Researchers have secured $3.3 million in funding to develop an AI-powered subsurface sensing system aimed at improving the safety and efficiency of underground power line installation. Photo via Getty Images

Researchers from the University of Houston — along with a Hawaiian company — have received $3.3 million in funding to explore artificial intelligence-backed subsurface sensing system for safe and efficient underground power line installation.

Houston's power lines are above ground, but studies show underground power is more reliable. Installing underground power lines is costly and disruptive, but the U.S. Department of Energy, in an effort to find a solution, has put $34 million into its new GOPHURRS program, which stands for Grid Overhaul with Proactive, High-speed Undergrounding for Reliability, Resilience, and Security. The funding has been distributed across 12 projects in 11 states.

“Modernizing our nation’s power grid is essential to building a clean energy future that lowers energy costs for working Americans and strengthens our national security,” U.S. Secretary of Energy Jennifer M. Granholm says in a DOE press release.

UH and Hawaii-based Oceanit are behind one of the funded projects, entitled “Artificial Intelligence and Unmanned Aerial Vehicle Real-Time Advanced Look-Ahead Subsurface Sensor.”

The researchers are looking a developing a subsurface sensing system for underground power line installation, potentially using machine learning, electromagnetic resistivity well logging, and drone technology to predict and sense obstacles to installation.

Jiefu Chen, associate professor of electrical and computer engineering at UH, is a key collaborator on the project, focused on electromagnetic antennas installed on UAV and HDD drilling string. He's working with Yueqin Huang, assistant professor of information science technology, who leads the geophysical signal processing and Xuqing Wu, associate professor of computer information systems, responsible for integrating machine learning.

“Advanced subsurface sensing and characterization technologies are essential for the undergrounding of power lines,” says Chen in the release. “This initiative can enhance the grid's resilience against natural hazards such as wildfires and hurricanes.”

“If proven successful, our proposed look-ahead subsurface sensing system could significantly reduce the costs of horizontal directional drilling for installing underground utilities,” Chen continues. “Promoting HDD offers environmental advantages over traditional trenching methods and enhances the power grid’s resilience.”

University of Houston professor Xiaonan Shan and the rest of his research team are celebrating fresh funding from a federal grant. Photo via UH.edu

Houston scientists land $1M NSF funding for AI-powered clean energy project

A team of scientists from the University of Houston, in collaboration with Howard University in Washington D.C., has received a $1 million award from the National Science Foundation for a project that aims to automate the discovery of new clean-energy catalysts.

The project, dubbed "Multidisciplinary High-Performance Computing and Artificial Intelligence Enabled Catalyst Design for Micro-Plasma Technologies in Clean Energy Transition," aims to use machine learning and AI to improve the efficiency of catalysts in hydrogen generation, carbon capture and energy storage, according to UH.

“This research directly contributes to these global challenges,” Jiefu Chen, the principal investigator of the project and associate professor of electrical and computer engineering, said in a statement. “This interdisciplinary effort ensures comprehensive and innovative solutions to complex problems.”

Chen is joined by Lars Grabow, professor of chemical and biomolecular engineering; Xiaonan Shan, associate professor of electrical and computing engineering; and Xuquing Wu, associate professor of information science technology. Su Yan, an associate professor of electrical engineering and computer science at Howard University, is collaborating on the project.

The University of Houston team: Xiaonan Shan, associate professor electrical and computing engineering, Jiefu Chen, associate professor of electrical and computer engineering, Lars Grabow, professor of chemical and biomolecular engineering, and Xuquing Wu, associate professor of information science technology. Photo via UH.edu

The team will create a robotic synthesis and testing facility that will automate the experimental testing and verification process of the catalyst design process, which traditionally is slow-going. It will implement AI and advanced, unsupervised machine learning techniques, and have a special focus on plasma reactions.

The project has four main focuses, according to UH.

  1. Using machine learning to discover materials for plasma-assisted catalytic reactions
  2. Developing a model to simulate complex interactions to better understand microwave-plasma-assisted heating
  3. Designing catalysts supports for efficient microwave-assisted reactions
  4. Developing a bench scale reactor to demonstrate the efficiency of the catalysts support system

Additionally, the team will put the funding toward the development of a multidisciplinary research and education program that will train students on using machine learning for topics like computational catalysis, applied electromagnetics and material synthesis. The team is also looking to partner with industry on related projects.

“This project will help create a knowledgeable and skilled workforce capable of addressing critical challenges in the clean energy transition,” Grabow added in a statement. “Moreover, this interdisciplinary project is going to be transformative in that it advances insights and knowledge that will lead to tangible economic impact in the not-too-far future.”

This spring, UH launched a new micro-credential course focused on other applications for AI and robotics in the energy industry.

Around the same time, Microsoft's famous renowned co-founder Bill Gates spoke at CERAWeek to a standing-room-only crowd on the future of the industry. Also founder of Breakthrough Energy, Gates addressed the topic of AI.

ExxonMobil and Intel are working to design, test, research and develop new liquid cooling technologies to optimize data center performance and help customers meet their sustainability goals. Photo via Getty Images

ExxonMobil, Intel eye sustainable solutions within data center innovation

the view from heti

Two multinational corporations have announced a new collaboration to create energy-efficient and sustainable solutions for data centers as the market experiences significant growth.

ExxonMobil and Intel are working to design, test, research and develop new liquid cooling technologies to optimize data center performance and help customers meet their sustainability goals. Liquid cooling solutions serve as an alternative to traditional air-cooling methods in data centers.

“Our partnership with ExxonMobil to co-develop turnkey solutions for liquid cooling will enable significant energy and water savings for data center and network deployments,” said Jen Huffstetler, Chief Product Sustainability Officer, Intel.

According to consulting firm McKinsey, “a hyperscaler’s data center can use as much power as 80,000 households do,” and that demand is expected to keep surging. Power consumption by the U.S. data center market is forecasted “to reach 35 gigawatts (GW) by 2030, up from 17 GW in 2022,” according to a McKinsey analysis. Artificial intelligence and machine learning, and other advanced computing techniques are increasing computational workloads, and in return, increasing electricity demand. Therefore, companies are searching for solutions to support this growth.

ExxonMobil launched its full portfolio of data center immersion fluid products last year. The partnership with Intel will allow them to further advance their efforts in this market.

“By integrating ExxonMobil’s proven expertise in liquid cooling technologies with Intel’s long legacy of industry leadership in world-changing computing technologies, together we will further the industry’s adoption and acceptance as it transitions to liquid cooling technologies,” said Sarah Horne, Vice President, ExxonMobil.

Learn more about this collaboration here.

———

This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

The UH team is developing ways to use machine learning to ensure that power systems can continue to run efficiently when pulling their energy from wind and solar sources. Photo via Getty Images

Houston researcher wins competitive NSF award for work tying machine learning to the power grid

grant funding

An associate professor at the University of Houston received the highly competitive National Science Foundation CAREER Award earlier this month for a proposal focused on integrating renewable resources to improve power grids.

The award grants more than $500,000 to Xingpeng Li, assistant professor of electrical and computer engineering and leader of the Renewable Power Grid Lab at UH, to continue his work on developing ways to use machine learning to ensure that power systems can continue to run efficiently when pulling their energy from wind and solar sources, according to a statement from UH. This work has applications in the events of large disturbances to the grid.

Li explains that currently, power grids run off of converted, stored kinetic energy during grid disturbances.

"For example, when the grid experiences sudden large generation losses or increased electrical loads, the stored kinetic energy immediately converted to electrical energy and addressed the temporary shortfall in generation,” Li said in a statement. “However, as the proportion of wind and solar power increases in the grid, we want to maximize their use since their marginal costs are zero and they provide clean energy. Since we reduce the use of those traditional generators, we also reduce the power system inertia (or stored kinetic energy) substantially.”

Li plans to use machine learning to create more streamlined models that can be implemented into day-ahead scheduling applications that grid operators currently use.

“With the proposed new modeling and computational approaches, we can better manage grids and ensure it can supply continuous quality power to all the consumers," he said.

In addition to supporting Li's research and model creations, the funds will also go toward Li and his team's creation of a free, open-source tool for students from kindergarten up through their graduate studies. They are also developing an “Applied Machine Learning in Power Systems” course. Li says the course will help meet workforce needs.

The CAREER Award recognizes early-career faculty members who “have the potential to serve as academic role models in research and education and to lead advances in the mission of their department or organization,” according to the NSF. It's given to about 500 researchers each year.

Earlier this year, Rice assistant professor Amanda Marciel was also granted an NSF CAREER Award to continue her research in designing branch elastomers that return to their original shape after being stretched. The research has applications in stretchable electronics and biomimetic tissues.
The new course will provide participants with insights on how to use robotics to enhance efficiency in data collection, AI data analysis tools for industry, risk management with AI, and more. Photo courtesy of UH

Houston university launches latest micro-credential course focused on AI, robotics for the energy industry

coming soon

The University of Houston will launch its latest micro-credential course next month that focuses on how AI and robotics can be used in inspection processes for the energy industry.

Running from March 22 through April 22, the course is open to "engineers, technicians and industry professionals with advanced knowledge in the dynamic fields of robotics and AI," according to a statement from UH. It will combine weekly online lectures and in-person hands-on demonstrations and provide participants with insights on how to use robotics to enhance efficiency in data collection, AI data analysis tools for industry, risk management with AI, and more.

“By blending theoretical knowledge with practical applications and hands-on experience, the course aims to empower participants with the skills needed to evaluate and adopt these advanced technologies to address real-world challenges in asset management,” Vedhus Hoskere, assistant professor at the UH Cullen College of Engineering, said in a statement. “We hope that upskilling and knowledge gained from this course will help accelerate the adoption of AI and robotics and contribute to the advancement of safer and more resource-efficient energy infrastructure systems.”

Hoskere will teach the course module titled “Computer Vision and Deep Learning for Inspections.” He also recently received a $500,000 grant from the Texas Department of Transportation (TxDOT) to look at how to use drones, cameras, sensors and AI to support Texas' bridge maintenance programs.

Other leaders of the UH Energy course will include:

  • Kimberley Hayes, founder of Valkim Technologies: Lead speaker who will provide an overview and introduction of AI applications, standards and certification
  • Gangbing Song, Moores Professor of Mechanical Engineering at UH: Machine learning hands-on exercises
  • Pete Peterson, head of product management and marketing with XaaS Lab: Computer vision technology in the oil and gas industry
  • Matthew Alberts, head of project management with Future Technologies Venture Venture LLC: Use cases, workflow and optimizing inspections with AI and drones
  • Suchet Bargoti, chief technology officer at Abyss Solutions: AI and robots for integrity management.

Registration accepted up to the first day of the course and can be completed online.

The world can't keep on with what it's doing and expect to reach its goals when it comes to climate change. Radical innovations are needed at this point, writes Scott Nyquist. Photo via Getty Images

Only radical innovation can get the world to its climate goals, says this Houston expert

guest column

Almost 3 years ago, McKinsey published a report arguing that limiting global temperature rises to 1.5 degrees Celsius above pre-industrial levels was “technically achievable,” but that the “math is daunting.” Indeed, when the 1.5°C figure was agreed to at the 2015 Paris climate conference, the assumption was that emissions would peak before 2025, and then fall 43 percent by 2030.

Given that 2022 saw the highest emissions ever—36.8 gigatons—the math is now more daunting still: cuts would need to be greater, and faster, than envisioned in Paris. Perhaps that is why the Intergovernmental Panel on Climate Change (IPCC) noted March 20 (with “high confidence”) that it was “likely that warming will exceed 1.5°C during the 21st century.”

I agree with that gloomy assessment. Given the rate of progress so far, 1.5°C looks all but impossible. That puts me in the company of people like Bill Gates; the Economist; the Australian Academy of Science, and apparently many IPCC scientists. McKinsey has estimated that even if all countries deliver on their net zero commitments, temperatures will likely be 1.7°C higher in 2100.

In October, the UN Environment Program argued that there was “no credible pathway to 1.5°C in place” and called for “an urgent system-wide transformation” to change the trajectory. Among the changes it considers necessary: carbon taxes, land use reform, dietary changes in which individuals “consume food for environmental sustainability and carbon reduction,” investment of $4 trillion to $6 trillion a year; applying current technology to all new buildings; no new fossil fuel infrastructure. And so on.

Let’s assume that the UNEP is right. What are the chances of all this happening in the next few years? Or, indeed, any of it? President Obama’s former science adviser, Daniel Schrag, put it this way: “ Who believes that we can halve global emissions by 2030?... It’s so far from reality that it’s kind of absurd.”

Having a goal is useful, concentrating minds and organizing effort. And I think that has been the case with 1.5°C, or recent commitments to get to net zero. Targets create a sense of urgency that has led to real progress on decarbonization.

The 2020 McKinsey report set out how to get on the 1.5°C pathway, and was careful to note that this was not a description of probability or reality but “a picture of a world that could be.” Three years later, that “world that could be” looks even more remote.

Consider the United States, the world’s second-largest emitter. In 2021, 79 percent of primary energy demand (see chart) was met by fossil fuels, about the same as a decade before. Globally, the figures are similar, with renewables accounting for just 12.5 percent of consumption and low-emissions nuclear another 4 percent. Those numbers would have to basically reverse in the next decade or so to get on track. I don’t see how that can happen.

No alt text provided for this image

Credit: Energy Information Administration

But even if 1.5°C is improbable in the short term, that doesn’t mean that missing the target won’t have consequences. And it certainly doesn’t mean giving up on addressing climate change. And in fact, there are some positive trends. Many companies are developing comprehensive plans for achieving net-zero emissions and are making those plans part of their long-term strategy. Moreover, while global emissions grew 0.9 percent in 2022, that was much less than GDP growth (3.2 percent). It’s worth noting, too, that much of the increase came from switching from gas to coal in response to the Russian invasion of Ukraine; that is the kind of supply shock that can be reversed. The point is that growth and emissions no longer move in lockstep; rather the opposite. That is critical because poorer countries are never going to take serious climate action if they believe it threatens their future prosperity.

Another implication is that limiting emissions means addressing the use of fossil fuels. As noted, even with the substantial rise in the use of renewables, coal, gas, and oil are still the core of the global energy system. They cannot be wished away. Perhaps it is time to think differently—that is, making fossil fuels more emissions efficient, by using carbon capture or other technologies; cutting methane emissions; and electrifying oil and gas operations. This is not popular among many climate advocates, who would prefer to see fossil fuels “stay in the ground.” That just isn’t happening. The much likelier scenario is that they are gradually displaced. McKinsey projects peak oil demand later this decade, for example, and for gas, maybe sometime in the late 2030s. Even after the peak, though, oil and gas will still be important for decades.

Second, in the longer term, it may be possible to get back onto 1.5°C if, in addition to reducing emissions, we actually remove them from the atmosphere, in the form of “negative emissions,” such as direct air capture and bioenergy with carbon capture and storage in power and heavy industry. The IPCC itself assumed negative emissions would play a major role in reaching the 1.5°C target; in fact, because of cost and deployment problems, it’s been tiny.

Finally, as I have argued before, it’s hard to see how we limit warming even to 2°C without more nuclear power, which can provide low-emissions energy 24/7, and is the largest single source of such power right now.

None of these things is particularly popular; none get the publicity of things like a cool new electric truck or an offshore wind farm (of which two are operating now in the United States, generating enough power for about 20,000 homes; another 40 are in development). And we cannot assume fast development of offshore wind. NIMBY concerns have already derailed some high-profile projects, and are also emerging in regard to land-based wind farms.

Carbon capture, negative emissions, and nuclear will have to face NIMBY, too. But they all have the potential to move the needle on emissions. Think of the potential if fast-growing India and China, for example, were to develop an assembly line of small nuclear reactors. Of course, the economics have to make sense—something that is true for all climate-change technologies.

And as the UN points out, there needs to be progress on other issues, such as food, buildings, and finance. I don’t think we can assume that such progress will happen on a massive scale in the next few years; the actual record since Paris demonstrates the opposite. That is troubling: the IPCC notes that the risks of abrupt and damaging impacts, such as flooding and crop yields, rise “with every increment of global warming.” But it is the reality.

There is one way to get us to 1.5°C, although not in the Paris timeframe: a radical acceleration of innovation. The approaches being scaled now, such as wind, solar, and batteries, are the same ideas that were being discussed 30 years ago. We are benefiting from long-term, incremental improvements, not disruptive innovation. To move the ball down the field quickly, though, we need to complete a Hail Mary pass.

It’s a long shot. But we’re entering an era of accelerated innovation, driven by advanced computing, artificial intelligence, and machine learning that could narrow the odds. For example, could carbon nanotubes displace demand for high-emissions steel? Might it be possible to store carbon deep in the ocean? Could geo-engineering bend the curve?

I believe that, on the whole, the world is serious about climate change. I am certain that the energy transition is happening. But I don’t think we are anywhere near to being on track to hit the 1.5°C target. And I don’t see how doing more of the same will get us there.

------

Scott Nyquist is a senior advisor at McKinsey & Company and vice chairman, Houston Energy Transition Initiative of the Greater Houston Partnership. The views expressed herein are Nyquist's own and not those of McKinsey & Company or of the Greater Houston Partnership. This article originally ran on LinkedIn.

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10+ must-attend Houston energy transition events happening in Q3 2025

Must-Attend Meetings

Editor's note: Q3 is here, and with it, a full slate of must-attend events for Houston energy professionals. On the agenda are casual mixers, exciting showcases, week-long happenings, and more. Mark your calendars for these top Houston energy transition events coming up from July to September 2025, and begin registering today. Please note: this article may be updated to include additional events.

July 17 — TEX-E Energy, Innovation, and Entrepreneurship networking mixer

The Texas Exchange for Energy & Climate Entrepreneurship hosts this casual networking event to connect the Houston energy and climate tech ecosystem.

This event takes place Thursday, July 17 at 5 pm at Second Draught. Click here to register.

July 29 — Center for Houston's Future presents Summer Salon

This year's Summer Salon breakfast program is titled "Digital Technology and AI: Challenges and Opportunities for Driving Energy Innovation." Sponsored by bp, it will feature a timely conversation about the intersection of digital technology (including AI) and energy innovation.

This event takes place Tuesday, July 29 at 7:30 am at Junior League of Houston. Click here to register.

August 21 — Transition on Tap

Greentown Labs’ signature networking event returns in August to foster conversations and connections within Houston's climate and energy transition ecosystem. Entrepreneurs, investors, students, philanthropists, and more are invited to attend, meet colleagues, discuss solutions, and engage with the growing community.

This event takes place Thursday, August 21 at 5:30 pm at Greentown Labs. Click here to register.

August 22 – Determined to Lead Women Lunch: Investing Through Market Cycles with Ellen Wilkirson

EnergyTech Nexus hosts a monthly Determined to Lead Women’s Lunch as part of its ongoing efforts to create safe spaces for women leaders in the energy transition to connect, learn, and lead. The August session features Ellen Wilkirson, principal at Rev Innovations. With deep experience across traditional and transition energy sectors, Wilkirson will share how she’s approached investing through multiple market and commodity cycles and what it means to be a clean energy investor in today’s evolving landscape.

This event takes place Friday, August 22 at 1 pm. Click here to register.

August 27-28 — 6th Texas Energy Forum 2025

The 6th Texas Energy Forum will dive deep into the strategies, policies, and innovative solutions that reinforce energy security for the United States and its allies and fuel economic growth — centered on Texas’ pivotal role in the global energy landscape. Key discussions will address the future of regulatory reform, tariffs, and tax incentives; advancements in oil, gas, and LNG markets; the expansion of power generation; and breakthroughs in EVs and charging infrastructure. This year's topic is "Texas: The Energy Innovation Powerhouse."

This event begins Wednesday, August 27 at the Petroleum Club of Houston. Click here to register.

September 3-4 — 11th Annual Digitalization in Oil & Gas Conference

This conference will delve deep into the intersection of digitalization and decarbonization, highlighting the transformation required for the oil and gas sector to stay relevant, resilient, and achieve business value. This year, the focus is on leveraging AI and generative AI, driving sustainability and workforce development, and achieving operational excellence through digitalization. Key objectives include building future-ready facilities, planning for a lower carbon market, and realizing business value through innovative solutions.

This event begins Wednesday, September 3 at Hilton Americas Houston. Click here to register.

September 8-10 — SPE Energy Transition Symposium

The SPE Energy Transition Symposium brings together professionals from multiple disciplines across the energy sector, offering a comprehensive platform for learning, networking, and collaboration. Its primary objective is to facilitate the exchange and dissemination of knowledge drawn from the insights of industry leaders, technical experts, academics, practitioners, representatives from the financial community, and environmental, social, and governance (ESG) leaders. This year's symposium is titled "Synergizing Innovation and Collaboration: Transforming Energy for a Sustainable Future."

This event begins Monday, September 8 at Houston Marriott Sugar Land. Click here to register.

September 15-19 — Houston Energy & Climate Week

Houston Energy & Climate Week utilizes Houston's potential to propel global climate action. This gathering welcomes an unparalleled selection of global energy leaders and communities, giving participants opportunities to interact and discuss capital, technology, workforce, and policy needs. It is organized by Allies in Energy, a nonprofit dedicated to building energy and climate literacy and a pathway to the workforce of the future.

Following an invite-only dinner on Sunday, September 14, this event begins with Opening Ceremonies on Monday, September 15. Click here for details.

September 15-19 — Houston Energy + Climate Startup Week

Launched in 2024, the official Houston Energy and Climate Startup Week returns for its second year, showcasing how Houston is developing and scaling real solutions for the dual challenge of meeting growing global energy demand while reducing carbon emissions. Join leading energy and climate venture capital investors, industry leaders, and startups from around the world for this showcase of the most innovative companies and technologies that are transforming the energy industry while driving a sustainable, low-carbon energy future.

This event begins Monday, September 15 with a kickoff event at the Ion Plaza. Click here for details.

September 16 — Pilotathon 2025 & Company Showcase

EnergyTech Nexus hosts its annual Pilotathon — a high-impact event designed to fast-track pilot deployments for climate and energy tech startups. Expect a full day of curated startup pitches, a 50-plus company innovation showcase, and direct engagement with corporate partners, investors, and ecosystem leaders. The afternoon will also feature participants from the ETN CoPilot Accelerator. Startup applications and event registration is now open at www.pilotathon.com.

This event takes place Tuesday, September 16 at 8 am at GreenStreet. Click here to register.

September 18 — ACCEL Year 3 Showcase

As part of Houston Energy and Climate Startup Week, Greentown Labs will celebrate ACCEL, an accelerator program for startups led by BIPOC and other underrepresented founders. The third ACCEL cohort will present a showcase featuring their technologies, what they’ve accomplished in the first six months of the program, and where they’re headed next. Attendees will also have the opportunity to network with industry leaders who are passionate about and building an inclusive and sustainable future.

This event takes place Thursday, September 18 at 5 pm at Greentown Labs. Click here to register.

Greentown Labs adds 6 Texas clean energy startups to Houston incubator

green team

Greentown Labs announced the six startups to join its Houston community in Q2 of 2025.

The companies are among a group of 13 that joined the climatetech incubator, which is co-located in Houston and Boston, in the same time period. The companies that joined the Houston-based lab specialize in a number of clean energy applications, from long-duration energy storage systems to 3D solar towers.

The new Houston members include:

  • Encore CO2, a Louisiana-based company that converts CO2 into ethanol, acetate, ethylene and other sustainable chemicals through its innovative electrolysis technology
  • Janta Power, a Dallas-based company with proprietary 3D-solar-tower technology that deploys solar power vertically rather than flatly, increasing power and energy generation
  • Licube, an Austin-based company focused on sustainable lithium recovery from underutilized sources using its proprietary and patented electrodialysis technology
  • Newfound Materials, a Houston-based company that has developed a predictive engine for materials R&D
  • Pix Force, a Houston-based company that develops AI algorithms to inspect substations, transmission lines and photovoltaic plants using drones
  • Wattsto Energy, a Houston-based manufacturer of a long-duration-energy-storage system with a unique hybrid design that provides fast, safe, sustainable and cost-effective energy storage at the microgrid and grid levels

Seven other companies will join Greentown Boston's incubator. See the full list here.

Greentown Houston also added five startups to its local lab in Q1. Read more about the companies here.

How Planckton Data is building the sustainability label every industry will need

now streaming

There’s a reason “carbon footprint” became a buzzword. It sounds like something we should know. Something we should measure. Something that should be printed next to the calorie count on a label.

But unlike calories, a carbon footprint isn’t universal, standardized, or easy to calculate. In fact, for most companies—especially in energy and heavy industry—it’s still a black box.

That’s the problem Planckton Data is solving.

On this episode of the Energy Tech Startups Podcast, Planckton Data co-founders Robin Goswami and Sandeep Roy sit down to explain how they’re turning complex, inconsistent, and often incomplete emissions data into usable insight. Not for PR. Not for green washing. For real operational and regulatory decisions.

And they’re doing it in a way that turns sustainability from a compliance burden into a competitive advantage.

From calories to carbon: The label analogy that actually works

If you’ve ever picked up two snack bars and compared their calorie counts, you’ve made a decision based on transparency. Robin and Sandeep want that same kind of clarity for industrial products.

Whether it’s a shampoo bottle, a plastic feedstock, or a specialty chemical—there’s now consumer and regulatory pressure to know exactly how sustainable a product is. And to report it.

But that’s where the simplicity ends.

Because unlike food labels, carbon labels can’t be standardized across a single factory. They depend on where and how a product was made, what inputs were used, how far it traveled, and what method was used to calculate the data.

Even two otherwise identical chemicals—one sourced from a refinery in Texas and the other in Europe—can carry very different carbon footprints, depending on logistics, local emission factors, and energy sources.

Planckton’s solution is built to handle exactly this level of complexity.

AI that doesn’t just analyze

For most companies, supply chain emissions data is scattered, outdated, and full of gaps.

That’s where Planckton’s use of AI becomes transformative.

  • It standardizes data from multiple suppliers, geographies, and formats.
  • It uses probabilistic models to fill in the blanks when suppliers don’t provide details.
  • It applies industry-specific product category rules (PCRs) and aligns them with evolving global frameworks like ISO standards and GHG Protocol.
  • It helps companies model decarbonization pathways, not just calculate baselines.

This isn’t generative AI for show. It’s applied machine learning with a purpose: helping large industrial players move from reporting to real action.

And it’s not a side tool. For many of Planckton’s clients, it’s becoming the foundation of their sustainability strategy.

From boardrooms to smokestacks: Where the pressure is coming from

Planckton isn’t just chasing early adopters. They’re helping midstream and upstream industrial suppliers respond to pressure coming from two directions:

  1. Downstream consumer brands—especially in cosmetics, retail, and CPG—are demanding footprint data from every input supplier.
  2. Upstream regulations—especially in Europe—are introducing reporting requirements, carbon taxes, and supply chain disclosure laws.

The team gave a real-world example: a shampoo brand wants to differentiate based on lower emissions. That pressure flows up the value chain to the chemical suppliers. Who, in turn, must track data back to their own suppliers.

It’s a game of carbon traceability—and Planckton helps make it possible.

Why Planckton focused on chemicals first

With backgrounds at Infosys and McKinsey, Robin and Sandeep know how to navigate large-scale digital transformations. They also know that industry specificity matters—especially in sustainability.

So they chose to focus first on the chemicals sector—a space where:

  • Supply chains are complex and often opaque.
  • Product formulations are sensitive.
  • And pressure from cosmetics, packaging, and consumer brands is pushing for measurable, auditable impact data.

It’s a wedge into other verticals like energy, plastics, fertilizers, and industrial manufacturing—but one that’s already showing results.

Carbon accounting needs a financial system

What makes this conversation unique isn’t just the product. It’s the co-founders’ view of the ecosystem.

They see a world where sustainability reporting becomes as robust as financial reporting. Where every company knows its Scope 1, 2, and 3 emissions the way it knows revenue, gross margin, and EBITDA.

But that world doesn’t exist yet. The data infrastructure isn’t there. The standards are still in flux. And the tooling—until recently—was clunky, manual, and impossible to scale.

Planckton is building that infrastructure—starting with the industries that need it most.

Houston as a launchpad (not just a legacy hub)

Though Planckton has global ambitions, its roots in Houston matter.

The city’s legacy in energy and chemicals gives it a unique edge in understanding real-world industrial challenges. And the growing ecosystem around energy transition—investors, incubators, and founders—is helping companies like Planckton move fast.

“We thought we’d have to move to San Francisco,” Robin shares. “But the resources we needed were already here—just waiting to be activated.”

The future of sustainability is measurable—and monetizable

The takeaway from this episode is clear: measuring your carbon footprint isn’t just good PR—it’s increasingly tied to market access, regulatory approval, and bottom-line efficiency.

And the companies that embrace this shift now—using platforms like Planckton—won’t just stay compliant. They’ll gain a competitive edge.

Listen to the full conversation with Planckton Data on the Energy Tech Startups Podcast:

Hosted by Jason Ethier and Nada Ahmed, the Digital Wildcatters’ podcast, Energy Tech Startups, delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.