Click here to read more.