climatetech heroes

Carbon capture co. with Houston presence receives prestigious sustainability recognition

Carbon Clean has secured a prominent global recognition. Photo via CarbonClean.com

A United Kingdom-headquartered carbon capture business with a growing presence in Houston has received a distinguishing honor that recognizes climatetech leaders.

Carbon Clean, which has expanded to the United States by way of Houston, has received the Sustainable Markets Initiative 2023 Terra Carta Seal. The distinguishment recognizes global companies that are helping to create a nature-positive future for the climate. This is part of the Sustainable Markets Initiative’s larger mandate to help provide a framework to accelerate the transition to a sustainable future by placing the planet and people first.

“The Sustainable Markets Initiative’s Terra Carta Seal recognises those companies which are taking great strides in delivering real-world outcomes," Jennifer Jordan-Saifi, CEO of Sustainable Markets Initiative, says in the release. "As we stand on the eve of COP28, public, private sector, and philanthropic actors will come together at the inaugural Business and Philanthropy Climate Forum to bridge the gap between ambition and action. It isexamples exemplified by the 2023 Terra Carta Seal winners that are helping to inspire and lead the way.”

The Terra Carta Seal was launched in 2021 during COP26 by His Majesty King Charles III when he was the Prince of Wales. An international panel of experts from the environmental, business, political and philanthropic worlds chose 17 global companies for the honor.

“We are honored to be recognized by the Sustainable Markets Initiative for our contribution to the global transition to net zero, “ says Aniruddha Sharma, chair and CEO of Carbon Clean, in a news release. “Carbon Clean’s mission is simple: to deliver cost-effective, space-saving, modular carbon capture technology, enabling hard-to-abate industries to decarbonise at scale.”

Carbon Clean aims to revolutionize industrial carbon capture with its CycloneCC, which solves large barriers to widespread adoption of industrial carbon capture: cost and space.The technology of CycloneCC will be key in the company’s goal to achieve net zero by 2050.

Carbon Clean develops carbon capture technology for customers such as cement producers, steelmakers, refineries, and waste-to-energy plants. The company bills its offering as the “world’s smallest industrial carbon capture technology.” CycloneCC can reduce the cost of carbon capture by as much as 50 percent with a footprint that’s 50 percent smaller than traditional carbon capture units, according to Carbon Clean. The UK company established its Houston location this year.

Last month, CycloneCC was selected by ADNOC for a carbon capture project at Fertiglobe’s plant located in the Ruways Industrial Complex, Abu Dhabi. The project is the first deployment of a 10 tonnes per day CycloneCC industrial unit.

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A View From HETI

Greenhouse gases continue to rise, and the challenges they pose are not going away. Photo via Getty Images

For the past 40 years, climate policy has often felt like two steps forward, one step back. Regulations shift with politics, incentives get diluted, and long-term aspirations like net-zero by 2050 seem increasingly out of reach. Yet greenhouse gases continue to rise, and the challenges they pose are not going away.

This matters because the costs are real. Extreme weather is already straining U.S. power grids, damaging homes, and disrupting supply chains. Communities are spending more on recovery while businesses face rising risks to operations and assets. So, how can the U.S. prepare and respond?

The Baker Institute Center for Energy Studies (CES) points to two complementary strategies. First, invest in large-scale public adaptation to protect communities and infrastructure. Second, reframe carbon as a resource, not just a waste stream to be reduced.

Why Focusing on Emissions Alone Falls Short

Peter Hartley argues that decades of global efforts to curb emissions have done little to slow the rise of CO₂. International cooperation is difficult, the costs are felt immediately, and the technologies needed are often expensive. Emissions reduction has been the central policy tool for decades, and it has been neither sufficient nor effective.

One practical response is adaptation, which means preparing for climate impacts we can’t avoid. Some of these measures are private, taken by households or businesses to reduce their own risks, such as farmers shifting crop types, property owners installing fire-resistant materials, or families improving insulation. Others are public goods that require policy action. These include building stronger levees and flood defenses, reinforcing power grids, upgrading water systems, revising building codes, and planning for wildfire risks. Such efforts protect people today while reducing long-term costs, and they work regardless of the source of extreme weather. Adaptation also does not depend on global consensus; each country, state, or city can act in its own interest. Many of these measures even deliver benefits beyond weather resilience, such as stronger infrastructure and improved security against broader threats.

McKinsey research reinforces this logic. Without a rapid scale-up of climate adaptation, the U.S. will face serious socioeconomic risks. These include damage to infrastructure and property from storms, floods, and heat waves, as well as greater stress on vulnerable populations and disrupted supply chains.

Making Carbon Work for Us

While adaptation addresses immediate risks, Ken Medlock points to a longer-term opportunity: turning carbon into value.

Carbon can serve as a building block for advanced materials in construction, transportation, power transmission, and agriculture. Biochar to improve soils, carbon composites for stronger and lighter products, and next-generation fuels are all examples. As Ken points out, carbon-to-value strategies can extend into construction and infrastructure. Beyond creating new markets, carbon conversion could deliver lighter and more resilient materials, helping the U.S. build infrastructure that is stronger, longer-lasting, and better able to withstand climate stress.

A carbon-to-value economy can help the U.S. strengthen its manufacturing base and position itself as a global supplier of advanced materials.

These solutions are not yet economic at scale, but smart policies can change that. Expanding the 45Q tax credit to cover carbon use in materials, funding research at DOE labs and universities, and supporting early markets would help create the conditions for growth.

Conclusion

Instead of choosing between “doing nothing” and “net zero at any cost,” we need a third approach that invests in both climate resilience and carbon conversion.

Public adaptation strengthens and improves the infrastructure we rely on every day, including levees, power grids, water systems, and building standards that protect communities from climate shocks. Carbon-to-value strategies can complement these efforts by creating lighter, more resilient carbon-based infrastructure.

CES suggests this combination is a pragmatic way forward. As Peter emphasizes, adaptation works because it is in each nation’s self-interest. And as Ken reminds us, “The U.S. has a comparative advantage in carbon. Leveraging it to its fullest extent puts the U.S. in a position of strength now and well into the future.”

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Scott Nyquist is a senior advisor at McKinsey & Company and vice chairman, Houston Energy Transition Initiative of the Greater Houston Partnership. The views expressed herein are Nyquist's own and not those of McKinsey & Company or of the Greater Houston Partnership. This article originally appeared on LinkedIn.

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