looking south

Greentown Labs names Colombia-owned energy co. as latest top-tier industry partner

Here's the latest global energy company to sign onto Greentown Labs. Photo via GreentownLabs.com

Greentown Labs has named its latest partner, opening a door to Colombia and South America.

Ecopetrol has joined Greentown as its newest Terawatt Partner, the highest level partner for the incubator. The company, which the Colombian government holds a majority ownership stake in, has integrated business across the hydrocarbon value chain, as well as low emission solutions and energy transmission.

"Accelerating the energy transition and fostering climate action is only possible through innovation, entrepreneurship, and meaningful partnerships," Ecopetrol's Chief Innovation Officer Agostinho João Ramalho Almeida says in a news release. "At Grupo Ecopetrol, we believe in joint efforts, orchestration, and access to technology to push barriers and increase value for our business and sustainability agenda. Partnering with Greentown Labs and working alongside industry leaders is an amazing opportunity to tackle common goals and challenges."

The company has a presence in several other locales throughout South and North America, per the release.

With the new partnership, Ecopetrol will have access to the Greentown community and events. Laura Tobón Díaz, head of innovation ecosystems and strategic partnerships for Ecopetrol, will serve on Greentown's Industry Leadership Council.

"Greentown is excited to partner with Ecopetrol, an energy company taking meaningful action on climate in collaboration with the Colombian government," Greentown CEO and President Kevin Knobloch says in the release. "We look forward to seeing our startups' climate technologies advance Ecopetrol's decarbonization efforts, as well as Ecopetrol sharing its energy expertise, connections, and resources with our entrepreneurs."

Earlier this year, TotalEnergies joined the incubator at the Terawatt level, and before that, GE Vernova was the latest top-level partner, joining last fall.

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A View From HETI

Two Houston-area energy companies are joining forces. Rendering via LinkedIn

Katy-based TerraFlow Energy, an energy storage and infrastructure company, has acquired Houston-based battery technology startup FlowCellutions. Financial terms weren’t disclosed.

FlowCellutions still operates under its established name, but with the tagline “A TerraFlow Energy Company.” Becca Segel, founder and CEO of FlowCellutions, now runs the business as its president.

FlowCellutions specializes in electrochemical sensing, diagnostics, analytics, and testing that offer insights into battery chemistry, charging capabilities, and system performance.

“FlowCellutions has always been focused on developing better ways to understand what is happening inside a flow battery and using that information to improve how these systems perform,” Segal said in a press release. “Joining TerraFlow gives us the opportunity to apply that work at a much larger scale while continuing to build the capabilities and expertise that make FlowCellutions unique.”

The FlowCellutions platform supports data centers and other heavy users of power. It’s designed to help reduce operating costs, prevent failures and costly downtime, and extend battery lifetime from about seven years to more than 30 years.

Segel founded the company in 2022. A member of Greentown Labs, the company raised more than $2 million in non-dilutive funding and received $1.5 million in National Science Foundation funding earlier this year.

FlowCellutions is one of five finalists in the Energy Transition Business category of InnovationMap’s 2026 Houston Innovation Awards.

“FlowCellutions brings a depth of scientific and technical expertise that fits naturally with where TerraFlow is going,” Jon Parrella, CEO of TerraFlow, said in the release.

“As we move from developing these systems to deploying them at commercial scale, understanding performance at a deeper level matters,” he said. “Bringing FlowCellutions into TerraFlow strengthens that capability and gives both teams more opportunity to advance the technology.”

TerraFlow, founded in 2024, develops long-duration energy storage and power infrastructure for data centers, industrial facilities, utilities and other large power consumers.

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