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ExxonMobil, Intel eye sustainable solutions within data center innovation

ExxonMobil and Intel are working to design, test, research and develop new liquid cooling technologies to optimize data center performance and help customers meet their sustainability goals. Photo via Getty Images

Two multinational corporations have announced a new collaboration to create energy-efficient and sustainable solutions for data centers as the market experiences significant growth.

ExxonMobil and Intel are working to design, test, research and develop new liquid cooling technologies to optimize data center performance and help customers meet their sustainability goals. Liquid cooling solutions serve as an alternative to traditional air-cooling methods in data centers.

“Our partnership with ExxonMobil to co-develop turnkey solutions for liquid cooling will enable significant energy and water savings for data center and network deployments,” said Jen Huffstetler, Chief Product Sustainability Officer, Intel.

According to consulting firm McKinsey, “a hyperscaler’s data center can use as much power as 80,000 households do,” and that demand is expected to keep surging. Power consumption by the U.S. data center market is forecasted “to reach 35 gigawatts (GW) by 2030, up from 17 GW in 2022,” according to a McKinsey analysis. Artificial intelligence and machine learning, and other advanced computing techniques are increasing computational workloads, and in return, increasing electricity demand. Therefore, companies are searching for solutions to support this growth.

ExxonMobil launched its full portfolio of data center immersion fluid products last year. The partnership with Intel will allow them to further advance their efforts in this market.

“By integrating ExxonMobil’s proven expertise in liquid cooling technologies with Intel’s long legacy of industry leadership in world-changing computing technologies, together we will further the industry’s adoption and acceptance as it transitions to liquid cooling technologies,” said Sarah Horne, Vice President, ExxonMobil.

Learn more about this collaboration here.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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A View From HETI

Six companies have joined Greentown Houston, focused on long-duration energy storage systems, 3D solar towers and more. Photo courtesy Greentown Labs.

Greentown Labs announced the six startups to join its Houston community in Q2 of 2025.

The companies are among a group of 13 that joined the climatetech incubator, which is co-located in Houston and Boston, in the same time period. The companies that joined the Houston-based lab specialize in a number of clean energy applications, from long-duration energy storage systems to 3D solar towers.

The new Houston members include:

  • Encore CO2, a Louisiana-based company that converts CO2 into ethanol, acetate, ethylene and other sustainable chemicals through its innovative electrolysis technology
  • Janta Power, a Dallas-based company with proprietary 3D-solar-tower technology that deploys solar power vertically rather than flatly, increasing power and energy generation
  • Licube, an Austin-based company focused on sustainable lithium recovery from underutilized sources using its proprietary and patented electrodialysis technology
  • Newfound Materials, a Houston-based company that has developed a predictive engine for materials R&D
  • Pix Force, a Houston-based company that develops AI algorithms to inspect substations, transmission lines and photovoltaic plants using drones
  • Wattsto Energy, a Houston-based manufacturer of a long-duration-energy-storage system with a unique hybrid design that provides fast, safe, sustainable and cost-effective energy storage at the microgrid and grid levels

Seven other companies will join Greentown Boston's incubator. See the full list here.

Greentown Houston also added five startups to its local lab in Q1. Read more about the companies here.

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