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Global corporation to open generative AI studio geared toward energy, chemicals industries in Houston

Accenture's Houston hub will introduce a new generative AI studio. Photo via Getty Images

Accenture has announced a new studio coming to Houston that will help its industrial clients with generative artificial intelligence.

The company announced that it will launch a network of studios across North America that will work with clients to explore generative AI applications in business. The initiative will support companies in navigating use cases, conducting AI pilots, and scaling programs. The studios will be in Accenture Innovation Hubs in Chicago, Houston, New York, San Francisco, Toronto and Washington, D.C.

“The studios are designed to help our clients move from interest to action to value, in a responsible way with clear business cases,” Manish Sharma, North America CEO of Accenture, says in the news release. “We are constantly refreshing our learnings from more than 3,000 client conversations on generative AI this year. We use these conversations as demand signals to understand the real-world challenges our clients face and invest in the areas of greatest need and opportunity.”

Each of the studios will have a specific industrial focus as well as broad support. Houston's location will specialize in Industry X, chemicals, energy and utilities industries. The other five markets, according to Accenture, are as follows:

  • Chicago will specialize in financial services, health, life sciences, consumer goods and services, Industry X and manufacturing.
  • New York will specialize in life sciences and financial services.
  • San Francisco will specialize in software and platforms and communications, media, and technology.
  • Toronto will specialize in financial services, retail, health, and public service.
  • Washington, D.C. will specialize in health, public service, including federal government services.

The initiative is a part of Accenture’s $3 billion investment in data and AI, and each of the studios will leverage Accenture’s top data and AI experts and partners, including expertise from within Accenture's Center for Advanced AI. Resource access also includes more than 1,450 patents and patent applications in AI solutions, as well as learnings from more than 300 active generative AI projects the company has worked on.

“Clients are ready to move beyond generative AI experimentation. They want to harness generative AI at scale to fundamentally reinvent their business,” Sharma adds. “Clients will come to the studios to access the latest innovations, experiment with new technologies, tools, and approaches to advance their skills, and develop roadmaps to adopt generative AI at scale.”

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A View From HETI

Plus Power and the Tennessee Valley Authority are developing the Crawfish Creek Energy Storage project. Photo via pluspower.com

The Woodlands-based Plus Power announced this month that it has entered into a 20-year energy storage agreement with Tennessee Valley Authority (TVA), one of the largest public energy providers in the U.S.

Through the agreement, Plus Power and TVA will develop the Crawfish Creek Energy Storage project, a 200-megawatt / 800-megawatt-hour utility-scale battery energy storage facility in Jackson County, Alabama.

Construction on Crawfish Creek Energy Storage is expected to begin in 2028, and commercial operation is planned for the summer of 2029. The project will store electricity when demand is low and release it during peak periods, helping improve grid reliability, affordability, and energy security, according to a news release.

"Battery storage is essential to protecting the reliable, affordable electricity our region depends on to power next-generation technologies," Monika Beckner, TVA vice president, power supply & fuels, said in the release. "Projects like Crawfish Creek strengthen the Valley's energy security, improve our ability to manage extreme conditions, and help unleash American energy."

TVA selected Plus Power for the project in 2025 via a request for proposal to supply new capacity resources needed across the region. Plus Power currently owns and operates nine facilities that provide enhanced power reliability to Arizona, Hawaii, Maine, Massachusetts and Texas, totaling 1,650 megawatts/4,150 megawatt-hours. With this deal, Plus Power is entering its seventh state market and expanding into the Southeast.

"Plus Power is proud to support energy resilience in Jackson County and the Tennessee Valley, a key region for America's military, aerospace, and nuclear innovation," Brian Duncan, chief commercial officer at Plus Power, said in a news release. "Battery energy storage systems are flexible and millisecond-fast, making Crawfish Creek uniquely suited to meet the region's evolving needs. We are excited to partner with TVA to deliver a resource that supports economic expansion while strengthening American energy dominance and security.”

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