hi, hydrogen

Houston research shows how much hydrogen-powered vehicles would cost at the pump

Researchers at the University of Houston are proposing that supplying hydrogen for transportation in the greater Houston area could also be profitable. Photo via UH.edu

It's generally understood that transitioning away from gas-powered vehicles will help reduce the 230 million metric tons of carbon dioxide gas released each year by the transportation sector in Texas.

Now, researchers at the University of Houston are proposing that supplying hydrogen for transportation in the greater Houston area could also be profitable.

The research team has done the math. In a white paper, "Competitive Pricing of Hydrogen as an Economic Alternative to Gasoline and Diesel for the Houston Transportation Sector," the team compared three hydrogen generation processes—steam methane reforming (SMR), SMR with carbon capture (SMRCC), and electrolysis using grid electricity and water—and provided cost estimates and delivery models for each.

The team found that SMRCC hydrogen can be supplied at about $6.10 per kilogram of hydrogen at the pump, which they say is competitive and shows promise for hydrogen-powered fuel cell electric vehicles (FCEVs).

FCEVs refuel with hydrogen in five minutes and produce zero emissions, according to UH.

"This research underscores the transformative potential of hydrogen in the transportation sector,” Alexander Economides, a co-author on the study, UH alumnus and CEO Kiribex Inc., said in the statement. “Our findings indicate that hydrogen can be a cost-competitive and environmentally responsible choice for consumers, businesses, and policymakers in the greater Houston area."

Economides was joined on the paper by co-authors Christine Ehlig-Economides, professor and Hugh Roy and Lillie Cranz Cullen Distinguished University Chair at UH, and Paulo Liu, research associate in the Department of Petroleum Engineering at UH.

Additionally, the team says Houston is an ideal leader for this transition.

“(Houston) has more than sufficient water and commercial filtering systems to support hydrogen generation,” the study states. “Add to that the existing natural gas pipeline infrastructure, which makes hydrogen production and supply more cost effective and makes Houston ideal for transitioning from traditional vehicles to hydrogen-powered ones.”

The study also discusses tax incentives, consumer preferences, grid generation costs and many other details.

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A View From HETI

Helix Earth is developing a retrofit technology that has the potential to cut HVAC energy use by up to 50 percent. Photo via Getty Images

Houston-based Helix Earth Technologies has closed a $12 million Seed 2 funding round to scale manufacturing of its energy-efficient commercial HVAC add-on technology.

Veriten, a Houston-based energy investment firm, led the round. Rua Ventures, Carnrite Ventures, Skywriter LLC and Textbook Ventures also participated.

Helix Earth—which was founded based on NASA technology, spun out of Rice University and has been incubated at Greentown Labs—is developing high-efficiency retrofit dehumidification systems that aim to reduce the energy consumption of commercial HVAC units. The company reports that its technology can lead to "healthier indoor air, lower energy bills, reduced building maintenance, and more comfortable spaces for building owners and occupants."

"Building owners are dealing with rising energy costs, uncontrolled humidity, and aging infrastructure with no viable, cost-effective path forward. We are in the field today solving these problems for commercial customers, and this capital puts us on an aggressive path to scale,” Rawand Rasheed, Helix Earth co-founder and CEO, said in a news release.

“The strength of this round reinforces our team's conviction that we can transform innovation-starved sectors with transformational solutions that deliver order-of-magnitude improvements to owners and operators, for both their bottom line and the environment,” Rasheed added.

Maynard Holt, Veriten’s founder and CEO, said that the investment firm is tripling its investment in Helix Earth.

"The team has built breakthrough technology with real applicability across multiple industries,” Holt said in the release. “Their first product will have an immediate and measurable impact on our energy system, and they are already pursuing adjacent innovations to help heavy industries operate more efficiently and with less waste. This is a well-rounded team with a proven track record of strong execution and disciplined capital management.”

Helix Earth also closed a $5.6 million seed funding round in 2024, led by Veriten.

Last year, the company secured a $1.2 million Small Business Innovation Research (SBIR) Phase II grant and won in the Smart Cities, Transportation & Sustainability contest at the 2025 SXSW Pitch Showcase. Rasheed was also named to the Forbes 30 Under 30 Energy and Green Tech list for 2025.

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