introducing LYB

Houston chemical corporation rebrands to reflect the future of sustainability

LyondellBasell has rebranded as LYB. Photo via lyondellbasell.com

A Houston-headquartered chemicals business has launched its new brand identity that's aligning its purpose of “creating solutions for everyday sustainable living.”

LyondellBasell's rebrand includes a new logo, tagline, and visual identity. The chemicals company, which is known as LYB with the rollout, announced the rebranding this week.

“With our new strategy firmly in place, our employees are adopting new ways of working to generate innovative, value-enhancing solutions to support our goals,” Peter Vanacker, LYB's CEO, says in the release. “I am especially proud of our teams’ recent accomplishments. This includes accelerating our value enhancement program targets and increasing our access to circular and renewable feedstocks through the development of integrated recycling hubs centered in Houston, Texas and Cologne, Germany.

"I believe our new brand identity will inspire employees by giving them a visual representation of our vision for the future and a sense of unity toward our purpose and values," he continues.

LYB's new tagline is “Solutions for a better tomorrow,” which is meant to convey the company's dedication to manufacturing products within circular and low carbon economies across food packaging, health care, and transportation, and technologies.

The new branding is visible now on the company's website and social media platforms.



LYB Logo

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A View From HETI

A View From UH

ACCEL has opened applications for next year. Photo via Getty Images

Calling all cleantech startups founded by innovators of color — an inclusive accelerator program is now accepting applications.

Advancing Climatetech and Clean Energy Leaders Program, or ACCEL, has opened applications for it's second cohort. The program — from Greentown Labs and Browning the Green Space — provides access to funding, networking connections, incubation space, mentorship, resources, and opportunities for energy tech founders of color for a year.

“ACCEL is one of the most impactful, meaningful programs we’ve run to date,” Greentown Labs CEO and President Kevin Knobloch says in a news release. “We are eager to expand upon the great success and momentum of year one, and to welcome another incredible cohort of BIPOC-led startups that are developing much-needed climatetech solutions. We’re equally committed to helping these companies accelerate and deploy their solutions, while also helping to build a more diverse, inclusive climatetech workforce—ACCEL sits at the nexus of those two critical efforts.”

The program, supported by the Massachusetts Clean Energy Center, accelerated six startups this year — Active Surfaces, DrinKicks, EarthBond, florrent, frakktal, and SpadXTech.

“The ACCEL Program directly aligns with our mission to ensure that climatetech jobs and wealth creation opportunities are available to all residents of the Commonwealth,” Emily Reichert, CEO at MassCEC and former CEO at Greentown, says in the release. “We are excited to see the second round of this important program, with our Equity Workforce Fund support fostering a partnership between Greentown Labs and Browning the Green Space aimed at accelerating the growth of minority and women business enterprises in Massachusetts.”

ACCEL, which doles out $25,000 in non-dilutive grant funding to each participant, is also supported by Boston-based Barr Foundation and provides programming from VentureWell, a nonprofit with expertise in climatetech.

“Through our partnership with Greentown and VentureWell, we are able to put our respective strengths together to create an ambitious program to bolster founders of color in climatetech and propel innovations that benefit communities most impacted by climate change,” Kerry Bowie, executive director and president of Browning the Green Space, says in the release. “Opening applications for Year 2 of ACCEL is an important milestone in strengthening critical support for traditionally excluded entrepreneurs in our communities.”

Applications for ACCEL are open until January 5, 2024. While entrepreneurs from anywhere can apply, preference will be given to applicants in Greater Boston and Greater Houston, where Greentown’s incubators are located.

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