introducing LYB

Houston chemical corporation rebrands to reflect the future of sustainability

LyondellBasell has rebranded as LYB. Photo via lyondellbasell.com

A Houston-headquartered chemicals business has launched its new brand identity that's aligning its purpose of “creating solutions for everyday sustainable living.”

LyondellBasell's rebrand includes a new logo, tagline, and visual identity. The chemicals company, which is known as LYB with the rollout, announced the rebranding this week.

“With our new strategy firmly in place, our employees are adopting new ways of working to generate innovative, value-enhancing solutions to support our goals,” Peter Vanacker, LYB's CEO, says in the release. “I am especially proud of our teams’ recent accomplishments. This includes accelerating our value enhancement program targets and increasing our access to circular and renewable feedstocks through the development of integrated recycling hubs centered in Houston, Texas and Cologne, Germany.

"I believe our new brand identity will inspire employees by giving them a visual representation of our vision for the future and a sense of unity toward our purpose and values," he continues.

LYB's new tagline is “Solutions for a better tomorrow,” which is meant to convey the company's dedication to manufacturing products within circular and low carbon economies across food packaging, health care, and transportation, and technologies.

The new branding is visible now on the company's website and social media platforms.



LYB Logo

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A View From HETI

Corpus Christi, Texas is already facing prolonged drought and water concerns. Photo by Brandon Bell/Getty Images

A draft of Texas’ 2027 State Water Plan is drawing concerns from some water protection advocates who say it fails to account for one growing industry: data centers.

The plan, created by the Texas Water Development Board, will guide tens of billions of dollars in water development projects over the coming decades.

On Memorial Day, people packed Lake Travis to enjoy the water and sunshine while the lake remains near full capacity. But some advocates warn drought conditions could quickly return.

“Once we get into August, September, we'll be probably right back in the same drought situation,” said Mike Clifford with the Greater Edwards Aquifer Alliance.

The Texas Water Development Board released the draft plan in April. It recommends thousands of water projects carrying a projected cost of $174 billion over 50 years.

“We're not as shocked about the dollar amounts as some people are,” Clifford said. "To secure our water future, that's not an insane amount to ask for."

However, Clifford said his organization was surprised the draft does not specifically account for the growing impact of data centers, which can consume large amounts of water.

“If you leave the data centers out, it's not really a plan in our opinion. It's going to have to be changed and it's going to fall short,” Clifford said.

According to Data Center Map, Texas is currently home to 461 data centers.

Clifford argues the state should use projected future growth, not just historical data, when planning for long-term water needs.

“They're looking at the previous 10 years or 20 years or whatever, and we didn't have a lot of data centers in Texas,” he said.

Researchers at the the University of Texas at Austin estimate data centers could account for as much as 9 percent of Texas’ total water use by 2040, or potentially surpass the oil and gas industry that same year.

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Read the full story from CultureMap news partner KVUE.com.

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