broadcasting innovation

Houston podcasters aim to showcase promising local energy tech startups

EnergyTech Startups, a podcast co-hosted by two Houston clean energy experts, exists to shine a spotlight on innovative companies and Houston as a hub for energy transition businesses. Photo via Unsplash

Houston has a bit of a perception problem, according to Jason Ethier, a long-time energy tech innovator and new podcast host.

"Houston isn't viewed as a cool place to build a company if you don't know how good it is to be here," he says on the Houston Innovators Podcast.

Ethier, who serves as senior director of membership at Greentown Labs, set out to fix that when he launched the EnergyTech Startups podcast last fall with co-host Lara Cottingham, the vice president of strategy, policy, and climate impact at Greentown Labs. To date, the show has introduced listeners to over 20 energy founders and is continuing to do so on a biweekly basis.

"As an entrepreneur, sometimes you feel a gap in the market in your bones and you just have to do something about it," Ethier explains on the origin of the show.

Jason Ethier and Lara Cottingham co-host the EnergyTech Startups podcast. Photos courtesy

With his background in the Northeast, Ethier has seen first hand how Houstonians are just different — they tackle tough challenges and are heads-down focused on these innovations.

"Houston has a lot going for it as a place to build a business, and we're not going to do it the Silicon Valley. We do things the Houston way — we build new technologies, we build big projects," Ethier says. "The funny thing about Houstonians I find is that they are very understated with what they achieve and accomplish like it's no big deal. But it is a big deal."

That's where Ethier and the podcast can help shine a spotlight on the unique innovation these startup founders are in the process of commercializing.

"The premise of EnergyTech Startups is that we're building an energy ecosystem here, and energy and climate are two sides of the same coin," he says. "People working on these energy technologies made the choice to come to Houston — they made the choice not to go to Silicon Valley or Boston."

The goal is twofold — give these startups the platform to tell their story and showcase Houston as the hub for energy innovation.

"How do we tell this Houston story so that whenever folks look at the map and say, 'where do I want to build my business?' they look at Houston and see it as a place they should end up," he says.

Listen to the full episode of the Houston Innovators Podcast with Jason Ethier.

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A View From HETI

Activate's application is live from now through October 23, and all founders of early-stage, research-backed hardtech companies in Houston are encouraged to apply. Photo via Getty Images

Applications are officially open for a hardtech-focused incubation and fellowship program's second Houston cohort.

Activate's application is live from now through October 23, and all founders of early-stage, research-backed hardtech companies in Houston are encouraged to apply. The Berkley, California-based program launched in Houston last year and recently named its inaugural Houston cohort.

“The Activate Fellowship provides an opportunity for approximately 50 scientists and engineers annually to transform into entrepreneurial leaders, derisk their technologies, define first markets, build teams, and secure follow-on funding,” says Activate’s executive managing director, Aimee Rose, in a news release. “With an average 30 percent annual growth in applications since 2015, we know there is high demand for what we do, and we’re excited to see the talent and impactful ideas that come through the pipeline this year.

The program, led locally by Houston Managing Director Jeremy Pitts, has 249 current Activate fellows and alumni that have collectively raised over $2.4 billion in public and private funding since the organization was founded in 2015.

“The success of Activate Fellows is ample evidence that scientists and engineers have the talent and drive to face global challenges head-on,” adds Activate chief fellowship officer, Brenna Teigler. “Our diverse fellows are transforming technical breakthroughs into businesses across the United States in 26 states across a range of sectors spanning carbon management, semiconductors, manufacturing, energy, chemicals, ocean tech, and more.”

The application is available online, and fellows will be selected in April of next year. The 2025 program will begin in June.

Activate is looking for local and regional early-stage founders — who have raised less than $2 million in funding — who are working on high-impact technology. Each cohort consists of 10 fellows that join the program for two years. The fellows receive a living stipend, connections from Activate's robust network of mentors, and access to a curriculum specific to the program.

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