A Houston-headquartered chemicals business has launched its new brand identity that's aligning its purpose of “creating solutions for everyday sustainable living.”
LyondellBasell's rebrand includes a new logo, tagline, and visual identity. The chemicals company, which is known as LYB with the rollout, announced the rebranding this week.
“With our new strategy firmly in place, our employees are adopting new ways of working to generate innovative, value-enhancing solutions to support our goals,” Peter Vanacker, LYB's CEO, says in the release. “I am especially proud of our teams’ recent accomplishments. This includes accelerating our value enhancement program targets and increasing our access to circular and renewable feedstocks through the development of integrated recycling hubs centered in Houston, Texas and Cologne, Germany.
"I believe our new brand identity will inspire employees by giving them a visual representation of our vision for the future and a sense of unity toward our purpose and values," he continues.
LYB's new tagline is “Solutions for a better tomorrow,” which is meant to convey the company's dedication to manufacturing products within circular and low carbon economies across food packaging, health care, and transportation, and technologies.
The new branding is visible now on the company's website and social media platforms.