Rheom Materials announced a strategic partnership with Bixby International for the commercial-scale production of its novel biobased material, Shorai. Photo via Rheom

A Houston-based next-gen material startup has revealed a new strategic partnership.

Rheom Materials, formerly known as Bucha Bio, has announced a strategic partnership with thermoplastic extrusion and lamination company Bixby International, which is part of Rheom Material’s goal for commercial-scale production of its novel biobased material, Shorai.

Shorai is a biobased leather alternative that meets criteria for many companies wanting to incorporate sustainable materials. Shorai performs like traditional leather, but offers scalable production at a competitive price point. Extruded as a continuous sheet and having more than 92 percent biobased content, Shorai achieves an 80 percent reduction in carbon footprint compared to synthetic leather, according to Rheom.

Rheom, which is backed by Houston-based New Climate Ventures, will be allowing Bixby International to take a minority ownership stake in Rheom Materials, as part of the deal.

“Partnering with Bixby International enables us to harness their extensive expertise in the extrusion industry and its entire supply chain, facilitating the successful scale-up of Shorai production,” Carolina Amin Ferril, CTO at Rheom Materials, says in a news release. “Their highly competitive and adaptable capabilities will allow us to offer more solutions and exceed our customers’ expectations.”

In late 2024, Rheom Materials started its first pilot-scale trial at the Bixby International facilities with the goal to produce Shorai for prototype samples.

"The scope of what we were doing — both on what raw materials we were using and what we were creating just kept expanding and growing," founder Zimri Hinshaw previously told InnovationMap.

Listen to Hinshaw on the Houston Innovators Podcast episode recorded in October:


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This article originally appeared on our sister site, InnovationMap.

Zimri T. Hinshaw, founder and CEO of Rheom Materials, joins the Houston Innovators Podcast. Photo courtesy of Rheom

Podcast: Houston bio-based materials founder rebrands, evolves future-focused sustainability startup

listen in

At first, Zimri T. Hinshaw just wanted to design a sustainable, vegan jacket inspired by bikers he saw in Tokyo. Now, he's running a bio-based materials company with two product lines and is ready to disrupt the fashion and automotive industries.

Hinshaw founded Rheom Materials (née Bucha Bio) in 2020, but a lot has changed since then. He moved the company from New York to Houston, built out a facility in Houston's East End Maker Hub, and rebranded to reflect the company's newest phase and extended product lines, deriving from dozens of different ingredients, including algae, seaweed, corn, other fruits and vegetables, and more.

"As a company, we pivoted our technology from growing kombucha sheets to grinding up bacteria nanocellulose from kombucha into our products and then we moved away from that entirely," Hinshaw says on the Houston Innovators Podcast. "Today, we're designing different materials that are more sustainable, and the inputs are varied."

Now, in addition to Rheom's leather-like alternative, Shorai, the company has a plastic-like material, Benree, that's 100 percent bio based.

"The scope of what we were doing — both on what raw materials we were using and what we were creating just kept expanding and growing," Hinshaw says.

With that major evolution past just kombucha-based textiles, it was time for a new name, ideated by the company's technical team. "Rheom" is the combination of "rheology" — the study of how polymers flow — and "form."

Rheom has also built a state-of-the-art chemicals testing lab at its new facility after moving into it early last year.

"We've got a ton of capabilities now — and we've been growing those since the beginning," Hinshaw says. "Now we have all this testing equipment — things that pull materials apart, things that test the flexibility of materials."

Next up, Rheom, which is backed by Houston-based New Climate Ventures, among other VCs, will raise a series A funding round to continue supporting its growth.

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This article originally ran on InnovationMap.

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Here are 5 must-attend Houston energy events for February 2026

Mark Your Calendar

Editor's note: The second half of February is buzzing with must-attend events for those in the Houston energy sector. We've rounded up a host of events to put on your calendar for the month, with topics ranging from AI in energy to emissions management for a sustainable future. Get the details below, and register now.

Feb. 18-20 — NAPE Summit Week 2026

NAPE is the energy industry’s marketplace for the buying, selling, and trading of prospects and producing properties. NAPE brings together all industry disciplines and companies of all sizes, and in 2026 it will introduce three new hubs — offshore, data centers, and critical minerals — for more insights, access, and networking opportunities. The event includes a summit, exhibition, and more.

This event begins Feb. 18 at George R. Brown Convention Center. Register here.

Feb. 23-25 — AI in Energy Summit

The third annual AI in Energy Summit will bring together 200 senior leaders from the utilities, oil and gas, power generation, and renewables sectors for three days of conversation in Houston, the heart of energy innovation. Attendees will hear directly from operators who’ve taken AI projects from proof of concept to full deployment; learn how make data AI-ready and align AI with business goals; and discover what’s working in GenAI, ML Ops, Agentic AI, and more.

This event begins Feb. 23 at Norris Conference Center. Register here.

Feb. 24-26 — 2026 Energy HPC & AI Conference

The 2026 Energy HPC & AI Conference marks the 19th year for the Ken Kennedy Institute to convene experts from the energy industry, academia, and national labs to share breakthroughs for HPC and AI technologies. The conference returns to Houston with engaging speaker sessions, a technical talk program, networking receptions, add-on workshops, and more.

This event begins Feb. 24 at Rice University's BRC. Register here.

Feb. 25-26 — Energy Emissions Management Conference

The fifth annual Energy Emissions Management Conference is the premier gathering for energy leaders who are committed to staying ahead of the rapidly evolving emissions landscape. The conference aims to foster collaboration, drive technological innovation, and strengthen transparency, supporting organizations in meeting their regulatory obligations and sustainability goals.

This event begins Feb. 25 at Hilton Houston Westchase. Register here.

Feb. 26 — February Transition on Tap

Mix and mingle at Greentown Labs' first Transition on Tap event of the year. Meet the accelerator's newest startup members, who are working on innovations ranging from methane capture to emissions-free manufacturing processes to carbon management.

This event begins at 5:30 pm on Feb. 26 at Greentown Labs Houston. Register here.

Syzygy inks long-term offtake agreement for first commercial SAF plant

fuel deal

Houston-based Syzygy Plasmonics has secured a six-year official offtake agreement for the entire production volume of its first commercial-scale biogas-to-sustainable aviation fuel project in Uruguay, known as NovaSAF-1.

SP Developments Uruguay S.A., a subsidiary of Syzygy, entered into the agreement with Singapore-based commodity company Trafigura, according to a news release. There is also an option for Trafigura to purchase additional volumes from future Syzygy projects.

The first deliveries from the landmark SAF facility are expected in 2028.

“This agreement marks a critical step in our journey toward commercial-scale impact and disrupting the SAF market,” Trevor Best, CEO of Syzygy Plasmonics, said in the news release. “With a signed offtake agreement from a global leader like Trafigura, and after having successfully completed FEED engineering in December, we're now ready to secure financing for the construction of NovaSAF-1 and move our technology from potential into production."

The NovaSAF-1 project will be located in Durazno, Uruguay. The facility will be the world's first electrified biogas-to-SAF facility producing renewable and advanced compliant SAF. Syzygy estimates that the project will produce over 350,000 gallons of SAF annually. The facility is expected to produce SAF with at least an 80 percent reduction in carbon intensity compared to Jet A fuel.

It’s backed by Uruguay’s largest dairy and agri-energy operations, Estancias del Lago. It will also work with Houston-based Velocys, which will provide Fischer-Tropsch technology for the project. Fischer-Tropsch technology converts synthesis gas into liquid hydrocarbons, which is key for producing synthetic fuels like SAF.

ERCOT to capture big share of U.S. solar power growth through 2027

solar growth

Much of the country’s growth in utility-scale solar power generation will happen in the grid operated by the Electric Reliability Council of Texas (ERCOT), according to a new forecast.

The U.S. Energy Information Administration (EIA) predicts that solar power supplied to the ERCOT grid will jump from 56 billion kilowatt-hours in 2025 to 106 billion kilowatt-hours by the end of 2027. That would be an increase of 89 percent.

In tandem with the rapid embrace of solar power, EIA anticipates battery storage capacity for ERCOT will expand from 15 gigawatts in 2025 to 37 gigawatts by the end of 2027, or 147 percent.

EIA expects utility-scale solar to be the country’s fastest-growing source of power generation from 2025 to 2027. It anticipates that this source will climb from 290 billion kilowatt-hours last year to 424 billion kilowatt-hours next year, or 46 percent.

Based on EIA’s projections, ERCOT’s territory would account for one-fourth of the country’s utility-scale solar power generation by the end of next year.

“Solar power and energy storage are the fastest-growing grid technologies in Texas, and can be deployed more quickly than any other generation resource,” according to the Texas Solar + Storage Association. “In the wholesale market, solar and storage are increasing grid reliability, delivering consumer affordability, and driving tax revenue and income streams into rural Texas.”