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Japanese agency invests $36M into Houston e-fuels company's portfolio

In total, HIF has raised $200 million this year. Photo via hifglobal.com

Houston-based electrofuel company HIF Global has secured a $36 million investment from the Japan Organization for Metals and Energy Security, a government agency.

The investment, made through an e-fuel subsidiary of Japanese energy company Idemitsu Kosan, is earmarked for HIF’s e-fuel projects in the U.S., Australia, Chile, and Uruguay.

Earlier this year, Idemitsu led a $164 million investment round in HIF. Of that amount, Idemitsu chipped in $114 million. Other investors included Houston-based Baker Hughes along with AME, EIG, Gemstone Investments, and Porsche.

In total, HIF has raised $200 million this year.

“Japan set a priority for the commercial introduction of e-fuels into its fuel supply to support their mandate for 46 percent [greenhouse gas] emissions reduction by 2030. We have already proven e-fuels are a real solution with over 18 months of e-fuels production from our Haru Oni facility in southern Chile,” says Cesar Norton, president and CEO of HIF.

In 2023, Idemitsu agreed to buy e-methanol from HIF’s $6 billion plant in Matagorda County. HIF says the plant will be the world’s first large-scale e-fuel facility. The plant is expected to produce about 1.4 million metric tons per year of e-methanol and about 300,000 metric tons of green hydrogen per year by 2027.

HIF, founded in 2016, aims to produce 150,000 barrels per day of e-fuel and recycle 25 million metric tons per year of carbon dioxide by 2035. E-fuels, which are synthetic alternatives to fossil fuels, include e-gasoline, e-diesel, and e-sustainable aviation fuel converted from e-methanol.

Using electrolyzers powered by renewable energy, HIF begins the e-fuel process by separating hydrogen from oxygen in water. The company then couples the resulting green hydrogen with recycled carbon dioxide to create carbon-neutral e-fuels.

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A View From HETI

Texas falls among the middle of the pack when it comes to EV adoption, according to a new report. Photo via Unsplash

Even though Texas is home to Tesla, a major manufacturer of electric vehicles, motorists in the Lone Star State aren’t in the fast lane when it comes to getting behind the wheel of an EV.

U.S. Department of Energy data compiled by Visual Capitalist shows Texas has 689.9 EV registrations per 100,000 people, putting it in 20th place for EV adoption among the 50 states and the District of Columbia. A report released in 2023 by the University of Houston and Texas Southern University found that a little over 5 percent of Texans drove EVs.

California leads all states for EV adoption, with 3,025.6 registrations per 100,000 people, according to Visual Capitalist. In second place is Washington, with an EV adoption rate of 1,805.4 per 100,000.

A recent survey by AAA revealed lingering reluctance among Americans to drive all-electric vehicles.

In the survey, just 16 percent of U.S. adults reported being “very likely” or “likely” to buy an all-electric vehicle as their next car. That’s the lowest level of interest in EVs recorded by AAA since 1999. The share of consumers indicating they’d be “very unlikely” or “unlikely” to buy an EV rose to 63 percent, the highest level since 2022.

Factors cited by EV critics included:

  • High cost to repair batteries (62 percent).
  • High purchase price (59 percent).
  • Ineffective transportation for long-distance travel (57 percent).
  • Lack of convenient public charging stations (56 percent).
  • Fear of battery running out of power while driving (55 percent).

“Since AAA began tracking consumer interest in fully electric vehicles, we’ve observed fluctuations in enthusiasm,” said Doug Shupe, corporate communications manager for AAA Texas. “While automakers continue investing in electrification and expanding EV offerings, many drivers still express hesitation — often tied to concerns about cost, range, and charging infrastructure.”

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