broadcasting innovation

Houston podcasters aim to showcase promising local energy tech startups

EnergyTech Startups, a podcast co-hosted by two Houston clean energy experts, exists to shine a spotlight on innovative companies and Houston as a hub for energy transition businesses. Photo via Unsplash

Houston has a bit of a perception problem, according to Jason Ethier, a long-time energy tech innovator and new podcast host.

"Houston isn't viewed as a cool place to build a company if you don't know how good it is to be here," he says on the Houston Innovators Podcast.

Ethier, who serves as senior director of membership at Greentown Labs, set out to fix that when he launched the EnergyTech Startups podcast last fall with co-host Lara Cottingham, the vice president of strategy, policy, and climate impact at Greentown Labs. To date, the show has introduced listeners to over 20 energy founders and is continuing to do so on a biweekly basis.

"As an entrepreneur, sometimes you feel a gap in the market in your bones and you just have to do something about it," Ethier explains on the origin of the show.

Jason Ethier and Lara Cottingham co-host the EnergyTech Startups podcast. Photos courtesy

With his background in the Northeast, Ethier has seen first hand how Houstonians are just different — they tackle tough challenges and are heads-down focused on these innovations.

"Houston has a lot going for it as a place to build a business, and we're not going to do it the Silicon Valley. We do things the Houston way — we build new technologies, we build big projects," Ethier says. "The funny thing about Houstonians I find is that they are very understated with what they achieve and accomplish like it's no big deal. But it is a big deal."

That's where Ethier and the podcast can help shine a spotlight on the unique innovation these startup founders are in the process of commercializing.

"The premise of EnergyTech Startups is that we're building an energy ecosystem here, and energy and climate are two sides of the same coin," he says. "People working on these energy technologies made the choice to come to Houston — they made the choice not to go to Silicon Valley or Boston."

The goal is twofold — give these startups the platform to tell their story and showcase Houston as the hub for energy innovation.

"How do we tell this Houston story so that whenever folks look at the map and say, 'where do I want to build my business?' they look at Houston and see it as a place they should end up," he says.

Listen to the full episode of the Houston Innovators Podcast with Jason Ethier.

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A View From HETI

HYCO1 has signed an agreement to convert 1 million tons per year of raw CO2 into industrial-grade syngas at a new carbon capture project in Malaysia. Photo via Getty Images.

Houston-based CO2 utilization company HYCO1 has signed a memorandum of understanding with Malaysia LNG Sdn. Bhd., a subsidiary of Petronas, for a carbon capture project in Malaysia, which includes potential utilization and conversion of 1 million tons of carbon dioxide per year.

The project will be located in Bintulu in Sarawak, Malaysia, where Malaysia LNG is based, according to a news release. Malaysia LNG will supply HYCO1 with an initial 1 million tons per year of raw CO2 for 20 years starting no later than 2030. The CCU plant is expected to be completed by 2029.

"This is very exciting for all stakeholders, including HYCO1, MLNG, and Petronas, and will benefit all Malaysians," HYCO1 CEO Gregory Carr said in the release. "We approached Petronas and MLNG in the hopes of helping them solve their decarbonization needs, and we feel honored to collaborate with MLNG to meet their Net Zero Carbon Emissions by 2050.”

The project will convert CO2 into industrial-grade syngas (a versatile mixture of carbon monoxide and hydrogen) using HYCO1’s proprietary CUBE Technology. According to the company, its CUBE technology converts nearly 100 percent of CO2 feed at commercial scale.

“Our revolutionary process and catalyst are game changers in decarbonization because not only do we prevent CO2 from being emitted into the atmosphere, but we transform it into highly valuable and usable downstream products,” Carr added in the release.

As part of the MoU, the companies will conduct a feasibility study evaluating design alternatives to produce low-carbon syngas.

The companies say the project is expected to “become one of the largest CO2 utilization projects in history.”

HYCO1 also recently announced that it is providing syngas technology to UBE Corp.'s new EV electrolyte plant in New Orleans. Read more here.

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