on the road again

Houston university partners with local traffic app to promote eco-friendly rides

ConnectSmart, which launched in Houston in 2022, is a Houston-based app that uses live data from local transportation authorities to suggest better travel times, routes and transportation methods to users. Image via houstonconnectsmart.com

Rice University has partnered up with the Texas Department of Transportation's ConnectSmart program to help students find eco-friendly travel options in the Houston area.

ConnectSmart, which launched in Houston in 2022, is a Houston-based app that uses live data from local transportation authorities to suggest better travel times, routes and transportation methods to users. It also allows users to purchase bus and METRO tickets, and find BCycle e-bikes, directly in the app.

As of April 1, Rice students and those with a Rice email address can now sign up for ConnectSmart and will receive free or subsidized Metro QCards, according to an announcement from the university.

"ConnectSmart is an app that allows Rice users and people who sign up with their Rice email address to set up carpooling groups as well as figure out alternative means of transportation to and from wherever they’re going,” Kristianna Bowles, sustainability program coordinator in the Office of Sustainability, said in the statement. “That includes access to the METRORail, bus stops and cycling routes. It’s going to be a good tool for us to promote alternative and sustainable transportation features as well as increase equity, especially around our hourly employees who come in earlier in the morning or who may not have access to a vehicle.”

Bowles adds that the university also hopes ConnectSmart will help the Rice community explore the Greater Houston Area.

“Rice’s students are located in the heart of one of the largest cities in the country, so this helps foster students’ ability to explore Houston’s culture through foods, the arts and public events,” she added.

ConnectSmart also provides users with access to Tow and Go’s no-cost emergency roadside services, helps them connect with Houston's miles of bike lanes and connect multiple modes of transportation to beat Houston traffic. The new ConnectSmart Employer Commute Suite also aims to help workplaces increase their staff’s access to affordable and sustainable transportation, while also collecting data on commuting and decarbonization initiatives to incorporate into ESG reporting.

The app is the result of a partnership between TxDOT, the Federal Highway Administration , the Houston-Galveston Area Council, City of Houston, Houston METRO, Houston TranStar, Tow and Go, BCycle, Conroe Connection, Fort Bend Transit and Harris County Transit. ConnectSmart's partnership with Rice was part of the university's Earth Month.

Last year, Houston got a break on a list of U.S. cities with the worst commutes, ranking only at No. 23.

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A View From HETI

Vema Hydrogen plans to launch an "orange hydrogen" plant in Canada. Photo courtesy Vema Hydrogen

Houston-based cleantech startup Vema Hydrogen has reached a tentative agreement with Canada-based CHARBONE Corp. to develop a hydrogen production and processing plant in Québec.

The deal would couple Vema’s production of engineered mineral hydrogen with CHARBONE’s purification, compression and distribution capabilities.

Engineered mineral hydrogen, also known as orange hydrogen, is produced underground by accelerating naturally occurring geochemical reactions in iron-rich rock formations, according to the journal Energy & Environmental Science.

“Across high-value markets — from aviation and maritime fuels to industrial gases — there is incredible demand for Vema’s low-carbon [hydrogen]. Now, more than ever, we need a pathway to deliver these low-carbon fuels,” Pierre Levin, CEO of Vema, said in a news release.

The project would enable Vema to expand into emerging markets like low-carbon maritime and aviation fuel, e-fuels and power generation. Incorporating CHARBONE’s capabilities, the agreement would also support Québec’s hydrogen supply chain.

“The market is demanding high-value industrial gases, and our customers need cleaner, more reliable supply. By pairing Vema’s [hydrogen] feedstock with our purification and distribution capabilities, we’re strengthening Québec’s position as a regional hub for next-generation hydrogen,” Dave Gagnon, CEO of CHARBONE, added in the release.

Vema said in February that it had completed drilling of its first two pilot wells in Québec, making them the world’s first pilot well for orange hydrogen. It’s the first time Vema’s technology has been used outside a lab.

“This pilot will provide the critical data needed to validate [our hydrogen] at commercial scale and demonstrate that Quebec can lead the world in this emerging clean energy category,” Levin said. “The quality of the rock within our core samples is exactly what we expected and is very promising for hydrogen yields.”

Shortly before Vema carried out the pilot drilling, it signed a 10-year deal with California-based energy technology company Verne Power to supply clean hydrogen for California data centers. Over the course of the 10-year agreement, Vema will boost annual production of orange hydrogen to more than 36,000 metric tons.

“There is a robust market for baseload power generation across the U.S., where data centers are straining the grid,” Levin said. “As we power California’s fastest-growing markets with clean hydrogen, we look toward expanding our hydrogen to markets globally and supporting AI-driven power hubs.”

Vema, founded two years ago, raised $13 million in seed funding in 2025.

“The energy transition and emerging uses of hydrogen have spurred demand for clean hydrogen,” Levin said in its funding announcement. “However, existing decarbonized hydrogen production methods simply don’t work — they are too costly and energy-intensive. Vema is here to change that. It’s time to unlock a new era of scalable, low-carbon hydrogen.”

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