Earlier this month, thousands converged on Houston for one of the world’s largest energy conferences – CERAWeek 2024. For five days global leaders, CEOs, oil and gas experts, and the industry’s top stakeholders gathered to provide insight, and discuss solutions, to some of the biggest questions on the future of energy.

Just this week, on the heels of the conference, it was hugely encouraging to see the U.S. Department of Energy (DOE) announce up to $6 billion for 33 projects across more than 20 states to decarbonize energy-intensive industries and reduce industrial greenhouse gas emissions. The announcement underscored the vitally important, and yet largely untapped role that industrial carbon capture must play in reaching the U.S.’s overall decarbonization goals. This must include significant point-source technology onsite at hard-to-abate industrial emitters like cement, metals and chemicals. The DOE announcement makes that priority clear, with the focus of the two largest grants for cement decarbonization projects going to carbon capture, each up to $500 million.

This was one of the major takeaways at this year’s CERAWeek: despite the success of the IRA, if we are to achieve the rapid scaling required to tackle emissions coming from hard-to-abate sectors, and now is the time to move rapidly into deployment, beginning with carbon capture demonstrations at industrial sites. Through our work with Chevron on the development of a carbon capture pilot for our CycloneCC technology on a gas turbine in San Joaquin Valley, California, we are proud to be doing exactly that.

While Carbon Clean has been active in the U.S. for several years, we chose to unveil our new Houston headquarters during last year’s CERAWeek, selecting the energy capital of the world for our U.S. home. With this increased focus on industrial decarbonization, the opportunities for carbon capture deployment in the U.S. – and more specifically Greater Houston – have significantly expanded. Since first opening the U.S. headquarters in Houston last year, we have grown our headcount by two-thirds and seen U.S. inquiries for our modular, point-source carbon capture solutions skyrocket by a further 59% (and this is after the initial leap in interest following the IRA’s passage).

Still, while a lot has been accomplished over the past year, we recognize that a lot more needs to be done to meet the country’s net zero targets, particularly in the space of industrial decarbonization. This was another takeaway at this year’s CERAWeek, a recognition that many industrial leaders have adopted ambitious net-zero goals but have no plans for implementation.

In conversations with many of this year’s conference attendees, one thing became abundantly clear: yes, the IRA was a breakthrough moment that provided key incentives for companies to enter the carbon capture space and develop the kinds of decarbonization technology that will reduce emissions. However, that only gets us half of the way there: we need to foster a market for the demand of clean industrial production, using the IRA as the vehicle to create that supply. Through the allocation of credits and increased pricing power, we can generate more demand from industrial emitters to embrace the kinds of technology that will enable them to reach net-zero.

Another critical next step: when it comes to adopting local industrial carbon capture projects, accelerate permitting by letting the states decide for themselves. The EPA’s recent decision to grant Louisiana the power to approve carbon capture projects could open the door to a wave of new project applications and additional states seeking the same authority.

If you want an example of a local economy poised to greatly benefit from expanded access to industrial carbon capture, look no further than Houston. With its energy expertise and local resources, Greater Houston is uniquely positioned to take full advantage of carbon capture’s promise, which will not only reduce the region’s emissions but grow jobs.

A recent study by the EFI Foundation, supported by Carbon Clean, identified Houston as an ideal location for a new coordinated regional approach to industrial carbon capture hubs. Previously, most studies on deployment focused on decarbonizing large emitters - the EFI report is focused on small-to-midsize emitters, as they account for 25 percent of America’s industrial emissions but are often overlooked given the cost and space barriers that have historically been barriers to the mass adoption of industrial carbon capture units.

Today, there are 311 facilities in the Houston cluster that fit the bill, representing 36.6 million metric tons of capturable CO2 emissions per year. Given that the region employs nearly a third of the nation’s jobs in oil and gas extraction alone, allowing multiple local emitters access to shared CO2 transport and storage would create a scalable solution at a lower cost. The business community should embrace the findings of this report, unlocking a key tool in combating local emissions, while also sustaining Houston’s workforce.

This year’s CERAWeek occurred during an inflexion point in the U.S.’s conversation around decarbonization. While a lot of progress is underway, it is imperative that energy leaders and the business community fully leverage industrial carbon capture technology if they are serious about reducing emissions at the source. Failure to do so recalls the aphorism by Benjamin Franklin: "Failing to plan is planning to fail.”

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Aniruddha Sharma is the co-founder and CEO of Carbon Clean.