hi, hydrogen

Houston research shows how much hydrogen-powered vehicles would cost at the pump

Researchers at the University of Houston are proposing that supplying hydrogen for transportation in the greater Houston area could also be profitable. Photo via UH.edu

It's generally understood that transitioning away from gas-powered vehicles will help reduce the 230 million metric tons of carbon dioxide gas released each year by the transportation sector in Texas.

Now, researchers at the University of Houston are proposing that supplying hydrogen for transportation in the greater Houston area could also be profitable.

The research team has done the math. In a white paper, "Competitive Pricing of Hydrogen as an Economic Alternative to Gasoline and Diesel for the Houston Transportation Sector," the team compared three hydrogen generation processes—steam methane reforming (SMR), SMR with carbon capture (SMRCC), and electrolysis using grid electricity and water—and provided cost estimates and delivery models for each.

The team found that SMRCC hydrogen can be supplied at about $6.10 per kilogram of hydrogen at the pump, which they say is competitive and shows promise for hydrogen-powered fuel cell electric vehicles (FCEVs).

FCEVs refuel with hydrogen in five minutes and produce zero emissions, according to UH.

"This research underscores the transformative potential of hydrogen in the transportation sector,” Alexander Economides, a co-author on the study, UH alumnus and CEO Kiribex Inc., said in the statement. “Our findings indicate that hydrogen can be a cost-competitive and environmentally responsible choice for consumers, businesses, and policymakers in the greater Houston area."

Economides was joined on the paper by co-authors Christine Ehlig-Economides, professor and Hugh Roy and Lillie Cranz Cullen Distinguished University Chair at UH, and Paulo Liu, research associate in the Department of Petroleum Engineering at UH.

Additionally, the team says Houston is an ideal leader for this transition.

“(Houston) has more than sufficient water and commercial filtering systems to support hydrogen generation,” the study states. “Add to that the existing natural gas pipeline infrastructure, which makes hydrogen production and supply more cost effective and makes Houston ideal for transitioning from traditional vehicles to hydrogen-powered ones.”

The study also discusses tax incentives, consumer preferences, grid generation costs and many other details.

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A View From HETI

Houston's data center scene has received its latest bullish forecast. Photo via serverfarmllc.com

The Houston market could more than double its data center capacity by the end of 2028, a new report indicates.

The report, published by commercial real estate services provider CBRE, says greater demand for data center capacity in the Houston area is being fueled by energy companies, along with large-scale cloud services and AI-driven tenants.

In the second half of 2025, the Houston market had 154 megawatts of data center capacity, which was on par with capacity in the second half of 2024. Another 28.5 megawatts of capacity was under construction during that period.

“Multiple providers are advancing new builds and redevelopments, including significant power upgrades to recently purchased buildings, underscoring long-term confidence even as the market works through elevated vacancy and uneven absorption,” CBRE says of Houston’s data center presence.

One project alone promises to significantly boost the Houston market’s data center capacity. Data center developer Serverfarm plans to use part of a $3 billion credit facility to build a 250-acre, AI-ready data center campus near Houston with a potential capacity of more than 500 megawatts. The Houston campus and two other Serverfarm projects are already leased to unidentified tenants, according to CoStar.

A 60-megawatt, AI-ready Serverfarm data center is under construction in Houston. The $137 million, 438,000-square-foot project, located near the former headquarters of computer manufacturer Compaq, is supposed to be completed in the third quarter of 2027.

Data Center Map identifies 59 data centers in the Houston area managed by 36 operators, including DataBank, Data Foundry, Digital Realty, IBM, Logix Fiber Networks, Lumen and TRG Datacenters. That compares with more than 180 data centers in Dallas-Fort Worth, more than 50 in the San Antonio area and 40 in the Austin area.

Texas is home to more than 400 data centers, according to Data Center Map.

In November, Google said it’s investing $40 billion to build AI data centers in West Texas and the Texas Panhandle.

“This is a Texas-sized investment in the future of our great state,” Gov. Greg Abbott said when Google’s commitment was announced. “Texas is the epicenter of AI development, where companies can pair innovation with expanding energy. Google's $40 billion investment makes Texas Google's largest investment in any state in the country and supports energy efficiency and workforce development in our state.”

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