automated EV

Fleet of self-driving electric vehicles rolls out to transport Houstonians

Cruise is now cruising some Houston streets. The self-driving car service has launched with $5 flat-rate rides. Photo courtesy of Cruise

For the first time, Houstonians can hail an autonomous electric vehicle to get from point A to point B, thanks to a tech company's latest market roll out.

San Francisco-based Cruise, which has launched in its hometown, Phoenix, and Austin over the past year and a half, previously announced Houston and Dallas as the company's next stops. Dallas, where Cruise is currently undergoing testing, will roll out its service by the end of the year.

As of October 12, Houstonians in the Downtown, Midtown, East Downtown, Montrose, Hyde Park, and River Oaks neighborhoods can hail a ride from an autonomous electric vehicle seven days a week between the hours of 9 pm to 6 am.

"We believe that everyone has a right to safer, more accessible and more affordable transportation, and we remain focused on cities first because that’s where our mission will have the greatest impact. Houston follows that city-first strategy with its densely traversed downtown, propensity for ridehail, and vibrant cultural center," Sola Lawal, Cruise's Houston manager, tells InnovationMap. "Cruise also shares in Houston’s Vision Zero mission to end traffic deaths and serious injuries by 2030 and we’re excited to address the transportation needs of Houston communities."

Although today marks the launch to the public, Cruise's employees and their friends and family have been testing out the service since August.

"People love this shift from working for your car as the driver, to the car working for you and the time this gives people back in their days," he explains. "A common reaction from first time riders starts with people being shocked and awed for the first two minutes then the ride becomes so normal that you forget you're in a driverless car."

Founded in 2013 by CEO, CTO, and President Kyle Vogt and Chief Product Officer Dan Kan, Cruise vehicles have self-driven over 5 million miles — 1 million of those miles were cruised on Texas streets. The company's fleet includes 400 electric vehicles powered by renewable energy.

Cruise's plan for Houston is to launch and grow from there, including launching larger passenger vehicles, the Origin fleet, for bigger groups of people.

"We always start small and methodically expand from there. For us it’s all about safety and how we expand in partnership with communities, so we let that be our guide for expansion vs arbitrary timelines," Lawal says. "Our goal is to continue to expand as quickly and safely as possible so we can get folks to the Rodeo when it starts and back home, anywhere in Houston, when it ends. You can expect expanded map areas, increased supply of AVs, and expanded hours until we are 24/7 across Houston."

Cruise has raised $10 billion in capital commitments from investors, including General Motors, Honda, Microsoft, T. Rowe Price, Walmart, and others. Additionally, the tech company has also a $5 billion credit line with GM Financial, giving it the financial support needed to scale. Strategically aligned with General Motors and Honda, Cruise has fully integrated manufacturing at scale.

Cruise, which touts a pricing model competitive to existing rideshares, is launching with $5 flat-rate rides for passengers.

"Houstonians who ride with us have the chance to be part of history in the making," Lawal tells Houston's to-be Cruise riders. "The industry has made incredible progress in the last two years but we are still in the early days of what’s to come as driverless ridehail becomes a reality for more people.

"We are proud of the service we’ve built so far and the safety record we have to show for it, but will always continue to improve. We're excited to launch with the community of Houston and we simply ask that you give it a try," he continues. "And when you do please give us feedback, we’d love to hear about your experience."

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This article originally ran on InnovationMap.

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A View From HETI

CenterPoint has committed to "the largest investment in Greater Houston infrastructure in the company's nearly 160-year history." Photo via Getty Images

CenterPoint Energy disclosed that it's completed its core resiliency actions first phase of its Greater Houston Resiliency Initiative. The company also reports that it's outlined extra upcoming efforts.

Following the unprecedented outages of Hurricane Beryl, CenterPoint outlined its GHRI in August. As of last week, the first phase, which included more than 40 critical actions in total to strengthen the electric grid, has been completed ahead of schedule.

The company also announced a second phase of GHRI and approximately $5 billion in resiliency investment from 2026 to 2028, a figure that's around twice as much as initially promised.

"We have heard the call to action from our customers and elected officials, and we are responding with bold actions," says Jason Wells, CenterPoint president and CEO, in a statement. "Our defining goal, going forward, is this: to build the most resilient coastal grid in the country that can better withstand the extreme weather of the future. To achieve this ambition, we will undertake a historic level of resiliency actions and investment, because this is what the people of the Greater Houston area expect and deserve."

According to CenterPoint, the second phase will include system hardening, strategic undergrounding, self-healing grid technology, and further enhancements to the company's outage tracker.

CenterPoint outlined its recently completed efforts, including installing over 300 automation devices and more than 1,000 stronger poles, as well as removing hazardous vegetation from more than 2,000 miles of power lines. Next up, CenterPoint says it's near-term actions will include further grid strengthening, public communication improvements, and enhancements to local, community, and emergency partnerships. The details of this phase, which will take place between September 1 to June 1, will be released by September 30.

In the company's longer-term action plan, CenterPoint commits to $5 billion in upgrades from 2026 to 2028 — "the largest investment in Greater Houston infrastructure in the company's nearly 160-year history."

"The mission of this longer-term plan of action is to build the most resilient coastal grid in the country by investing in a smarter grid of the future that can better withstand a broad spectrum of risks," reads the statement. "The proposal, and the entire scope of these actions will be outlined in a new system resiliency plan that is expected to be filed with the Public Utility Commission of Texas on or before January 31, 2025."

CenterPoint reports that lawmakers have received this information directly, and that the plan will be shaped by feedback from its customers, experts, and stakeholders, including elected officials and local agencies.

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