sustainable impact

How this European company is reducing food waste in Houston and Texas

This innovative European company has already saved nearly 30,000 meals from being wasted in Houston. Photo via toogoodtogo.com

Since expanding into Houston just over two months ago, an app that combats food waste has saved over 28,000 meals.

By partnering with locally owned vendors like the Village Bakery, as well as larger chains like Tiff’s Treats, Too Good To Go offers Houstonians a variety of discounted goodies. Users can browse a range of stores and sign up for a “surprise bag,” an assemblage of surplus food that typically costs $5.

The free mobile app now connects savvy shoppers to 130 Houston area stores, allowing them to enjoy food that would otherwise be thrown away. Based in Denmark, Too Good To Go previously launched in Texas in Austin in 2021, before its statewide expansion into Dallas, Houston, and San Antonio in July.

"We are excited to expand our app across Texas to partner with the dynamic food scene and culture," says Chris MacAulay, Too Good To Go US Country Director, in a press release. "In partnership with the incredible local food businesses across Texas, we want to make reducing food waste accessible to all. Together, with the great restaurant community and residents in Texas, we know we will have an immediate impact."

Sarah Soteroff, senior PR manager of Too Good To Go’s North American branch, shared the European based corporation’s scaling up of operations in Texas is part of their plan to move across the United States, going into more cities where food waste persists.

“Our goal is to reduce food waste everywhere that it occurs. So in the long term, we want to eliminate food waste globally,” Soteroff says.

The move into U.S. cities has been gradual, as Soteroff said Too Good To Go works to get an initial network of 50 businesses signed up for the app before officially launching. Beyond getting vendors to list their surplus stock on the app, Too Good To Go representatives aid in marketing and educating the stores on how to use the app.

“We want to make sure that we are setting those businesses up for success and ensuring that consumers know about it through PR, through the stories we share. That businesses do feel as though there’s a value to them for being on the app,” Soteroff explains.

Though the surprise bags are typically priced at about one-third their retail values, vendors can still bring in business through these mystery deals. Roughly 8,500 unique users in Houston have made purchases through the app since it debuted, preventing over 28,000 meals from ending up in landfills.

“For us to ensure that we are able to reduce food waste, we do have to be going into markets like Houston, Dallas, San Antonio, and Austin–in those larger cities where there’s a larger concentration of stores,” Soteroff shares.

According to the Too Good To Go website, every surprise bag purchased prevents the “CO2e emission of charging one smartphone fully 422 times,” and in 2022 the company averted nearly 200,000 tons of CO2e emissions through its community partnerships.

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This article originally ran on InnovationMap.

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A View From HETI

Reliant and GM Energy will be offering free nighttime charging for Chevrolet electric vehicle drivers that enroll in the new Reliant FreeCharge Nights. Photo via reliant.com

Reliant Energy and GM Energy are advancing a new renewable energy electricity plan that will “accelerate the clean energy journey for the two companies and their customers,” according to a news release.

Houston-based Reliant and GM Energy will be offering free nighttime charging for Chevrolet electric vehicle drivers that enroll in the new Reliant FreeCharge Nights.

The Reliant FreeCharge Nights plan will be available to existing and new Reliant electricity customers, and provides a monthly bill credit that offsets the energy charges incurred from charging the qualifying EV between 11 pm and 6 am. Customers must first designate one EV to receive the charging credit in their GM Energy Smart Charging Portal before signing up for the plan.

“As we continue to shape the future of EV charging and energy management for our customers, our work alongside Reliant in Texas is a sign of our commitment to working with industry leaders to facilitate more solutions that make EV adoption an easy decision,” Aseem Kapur, chief revenue officer, GM Energy, says in a news release. “The Reliant Free Charge Nights plan is a great example of how an automaker and an energy company can work together to build the ecosystem to support the all-electric future.”

Over 150 Chevrolet dealerships can now offer the plan to EV drivers upon vehicle purchase across Texas. The plan will be powered by 100 percent renewable energy through the purchase of renewable energy certificates (RECs) equal to the customer’s electricity usage.

“We’re excited to help Chevrolet EV drivers offset the cost of charging their vehicle all while having access to a renewable electricity plan,” Rasesh Patel, president, NRG Consumer, said in a news release.

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