hi, hydrogen

Houston research shows how much hydrogen-powered vehicles would cost at the pump

Researchers at the University of Houston are proposing that supplying hydrogen for transportation in the greater Houston area could also be profitable. Photo via UH.edu

It's generally understood that transitioning away from gas-powered vehicles will help reduce the 230 million metric tons of carbon dioxide gas released each year by the transportation sector in Texas.

Now, researchers at the University of Houston are proposing that supplying hydrogen for transportation in the greater Houston area could also be profitable.

The research team has done the math. In a white paper, "Competitive Pricing of Hydrogen as an Economic Alternative to Gasoline and Diesel for the Houston Transportation Sector," the team compared three hydrogen generation processes—steam methane reforming (SMR), SMR with carbon capture (SMRCC), and electrolysis using grid electricity and water—and provided cost estimates and delivery models for each.

The team found that SMRCC hydrogen can be supplied at about $6.10 per kilogram of hydrogen at the pump, which they say is competitive and shows promise for hydrogen-powered fuel cell electric vehicles (FCEVs).

FCEVs refuel with hydrogen in five minutes and produce zero emissions, according to UH.

"This research underscores the transformative potential of hydrogen in the transportation sector,” Alexander Economides, a co-author on the study, UH alumnus and CEO Kiribex Inc., said in the statement. “Our findings indicate that hydrogen can be a cost-competitive and environmentally responsible choice for consumers, businesses, and policymakers in the greater Houston area."

Economides was joined on the paper by co-authors Christine Ehlig-Economides, professor and Hugh Roy and Lillie Cranz Cullen Distinguished University Chair at UH, and Paulo Liu, research associate in the Department of Petroleum Engineering at UH.

Additionally, the team says Houston is an ideal leader for this transition.

“(Houston) has more than sufficient water and commercial filtering systems to support hydrogen generation,” the study states. “Add to that the existing natural gas pipeline infrastructure, which makes hydrogen production and supply more cost effective and makes Houston ideal for transitioning from traditional vehicles to hydrogen-powered ones.”

The study also discusses tax incentives, consumer preferences, grid generation costs and many other details.

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A View From HETI

Haotian Wang, co-founder of Solidec, a 2025 Houston Startup of the Year finalist. Photo courtesy Welch Foundation.

We're just two weeks away from the 2025 Houston Innovation Awards, presented by InnovationMap.com, and while an expert panel of judges will determine the winners in most categories, one award is up to the public.

Voting is now open for 2025 Houston Startup of the Year, the people's choice award. Six exceptional finalists are in the running for the title, including three from the energy transition sector.

From next-gen biobased materials to technology that creates chemicals without carbon emissions, these companies are shaping the future.

Read about all of the Startup of the Year finalists and their missions below, then cast your vote. You can vote once per day through November 12.

The winner, along with winners in all other categories, will be revealed live on November 13 at Greentown Labs. Tickets to the 2025 Houston Innovation Awards are available now — get yours today.

2025 Houston Startup of the Year finalists:

Eclipse Energy

Eclipse Energy, previously known as Gold H2, is a climatetech startup converting end-of-life oil fields into low-cost, sustainable hydrogen sources. The company completed its first field trial this summer, which demonstrated subsurface bio-stimulated hydrogen production. Eclipse Energy says Its technology could yield up to 250 billion kilograms of low-carbon hydrogen.

Rheom Materials

Rheom Materials is a next-generation startup developing biobased materials for a more sustainable future. Its two flagship offerings are Shorai, a sustainable leather alternative that is usable for apparel, accessories, car interiors, and more, and Benree, an alternative to plastic without the carbon footprint.

Solidec

Solidec is a chemical manufacturing company developing autonomous generators that extract molecules from water and air and convert them into pure chemicals and fuels that are free of carbon emissions. The technology eliminates the need for transport, storage, and permitting.

FlowCare

FlowCare is developing a period health platform that integrates smart dispensers, education, and healthcare into one system to make free, high-quality, organic period products more accessible. FlowCare is live at prominent Houston venues, including Discovery Green, Texas Medical Center, The Ion, and, most recently, Space Center Houston, helping make Houston a “period positivity” city.

MyoStep

MyoStep is a next-generation, lightweight, soft exoskeleton developed at University of Houston for children with cerebral palsy. The soft skeleton aims to address motor impairments that impact their ability to participate in physical activities, self-care, and academics, via an affordable, child-friendly solution that empowers mobility and independence.

Persona AI

Persona AI is a humanoid robotics startup that is creating rugged, autonomous robots for skilled, heavy industry work for various "4D" (dull, dirty, dangerous, and declining) jobs. In May, the company announced a memorandum of understanding with HD Korea Shipbuilding & Offshore Engineering, HD Hyundai Robotic, and Vazil Company to create and deploy humanoid robots for complex welding tasks in shipyards. The project will deliver prototype humanoids by the end of 2026.

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The Houston Innovation Awards program is sponsored by Houston Community College, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

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