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Aramco partners to demonstrate compact carbon capture technology for gas turbines

dream team

The technology demonstration will be used to deploy Carbon Clean’s novel CycloneCC technology to capture CO2 from natural gas turbine exhaust streams. Photo via Carbon Clean

Integrated energy and chemicals company Aramco has signed a collaboration agreement with Carbon Clean and SAMSUNG E&A in an effort to showcase new carbon capture technology.

The technology demonstration will be used to deploy Carbon Clean’s novel CycloneCC technology to capture CO2 from natural gas turbine exhaust streams containing approximately 4 percent CO2, according to Aramco.

Carbon Clean, which U.S. headquarters are located in Houston at the Ion, boasts technology that has captured nearly two million tons of carbon dioxide at almost 50 sites around the world. Aramco’s U.S. headquarters is also in Houston.

“The potential for CycloneCC in the US and Houston area is huge,” Aniruddha Sharma, chair and CEO of Carbon Clean, previously shared with EnergyCapital. “It is optimised for low to medium scale industrial emitters and recent Rice University research on the US Gulf Coast, for example, found that it is well suited to 73 percent of Gulf Coast emitters.”

The modular CycloneCC unit has a 50 percent smaller footprint compared to conventional carbon capture processes. The CycloneCC technology is estimated to reduce the total installed cost of carbon capture systems by up to 50 percent compared to conventional systems if successful. The goal is to also maintain process efficiency even at low CO2 concentrations. CycloneCC’s performance is achieved through two process intensification technologies, rotating packed beds (RPBs) and Carbon Clean’s proprietary APBS-CDRMax solvent.

“Its compact, modular design should be easily integrated with gas turbines, delivering high performance carbon capture in an industrial setting where space is typically limited,” Sharma says in a news release.

The engineering, procurement and construction of the plant will be done by SAMSUNG E&A .The unit will be installed on the sales gas compressor turbine exhaust gas stack,which can provide performance data under real-world conditions.

“Aramco and Samsung Ventures are investors in Carbon Clean, so we’re proud to deepen our relationship through this partnership,” Sharma adds. “This first-of-a-kind deployment capturing very low concentrations of CO2 is a key milestone in scaling up and commercializing CycloneCC.”

In September, Carbon Clean also announced a deal with PETRONAS CCS Solution to collaborate and evaluate Carbon Clean’s carbon capture and storage technology with Carbon Clean's CycloneCC tech. Last year, Abu Dhabi National Oil Co. (ADNOC) selected Carbon Clean for a carbon capture project in Abu Dhabi.
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PETRONAS will use Carbon Clean's scalable CCS technology as a part of the agreement. Photo via carbonclean.com

Houston carbon capture company signs MOU with PETRONAS

big deal

Carbon Clean announced a new partnership with PETRONAS CCS Solution, a subsidiary of PETRONAS, to collaborate and evaluate Carbon Clean’s carbon capture and storage technology.

The two companies will assess carbon capture technology by aiming to “identify synergies and explore future collaboration opportunities,” according to a news release.The primary focus of the MOU is Carbon Clean's CycloneCC tech, which can reduce the installed cost of carbon capture by up to 50 percent. Both companies will collaborate to develop how the modular technology can be used for post-combustion CO2 capture.

“PETRONAS has a pioneering approach to decarbonization, viewing carbon capture as a lever to transform its business,” Aniruddha Sharma, chair and CEO of Carbon Clean, says in the release. “It is turning the low-carbon energy transition into an opportunity to drive green growth. Carbon Clean is proud to support PETRONAS in achieving its net zero targets by providing a cost-effective approach to carbon capture.”

The modular design assists with easily installation and makes it more efficient to integrate with operations that are already up and running. The physical footprint of CycloneCC occupies up to 50 percent less space than conventional carbon capture solutions. The equipment itself is 10 times smaller and includes rotating packed bed (RPB) technology that uses centrifugal force to make carbon capture process run more efficiently.

“CycloneCC’s modular design enables companies to stagger their investment, adding units in line with their decarbonization goals,” Sharma said in a news release. “We are making carbon capture logistically viable and easy to scale.”

Carbon Clean also has partnered with AGRA Industries, as the biofuel industry could use Carbon Clean’s CaptureX technology. The United Kingdom-based company operates its U.S. headquarters in the Ion.

Carbon Clean’s other customers include companies in the cement, steel, refinery, and energy-to-waste sectors. Among the investors in Carbon Clean are Chevron, Samsung Ventures, Saudi Aramco Energy Ventures, and WAVE Equity Partners. Since it's founding in 2019, the company has raised $260 million in funding, according to data platform Tracxn.

Carbon Clean says its tentative partnership with Merrill, Wisconsin-based AGRA Industries should speed up adoption of Carbon Clean’s CaptureX technology in the biofuel industry. Photo via CarbonClean.com

Houston co. enters new carbon capture collaboration focused on biofuels industry

cleaning up

Carbon Clean, a carbon capture company whose North American headquarters is in Houston, has forged a deal with a contractor to build modular carbon capture containers for the agricultural sector.

The company, based in the United Kingdom, says its tentative partnership with Merrill, Wisconsin-based AGRA Industries should speed up adoption of Carbon Clean’s CaptureX technology in the biofuel industry.

Carbon Clean’s technology has been installed at 49 sites around the world. Eighty percent of the sites have prefabricated modular carbon-capture containers, reducing construction and installation time.

The partnership will enable customers to capture CO2 released during the biofuel fermentation stage, enabling the production of fuels with lower carbon-intensity ratings. This will improve the ability of biofuel producers to claim federal tax credits, Carbon Clean says.

“Carbon Clean’s collaboration with AGRA Industries is a win-win for biofuel producers. Customers will benefit from the expertise of a leading agricultural engineering specialist and our modularized, innovative carbon capture technology that is cost-effective and simple to install,” Aniruddha Sharma, chair and CEO of Carbon Clean, says in a news release.

Carbon Clean’s customers include companies in the cement, steel, refinery, and energy-to-waste sectors.

Among the investors in Carbon Clean, founded in 2019, are Chevron, Samsung Ventures, Saudi Aramco Energy Ventures, and WAVE Equity Partners. To date, the company has raised $260 million in funding, according to data platform Tracxn.

This year’s CERAWeek occurred during an inflexion point in the U.S.’s conversation around decarbonization. Photo by Natalie Harms/InnovationMap

Clean energy founder shares key takeaways from CERAWeek 2024

guest column

Earlier this month, thousands converged on Houston for one of the world’s largest energy conferences – CERAWeek 2024. For five days global leaders, CEOs, oil and gas experts, and the industry’s top stakeholders gathered to provide insight, and discuss solutions, to some of the biggest questions on the future of energy.

Just this week, on the heels of the conference, it was hugely encouraging to see the U.S. Department of Energy (DOE) announce up to $6 billion for 33 projects across more than 20 states to decarbonize energy-intensive industries and reduce industrial greenhouse gas emissions. The announcement underscored the vitally important, and yet largely untapped role that industrial carbon capture must play in reaching the U.S.’s overall decarbonization goals. This must include significant point-source technology onsite at hard-to-abate industrial emitters like cement, metals and chemicals. The DOE announcement makes that priority clear, with the focus of the two largest grants for cement decarbonization projects going to carbon capture, each up to $500 million.

This was one of the major takeaways at this year’s CERAWeek: despite the success of the IRA, if we are to achieve the rapid scaling required to tackle emissions coming from hard-to-abate sectors, and now is the time to move rapidly into deployment, beginning with carbon capture demonstrations at industrial sites. Through our work with Chevron on the development of a carbon capture pilot for our CycloneCC technology on a gas turbine in San Joaquin Valley, California, we are proud to be doing exactly that.

While Carbon Clean has been active in the U.S. for several years, we chose to unveil our new Houston headquarters during last year’s CERAWeek, selecting the energy capital of the world for our U.S. home. With this increased focus on industrial decarbonization, the opportunities for carbon capture deployment in the U.S. – and more specifically Greater Houston – have significantly expanded. Since first opening the U.S. headquarters in Houston last year, we have grown our headcount by two-thirds and seen U.S. inquiries for our modular, point-source carbon capture solutions skyrocket by a further 59% (and this is after the initial leap in interest following the IRA’s passage).

Still, while a lot has been accomplished over the past year, we recognize that a lot more needs to be done to meet the country’s net zero targets, particularly in the space of industrial decarbonization. This was another takeaway at this year’s CERAWeek, a recognition that many industrial leaders have adopted ambitious net-zero goals but have no plans for implementation.

In conversations with many of this year’s conference attendees, one thing became abundantly clear: yes, the IRA was a breakthrough moment that provided key incentives for companies to enter the carbon capture space and develop the kinds of decarbonization technology that will reduce emissions. However, that only gets us half of the way there: we need to foster a market for the demand of clean industrial production, using the IRA as the vehicle to create that supply. Through the allocation of credits and increased pricing power, we can generate more demand from industrial emitters to embrace the kinds of technology that will enable them to reach net-zero.

Another critical next step: when it comes to adopting local industrial carbon capture projects, accelerate permitting by letting the states decide for themselves. The EPA’s recent decision to grant Louisiana the power to approve carbon capture projects could open the door to a wave of new project applications and additional states seeking the same authority.

If you want an example of a local economy poised to greatly benefit from expanded access to industrial carbon capture, look no further than Houston. With its energy expertise and local resources, Greater Houston is uniquely positioned to take full advantage of carbon capture’s promise, which will not only reduce the region’s emissions but grow jobs.

A recent study by the EFI Foundation, supported by Carbon Clean, identified Houston as an ideal location for a new coordinated regional approach to industrial carbon capture hubs. Previously, most studies on deployment focused on decarbonizing large emitters - the EFI report is focused on small-to-midsize emitters, as they account for 25 percent of America’s industrial emissions but are often overlooked given the cost and space barriers that have historically been barriers to the mass adoption of industrial carbon capture units.

Today, there are 311 facilities in the Houston cluster that fit the bill, representing 36.6 million metric tons of capturable CO2 emissions per year. Given that the region employs nearly a third of the nation’s jobs in oil and gas extraction alone, allowing multiple local emitters access to shared CO2 transport and storage would create a scalable solution at a lower cost. The business community should embrace the findings of this report, unlocking a key tool in combating local emissions, while also sustaining Houston’s workforce.

This year’s CERAWeek occurred during an inflexion point in the U.S.’s conversation around decarbonization. While a lot of progress is underway, it is imperative that energy leaders and the business community fully leverage industrial carbon capture technology if they are serious about reducing emissions at the source. Failure to do so recalls the aphorism by Benjamin Franklin: "Failing to plan is planning to fail.”

———

Aniruddha Sharma is the co-founder and CEO of Carbon Clean.

Carbon Clean has secured a prominent global recognition. Photo via CarbonClean.com

Carbon capture co. with Houston presence receives prestigious sustainability recognition

climatetech heroes

A United Kingdom-headquartered carbon capture business with a growing presence in Houston has received a distinguishing honor that recognizes climatetech leaders.

Carbon Clean, which has expanded to the United States by way of Houston, has received the Sustainable Markets Initiative 2023 Terra Carta Seal. The distinguishment recognizes global companies that are helping to create a nature-positive future for the climate. This is part of the Sustainable Markets Initiative’s larger mandate to help provide a framework to accelerate the transition to a sustainable future by placing the planet and people first.

“The Sustainable Markets Initiative’s Terra Carta Seal recognises those companies which are taking great strides in delivering real-world outcomes," Jennifer Jordan-Saifi, CEO of Sustainable Markets Initiative, says in the release. "As we stand on the eve of COP28, public, private sector, and philanthropic actors will come together at the inaugural Business and Philanthropy Climate Forum to bridge the gap between ambition and action. It isexamples exemplified by the 2023 Terra Carta Seal winners that are helping to inspire and lead the way.”

The Terra Carta Seal was launched in 2021 during COP26 by His Majesty King Charles III when he was the Prince of Wales. An international panel of experts from the environmental, business, political and philanthropic worlds chose 17 global companies for the honor.

“We are honored to be recognized by the Sustainable Markets Initiative for our contribution to the global transition to net zero, “ says Aniruddha Sharma, chair and CEO of Carbon Clean, in a news release. “Carbon Clean’s mission is simple: to deliver cost-effective, space-saving, modular carbon capture technology, enabling hard-to-abate industries to decarbonise at scale.”

Carbon Clean aims to revolutionize industrial carbon capture with its CycloneCC, which solves large barriers to widespread adoption of industrial carbon capture: cost and space.The technology of CycloneCC will be key in the company’s goal to achieve net zero by 2050.

Carbon Clean develops carbon capture technology for customers such as cement producers, steelmakers, refineries, and waste-to-energy plants. The company bills its offering as the “world’s smallest industrial carbon capture technology.” CycloneCC can reduce the cost of carbon capture by as much as 50 percent with a footprint that’s 50 percent smaller than traditional carbon capture units, according to Carbon Clean. The UK company established its Houston location this year.

Last month, CycloneCC was selected by ADNOC for a carbon capture project at Fertiglobe’s plant located in the Ruways Industrial Complex, Abu Dhabi. The project is the first deployment of a 10 tonnes per day CycloneCC industrial unit.

"Companies and stakeholders across the energy spectrum need to act together and act fast." Photo via Getty Images

Energy tech expert: Recent report shines light on clean tech progress needed by 2030

guest column

Houston is home to some of the nation's largest oil and gas exploration and production firms, making it one of the world’s most important energy capitals. Growing regional support for pioneering clean tech, such as carbon capture, will help achieve the crucial transition to net zero whilst maintaining economic stability, boosting local industries and creating jobs.

According to the International Energy Agency (IEA), North America and Asia Pacific are expected to hold the largest share in carbon capture capacity. North America’s world-leading carbon capture potential comes as no surprise given the nation’s dominance in oil and gas, and ideal geology for sequestration.

The IEA’s recently published World Energy Outlook 2023 depicts a global market that is in transition. With more companies, world leaders and governments recognizing that a shift towards sustainable energy is both inevitable and transformative, the question is no longer whether we switch to clean energy, but rather how soon the transition can happen.

For every $1 in investment spending on fossil fuels globally, $1.8 is now being spent to develop clean energy, according to the IEA. Although the clean energy market has almost doubled in the past five years to reach an estimated $2.8 trillion in 2023, investment needs to hit $4.2 trillion per year by 2030 to achieve the universally shared goal of net zero. The IEA believes around 1 Gigaton of CO2 must be captured in 2030, rising to 6 Gigatons by 2050 to achieve the Net Zero Emissions by 2050 Scenario (termed NZE Scenario). This presents a tremendous opportunity for government stakeholders and the business community in Houston to turbocharge the economy and protect the planet from the impact of climate change.

While volatility around the energy market lingers, sustainable technologies remain one of the most dynamic areas of global energy investment. An essential ingredient to its success is bringing on board innovators, entrepreneurs, corporations, and financiers to ensure technology innovation is front and center in facilitating the clean energy transition.

Carbon capture technology is critical, but energy leaders and hard-to-abate industries are under pressure to move faster. To do that, the carbon capture industry must scale up its deployment and increase adoption if hard-to-abate sectors are to address the 30 percent of global CO2 emissions for which they are responsible. Governments have a pivotal role to play in providing financial, regulatory and policy incentives, facilitating a collaborative environment between financiers, hard-to-abate operators, and clean tech companies. While we are moving in the right direction, there is no room for complacency or procrastination given the short timescales for meaningful action.

Over the past several years, Carbon Clean, a global company that is revolutionizing carbon capture, has enjoyed significant expansion in North America. Following the passage of the Inflation Reduction Act (IRA) in August 2022, we saw huge interest in our modular industrial carbon capture technology almost overnight, resulting in a 64 percent increase in inquiries from the U.S. To meet this booming demand, we have opened a U.S. headquarters in Houston, and have plans to double our U.S. headcount to meet industry requirements for our scalable and cost-effective technology, CycloneCC. In short, the United States is poised to become our biggest market. Given our latest lead investor and partner is Houston-based Chevron New Energies, there is no better place than Houston to drive innovation in the country’s energy sector.

The IRA did more than just bring in new inquiries for our breakthrough technology – it also signaled to the energy sector that the federal government is getting serious about bringing emissions down. The impact of the IRA cannot be overstated, especially for the point-source carbon capture technology pioneered by Carbon Clean. While the IRA involves billions of dollars of public investment, it is set up in such a way that companies must make substantial investments first, acting as a down payment on fostering jobs and ensuring the business community is delivering ambitious climate action. The benefits are being felt locally as well – cities like Houston are at the forefront of what the IRA has to offer, taking advantage of these investments and reducing emissions.

Companies and stakeholders across the energy spectrum need to act together and act fast. With the dramatic growth required for carbon capture to have full effect, it will be essential for government, industry, and innovators to join together to concentrate on a number of projects and clusters. We are confident that with new cutting-edge technology and broad collaboration we can rapidly get the world on the right path to net zero.

———

Prateek Bumb is CTO and co-founder of Carbon Clean and the principal innovator of Carbon Clean’s industrial carbon capture technologies.

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Houston geothermal company secures major power purchase agreement with Shell

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Beginning in 2026, Shell will be able to apply 31 megawatts of 24/7 carbon-free geothermal power to its customers thanks to a new 15-year power purchase agreement with Houston next-gen geothermal development company Fervo Energy.

“This agreement demonstrates that Fervo is stepping up to meet the moment,” Dawn Owens, VP, Head of Development & Commercial Markets at Fervo, said in a news release.

Shell will become the first offtaker to receive electrons from Fervo's flagship geothermal development in Beaver County, Utah’s Phase I of Cape Station. Cape Station is currently one of the world’s largest enhanced geothermal systems (EGS) developments, and the station will begin to deliver electricity to the grid in 2026.

Cape Station will increase from 400 MW to 500 MW, which is considered by the company a major accomplishment due to recent breakthroughs in Fervo’s field development strategy and well design. Fervo is now able to generate more megawatts per well by optimizing well spacing using fiber optic sensing, increasing casing diameter and implementing staggered bench development. This can allow for a 100 MW capacity increase without the need for additional drilling, according to the company.

With the addition of the new Shell deal, all 500 MW of capacity from Fervo’s Cape Station are now fully contracted. The deal also includes existing agreements, like Fervo’s PPAs with Southern California Edison and an expanded deal with Clean Power Alliance that adds 18 MW of carbon-free geothermal energy to the company’s existing PPA with Fervo.

“As customers seek out 24/7 carbon-free energy, geothermal is clearly an essential part of the solution,” Owens said in the release.

Houston expert: From EVs to F-35s — materials that power our future are in short supply

guest column

If you’re reading this on a phone, driving an EV, flying in a plane, or relying on the power grid to keep your lights on, you’re benefiting from critical minerals. These are the building blocks of modern life. Things like copper, lithium, nickel, rare earth elements, and titanium, they’re found in everything from smartphones to solar panels to F-35 fighter jets.

In short: no critical minerals, no modern economy.

These minerals aren’t just useful, they’re essential. And in the U.S., we don’t produce enough of them. Worse, we’re heavily dependent on countries that don’t always have our best interests at heart. That’s a serious vulnerability, and we’ve done far too little to fix it.

Where We Use Them and Why We’re Behind

Let’s start with where these minerals show up in daily American life:

  • Electric vehicles need lithium, cobalt, and nickel for batteries.
  • Wind turbines and solar panels rely on rare earths and specialty metals.
  • Defense systems require titanium, beryllium, and rare earths.
  • Basic infrastructure like power lines and buildings depend on copper and aluminum.

You’d think that something so central to the economy, and to national security, would be treated as a top priority. But we’ve let production and processing capabilities fall behind at home, and now we’re playing catch-up.

The Reality Check: We’re Not in Control

Right now, the U.S. is deeply reliant on foreign sources for critical minerals, especially China. And it’s not just about mining. China dominates processing and refining too, which means they control critical links in the supply chain.

Gabriel Collins and Michelle Michot Foss from the Baker Institute lay all this out in a recent report that every policymaker should read. Their argument is blunt: if we don’t get a handle on this, we’re in trouble, both economically and militarily.

China has already imposed export controls on key rare earth elements like dysprosium and terbium which are critical for magnets, batteries, and defense technologies, in direct response to new U.S. tariffs. This kind of tit-for-tat escalation exposes just how much leverage we’ve handed over. If this continues, American manufacturers could face serious material shortages, higher costs, and stalled projects.

We’ve seen this movie before, in the pandemic, when supply chains broke and countries scrambled for basics like PPE and semiconductors. We should’ve learned our lesson.

We Do Have a Stockpile, But We Need a Strategy

Unlike during the Cold War, the U.S. no longer maintains comprehensive strategic reserves across the board, but we do have stockpiles managed by the Defense Logistics Agency. The real issue isn’t absence, it’s strategy: what to stockpile, how much, and under what assumptions.

Collins and Michot Foss argue for a more robust and better-targeted approach. That could mean aiming for 12 to 18 months worth of demand for both civilian and defense applications. Achieving that will require:

  • Smarter government purchasing and long-term contracts
  • Strategic deals with allies (e.g., swapping titanium for artillery shells with Ukraine)
  • Financing mechanisms to help companies hold critical inventory for emergency use

It’s not cheap, but it’s cheaper than scrambling mid-crisis when supplies are suddenly cut off.

The Case for Advanced Materials: Substitutes That Work Today

One powerful but often overlooked solution is advanced materials, which can reduce our dependence on vulnerable mineral supply chains altogether.

Take carbon nanotube (CNT) fibers, a cutting-edge material invented at Rice University. CNTs are lighter, stronger, and more conductive than copper. And unlike some future tech, this isn’t hypothetical: we could substitute CNTs for copper wire harnesses in electrical systems today.

As Michot Foss explained on the Energy Forum podcast:

“You can substitute copper and steel and aluminum with carbon nanotube fibers and help offset some of those trade-offs and get performance enhancements as well… If you take carbon nanotube fibers and you put those into a wire harness… you're going to be reducing the weight of that wire harness versus a metal wire harness like we already use. And you're going to be getting the same benefit in terms of electrical conductivity, but more strength to allow the vehicle, the application, the aircraft, to perform better.”

By accelerating R&D and deployment of CNTs and similar substitutes, we can reduce pressure on strained mineral supply chains, lower emissions, and open the door to more secure and sustainable manufacturing.

We Have Tools. We Need to Use Them.

The report offers a long list of solutions. Some are familiar, like tax incentives, public-private partnerships, and fast-tracked permits. Others draw on historical precedent, like “preclusive purchasing,” a WWII tactic where the U.S. bought up materials just so enemies couldn’t.

We also need to get creative:

  • Repurpose existing industrial sites into mineral hubs
  • Speed up R&D for substitutes and recycling
  • Buy out risky foreign-owned assets in friendlier countries

Permitting remains one of the biggest hurdles. In the U.S., it can take 7 to 10 years to approve a new critical minerals project, a timeline that doesn’t match the urgency of our strategic needs. As Collins said on the Energy Forum podcast:

“Time kills deals... That’s why it’s more attractive generally to do these projects elsewhere.”

That’s the reality we’re up against. Long approval windows discourage investment and drive developers to friendlier jurisdictions abroad. One encouraging step is the use of the Defense Production Act to fast-track permitting under national security grounds. That kind of shift, treating permitting as a strategic imperative, must become the norm, not the exception.

It’s Time to Redefine Sustainability

Sustainability has traditionally focused on cutting carbon emissions. That’s still crucial, but we need a broader definition. Today, energy and materials security are just as important.

Countries are now weighing cost and reliability alongside emissions goals. We're also seeing renewed attention to recycling, biodiversity, and supply chain resilience.

Net-zero by 2050 is still a target. But reality is forcing a more nuanced discussion:

  • What level of warming is politically and economically sustainable?
  • What tradeoffs are we willing to make to ensure energy access and affordability?

The bottom line: we can’t build a clean energy future without secure access to materials. Recycling helps, but it’s not enough. We'll need new mines, new tech, and a more flexible definition of sustainability.

My Take: We’re Running Out of Time

This isn’t just a policy debate. It’s a test of whether we’ve learned anything from the past few years of disruption. We’re not facing an open war, but the risks are real and growing.

We need to treat critical minerals like what they are: a strategic necessity. That means rebuilding stockpiles, reshoring processing, tightening alliances, and accelerating permitting across the board.

It won’t be easy. But if we wait until a real crisis hits, it’ll be too late.

———

Scott Nyquist is a senior advisor at McKinsey & Company and vice chairman, Houston Energy Transition Initiative of the Greater Houston Partnership. The views expressed herein are Nyquist's own and not those of McKinsey & Company or of the Greater Houston Partnership. This article originally appeared on LinkedIn on April 11, 2025.


Houston startup unveils sustainable bio-based leather at the rodeo

sustainable materials

Last month’s Houston Livestock Show and Rodeo stirred up another rootin’ tootin’ time for Houstonians and beyond.

But before the annual event galloped into the sunset, there were quite a few memorable innovations on display, with one notably coming from Rheom Materials.

The Houston-based pioneer of next-generation materials presented its scalable, bio-based alternative known as Shorai, a 93 percent bio-based leather, through two custom, western-inspired outfits that showed off cowboy flair through a sustainable lens.

“I'm a Houstonian, I love the rodeo,” Megan Beck, Rheom’s business development manager, recalls. “We're sitting there talking about it one day and we're like, ‘Okay, we've got to do something with this leather to show people how good it can look in apparel, how easy it is to wear.’”

Buoyed by the idea that their materials are meant to “change your impact, not your life,” Rheom captured the real-life energy of their bio-leather outfits under the rodeo’s neon lights in a short commercial video and photo shoot with models donning the samples, while dancing and enjoying the festivities. Rheom created a skirt, a leather jacket, and then a leather top for the look.

“Houston is such a vibrant city,” Beck says. “There's so much innovation here. I think the rodeo is just a really, really great example of that. And so we wanted to take this opportunity to take some of these garments out there and go on the slide, go on some of the rides, go into the wine garden and go dancing, because if you've ever felt some of the materials in the market in this space, they're very stiff, you can't really move in them, they're a little fragile, they kind of fall apart.”

Not only do the models in the video look fashionable, but they also look comfortable, and the leather looks natural and supple. And to the naked eye, Shorai appears to be like the leather most wearers are accustomed to.

“What we really wanted to showcase in this is the energy and the movement of the leather, and to show people how good it can look in apparel, and how easy it is to wear, which I think we were able to accomplish,” Beck says.

Next up, Beck says Rheom wants to scale production of Shorai, the Japanese word for “future,” at a competitive price point, while also reducing its carbon footprint by 80 percent when compared to synthetic leather. According to Beck, Rheom plans to see Shorai products come to market sometime this year.

“We have companies globally right now that are testing materials, that are prototyping, that are making garments, making handbags and footwear, and making eyewear because we have a plastic, as well,” Beck says. “So, this year, I do believe we'll start seeing those products actually come to market, which is very, very exciting for us.”

And with their large-scale production partner already set up for Shorai, Rheom plans to start its first production run of the product soon.

“In April, we'll actually be starting our first production run,” Beck says. “We'll be doing it at full scale, full width, and a full run of materials. So over the next five years, we're only going to just try to increase that capacity.”

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This story originally appeared on our sister site, InnovationMap.


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