next-gen news

Houston biomaterials startup taps partner for commercial-scale production

Rheom Materials announced a strategic partnership with Bixby International for the commercial-scale production of its novel biobased material, Shorai. Photo via Rheom

A Houston-based next-gen material startup has revealed a new strategic partnership.

Rheom Materials, formerly known as Bucha Bio, has announced a strategic partnership with thermoplastic extrusion and lamination company Bixby International, which is part of Rheom Material’s goal for commercial-scale production of its novel biobased material, Shorai.

Shorai is a biobased leather alternative that meets criteria for many companies wanting to incorporate sustainable materials. Shorai performs like traditional leather, but offers scalable production at a competitive price point. Extruded as a continuous sheet and having more than 92 percent biobased content, Shorai achieves an 80 percent reduction in carbon footprint compared to synthetic leather, according to Rheom.

Rheom, which is backed by Houston-based New Climate Ventures, will be allowing Bixby International to take a minority ownership stake in Rheom Materials, as part of the deal.

“Partnering with Bixby International enables us to harness their extensive expertise in the extrusion industry and its entire supply chain, facilitating the successful scale-up of Shorai production,” Carolina Amin Ferril, CTO at Rheom Materials, says in a news release. “Their highly competitive and adaptable capabilities will allow us to offer more solutions and exceed our customers’ expectations.”

In late 2024, Rheom Materials started its first pilot-scale trial at the Bixby International facilities with the goal to produce Shorai for prototype samples.

"The scope of what we were doing — both on what raw materials we were using and what we were creating just kept expanding and growing," founder Zimri Hinshaw previously told InnovationMap.

Listen to Hinshaw on the Houston Innovators Podcast episode recorded in October:


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This article originally appeared on our sister site, InnovationMap.

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A View From HETI

Plus Power and the Tennessee Valley Authority are developing the Crawfish Creek Energy Storage project. Photo via pluspower.com

The Woodlands-based Plus Power announced this month that it has entered into a 20-year energy storage agreement with Tennessee Valley Authority (TVA), one of the largest public energy providers in the U.S.

Through the agreement, Plus Power and TVA will develop the Crawfish Creek Energy Storage project, a 200-megawatt / 800-megawatt-hour utility-scale battery energy storage facility in Jackson County, Alabama.

Construction on Crawfish Creek Energy Storage is expected to begin in 2028, and commercial operation is planned for the summer of 2029. The project will store electricity when demand is low and release it during peak periods, helping improve grid reliability, affordability, and energy security, according to a news release.

"Battery storage is essential to protecting the reliable, affordable electricity our region depends on to power next-generation technologies," Monika Beckner, TVA vice president, power supply & fuels, said in the release. "Projects like Crawfish Creek strengthen the Valley's energy security, improve our ability to manage extreme conditions, and help unleash American energy."

TVA selected Plus Power for the project in 2025 via a request for proposal to supply new capacity resources needed across the region. Plus Power currently owns and operates nine facilities that provide enhanced power reliability to Arizona, Hawaii, Maine, Massachusetts and Texas, totaling 1,650 megawatts/4,150 megawatt-hours. With this deal, Plus Power is entering its seventh state market and expanding into the Southeast.

"Plus Power is proud to support energy resilience in Jackson County and the Tennessee Valley, a key region for America's military, aerospace, and nuclear innovation," Brian Duncan, chief commercial officer at Plus Power, said in a news release. "Battery energy storage systems are flexible and millisecond-fast, making Crawfish Creek uniquely suited to meet the region's evolving needs. We are excited to partner with TVA to deliver a resource that supports economic expansion while strengthening American energy dominance and security.”

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