Houston carbon capture company signs MOU with PETRONAS

big deal

PETRONAS will use Carbon Clean's scalable CCS technology as a part of the agreement. Photo via carbonclean.com

Carbon Clean announced a new partnership with PETRONAS CCS Solution, a subsidiary of PETRONAS, to collaborate and evaluate Carbon Clean’s carbon capture and storage technology.

The two companies will assess carbon capture technology by aiming to “identify synergies and explore future collaboration opportunities,” according to a news release.The primary focus of the MOU is Carbon Clean's CycloneCC tech, which can reduce the installed cost of carbon capture by up to 50 percent. Both companies will collaborate to develop how the modular technology can be used for post-combustion CO2 capture.

“PETRONAS has a pioneering approach to decarbonization, viewing carbon capture as a lever to transform its business,” Aniruddha Sharma, chair and CEO of Carbon Clean, says in the release. “It is turning the low-carbon energy transition into an opportunity to drive green growth. Carbon Clean is proud to support PETRONAS in achieving its net zero targets by providing a cost-effective approach to carbon capture.”

The modular design assists with easily installation and makes it more efficient to integrate with operations that are already up and running. The physical footprint of CycloneCC occupies up to 50 percent less space than conventional carbon capture solutions. The equipment itself is 10 times smaller and includes rotating packed bed (RPB) technology that uses centrifugal force to make carbon capture process run more efficiently.

“CycloneCC’s modular design enables companies to stagger their investment, adding units in line with their decarbonization goals,” Sharma said in a news release. “We are making carbon capture logistically viable and easy to scale.”

Carbon Clean also has partnered with AGRA Industries, as the biofuel industry could use Carbon Clean’s CaptureX technology. The United Kingdom-based company operates its U.S. headquarters in the Ion.

Carbon Clean’s other customers include companies in the cement, steel, refinery, and energy-to-waste sectors. Among the investors in Carbon Clean are Chevron, Samsung Ventures, Saudi Aramco Energy Ventures, and WAVE Equity Partners. Since it's founding in 2019, the company has raised $260 million in funding, according to data platform Tracxn.

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Carbon Clean says its tentative partnership with Merrill, Wisconsin-based AGRA Industries should speed up adoption of Carbon Clean’s CaptureX technology in the biofuel industry. Photo via CarbonClean.com

Houston co. enters new carbon capture collaboration focused on biofuels industry

cleaning up

Carbon Clean, a carbon capture company whose North American headquarters is in Houston, has forged a deal with a contractor to build modular carbon capture containers for the agricultural sector.

The company, based in the United Kingdom, says its tentative partnership with Merrill, Wisconsin-based AGRA Industries should speed up adoption of Carbon Clean’s CaptureX technology in the biofuel industry.

Carbon Clean’s technology has been installed at 49 sites around the world. Eighty percent of the sites have prefabricated modular carbon-capture containers, reducing construction and installation time.

The partnership will enable customers to capture CO2 released during the biofuel fermentation stage, enabling the production of fuels with lower carbon-intensity ratings. This will improve the ability of biofuel producers to claim federal tax credits, Carbon Clean says.

“Carbon Clean’s collaboration with AGRA Industries is a win-win for biofuel producers. Customers will benefit from the expertise of a leading agricultural engineering specialist and our modularized, innovative carbon capture technology that is cost-effective and simple to install,” Aniruddha Sharma, chair and CEO of Carbon Clean, says in a news release.

Carbon Clean’s customers include companies in the cement, steel, refinery, and energy-to-waste sectors.

Among the investors in Carbon Clean, founded in 2019, are Chevron, Samsung Ventures, Saudi Aramco Energy Ventures, and WAVE Equity Partners. To date, the company has raised $260 million in funding, according to data platform Tracxn.

This year’s CERAWeek occurred during an inflexion point in the U.S.’s conversation around decarbonization. Photo by Natalie Harms/InnovationMap

Clean energy founder shares key takeaways from CERAWeek 2024

guest column

Earlier this month, thousands converged on Houston for one of the world’s largest energy conferences – CERAWeek 2024. For five days global leaders, CEOs, oil and gas experts, and the industry’s top stakeholders gathered to provide insight, and discuss solutions, to some of the biggest questions on the future of energy.

Just this week, on the heels of the conference, it was hugely encouraging to see the U.S. Department of Energy (DOE) announce up to $6 billion for 33 projects across more than 20 states to decarbonize energy-intensive industries and reduce industrial greenhouse gas emissions. The announcement underscored the vitally important, and yet largely untapped role that industrial carbon capture must play in reaching the U.S.’s overall decarbonization goals. This must include significant point-source technology onsite at hard-to-abate industrial emitters like cement, metals and chemicals. The DOE announcement makes that priority clear, with the focus of the two largest grants for cement decarbonization projects going to carbon capture, each up to $500 million.

This was one of the major takeaways at this year’s CERAWeek: despite the success of the IRA, if we are to achieve the rapid scaling required to tackle emissions coming from hard-to-abate sectors, and now is the time to move rapidly into deployment, beginning with carbon capture demonstrations at industrial sites. Through our work with Chevron on the development of a carbon capture pilot for our CycloneCC technology on a gas turbine in San Joaquin Valley, California, we are proud to be doing exactly that.

While Carbon Clean has been active in the U.S. for several years, we chose to unveil our new Houston headquarters during last year’s CERAWeek, selecting the energy capital of the world for our U.S. home. With this increased focus on industrial decarbonization, the opportunities for carbon capture deployment in the U.S. – and more specifically Greater Houston – have significantly expanded. Since first opening the U.S. headquarters in Houston last year, we have grown our headcount by two-thirds and seen U.S. inquiries for our modular, point-source carbon capture solutions skyrocket by a further 59% (and this is after the initial leap in interest following the IRA’s passage).

Still, while a lot has been accomplished over the past year, we recognize that a lot more needs to be done to meet the country’s net zero targets, particularly in the space of industrial decarbonization. This was another takeaway at this year’s CERAWeek, a recognition that many industrial leaders have adopted ambitious net-zero goals but have no plans for implementation.

In conversations with many of this year’s conference attendees, one thing became abundantly clear: yes, the IRA was a breakthrough moment that provided key incentives for companies to enter the carbon capture space and develop the kinds of decarbonization technology that will reduce emissions. However, that only gets us half of the way there: we need to foster a market for the demand of clean industrial production, using the IRA as the vehicle to create that supply. Through the allocation of credits and increased pricing power, we can generate more demand from industrial emitters to embrace the kinds of technology that will enable them to reach net-zero.

Another critical next step: when it comes to adopting local industrial carbon capture projects, accelerate permitting by letting the states decide for themselves. The EPA’s recent decision to grant Louisiana the power to approve carbon capture projects could open the door to a wave of new project applications and additional states seeking the same authority.

If you want an example of a local economy poised to greatly benefit from expanded access to industrial carbon capture, look no further than Houston. With its energy expertise and local resources, Greater Houston is uniquely positioned to take full advantage of carbon capture’s promise, which will not only reduce the region’s emissions but grow jobs.

A recent study by the EFI Foundation, supported by Carbon Clean, identified Houston as an ideal location for a new coordinated regional approach to industrial carbon capture hubs. Previously, most studies on deployment focused on decarbonizing large emitters - the EFI report is focused on small-to-midsize emitters, as they account for 25 percent of America’s industrial emissions but are often overlooked given the cost and space barriers that have historically been barriers to the mass adoption of industrial carbon capture units.

Today, there are 311 facilities in the Houston cluster that fit the bill, representing 36.6 million metric tons of capturable CO2 emissions per year. Given that the region employs nearly a third of the nation’s jobs in oil and gas extraction alone, allowing multiple local emitters access to shared CO2 transport and storage would create a scalable solution at a lower cost. The business community should embrace the findings of this report, unlocking a key tool in combating local emissions, while also sustaining Houston’s workforce.

This year’s CERAWeek occurred during an inflexion point in the U.S.’s conversation around decarbonization. While a lot of progress is underway, it is imperative that energy leaders and the business community fully leverage industrial carbon capture technology if they are serious about reducing emissions at the source. Failure to do so recalls the aphorism by Benjamin Franklin: "Failing to plan is planning to fail.”

———

Aniruddha Sharma is the co-founder and CEO of Carbon Clean.

Carbon Clean has secured a prominent global recognition. Photo via CarbonClean.com

Carbon capture co. with Houston presence receives prestigious sustainability recognition

climatetech heroes

A United Kingdom-headquartered carbon capture business with a growing presence in Houston has received a distinguishing honor that recognizes climatetech leaders.

Carbon Clean, which has expanded to the United States by way of Houston, has received the Sustainable Markets Initiative 2023 Terra Carta Seal. The distinguishment recognizes global companies that are helping to create a nature-positive future for the climate. This is part of the Sustainable Markets Initiative’s larger mandate to help provide a framework to accelerate the transition to a sustainable future by placing the planet and people first.

“The Sustainable Markets Initiative’s Terra Carta Seal recognises those companies which are taking great strides in delivering real-world outcomes," Jennifer Jordan-Saifi, CEO of Sustainable Markets Initiative, says in the release. "As we stand on the eve of COP28, public, private sector, and philanthropic actors will come together at the inaugural Business and Philanthropy Climate Forum to bridge the gap between ambition and action. It isexamples exemplified by the 2023 Terra Carta Seal winners that are helping to inspire and lead the way.”

The Terra Carta Seal was launched in 2021 during COP26 by His Majesty King Charles III when he was the Prince of Wales. An international panel of experts from the environmental, business, political and philanthropic worlds chose 17 global companies for the honor.

“We are honored to be recognized by the Sustainable Markets Initiative for our contribution to the global transition to net zero, “ says Aniruddha Sharma, chair and CEO of Carbon Clean, in a news release. “Carbon Clean’s mission is simple: to deliver cost-effective, space-saving, modular carbon capture technology, enabling hard-to-abate industries to decarbonise at scale.”

Carbon Clean aims to revolutionize industrial carbon capture with its CycloneCC, which solves large barriers to widespread adoption of industrial carbon capture: cost and space.The technology of CycloneCC will be key in the company’s goal to achieve net zero by 2050.

Carbon Clean develops carbon capture technology for customers such as cement producers, steelmakers, refineries, and waste-to-energy plants. The company bills its offering as the “world’s smallest industrial carbon capture technology.” CycloneCC can reduce the cost of carbon capture by as much as 50 percent with a footprint that’s 50 percent smaller than traditional carbon capture units, according to Carbon Clean. The UK company established its Houston location this year.

Last month, CycloneCC was selected by ADNOC for a carbon capture project at Fertiglobe’s plant located in the Ruways Industrial Complex, Abu Dhabi. The project is the first deployment of a 10 tonnes per day CycloneCC industrial unit.

Carbon Clean develops carbon capture technology for customers such as cement producers, steelmakers, refineries, and waste-to-energy plants.

Clean tech co. with U.S. HQ selected for UAE carbon capture project

big win

Abu Dhabi National Oil Co. (ADNOC), the state-owned oil company of the United Arab Emirates, has chosen technology from United Kingdom-based company Carbon Clean for a carbon capture project in Abu Dhabi. Carbon Clean’s U.S. headquarters is in Houston.

Carbon Clean’s modular CycloneCC technology will be used for a carbon capture project at a Fertiglobe nitrogen fertilizer plant. Fertiglobe is a joint venture between ADNOC and OCI Global, a Netherlands-based chemical company.

“This project is hugely significant given it’s the first industrial deployment of our award-winning CycloneCC technology anywhere in the world,” says Aniruddha Sharma, chairman and CEO of Carbon Clean. “We are moving a step closer to achieving full commercialization of this modular solution, which will play a vital role in decarbonizing heavy industries and achieving net-zero targets.”

CycloneCC can reduce the cost of carbon capture by as much as 50 percent with a footprint that’s 50 percent smaller than traditional carbon capture units, according to Carbon Clean. The startup’s unit arrives ready to install and can be up and running in eight weeks.

The company established its Houston outpost earlier this year.

In 2022, Houston-based Chevron New Energies led the company’s $150 million series C round. Other contributors to the round were CEMEX Ventures, Marubeni, WAVE Equity Partners, AXA IM Alts, Samsung Ventures, Saudi Aramco Energy Ventures, and TC Energy. To date, Carbon Clean has raised $195 million.

Aniruddha Sharma of Carbon Clean weighs in on his North American expansion, the impact of the Inflation Reduction Act, and more. Photo via carbonclean.com

Why this UK carbon capture co. expanded to Houston, IRA's impact, and more

Q&A

Earlier this year, a growing carbon capture company announced its new North American headquarters in Houston. Now, the company is focused on doubling it's headcount before the end of 2023 to meet demand.

Carbon Clean, which has a technology that has captured nearly two million tons of carbon dioxide at almost 50 sites around the world, opened its new office in the Ion earlier this year. The company is now building out its local supply chain with plans to rapidly expand.

In an interview with EnergyCapital, Co-Founder, Chair, and CEO Aniruddha Sharma weighs in on the new office, how pivotal the Inflation Reduction Act has been for his company's growth, and the future of Carbon Clean.

EnergyCapital: Looking back on the past year since the Inflation Reduction Act was enacted, what has the impact been on Carbon Clean?

Aniruddha Sharma: The IRA did much to jolt industry, incentivizing investment in carbon capture, while also telegraphing that the US government is getting serious about bringing emissions down. Overnight, the US became Carbon Clean's biggest growth opportunity: inquiries from industrial emitters leapt a staggering 64 percent.

The impact of the IRA cannot be overstated for our industry, especially for point source carbon capture technology companies like Carbon Clean. The momentum created by the law's passage, along with our existing activity in North America, led to the opening of our US headquarters in Houston in March this year. We will double our US headcount to meet demand for CycloneCC, our breakthrough, fully modular carbon capture technology.

EC: What does the sector still need to see — in terms of support from the government — to continue to move the needle on the energy transition?

AS: There's much to admire in the way that the IRA incentivizes business. While it involves billions of dollars of public investment, it is set up in such a way that companies must make substantial investments first. IRA funding doesn't arrive on day one — it comes over several years and to get to the first dollar of funding, a company must secure considerable private investment first. In other words, every single dollar of the IRA funding is unlocking additional private investment, creating high-paying jobs, and bringing manufacturing back home.

Of course, a lot of additional investment still needs to happen, and for some harder-to-abate sectors additional policy measures may be required to enable deployment at scale. The IRA is just a first step, but what a giant step it promises to be.

EC: You recently opened Carbon Clean's HQ in Houston. What's next for your company in terms of growth — especially here in Houston?

AS: We're experiencing phenomenal growth globally, but we expect our expansion in North America to outpace all other regions. In line with this, we've seen a surge in interest from industrials across the US and our newly-opened Houston office will help us to meet this demand.

We are establishing a very significant base in the US — doubling our headcount this year — and we are developing a local supply chain to support the commercialization of our breakthrough modular technology, CycloneCC.

The potential for CycloneCC in the US and Houston area is huge. It is optimised for low to medium scale industrial emitters and recent Rice University research on the US Gulf Coast, for example, found that it is well suited to 73% of Gulf Coast emitters.

We're currently working with Chevron on a carbon capture pilot for our CycloneCC technology on a gas turbine in San Joaquin Valley, California. We expect to be announcing additional carbon capture projects in the US in the coming months.

------

This conversation has been edited for brevity and clarity.

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10+ must-attend Houston energy transition events happening in Q3 2025

Must-Attend Meetings

Editor's note: Q3 is here, and with it, a full slate of must-attend events for Houston energy professionals. On the agenda are casual mixers, exciting showcases, week-long happenings, and more. Mark your calendars for these top Houston energy transition events coming up from July to September 2025, and begin registering today. Please note: this article may be updated to include additional events.

July 17 — TEX-E Energy, Innovation, and Entrepreneurship networking mixer

The Texas Exchange for Energy & Climate Entrepreneurship hosts this casual networking event to connect the Houston energy and climate tech ecosystem.

This event takes place Thursday, July 17 at 5 pm at Second Draught. Click here to register.

July 29 — Center for Houston's Future presents Summer Salon

This year's Summer Salon breakfast program is titled "Digital Technology and AI: Challenges and Opportunities for Driving Energy Innovation." Sponsored by bp, it will feature a timely conversation about the intersection of digital technology (including AI) and energy innovation.

This event takes place Tuesday, July 29 at 7:30 am at Junior League of Houston. Click here to register.

August 21 — Transition on Tap

Greentown Labs’ signature networking event returns in August to foster conversations and connections within Houston's climate and energy transition ecosystem. Entrepreneurs, investors, students, philanthropists, and more are invited to attend, meet colleagues, discuss solutions, and engage with the growing community.

This event takes place Thursday, August 21 at 5:30 pm at Greentown Labs. Click here to register.

August 22 – Determined to Lead Women Lunch: Investing Through Market Cycles with Ellen Wilkirson

EnergyTech Nexus hosts a monthly Determined to Lead Women’s Lunch as part of its ongoing efforts to create safe spaces for women leaders in the energy transition to connect, learn, and lead. The August session features Ellen Wilkirson, principal at Rev Innovations. With deep experience across traditional and transition energy sectors, Wilkirson will share how she’s approached investing through multiple market and commodity cycles and what it means to be a clean energy investor in today’s evolving landscape.

This event takes place Friday, August 22 at 1 pm. Click here to register.

August 27-28 — 6th Texas Energy Forum 2025

The 6th Texas Energy Forum will dive deep into the strategies, policies, and innovative solutions that reinforce energy security for the United States and its allies and fuel economic growth — centered on Texas’ pivotal role in the global energy landscape. Key discussions will address the future of regulatory reform, tariffs, and tax incentives; advancements in oil, gas, and LNG markets; the expansion of power generation; and breakthroughs in EVs and charging infrastructure. This year's topic is "Texas: The Energy Innovation Powerhouse."

This event begins Wednesday, August 27 at the Petroleum Club of Houston. Click here to register.

September 3-4 — 11th Annual Digitalization in Oil & Gas Conference

This conference will delve deep into the intersection of digitalization and decarbonization, highlighting the transformation required for the oil and gas sector to stay relevant, resilient, and achieve business value. This year, the focus is on leveraging AI and generative AI, driving sustainability and workforce development, and achieving operational excellence through digitalization. Key objectives include building future-ready facilities, planning for a lower carbon market, and realizing business value through innovative solutions.

This event begins Wednesday, September 3 at Hilton Americas Houston. Click here to register.

September 8-10 — SPE Energy Transition Symposium

The SPE Energy Transition Symposium brings together professionals from multiple disciplines across the energy sector, offering a comprehensive platform for learning, networking, and collaboration. Its primary objective is to facilitate the exchange and dissemination of knowledge drawn from the insights of industry leaders, technical experts, academics, practitioners, representatives from the financial community, and environmental, social, and governance (ESG) leaders. This year's symposium is titled "Synergizing Innovation and Collaboration: Transforming Energy for a Sustainable Future."

This event begins Monday, September 8 at Houston Marriott Sugar Land. Click here to register.

September 15-19 — Houston Energy & Climate Week

Houston Energy & Climate Week utilizes Houston's potential to propel global climate action. This gathering welcomes an unparalleled selection of global energy leaders and communities, giving participants opportunities to interact and discuss capital, technology, workforce, and policy needs. It is organized by Allies in Energy, a nonprofit dedicated to building energy and climate literacy and a pathway to the workforce of the future.

Following an invite-only dinner on Sunday, September 14, this event begins with Opening Ceremonies on Monday, September 15. Click here for details.

September 15-19 — Houston Energy + Climate Startup Week

Launched in 2024, the official Houston Energy and Climate Startup Week returns for its second year, showcasing how Houston is developing and scaling real solutions for the dual challenge of meeting growing global energy demand while reducing carbon emissions. Join leading energy and climate venture capital investors, industry leaders, and startups from around the world for this showcase of the most innovative companies and technologies that are transforming the energy industry while driving a sustainable, low-carbon energy future.

This event begins Monday, September 15 with a kickoff event at the Ion Plaza. Click here for details.

September 16 — Pilotathon 2025 & Company Showcase

EnergyTech Nexus hosts its annual Pilotathon — a high-impact event designed to fast-track pilot deployments for climate and energy tech startups. Expect a full day of curated startup pitches, a 50-plus company innovation showcase, and direct engagement with corporate partners, investors, and ecosystem leaders. The afternoon will also feature participants from the ETN CoPilot Accelerator. Startup applications and event registration is now open at www.pilotathon.com.

This event takes place Tuesday, September 16 at 8 am at GreenStreet. Click here to register.

September 18 — ACCEL Year 3 Showcase

As part of Houston Energy and Climate Startup Week, Greentown Labs will celebrate ACCEL, an accelerator program for startups led by BIPOC and other underrepresented founders. The third ACCEL cohort will present a showcase featuring their technologies, what they’ve accomplished in the first six months of the program, and where they’re headed next. Attendees will also have the opportunity to network with industry leaders who are passionate about and building an inclusive and sustainable future.

This event takes place Thursday, September 18 at 5 pm at Greentown Labs. Click here to register.

Greentown Labs adds 6 Texas clean energy startups to Houston incubator

green team

Greentown Labs announced the six startups to join its Houston community in Q2 of 2025.

The companies are among a group of 13 that joined the climatetech incubator, which is co-located in Houston and Boston, in the same time period. The companies that joined the Houston-based lab specialize in a number of clean energy applications, from long-duration energy storage systems to 3D solar towers.

The new Houston members include:

Encore CO2, a Louisiana-based company that converts CO2 into ethanol, acetate, ethylene and other sustainable chemicals through its innovative electrolysis technology
Janta Power, a Dallas-based company with proprietary 3D-solar-tower technology that deploys solar power vertically rather than flatly, increasing power and energy generation
Licube, an Austin-based company focused on sustainable lithium recovery from underutilized sources using its proprietary and patented electrodialysis technology
Newfound Materials, a Houston-based company that has developed a predictive engine for materials R&D
Pix Force, a Houston-based company that develops AI algorithms to inspect substations, transmission lines and photovoltaic plants using drones
Wattsto Energy, a Houston-based manufacturer of a long-duration-energy-storage system with a unique hybrid design that provides fast, safe, sustainable and cost-effective energy storage at the microgrid and grid levels

Seven other companies will join Greentown Boston's incubator. See the full list here.

Greentown Houston also added five startups to its local lab in Q1. Read more about the companies here.

How Planckton Data is building the sustainability label every industry will need

now streaming

There’s a reason “carbon footprint” became a buzzword. It sounds like something we should know. Something we should measure. Something that should be printed next to the calorie count on a label.

But unlike calories, a carbon footprint isn’t universal, standardized, or easy to calculate. In fact, for most companies—especially in energy and heavy industry—it’s still a black box.

That’s the problem Planckton Data is solving.

On this episode of the Energy Tech Startups Podcast, Planckton Data co-founders Robin Goswami and Sandeep Roy sit down to explain how they’re turning complex, inconsistent, and often incomplete emissions data into usable insight. Not for PR. Not for green washing. For real operational and regulatory decisions.

And they’re doing it in a way that turns sustainability from a compliance burden into a competitive advantage.

From calories to carbon: The label analogy that actually works

If you’ve ever picked up two snack bars and compared their calorie counts, you’ve made a decision based on transparency. Robin and Sandeep want that same kind of clarity for industrial products.

Whether it’s a shampoo bottle, a plastic feedstock, or a specialty chemical—there’s now consumer and regulatory pressure to know exactly how sustainable a product is. And to report it.

But that’s where the simplicity ends.

Because unlike food labels, carbon labels can’t be standardized across a single factory. They depend on where and how a product was made, what inputs were used, how far it traveled, and what method was used to calculate the data.

Even two otherwise identical chemicals—one sourced from a refinery in Texas and the other in Europe—can carry very different carbon footprints, depending on logistics, local emission factors, and energy sources.

Planckton’s solution is built to handle exactly this level of complexity.

AI that doesn’t just analyze

For most companies, supply chain emissions data is scattered, outdated, and full of gaps.

That’s where Planckton’s use of AI becomes transformative.

It standardizes data from multiple suppliers, geographies, and formats.
It uses probabilistic models to fill in the blanks when suppliers don’t provide details.
It applies industry-specific product category rules (PCRs) and aligns them with evolving global frameworks like ISO standards and GHG Protocol.
It helps companies model decarbonization pathways, not just calculate baselines.

This isn’t generative AI for show. It’s applied machine learning with a purpose: helping large industrial players move from reporting to real action.

And it’s not a side tool. For many of Planckton’s clients, it’s becoming the foundation of their sustainability strategy.

From boardrooms to smokestacks: Where the pressure is coming from

Planckton isn’t just chasing early adopters. They’re helping midstream and upstream industrial suppliers respond to pressure coming from two directions:

Downstream consumer brands—especially in cosmetics, retail, and CPG—are demanding footprint data from every input supplier.
Upstream regulations—especially in Europe—are introducing reporting requirements, carbon taxes, and supply chain disclosure laws.

The team gave a real-world example: a shampoo brand wants to differentiate based on lower emissions. That pressure flows up the value chain to the chemical suppliers. Who, in turn, must track data back to their own suppliers.

It’s a game of carbon traceability—and Planckton helps make it possible.

Why Planckton focused on chemicals first

With backgrounds at Infosys and McKinsey, Robin and Sandeep know how to navigate large-scale digital transformations. They also know that industry specificity matters—especially in sustainability.

So they chose to focus first on the chemicals sector—a space where:

Supply chains are complex and often opaque.
Product formulations are sensitive.
And pressure from cosmetics, packaging, and consumer brands is pushing for measurable, auditable impact data.

It’s a wedge into other verticals like energy, plastics, fertilizers, and industrial manufacturing—but one that’s already showing results.

Carbon accounting needs a financial system

What makes this conversation unique isn’t just the product. It’s the co-founders’ view of the ecosystem.

They see a world where sustainability reporting becomes as robust as financial reporting. Where every company knows its Scope 1, 2, and 3 emissions the way it knows revenue, gross margin, and EBITDA.

But that world doesn’t exist yet. The data infrastructure isn’t there. The standards are still in flux. And the tooling—until recently—was clunky, manual, and impossible to scale.

Planckton is building that infrastructure—starting with the industries that need it most.

Houston as a launchpad (not just a legacy hub)

Though Planckton has global ambitions, its roots in Houston matter.

The city’s legacy in energy and chemicals gives it a unique edge in understanding real-world industrial challenges. And the growing ecosystem around energy transition—investors, incubators, and founders—is helping companies like Planckton move fast.

“We thought we’d have to move to San Francisco,” Robin shares. “But the resources we needed were already here—just waiting to be activated.”

The future of sustainability is measurable—and monetizable

The takeaway from this episode is clear: measuring your carbon footprint isn’t just good PR—it’s increasingly tied to market access, regulatory approval, and bottom-line efficiency.

And the companies that embrace this shift now—using platforms like Planckton—won’t just stay compliant. They’ll gain a competitive edge.

Listen to the full conversation with Planckton Data on the Energy Tech Startups Podcast:

Hosted by Jason Ethier and Nada Ahmed, the Digital Wildcatters’ podcast, Energy Tech Startups, delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.

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