on the road again

Houston university partners with local traffic app to promote eco-friendly rides

ConnectSmart, which launched in Houston in 2022, is a Houston-based app that uses live data from local transportation authorities to suggest better travel times, routes and transportation methods to users. Image via houstonconnectsmart.com

Rice University has partnered up with the Texas Department of Transportation's ConnectSmart program to help students find eco-friendly travel options in the Houston area.

ConnectSmart, which launched in Houston in 2022, is a Houston-based app that uses live data from local transportation authorities to suggest better travel times, routes and transportation methods to users. It also allows users to purchase bus and METRO tickets, and find BCycle e-bikes, directly in the app.

As of April 1, Rice students and those with a Rice email address can now sign up for ConnectSmart and will receive free or subsidized Metro QCards, according to an announcement from the university.

"ConnectSmart is an app that allows Rice users and people who sign up with their Rice email address to set up carpooling groups as well as figure out alternative means of transportation to and from wherever they’re going,” Kristianna Bowles, sustainability program coordinator in the Office of Sustainability, said in the statement. “That includes access to the METRORail, bus stops and cycling routes. It’s going to be a good tool for us to promote alternative and sustainable transportation features as well as increase equity, especially around our hourly employees who come in earlier in the morning or who may not have access to a vehicle.”

Bowles adds that the university also hopes ConnectSmart will help the Rice community explore the Greater Houston Area.

“Rice’s students are located in the heart of one of the largest cities in the country, so this helps foster students’ ability to explore Houston’s culture through foods, the arts and public events,” she added.

ConnectSmart also provides users with access to Tow and Go’s no-cost emergency roadside services, helps them connect with Houston's miles of bike lanes and connect multiple modes of transportation to beat Houston traffic. The new ConnectSmart Employer Commute Suite also aims to help workplaces increase their staff’s access to affordable and sustainable transportation, while also collecting data on commuting and decarbonization initiatives to incorporate into ESG reporting.

The app is the result of a partnership between TxDOT, the Federal Highway Administration , the Houston-Galveston Area Council, City of Houston, Houston METRO, Houston TranStar, Tow and Go, BCycle, Conroe Connection, Fort Bend Transit and Harris County Transit. ConnectSmart's partnership with Rice was part of the university's Earth Month.

Last year, Houston got a break on a list of U.S. cities with the worst commutes, ranking only at No. 23.

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A View From HETI

Helix Earth is developing a retrofit technology that has the potential to cut HVAC energy use by up to 50 percent. Photo via Getty Images

Houston-based Helix Earth Technologies has closed a $12 million Seed 2 funding round to scale manufacturing of its energy-efficient commercial HVAC add-on technology.

Veriten, a Houston-based energy investment firm, led the round. Rua Ventures, Carnrite Ventures, Skywriter LLC and Textbook Ventures also participated.

Helix Earth—which was founded based on NASA technology, spun out of Rice University and has been incubated at Greentown Labs—is developing high-efficiency retrofit dehumidification systems that aim to reduce the energy consumption of commercial HVAC units. The company reports that its technology can lead to "healthier indoor air, lower energy bills, reduced building maintenance, and more comfortable spaces for building owners and occupants."

"Building owners are dealing with rising energy costs, uncontrolled humidity, and aging infrastructure with no viable, cost-effective path forward. We are in the field today solving these problems for commercial customers, and this capital puts us on an aggressive path to scale,” Rawand Rasheed, Helix Earth co-founder and CEO, said in a news release.

“The strength of this round reinforces our team's conviction that we can transform innovation-starved sectors with transformational solutions that deliver order-of-magnitude improvements to owners and operators, for both their bottom line and the environment,” Rasheed added.

Maynard Holt, Veriten’s founder and CEO, said that the investment firm is tripling its investment in Helix Earth.

"The team has built breakthrough technology with real applicability across multiple industries,” Holt said in the release. “Their first product will have an immediate and measurable impact on our energy system, and they are already pursuing adjacent innovations to help heavy industries operate more efficiently and with less waste. This is a well-rounded team with a proven track record of strong execution and disciplined capital management.”

Helix Earth also closed a $5.6 million seed funding round in 2024, led by Veriten.

Last year, the company secured a $1.2 million Small Business Innovation Research (SBIR) Phase II grant and won in the Smart Cities, Transportation & Sustainability contest at the 2025 SXSW Pitch Showcase. Rasheed was also named to the Forbes 30 Under 30 Energy and Green Tech list for 2025.

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