H-E-B's impact

New film series brings conservation around Texas to life

The Our Texas, Our Future film series illustrates the importance of native wildlife. ourtexasourfuture.com

A new five-part documentary shorts series by Texas' favorite grocery store, H-E-B, takes an in-depth exploration into the state's wildlife and parks, in the hopes of raising awareness for native conservation.

Each film in the Our Texas, Our Future series is set in a different area of Texas, from the Gulf Coast of Houston to the deserts of West Texas. Viewers will learn about Texas' misunderstood animals, witness conservation triumphs of important marine life, and celebrate in the longevity of the state's public park system.

The series was created in partnership with Fin & Fur Films, and each of the five films are narrated by Austin-based singer Shane Smith. His band, Shane Smith and the Saints, also created original music for the series.

"H-E-B has a deep commitment to support all Texans, and that includes helping to protect, conserve, and beautify our great state for people to enjoy now and for generations to come," said Leslie Sweet, H-E-B's Managing Director of Sustainability and Environmental Affairs in a release. "We’re excited to support these passionate filmmakers and their mission to tell important stories that we hope will inspire people to celebrate and protect the diverse habitats, unique wildlife, and beautiful landscapes across Texas."

A Century Celebration: Texas State Parks
Director: Ben Masters; Runtime: 9 minutes
This film celebrates the 100th anniversary of Texas State Parks through a retelling of how the public park system came to be. 1.5 million acres of public land stretches from the West Texas mountains to Piney Woods in East Texas, where about 10 million visitors trek Texas state parks every year. Watch the trailer for A Century Celebration: Texas State Parkshere.

Batsies
Director: Elizabeth Unger; Runtime: 15 minutes
San Antonio locals know all too well the history of Bracken Cave, which is home to the world's largest bat colony, comprising more than 15 million Mexican free-tailed bats. A group of Texas State University wildlife biologiststake viewers on a trip to unearth little-known facts about one of Texas' most precious creatures. Batsies details the group's fight to protect the state's bat population and explains why the mammals are so crucial to Texas' ecosystem and agriculture. Watch the trailer here.

Redfish Revival
Director: Shannon Vandivier; Runtime: 16 minutes
Redfish Revival is a deep dive into the history of Texas' redfish population, and how a group of Houston fishermen saved them from overfishing in the 1970s. The group's dedication to conservation helped bring about important legislation protecting against overfishing in the 1980s, and even led to redfish being deemed the official saltwater fish of Texas. Watch the trailer here.

Second Chance
Director: Austin Alvarado; Runtime: 22 minutes
Second Chance showcases the ongoing recovery of Texas' black bear population, which has slowly been on the rise over the last 30 years. Researchers from the Borderlands Research Institute in Alpine journey to understand how the bears are surviving in the West Texas desserts in the wake of Texas' human population expansion. Watch the trailer for Second Chance here.

Ranching with Ocelots
Director: Shannon Vandivier; Runtime: 12 minutes
Ocelots are the most endangered cat in the nation, with less than 120 in the wild today. Ranching with Ocelots investigates the relationship between the animals and two traditional Texas vaqueros – Timoteo and Miguel Rodriguez, who also appear in the film Easteños – who seek to protect them. Their ranch is home to the largest documented ocelot population in North America. Watch the trailer here.

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This article originally ran on CultureMap.

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A View From HETI

Merab Momen, founder of AI CTO Services. Courtesy Photo

Artificial intelligence is now everywhere. It is mentioned in every startup pitch deck, and every corporate roadmap claims to use it. However, many early-stage businesses struggle with the simple question, “What does AI actually mean for my business?”

In a recent podcast episode of EnergyTech Startups, Merab Momen, founder of AI CTO Services and a long time AI practitioner, explains why most founders misunderstand AI, how startups can practically apply it and why Houston is quietly becoming a serious hub for AI-driven innovation.

Filling the AI Leadership Gap

Merab’s career has spanned decades of technology transitions. He worked on neutral networks in the 1990s, constructed computer vision systems long before they were common, and helped install AI solutions inside huge industrial companies. However, he noticed a huge problem when generative AI started to explode into the mainstream-The requirement of a real partner by the founders for AI integration but inability to rely on a full-time CTO and project-based consultants.

“I really needed something which is much more engaging where I can give that partner-level advice to the founders,” he said. By giving firms on-demand access to high-level AI knowledge and expertise, his methodology enables them to analyse tools, steer clear of cost blunders and eventually transition to a permanent technology leader when the time is right.

AI is Older than Most People Think

Despite its recent rise in popularity, AI is nothing new. AI actually began in the 1950s. Merab in his conversation explained how he worked on his first AI project back in the year 1996 that worked perfectly, but the processing power wasn’t just there to make it practical. He continued how he utilized the swarm intelligence models to optimize supply chains, now referred to as MLPOs and data engineering.

From Language Models to Physical World

Much of the public conversation about AI revolves around chatbots and text generation. But Merab sees far greater potential in AI’s interaction with the physical world, especially in industrial settings. He emphasized edge computing and vision language models (VLMs) as significant advances in manufacturing and energy. This physical shift is opening doors for new opportunities for robotics, automated inspections, and industrial safety applications. Merab added that Houston is uniquely positioned for this transition.

Why Houston has an AI Advantage

Silicon Valley may dominate the AI headlines, but Merab believes Houston’s advantage lies beneath the surface. The city doesn’t lag in AI utilization; it just operates in industries where results show differently.

Machine learning isn’t new to Houston’s core industries. Energy companies, manufacturers, logistics providers, and healthcare systems have been using advanced analytics for decades. The difference lies in them innovating in industrial sectors rather than consumer technology.

What’s Next

With the AI CTO Services growing, Merab is working with startups across industries to deploy AI in practical, business-first ways.

He is more interested in assisting founders in finding answers to critical issues than following new trends.

For Houston’s energy and climate tech community, it needs to transform AI enthusiasm into real-world impact.

Listen to the full conversation with Mehrab Momin on the Energy Tech Startups Podcast to learn more.

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Energy Tech Startups Podcast is hosted by Jason Ethier and Nada Ahmed. It delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.


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