sustainable impact

How this European company is reducing food waste in Houston and Texas

This innovative European company has already saved nearly 30,000 meals from being wasted in Houston. Photo via toogoodtogo.com

Since expanding into Houston just over two months ago, an app that combats food waste has saved over 28,000 meals.

By partnering with locally owned vendors like the Village Bakery, as well as larger chains like Tiff’s Treats, Too Good To Go offers Houstonians a variety of discounted goodies. Users can browse a range of stores and sign up for a “surprise bag,” an assemblage of surplus food that typically costs $5.

The free mobile app now connects savvy shoppers to 130 Houston area stores, allowing them to enjoy food that would otherwise be thrown away. Based in Denmark, Too Good To Go previously launched in Texas in Austin in 2021, before its statewide expansion into Dallas, Houston, and San Antonio in July.

"We are excited to expand our app across Texas to partner with the dynamic food scene and culture," says Chris MacAulay, Too Good To Go US Country Director, in a press release. "In partnership with the incredible local food businesses across Texas, we want to make reducing food waste accessible to all. Together, with the great restaurant community and residents in Texas, we know we will have an immediate impact."

Sarah Soteroff, senior PR manager of Too Good To Go’s North American branch, shared the European based corporation’s scaling up of operations in Texas is part of their plan to move across the United States, going into more cities where food waste persists.

“Our goal is to reduce food waste everywhere that it occurs. So in the long term, we want to eliminate food waste globally,” Soteroff says.

The move into U.S. cities has been gradual, as Soteroff said Too Good To Go works to get an initial network of 50 businesses signed up for the app before officially launching. Beyond getting vendors to list their surplus stock on the app, Too Good To Go representatives aid in marketing and educating the stores on how to use the app.

“We want to make sure that we are setting those businesses up for success and ensuring that consumers know about it through PR, through the stories we share. That businesses do feel as though there’s a value to them for being on the app,” Soteroff explains.

Though the surprise bags are typically priced at about one-third their retail values, vendors can still bring in business through these mystery deals. Roughly 8,500 unique users in Houston have made purchases through the app since it debuted, preventing over 28,000 meals from ending up in landfills.

“For us to ensure that we are able to reduce food waste, we do have to be going into markets like Houston, Dallas, San Antonio, and Austin–in those larger cities where there’s a larger concentration of stores,” Soteroff shares.

According to the Too Good To Go website, every surprise bag purchased prevents the “CO2e emission of charging one smartphone fully 422 times,” and in 2022 the company averted nearly 200,000 tons of CO2e emissions through its community partnerships.

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This article originally ran on InnovationMap.

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A View From HETI

Sage Geosystems has selected a site for its next major geothermal facility. Photo via sagegeosystems.com

Sage Geosystems, a Houston-based developer of geothermal power systems, has chosen a site in Nevada for its commercial-scale Project Vector facility.

The company’s two-well enhanced geothermal system (EGS) will deliver around-the-clock geothermal heat to Ormat Technologies’ Blue Mountain geothermal power plant in Winnemucca, Nevada.

The startup expects to begin drilling the first well later this year, with the first electricity to be generated in 2027 and full-scale production to start in 2028.

In the Nevada system, fluid will circulate through an engineered subsurface reservoir, absorb heat from the surrounding rock and return heat to the surface. The heat will be delivered to the Blue Mountain plant for conversion into electricity.

Project Vector builds on the performance of Sage’s SMECI facility in South Texas. That facility’s results, combined with Sage’s digital twin platform, will be used to shape to the design and development of Project Vector.

Project Vector supports Sage’s growing commercial pipeline, including a 150-megawatt geothermal power agreement with Meta Platforms, the parent company of Facebook and Instagram.

“Blue Mountain is an ideal location for Sage to take the next step in continuing to commercialize our proprietary EGS approach,” Jason Peart, chief operating officer at Sage, said in a release. “By delivering geothermal heat into an existing power plant, Project Vector can demonstrate the model for bringing firm, 24/7 geothermal power to market at scale.”

Project Vector extends Sage’s relationship with Ormat.

In August 2025, Sage and Ormat agreed to accelerate commercialization of Sage’s geothermal technology at an Ormat power plant. This January, Ormat co-led Sage’s $97 million Series B funding round.

Sage, founded in 2020, has raised about $159 million across three funding rounds.

As the startup ramps up its ESG platform, Sage is targeting data centers as customers, among other large-scale users of electricity.

“The energy needs are huge, and they need it now,” CEO Cindy Taff said on Data Center Frontiers’ podcast. “They can’t depend on the grid anymore.”

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