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Houston startup debuts sustainable, bio-based 'leather' fashions

sustainable fashion

Rheom Materials turned heads in Milan last month with a collection centered around Shorai, its sugar-based leather alternative. Photo courtesy Rheom Materials.

Last month, Houston-based Rheom Materials and India’s conscious design studio Econock unveiled a collaborative capsule collection that signaled more than just a product launch.

Hosted at Lineapelle—long considered the global epicenter of the world's premier leather supply chain—in the vaulted exhibition halls of Rho-Fiera Milano, the collection centered around Rheom’s 91 percent bio-based leather alternative, Shorai.

It was a bold move, one that shifted sustainability from a concept discussed in panel sessions to garments that buyers could touch and wear.

The collection featured a bomber-style jacket, an asymmetrical skirt and a suite of accessories—all fabricated from Shorai.

The standout piece, a sculptural jacket featuring a funnel neck and dual-zip closure, was designed for movement, challenging assumptions about performance limitations in bio-based materials. The design of the asymmetrical skirt was drawn from Indian armored warrior traditions, according to Rheom, with biodegradable corozo fasteners.

Built as a modular wardrobe rather than isolated pieces, the collection reflects a shared belief between Rheom and Econock in designing objects that adapt to daily life, according to the companies.

The collection was born out of a new partnership between Rheom and Econock, focused on bringing biobased materials to the market. According to Rheom, the partnership solves a problem that has stalled the adoption of many next-gen textiles: supply chain friction.

While Rheom focuses on engineering scalable bio-based materials, New Delhi-based Econock brings the complementary design and manufacturing ecosystem that integrates artisans, circular materials and production expertise to translate the innovative material into finished goods.

"This partnership removes one of the biggest barriers brands face when adopting next-generation materials,” Megan Beck, Rheom’s director of product, shared in a news release. “By reducing friction across the supply chain, Rheom can connect brands directly with manufacturers who already know how to work with Shorai, making the transition to more sustainable materials far more accessible.”

Sanyam Kapur, advisor of growth and impact at Econock, added: “Our partnership with Rheom Materials represents the benchmark of responsible design where next-gen materials meet craft, creativity, and real-world scalability.”

Rheom, formerly known as Bucha Bio, has developed Shorai, a sustainable leather alternative that can be used for apparel, accessories, car interiors and more; and Benree, an alternative to plastic without the carbon footprint. In 2025, Rheom was a finalist for Startup of the Year in the Houston Innovation Awards.

Shorai is already used by fashion lines like Wuxly and LuckyNelly, according to Rheom. The company scaled production of the sugar-based material last year and says it is now produced in rolls that brands can take to market with the right manufacturer.

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This article originally appeared on our sister site, InnovationMap.

From Your Site Articles
Haotian Wang, co-founder of Solidec, a 2025 Houston Startup of the Year finalist. Photo courtesy Welch Foundation.

3 energy transition cos. in the running for Houston Startup of the Year

People's Choice

We're just two weeks away from the 2025 Houston Innovation Awards, presented by InnovationMap.com, and while an expert panel of judges will determine the winners in most categories, one award is up to the public.

Voting is now open for 2025 Houston Startup of the Year, the people's choice award. Six exceptional finalists are in the running for the title, including three from the energy transition sector.

From next-gen biobased materials to technology that creates chemicals without carbon emissions, these companies are shaping the future.

Read about all of the Startup of the Year finalists and their missions below, then cast your vote. You can vote once per day through November 12.

The winner, along with winners in all other categories, will be revealed live on November 13 at Greentown Labs. Tickets to the 2025 Houston Innovation Awards are available now — get yours today.

2025 Houston Startup of the Year finalists:

Eclipse Energy

Eclipse Energy, previously known as Gold H2, is a climatetech startup converting end-of-life oil fields into low-cost, sustainable hydrogen sources. The company completed its first field trial this summer, which demonstrated subsurface bio-stimulated hydrogen production. Eclipse Energy says Its technology could yield up to 250 billion kilograms of low-carbon hydrogen.

Rheom Materials

Rheom Materials is a next-generation startup developing biobased materials for a more sustainable future. Its two flagship offerings are Shorai, a sustainable leather alternative that is usable for apparel, accessories, car interiors, and more, and Benree, an alternative to plastic without the carbon footprint.

Solidec

Solidec is a chemical manufacturing company developing autonomous generators that extract molecules from water and air and convert them into pure chemicals and fuels that are free of carbon emissions. The technology eliminates the need for transport, storage, and permitting.

FlowCare

FlowCare is developing a period health platform that integrates smart dispensers, education, and healthcare into one system to make free, high-quality, organic period products more accessible. FlowCare is live at prominent Houston venues, including Discovery Green, Texas Medical Center, The Ion, and, most recently, Space Center Houston, helping make Houston a “period positivity” city.

MyoStep

MyoStep is a next-generation, lightweight, soft exoskeleton developed at University of Houston for children with cerebral palsy. The soft skeleton aims to address motor impairments that impact their ability to participate in physical activities, self-care, and academics, via an affordable, child-friendly solution that empowers mobility and independence.

Persona AI

Persona AI is a humanoid robotics startup that is creating rugged, autonomous robots for skilled, heavy industry work for various "4D" (dull, dirty, dangerous, and declining) jobs. In May, the company announced a memorandum of understanding with HD Korea Shipbuilding & Offshore Engineering, HD Hyundai Robotic, and Vazil Company to create and deploy humanoid robots for complex welding tasks in shipyards. The project will deliver prototype humanoids by the end of 2026.

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The Houston Innovation Awards program is sponsored by Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

Rheom Materials presented its bio-based alternative, Shorai, a 93 percent bio-based leather, at the rodeo and plans to scale it up this year. Photos courtesy Rheom Materials

Houston startup unveils sustainable bio-based leather at the rodeo

sustainable materials

Last month’s Houston Livestock Show and Rodeo stirred up another rootin’ tootin’ time for Houstonians and beyond.

But before the annual event galloped into the sunset, there were quite a few memorable innovations on display, with one notably coming from Rheom Materials.

The Houston-based pioneer of next-generation materials presented its scalable, bio-based alternative known as Shorai, a 93 percent bio-based leather, through two custom, western-inspired outfits that showed off cowboy flair through a sustainable lens.

“I'm a Houstonian, I love the rodeo,” Megan Beck, Rheom’s business development manager, recalls. “We're sitting there talking about it one day and we're like, ‘Okay, we've got to do something with this leather to show people how good it can look in apparel, how easy it is to wear.’”

Buoyed by the idea that their materials are meant to “change your impact, not your life,” Rheom captured the real-life energy of their bio-leather outfits under the rodeo’s neon lights in a short commercial video and photo shoot with models donning the samples, while dancing and enjoying the festivities. Rheom created a skirt, a leather jacket, and then a leather top for the look.

“Houston is such a vibrant city,” Beck says. “There's so much innovation here. I think the rodeo is just a really, really great example of that. And so we wanted to take this opportunity to take some of these garments out there and go on the slide, go on some of the rides, go into the wine garden and go dancing, because if you've ever felt some of the materials in the market in this space, they're very stiff, you can't really move in them, they're a little fragile, they kind of fall apart.”

Not only do the models in the video look fashionable, but they also look comfortable, and the leather looks natural and supple. And to the naked eye, Shorai appears to be like the leather most wearers are accustomed to.

“What we really wanted to showcase in this is the energy and the movement of the leather, and to show people how good it can look in apparel, and how easy it is to wear, which I think we were able to accomplish,” Beck says.

Next up, Beck says Rheom wants to scale production of Shorai, the Japanese word for “future,” at a competitive price point, while also reducing its carbon footprint by 80 percent when compared to synthetic leather. According to Beck, Rheom plans to see Shorai products come to market sometime this year.

“We have companies globally right now that are testing materials, that are prototyping, that are making garments, making handbags and footwear, and making eyewear because we have a plastic, as well,” Beck says. “So, this year, I do believe we'll start seeing those products actually come to market, which is very, very exciting for us.”

And with their large-scale production partner already set up for Shorai, Rheom plans to start its first production run of the product soon.

“In April, we'll actually be starting our first production run,” Beck says. “We'll be doing it at full scale, full width, and a full run of materials. So over the next five years, we're only going to just try to increase that capacity.”

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This story originally appeared on our sister site, InnovationMap.


Rheom Materials announced a strategic partnership with Bixby International for the commercial-scale production of its novel biobased material, Shorai. Photo via Rheom

Houston biomaterials startup taps partner for commercial-scale production

next-gen news

A Houston-based next-gen material startup has revealed a new strategic partnership.

Rheom Materials, formerly known as Bucha Bio, has announced a strategic partnership with thermoplastic extrusion and lamination company Bixby International, which is part of Rheom Material’s goal for commercial-scale production of its novel biobased material, Shorai.

Shorai is a biobased leather alternative that meets criteria for many companies wanting to incorporate sustainable materials. Shorai performs like traditional leather, but offers scalable production at a competitive price point. Extruded as a continuous sheet and having more than 92 percent biobased content, Shorai achieves an 80 percent reduction in carbon footprint compared to synthetic leather, according to Rheom.

Rheom, which is backed by Houston-based New Climate Ventures, will be allowing Bixby International to take a minority ownership stake in Rheom Materials, as part of the deal.

“Partnering with Bixby International enables us to harness their extensive expertise in the extrusion industry and its entire supply chain, facilitating the successful scale-up of Shorai production,” Carolina Amin Ferril, CTO at Rheom Materials, says in a news release. “Their highly competitive and adaptable capabilities will allow us to offer more solutions and exceed our customers’ expectations.”

In late 2024, Rheom Materials started its first pilot-scale trial at the Bixby International facilities with the goal to produce Shorai for prototype samples.

"The scope of what we were doing — both on what raw materials we were using and what we were creating just kept expanding and growing," founder Zimri Hinshaw previously told InnovationMap.

Listen to Hinshaw on the Houston Innovators Podcast episode recorded in October:


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This article originally appeared on our sister site, InnovationMap.

Zimri T. Hinshaw, founder and CEO of Rheom Materials, joins the Houston Innovators Podcast. Photo courtesy of Rheom

Podcast: Houston bio-based materials founder rebrands, evolves future-focused sustainability startup

listen in

At first, Zimri T. Hinshaw just wanted to design a sustainable, vegan jacket inspired by bikers he saw in Tokyo. Now, he's running a bio-based materials company with two product lines and is ready to disrupt the fashion and automotive industries.

Hinshaw founded Rheom Materials (née Bucha Bio) in 2020, but a lot has changed since then. He moved the company from New York to Houston, built out a facility in Houston's East End Maker Hub, and rebranded to reflect the company's newest phase and extended product lines, deriving from dozens of different ingredients, including algae, seaweed, corn, other fruits and vegetables, and more.

"As a company, we pivoted our technology from growing kombucha sheets to grinding up bacteria nanocellulose from kombucha into our products and then we moved away from that entirely," Hinshaw says on the Houston Innovators Podcast. "Today, we're designing different materials that are more sustainable, and the inputs are varied."

Now, in addition to Rheom's leather-like alternative, Shorai, the company has a plastic-like material, Benree, that's 100 percent bio based.

"The scope of what we were doing — both on what raw materials we were using and what we were creating just kept expanding and growing," Hinshaw says.

With that major evolution past just kombucha-based textiles, it was time for a new name, ideated by the company's technical team. "Rheom" is the combination of "rheology" — the study of how polymers flow — and "form."

Rheom has also built a state-of-the-art chemicals testing lab at its new facility after moving into it early last year.

"We've got a ton of capabilities now — and we've been growing those since the beginning," Hinshaw says. "Now we have all this testing equipment — things that pull materials apart, things that test the flexibility of materials."

Next up, Rheom, which is backed by Houston-based New Climate Ventures, among other VCs, will raise a series A funding round to continue supporting its growth.

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This article originally ran on InnovationMap.

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30+ CERAWeek events featuring Houston energy leaders

where to be

CERAWeek returns to Houston March 23-27, bringing more than 1,000 speakers, executives and energy innovators to Houston.

Under this year's theme, "Convergence and Competition: Energy, Technology and Geopolitics,” panels will tackle topics ranging from policy and global relations to the growing role of AI in the energy sector. Most of the innovation-themed events are organized under the Agora track and will feature many Houston-area startups, universities, companies and scientists. Panels will feature leaders from Fortune 500 companies and top U.S. government officials, scientists and founders pushing towards a more carbon-neutral future.

Here are some of the many events featuring Houston leaders on the Agora track you can't miss if you want to learn more about Houston energy innovation.

Monday, March 23rd


Scaling Innovation: Building the ecosystem for the next energy breakthroughs

Featuring: Georgina Campbell Flatter, CEO of Greentown Labs

This event is at 10:30 a.m. Find more info here

Vaulted Deep | The Subsurface as Waste and Carbon Infrastructure

Featuring: Julia Reichelstein, co-founder and CEO of Vaulted Deep

This event is at 11:30 a.m. Find more info here

Collaboration Spotlight | Collision Course: How Houston's Ion District turns proximity into innovation

Featuring: Adrian Tromel, chief innovation officer at Rice University; Rawand Rasheed, co-founder and CEO of Helix Earth Technologies; Marc Davidson, senior technical advisor at Veriten

This event is at 1:30 p.m. Find more info here.

Methane Reduction in Practice: Field learnings

Featuring: Matt Kolesar, chief environmental scientist at ExxonMobil

This event is at 2 p.m. Find more info here.

Time-to-AI: Shrinking the data-center clock

Featuring: Robert Ott, vice president of wholesale origination at NRG Energy; Andrew Johnston, business line director, data centers at SLB

This event is at 2:30 p.m. Find more info here.

Scaling CCUS: Which industries, regions and funding sources?

Featuring: Gino Thielens, vice president of renewables and energy efficiency at SLB; Ian McIntyre, senior vice president, 1PointFive

This event is at 3 p.m. Find more info here.

Democratization of AI: Redefining where work gets done

Featuring: Rob Crane, technology scouting and venturing manager at SLB

This event is at 3:30 p.m. Find more info here.

Tuesday, March 24th


Syzygy Plasmonics | Affordable, Globally Compliant SAF Using Abundant Biogas Feedstock

Featuring: Trevor Best, CEO and founder of Syzygy Plasmonics

This event is at noon. Find more info here.

Accelerating Idea to Impact: Carving new ways to innovation

Featuring: David Sholl, executive vice president for research at Rice University

This event is at 1 p.m. Find more info here.

NRG | From the Front Lines: A deep dive into grid reliability

Featuring: Matthew Pistner, senior vice president of generation at NRG Energy; Robert Patrick, vice president of development engineering and construction at NRG Energy

This event is at 1:30 p.m. Find more info here.

Energy Efficiency: The industrial advantage

Featuring: Jason Urso, CTO of Honeywell Industrial Automation

This event is at 1:30 p.m. Find more info here.

The CEO Blueprint | Strategy

Featuring: Lorenzo Simonelli, CEO and chairman of Baker Hughes

This event is at 2:55 p.m. Find more info here.

Occidental | Beyond the Technology: Turning direct air capture into CDR credits

Featuring: William Barrett, vice president of product development at 1PointFive

This event is at 3:30 p.m. Find more info here.

Wednesday, March 25th


Innovations in Sustainable Steel

Featuring: Laureen Meroueh, founder and CEO of Heartha Metals Inc.

This event is at 9 a.m. Find more info here.

Rice University | The Science of Geologic Carbon Storage

Featuring: Sahar Bakhshian, assistant professor, earth, environmental and planetary sciences at Rice University

This event is at 9:30 a.m. Find more info here.

Sparking Innovation: The impact of interdisciplinary collaboration

Featuring: Marie Contou Carrere, executive director of the Rice Sustainability Institute; Sandy Guitar, executive director of TEX-E

This event is at 10 a.m. Find more info here.

Models of Innovation, Models of Capital

Featuring: Bobby Tudor, chair of Houston Energy Transition Initiative and chairman of the board for Greentown Labs

This event is at 10:30 a.m. Find more info here.

Energy Venture Day and Pitch Competition

This event is at noon. Find more info here. Learn more about the competing teams here.

Baker Hughes | Meeting Industrial and AI-Driven Energy Demand with Flexible, Reliable and Sustainable Power Solutions

Featuring: Daniele Marcucci, industrial power generation product director at Baker Hughes; Florent Rousset, geothermal leader, new energies at Baker Hughes

This event is at noon. Find more info here.

Thursday, March 26th


Mission-driven Minds: How space exploration inspires the next generation of energy innovators

Featuring: Trina Sadberry, head of brand & engagement in the United States at Equinor; Laura Dandridge, corporate affairs advisor at Chevron; Jack Fischer, chief integration officer at Intuitive Machines; Ginger Kerrick Davis, chief strategy officer at Barrios Technology

This event is at 9 a.m. Find more info here.

Rice University | Nature-based Solutions: A focus on biochar and enhanced rock weathering

Featuring: Carrie Masiello, director of the sustainability institute at Rice University; Mark Torres, associate professor, earth, environmental and planetary sciences at Rice University

This event is at 9:30 a.m. Find more info here.

Growing Direct Air Capture

Featuring: Anthony Cottone, resident and general manager at 1PointFive

This event is at 9:30 a.m. Find more info here.

Occidental | Advancement and Growth Opportunities for Enhanced Oil Recovery

Featuring: Vishal Gupta, president and general manager of EOR Ventures at Occidental

This event is at 9:30 a.m. Find more info here.

Geothermal: Charting progress on technological advancements

Featuring: Jonathan Ajo-Franklin, trustee professor, earth, environmental and planetary sciences at Rice University; Florent Rousset, geothermal leader, new energies at Baker Hughes

This event is at 10 a.m. Find more info here.

Newfound Materials | Bridging the Synthesis Gap in AI-Driven Materials Innovation

Featuring: Matt McDermott, founder and CEO of Newfound Materials

This event is at 10 a.m. Find more info here.

Hertha Metals | The Future of Steel Production: Going beyond the blast furnace

Featuring: Laureen Meroueh, founder and CEO of Heartha Metals Inc.

This event is at 11 a.m. Find more info here.

Advanced Materials with Low-Carbon Intensity

Featuring: Matteo Pasquali, director of the Rice Carbon Hub

This event is at 11:30 a.m. Find more info here.

Lessons from the Lab: Common pitfalls of hard tech startups

Featuring: Jeremy Pitts, managing director of Activate Houston

This event is at 11:30 a.m. Find more info here.

TotalEnergies | Accelerating Direct Air Capture

Featuring: Isabelle Betremieux, head of R&T CO2 capture department at TotalEnergies

This event is at 1 p.m. Find more info here.

Spotlight: "NextGen" energy leaders of the future

Featuring: Renu Khator, chancellor and president of the University of Houston

This event is at 3 p.m. Find more info here.

Solidec | On-site, On-demand Production of Essential Chemicals

Featuring: Ryan DuChanois, co-founder and CEO of Solidec

This event is at 3:30 p.m. Find more info here.

Fervo secures $421M in financing for Cape Station construction

fresh funding

Houston geothermal unicorn Fervo Energy has closed $421 million in non-recourse debt financing for the first phase of its flagship Cape Station project in Beaver County, Utah.

Fervo believes Cape Station can meet the needs of surging power demand from data centers, domestic manufacturing and an energy market aiming to use clean and reliable power. According to the company, Cape Station will begin delivering its first power to the grid this year and is expected to reach approximately 100 megwatts of operating capacity by early 2027. Fervo added that it plans to scale to 500 megawatts.

The $421 million financing package includes a $309 million construction-to-term loan, a $61 million tax credit bridge loan, and a $51 million letter of credit facility. The facilities will fund the remaining construction costs for the first phase of Cape Station, and will also support the project’s counterparty credit support requirements.

Coordinating lead arrangers include Barclays, BBVA, HSBC, MUFG, RBC and Société Générale, with additional participation from Bank of America, J.P. Morgan and Sumitomo Mitsui Trust Bank, Limited, New York Branch.

“As demand for firm, clean, affordable power accelerates, EGS (Enhanced Geothermal Systems) is set to become a core energy asset class for infrastructure lenders,” Sean Pollock, managing director, project Finance at RBC Capital Markets, said in a news release. “Fervo is pioneering this step change with Cape Station, a vital contribution to American energy security that RBC is proud to support.”

The oversubscribed financing marks Cape Station’s shift from early-stage and bridge funding to a long-term, non-recourse capital structure, according to the news release.

“Non-recourse financing has historically been considered out of reach for first-of-a-kind projects,” David Ulrey, CFO of Fervo Energy, said in a news release. “Cape Station disrupts that narrative. With proven oil and gas technology paired with AI-enabled drilling and exploration, robust commercial offtake, operational consistency, and an unrelenting focus on health and safety, we have shown that EGS is a highly bankable asset class.”

Fervo continues to be one of the top-funded startups in the Houston area. The company has raised about $1.5 billion prior to the latest $421 million. It also closed a $462 million Series E in December.

According to Axios Pro, Fervo filed for an IPO that would value the company between $2 billion and $3 billion in January.

HETI members to take the stage at CERAWeek 2026 in Houston

The View from HETI

CERAWeek returns to Houston March 23–27, convening global industry leaders to explore the trends shaping the future of energy.

The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) members will play a key role in this year’s program, contributing to discussions spanning digital innovation, power systems, decarbonization and workforce. Below are the sessions featuring HETI members throughout the week:

AI in Energy: Managing the Transformation
Monday, March 23 | 9:30-10:00 a.m.
Speakers: Hector Rocha, Accenture; Rebecca Hofmann, Blockchain For Energy; Paul Markwell, S&P Global

Scaling Innovation: Building the Ecosystem for the Next Energy Breakthroughs
Monday, March 23 | 10:30-11:10 a.m.
Speakers: Graham Gordon, Accenture; Carolyn Seto, S&P Global; Bernie Bulkin, Global Energy Infrastructure Plc; Georgina Campbell Flatter, Greentown Labs
Examines how partnerships across capital, policy and infrastructure can accelerate commercialization and scaling of breakthrough energy technologies.

Oil Strategies for a World in Transition
Monday, March 23 | 11:15-11:55 a.m.
Speakers: Olivier Le Peuch, SLB; Anders Opedal, Equinor; Vicki Hollub, Occidental; Atul Arya, S&P Global
Discusses how producers are adapting portfolio strategies to balance resilience, demand outlooks and transition pressures.

Gas: Growing Markets and New Players
Monday, March 23 | 12:00-12:40 p.m.
Speakers: Liz Westcott, Woodside Energy; Toby Rice, EQT Corporation; Shankari Srinivasan, S&P Global; Ryosuke Tsugaru, JERA CO., INC.

Advances in Exploration Technologies for Oil & Gas and Mining
Monday, March 23 | 1:30-2:10 p.m.
Speakers: Amy Callahan, Accenture; Hussein Shel, Amazon Web Services; Oscar Abbink, S&P Global
Highlights sensing, imaging and AI tools improving discovery efficiency and sustainability in exploration.

AI in Action: From Pilot to Profit
Monday, March 23 | 1:30-2:00 p.m.
Speakers: Shridevi Bale, Accenture; Paul Gruenwald, S&P Global
Shares lessons from scaling AI deployments beyond pilots into measurable operational value.

Power Networks: Collaborating to Meet Demand
Monday, March 23 | 2:15-2:55 p.m.
Speakers: Lawrence Coben, NRG Energy; Jim Murphy, Invenergy; Eduard Sala de Vedruna, S&P Global
Examines grid readiness and collaboration models needed to manage surging electricity demand.

New Phase of Gas: From Regional Security to Global Market Integration
Monday, March 23 | 3:00-3:40 p.m.
Speakers: Cederic Cremers, Shell; Balaji Krishnamurthy, Chevron; Kevin Gallagher, Santos; Mansoor Al Hamed, Mubadala Energy; Dave Ernsberger, S&P Global
Discusses LNG’s evolving role in global integration, energy security and future pricing structures.

Transforming Upstream: Pathways to Scaling New Technologies
Monday, March 23 | 7:00-8:30 p.m.
Speakers: Rami El Debs, Accenture; Trey Lowe, Devon Energy; Bader Al-Attar, Kuwait Petroleum Corporation
Explores adoption of advanced digital and automation technologies in upstream operations.

Leadership Dialogue
Tuesday, March 24 | 9:00-9:20 a.m.
Speakers: Wael Sawan, Shell; Daniel Yergin, S&P Global

One Grid, One ASEAN: Building a Shared Clean Energy Future
Tuesday, March 24 | 10:30-11:10 a.m.
Speakers: Akihiro Ondo, Mitsubishi Power; Gauri Jauhar, S&P Global

Harmonizing Carbon Accounting: Charting a Path Forward
Tuesday, March 24 | 10:40-11:20 a.m.
Speakers: Edward Stones, Dow; Sasha Mackler, ExxonMobil; Musaab Al-Mulla, Saudi Aramco; Kevin Birn, S&P Global
Examines efforts to standardize emissions accounting to improve comparability and market transparency.

Global Exploration Revival: Lessons and New Strategies
Tuesday, March 24 | 11:30-12:10 p.m.
Speakers: John Ardill, ExxonMobil; Dan Pratt, S&P Global; Guido Brusco, Eni

How Will AI Change the Game for Energy Profitability?
Tuesday, March 24 | 12:20-1:00 p.m.
Speakers: Rakesh Jaggi, SLB; Jim Masso, Honeywell; Atul Arya, S&P Global; Darryl Willis, Microsoft; Renata Baruzzi, Petrobras
Examines how AI and cloud technologies could reshape cost structures and performance across energy systems.

Balancing Act: Price, Reliability and the Global Call on U.S. Energy
Tuesday, March 24 | 2:35-3:15 p.m.
Speakers: Stéphane Michel, TotalEnergies; Eleonor Kramarz, S&P Global; Matt Schatzman, NextDecade; Brian Falik, Mercuria Energy America
Explores tensions between domestic supply reliability and global export opportunities.

The Future of Upstream: Matching Capital Discipline with Opportunity
Tuesday, March 24 | 2:35-3:15 p.m.
Speakers: Richard Jackson, Occidental; Philippe Mathieu, Equinor; Niloufar Molavi, PwC; Bob Fryklund, S&P Global

Transforming the Energy Industry: How Will Technology Change Business Models?
Tuesday, March 24 | 2:35- 3:15 p.m.
Speakers: Ryder Booth, Chevron; Peter Terwiesch, ABB; Atul Arya, S&P Global
Examines digital transformation and new partnership models reshaping energy value chains.

Sustainable Solutions: Partnership, Technology and Innovative Paths
Tuesday, March 24 | 3:25-4:05 p.m.
Speakers: Barry Engle, ExxonMobil; Luis Cabra, Repsol; Leanne Todd, S&P Global; Roeland Baan, Topsoe
Highlights collaborative approaches to deploying scalable decarbonization solutions.

The Future of Refining: Resilience, Innovation and Low-Carbon Pathways
Tuesday, March 24 | 3:25-4:05 p.m.
Speakers: Amber Russell, bp; Kurt Barrow, S&P Global; Martijn van Koten, OMV; Atsuhiko Hirano, Idemitsu; Magnus Heimburg, VAROPreem
Explores how refining and supply chains are adapting to policy, demand and emissions pressures.

Reinventing Business Strategies: Thriving in the New Energy Economy
Tuesday, March 24 | 4:15-4:55 p.m.
Speakers: Muqsit Ashraf, Accenture; Philippe Frangules, S&P Global; Sushil Purohit, Gentari Sdn Bhd
Discusses evolving strategies integrating new technologies and markets.

Creating AI-Ready Organizations
Tuesday, March 24 | 4:20-5:05 p.m.
Speakers: David Rabley, Accenture; Gwenaelle Avice-Huet, Schneider Electric; Dave Ernsberger, S&P Global; Rob Schapiro, Microsoft; Geoffrey Parker, Arthur L. Irving Institute for Energy and Society at Dartmouth
Focuses on workforce, leadership and infrastructure required for effective AI adoption.

Meeting Power Demand for Data Centers
Wednesday, March 25 | 10:30-11:20 a.m.
Speakers: Karim Amin, Siemens Energy; Ed Baine, Dominion Energy; Douglas Giuffre, S&P Global; Ingmar Ritzenhofen, RWE Supply & Trading and RWE Clean Energy; Amanda Peterson Corio, Google; Jim Shield, Invenergy
Discusses strategies for aligning infrastructure, policy and markets to meet data-center load growth.

Where Agentic AI Is Now and What Comes Next
Wednesday, March 25 | 10:30-11:00 a.m.
Speakers: Tathagata Basu, Honeywell; Ben Wilson, Amazon Web Services, Bhavesh Dayalji, S&P Global

People Power: Strategic Human Capital in a New Energy Era
Wednesday, March 25 | 10:40-11:20 a.m.
Speakers: Jessica Van Singel, Accenture
Examines workforce strategy alignment with innovation and competitiveness goals.

Global Energy Pathways in the Age of Abundance
Wednesday, March 25 | 11:45-12:35 p.m.
Speakers: Gareth Ramsay, bp; Atul Arya, S&P Global; Olu Verheijen, Office of the President of the Federal Public of Nigeria

Agentic AI: Embracing Autonomy
Thursday, March 26 | 10:00-10:30 a.m.
Speakers: Trygve Randen, SLB; Uwa Airhiavbere, Microsoft; Eric Hanselman, S&P Global
Examines governance and reliability considerations as autonomous AI systems expand in energy.

The Changing Mix of U.S. Power Generation: Gas, Renewables, Coal, Nuclear and Beyond
Thursday, March 26 | 10:30-11:20 a.m.
Speakers: Bill Newsom, Mitsubishi Power; Douglas Giuffre, S&P Global; John-Paul Jones, Urenco Enrichment Company; Leslie Duke, Burns & McDonnell; Mike DeBock, NextEra Energy Resources
Explores how policy and technology shifts are reshaping generation portfolios.

Large Load Growth: Reshaping the Future of Power
Thursday, March 26 | 11:10-11:50 a.m.
Speakers: Robert Gaudette, NRG Energy; Petter Skantze, NextEra Energy Resources; Douglas Giuffre, S&P Global; Peter Lake, National Energy Dominance Council
Discusses planning and market responses to large-scale electricity demand.

Interconnecting America: The Grid’s Last Mile
Thursday, March 26 | 12:00-12:40 p.m.
Speakers: Tim Holt, Siemens Energy; Philippe Frangules, S&P Global; David Brast, TC Energy; David Rosner, Federal Energy Regulatory Commission

AI: Driving Performance in the Power Sector
Thursday, March 26 | 3:05-3:45 p.m.
Speakers: Dak Liyanearachchi, NRG Energy; Hanna Grene, Microsoft; Douglas Giuffre, S&P Global
Explores AI use cases improving grid management and forecasting.

Digital Twins: The AI Enabler for Multiple Sectors
Thursday, March 26 | 4:30-5:10 p.m.
Speakers: Sacha Abinader, Accenture; Oscar Abbink, S&P Global
Examines digital twins enabling predictive maintenance and AI training environments.

View the full CERAWeek agenda.

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This article originally appeared on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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