hi, hydrogen

Houston research shows how much hydrogen-powered vehicles would cost at the pump

Researchers at the University of Houston are proposing that supplying hydrogen for transportation in the greater Houston area could also be profitable. Photo via UH.edu

It's generally understood that transitioning away from gas-powered vehicles will help reduce the 230 million metric tons of carbon dioxide gas released each year by the transportation sector in Texas.

Now, researchers at the University of Houston are proposing that supplying hydrogen for transportation in the greater Houston area could also be profitable.

The research team has done the math. In a white paper, "Competitive Pricing of Hydrogen as an Economic Alternative to Gasoline and Diesel for the Houston Transportation Sector," the team compared three hydrogen generation processes—steam methane reforming (SMR), SMR with carbon capture (SMRCC), and electrolysis using grid electricity and water—and provided cost estimates and delivery models for each.

The team found that SMRCC hydrogen can be supplied at about $6.10 per kilogram of hydrogen at the pump, which they say is competitive and shows promise for hydrogen-powered fuel cell electric vehicles (FCEVs).

FCEVs refuel with hydrogen in five minutes and produce zero emissions, according to UH.

"This research underscores the transformative potential of hydrogen in the transportation sector,” Alexander Economides, a co-author on the study, UH alumnus and CEO Kiribex Inc., said in the statement. “Our findings indicate that hydrogen can be a cost-competitive and environmentally responsible choice for consumers, businesses, and policymakers in the greater Houston area."

Economides was joined on the paper by co-authors Christine Ehlig-Economides, professor and Hugh Roy and Lillie Cranz Cullen Distinguished University Chair at UH, and Paulo Liu, research associate in the Department of Petroleum Engineering at UH.

Additionally, the team says Houston is an ideal leader for this transition.

“(Houston) has more than sufficient water and commercial filtering systems to support hydrogen generation,” the study states. “Add to that the existing natural gas pipeline infrastructure, which makes hydrogen production and supply more cost effective and makes Houston ideal for transitioning from traditional vehicles to hydrogen-powered ones.”

The study also discusses tax incentives, consumer preferences, grid generation costs and many other details.

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A View From HETI

Molecule has made a strategic acquisition following the closing of its Series B last summer. Photo via Getty Images

Houston-based energy trading risk management (ETRM) software company Molecule has announced the acquisition of Dallas-based Trilogy Energy Solutions.

Molecule CEO Patrick Smith called the deal a "defining moment" for the company, as it allows Molecule's platform to expand to include physical gas operations.

“For years, this industry has drawn the ETRM box too small, creating inefficient silos by treating trading and physical operations as separate budgets and separate problems, when the real cost lives in the handoffs between them," Smith said in a news release. "Trilogy’s domain expertise in physical gas operations closes that gap. Together, we can give producers, midstream operators, and trading desks something the market has been asking for: a single, integrated view from wellhead to trading desk, without the manual reconciliation, spreadsheet workarounds, and legacy handoffs that slow the industry down.”

Trilogy, founded in 2014, is a provider of cloud-based software for the day-to-day logistics of physical natural gas operations. The platform allows users—including producers, marketers, midstream companies, pipeline operators and others—to manage activities such as pipeline nominations, gas gathering operations and more. Thus far, Molecule's platform has focused on energy trading and managing financial and commercial activities.

Through the acquisition, the combined company will now offer a full-stack enabled ETRM and energy operating system. Users of both platforms can expect continuity of service, according to the companies.

“Molecule has always been about meeting trading teams where they actually work, focused on being fast, accurate, and deeply integrated into their day-to-day workflow,” Sameer Soleja, founder and president of Molecule, added in the release. “Bringing Trilogy into the Molecule family extends that mission from the trading desk into the physical operations of the gas business. The two platforms complement each other exceedingly well, and the combined product will be able to offer all-in-one capabilities that lead the ETRM market, both in its tech-forward nature, and in its depth.”

Molecule expects the combined platform to help users reduce manual month-end close work, cut costs, and improve data accuracy and decision-making.

Trilogy's Chief Product Officer Jeremy Frye will join the Molecule team, along with others from Trilogy.

“Trilogy has spent decades building the trust of companies across the physical natural gas industry by delivering software that stands up to the demands of physical gas operations... It’s a rare combination that brings the best of both worlds, and I’m energized about what our teams will build together,” Frye added in the release.

California-based Sundance Growth, an existing investor in Molecule, supported the acquisition. The software growth equity firm raised a $125 million debut fund in 2025 and focuses on B2B SaaS companies.

Sundance led Molecule's Series B round, which closed last summer for an undisclosed amount. At the time, Soleja said the funding would allow Molecule to "double down on product innovation, grow our team, and reach even more markets."

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