Q&A

Why this organization is focused on cultivating the future of energy transition innovation

David Pruner, executive director of TEX-E, joins the Houston Innovator Podcast. Photo via LinkedIn

David Pruner is laser focused on the future workforce for the energy industry as executive director of the Texas Entrepreneurship Exchange for Energy, known as TEX-E, a nonprofit housed out of Greentown Labs that was established to support energy transition innovation at Texas universities.

TEX-E launched in 2022 in collaboration with Greentown Labs, MIT’s Martin Trust Center for Entrepreneurship, and five university partners — Rice University, Texas A&M University, Prairie View A&M University, University of Houston, and The University of Texas at Austin.

Pruner was officially named to his role earlier this year, but he's been working behind the scenes for months now getting to know the organization and already expanding its opportunities from students across the state at the five institutions.

"Our mission is to create the next generation of energy transition climatetech entrepreneurs and intrapreneurs — they don’t all have to start companies," he says on the Houston Innovators Podcast.

Listen to the show below and read through a brief excerpt from the episode with Pruner.


EnergyCapital: Can you share a little bit about the origin of TEX-E?

David Puner: There were a variety of factories that led to its creation, but the seminal event was a piece of work that had been done for the Greater Houston Partnership by McKinsey on the future of Houston. It showed that if Houston isn't careful and doesn't make sure to go ahead and transition with this energy expansion we’re seeing, that they’re at risk of losing hundreds of thousands of jobs. If they catch the transition right and make the conversion to cleaner and low-carbon fuels, they can actually gain 1.4 million jobs.

It was this eye opener for everyone that we need to make sure that if the energy transition is going to happen, it needs to happen here so that Houston stays the energy capital of the world.

David Baldwin (partner at SCF Partners) literally at the meeting said, “listen I've got the beginning of the funnel — the universities, that’s where innovation comes from.” From that, TEX-E was born.

EC: How are you working with the five founding universities to connect the dots for collaboration?

DP: In the end, we have five different family members who need to be coordinated differently. The idea behind TEX-E is that there's plenty of bright students at each of these schools, and there's plenty of innovation going on, it's whether it can grow, prosper, and be sustainable.

Our main job is to look to connect everyone, so that an engineer at Texas A&M that has an idea that they want to pursue, but they don't know the business side, can meet that Rice MBA. Then, when they realize it's going to be a highly regulated product, we need a regulatory lawyer at UT — we can make all that happen and connect them.

At the same time, what we found is, no one school has the answer. But when you put them together, we do have most of the answer. Almost everything we need is within those five schools. And it's not just those five schools, it really is open to everyone.

EC: As you mentioned before, TEX-E started as a way for Houston to take the reins of its energy transition. What's the pulse on that progress?

DP: I spent the last decade building boards and hiring CEOs for all kinds of energy companies and there was the period I would say — pre-pandemic and a little bit into the pandemic — where not everybody was on board with climate change and the issue of carbon. The nice thing now is that’s fully in the rearview mirror. There’s not really a company of any size or a management team of any major entity that doesn’t fully believe they need to do something there.

The train has fully left the station — and picked up speed — on this whole issue of transition and climate. So, that’s been nice to see and create a lot of tailwinds.

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This conversation has been edited for brevity and clarity.

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A View From HETI

Rheom Materials turned heads in Milan last month with a collection centered around Shorai, its sugar-based leather alternative. Photo courtesy Rheom Materials.

Last month, Houston-based Rheom Materials and India’s conscious design studio Econock unveiled a collaborative capsule collection that signaled more than just a product launch.

Hosted at Lineapelle—long considered the global epicenter of the world's premier leather supply chain—in the vaulted exhibition halls of Rho-Fiera Milano, the collection centered around Rheom’s 91 percent bio-based leather alternative, Shorai.

It was a bold move, one that shifted sustainability from a concept discussed in panel sessions to garments that buyers could touch and wear.

The collection featured a bomber-style jacket, an asymmetrical skirt and a suite of accessories—all fabricated from Shorai.

The standout piece, a sculptural jacket featuring a funnel neck and dual-zip closure, was designed for movement, challenging assumptions about performance limitations in bio-based materials. The design of the asymmetrical skirt was drawn from Indian armored warrior traditions, according to Rheom, with biodegradable corozo fasteners.

Built as a modular wardrobe rather than isolated pieces, the collection reflects a shared belief between Rheom and Econock in designing objects that adapt to daily life, according to the companies.

The collection was born out of a new partnership between Rheom and Econock, focused on bringing biobased materials to the market. According to Rheom, the partnership solves a problem that has stalled the adoption of many next-gen textiles: supply chain friction.

While Rheom focuses on engineering scalable bio-based materials, New Delhi-based Econock brings the complementary design and manufacturing ecosystem that integrates artisans, circular materials and production expertise to translate the innovative material into finished goods.

"This partnership removes one of the biggest barriers brands face when adopting next-generation materials,” Megan Beck, Rheom’s director of product, shared in a news release. “By reducing friction across the supply chain, Rheom can connect brands directly with manufacturers who already know how to work with Shorai, making the transition to more sustainable materials far more accessible.”

Sanyam Kapur, advisor of growth and impact at Econock, added: “Our partnership with Rheom Materials represents the benchmark of responsible design where next-gen materials meet craft, creativity, and real-world scalability.”

Rheom, formerly known as Bucha Bio, has developed Shorai, a sustainable leather alternative that can be used for apparel, accessories, car interiors and more; and Benree, an alternative to plastic without the carbon footprint. In 2025, Rheom was a finalist for Startup of the Year in the Houston Innovation Awards.

Shorai is already used by fashion lines like Wuxly and LuckyNelly, according to Rheom. The company scaled production of the sugar-based material last year and says it is now produced in rolls that brands can take to market with the right manufacturer.

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This article originally appeared on our sister site, InnovationMap.

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