on the road again

Houston university partners with local traffic app to promote eco-friendly rides

ConnectSmart, which launched in Houston in 2022, is a Houston-based app that uses live data from local transportation authorities to suggest better travel times, routes and transportation methods to users. Image via houstonconnectsmart.com

Rice University has partnered up with the Texas Department of Transportation's ConnectSmart program to help students find eco-friendly travel options in the Houston area.

ConnectSmart, which launched in Houston in 2022, is a Houston-based app that uses live data from local transportation authorities to suggest better travel times, routes and transportation methods to users. It also allows users to purchase bus and METRO tickets, and find BCycle e-bikes, directly in the app.

As of April 1, Rice students and those with a Rice email address can now sign up for ConnectSmart and will receive free or subsidized Metro QCards, according to an announcement from the university.

"ConnectSmart is an app that allows Rice users and people who sign up with their Rice email address to set up carpooling groups as well as figure out alternative means of transportation to and from wherever they’re going,” Kristianna Bowles, sustainability program coordinator in the Office of Sustainability, said in the statement. “That includes access to the METRORail, bus stops and cycling routes. It’s going to be a good tool for us to promote alternative and sustainable transportation features as well as increase equity, especially around our hourly employees who come in earlier in the morning or who may not have access to a vehicle.”

Bowles adds that the university also hopes ConnectSmart will help the Rice community explore the Greater Houston Area.

“Rice’s students are located in the heart of one of the largest cities in the country, so this helps foster students’ ability to explore Houston’s culture through foods, the arts and public events,” she added.

ConnectSmart also provides users with access to Tow and Go’s no-cost emergency roadside services, helps them connect with Houston's miles of bike lanes and connect multiple modes of transportation to beat Houston traffic. The new ConnectSmart Employer Commute Suite also aims to help workplaces increase their staff’s access to affordable and sustainable transportation, while also collecting data on commuting and decarbonization initiatives to incorporate into ESG reporting.

The app is the result of a partnership between TxDOT, the Federal Highway Administration , the Houston-Galveston Area Council, City of Houston, Houston METRO, Houston TranStar, Tow and Go, BCycle, Conroe Connection, Fort Bend Transit and Harris County Transit. ConnectSmart's partnership with Rice was part of the university's Earth Month.

Last year, Houston got a break on a list of U.S. cities with the worst commutes, ranking only at No. 23.

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A View From HETI

Greenhouse gases continue to rise, and the challenges they pose are not going away. Photo via Getty Images

For the past 40 years, climate policy has often felt like two steps forward, one step back. Regulations shift with politics, incentives get diluted, and long-term aspirations like net-zero by 2050 seem increasingly out of reach. Yet greenhouse gases continue to rise, and the challenges they pose are not going away.

This matters because the costs are real. Extreme weather is already straining U.S. power grids, damaging homes, and disrupting supply chains. Communities are spending more on recovery while businesses face rising risks to operations and assets. So, how can the U.S. prepare and respond?

The Baker Institute Center for Energy Studies (CES) points to two complementary strategies. First, invest in large-scale public adaptation to protect communities and infrastructure. Second, reframe carbon as a resource, not just a waste stream to be reduced.

Why Focusing on Emissions Alone Falls Short

Peter Hartley argues that decades of global efforts to curb emissions have done little to slow the rise of CO₂. International cooperation is difficult, the costs are felt immediately, and the technologies needed are often expensive. Emissions reduction has been the central policy tool for decades, and it has been neither sufficient nor effective.

One practical response is adaptation, which means preparing for climate impacts we can’t avoid. Some of these measures are private, taken by households or businesses to reduce their own risks, such as farmers shifting crop types, property owners installing fire-resistant materials, or families improving insulation. Others are public goods that require policy action. These include building stronger levees and flood defenses, reinforcing power grids, upgrading water systems, revising building codes, and planning for wildfire risks. Such efforts protect people today while reducing long-term costs, and they work regardless of the source of extreme weather. Adaptation also does not depend on global consensus; each country, state, or city can act in its own interest. Many of these measures even deliver benefits beyond weather resilience, such as stronger infrastructure and improved security against broader threats.

McKinsey research reinforces this logic. Without a rapid scale-up of climate adaptation, the U.S. will face serious socioeconomic risks. These include damage to infrastructure and property from storms, floods, and heat waves, as well as greater stress on vulnerable populations and disrupted supply chains.

Making Carbon Work for Us

While adaptation addresses immediate risks, Ken Medlock points to a longer-term opportunity: turning carbon into value.

Carbon can serve as a building block for advanced materials in construction, transportation, power transmission, and agriculture. Biochar to improve soils, carbon composites for stronger and lighter products, and next-generation fuels are all examples. As Ken points out, carbon-to-value strategies can extend into construction and infrastructure. Beyond creating new markets, carbon conversion could deliver lighter and more resilient materials, helping the U.S. build infrastructure that is stronger, longer-lasting, and better able to withstand climate stress.

A carbon-to-value economy can help the U.S. strengthen its manufacturing base and position itself as a global supplier of advanced materials.

These solutions are not yet economic at scale, but smart policies can change that. Expanding the 45Q tax credit to cover carbon use in materials, funding research at DOE labs and universities, and supporting early markets would help create the conditions for growth.

Conclusion

Instead of choosing between “doing nothing” and “net zero at any cost,” we need a third approach that invests in both climate resilience and carbon conversion.

Public adaptation strengthens and improves the infrastructure we rely on every day, including levees, power grids, water systems, and building standards that protect communities from climate shocks. Carbon-to-value strategies can complement these efforts by creating lighter, more resilient carbon-based infrastructure.

CES suggests this combination is a pragmatic way forward. As Peter emphasizes, adaptation works because it is in each nation’s self-interest. And as Ken reminds us, “The U.S. has a comparative advantage in carbon. Leveraging it to its fullest extent puts the U.S. in a position of strength now and well into the future.”

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Scott Nyquist is a senior advisor at McKinsey & Company and vice chairman, Houston Energy Transition Initiative of the Greater Houston Partnership. The views expressed herein are Nyquist's own and not those of McKinsey & Company or of the Greater Houston Partnership. This article originally appeared on LinkedIn.

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