introducing LYB

Houston chemical corporation rebrands to reflect the future of sustainability

LyondellBasell has rebranded as LYB. Photo via lyondellbasell.com

A Houston-headquartered chemicals business has launched its new brand identity that's aligning its purpose of “creating solutions for everyday sustainable living.”

LyondellBasell's rebrand includes a new logo, tagline, and visual identity. The chemicals company, which is known as LYB with the rollout, announced the rebranding this week.

“With our new strategy firmly in place, our employees are adopting new ways of working to generate innovative, value-enhancing solutions to support our goals,” Peter Vanacker, LYB's CEO, says in the release. “I am especially proud of our teams’ recent accomplishments. This includes accelerating our value enhancement program targets and increasing our access to circular and renewable feedstocks through the development of integrated recycling hubs centered in Houston, Texas and Cologne, Germany.

"I believe our new brand identity will inspire employees by giving them a visual representation of our vision for the future and a sense of unity toward our purpose and values," he continues.

LYB's new tagline is “Solutions for a better tomorrow,” which is meant to convey the company's dedication to manufacturing products within circular and low carbon economies across food packaging, health care, and transportation, and technologies.

The new branding is visible now on the company's website and social media platforms.



LYB Logo

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A View From HETI

Here's 1PoinFive's newest customer on its Texas CCUS project. Photo via 1pointfive.com

Occidental Petroleum’s Houston-based carbon capture, utilization and, sequestration (CCUS) subsidiary, 1PointFive, has inked a six-year deal to sell 500,000 metric tons of carbon dioxide removal credits to software giant Microsoft.

In a news release, 1Point5 says this agreement represents the largest-ever single purchase of carbon credits enabled by direct air capture (DAC). DAC technology pulls CO2 from the air at any location, not just where carbon dioxide is emitted.

Under the agreement, the carbon dioxide that underlies the credits will be stored in a below-the-surface saline aquifer and won’t be used to produce oil or gas.

“A commitment of this magnitude further demonstrates how one of the world’s largest corporations is integrating scalable [DAC] into its net-zero strategy,” says Michael Avery, president and general manager of 1PointFive. “Energy demand across the technology industry is increasing, and we believe [DAC] is uniquely suited to remove residual emissions and further climate goals.”

Brian Marrs, senior director for carbon removal and energy at Microsoft, says DAC plays a key role in Microsoft’s effort to become carbon-negative by 2030.

The carbon dioxide will be stored at 1PointFive’s first industrial-scale DAC plant, being built near Odessa. The $1.3 billion Stratos project, which 1Point5 is developing through a joint venture with investment manager BlackRock, is designed to capture up to 500,000 metric tons of CO2 per year.

The facility is scheduled to open in mid-2025.

Aside from Microsoft, organizations that have agreed to buy carbon removal credits from 1Point5 include Amazon, Airbus, All Nippon Airways, the Houston Astros, the Houston Texans, and TD Bank.

Occidental says 1PointFive plans to set up more than 100 DAC facilities worldwide by 2035.

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