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How this European company is reducing food waste in Houston and Texas

sustainable impact

This innovative European company has already saved nearly 30,000 meals from being wasted in Houston. Photo via toogoodtogo.com

Since expanding into Houston just over two months ago, an app that combats food waste has saved over 28,000 meals.

By partnering with locally owned vendors like the Village Bakery, as well as larger chains like Tiff’s Treats, Too Good To Go offers Houstonians a variety of discounted goodies. Users can browse a range of stores and sign up for a “surprise bag,” an assemblage of surplus food that typically costs $5.

The free mobile app now connects savvy shoppers to 130 Houston area stores, allowing them to enjoy food that would otherwise be thrown away. Based in Denmark, Too Good To Go previously launched in Texas in Austin in 2021, before its statewide expansion into Dallas, Houston, and San Antonio in July.

"We are excited to expand our app across Texas to partner with the dynamic food scene and culture," says Chris MacAulay, Too Good To Go US Country Director, in a press release. "In partnership with the incredible local food businesses across Texas, we want to make reducing food waste accessible to all. Together, with the great restaurant community and residents in Texas, we know we will have an immediate impact."

Sarah Soteroff, senior PR manager of Too Good To Go’s North American branch, shared the European based corporation’s scaling up of operations in Texas is part of their plan to move across the United States, going into more cities where food waste persists.

“Our goal is to reduce food waste everywhere that it occurs. So in the long term, we want to eliminate food waste globally,” Soteroff says.

The move into U.S. cities has been gradual, as Soteroff said Too Good To Go works to get an initial network of 50 businesses signed up for the app before officially launching. Beyond getting vendors to list their surplus stock on the app, Too Good To Go representatives aid in marketing and educating the stores on how to use the app.

“We want to make sure that we are setting those businesses up for success and ensuring that consumers know about it through PR, through the stories we share. That businesses do feel as though there’s a value to them for being on the app,” Soteroff explains.

Though the surprise bags are typically priced at about one-third their retail values, vendors can still bring in business through these mystery deals. Roughly 8,500 unique users in Houston have made purchases through the app since it debuted, preventing over 28,000 meals from ending up in landfills.

“For us to ensure that we are able to reduce food waste, we do have to be going into markets like Houston, Dallas, San Antonio, and Austin–in those larger cities where there’s a larger concentration of stores,” Soteroff shares.

According to the Too Good To Go website, every surprise bag purchased prevents the “CO2e emission of charging one smartphone fully 422 times,” and in 2022 the company averted nearly 200,000 tons of CO2e emissions through its community partnerships.

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This article originally ran on InnovationMap.

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Greentown Labs names Lawson Gow as its new Houston leader

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Greentown Labs has named Lawson Gow as its Head of Houston.

Gow is the founder of The Cannon, a coworking space with seven locations in the Houston area, with additional partner spaces. He also recently served as managing partner at Houston-based investment and advisory firm Helium Capital. Gow is the son of David Gow, founder of Energy Capital's parent company, Gow Media.

According to Greentown, Gow will "enhance the founder experience, cultivate strategic partnerships, and accelerate climatetech solutions" in his new role.

“I couldn’t be more excited to join Greentown at this critical moment for the energy transition,” Gow said in a news release. “Greentown has a fantastic track record of supporting entrepreneurs in Houston, Boston, and beyond, and I am eager to keep advancing our mission in the energy transition capital of the world.”

Gow has also held analyst, strategy and advising roles since graduating from Rice University.

“We are thrilled to welcome Lawson to our leadership team,” Georgina Campbell Flatter, CEO of Greentown Labs, added in the release. “Lawson has spent his career building community and championing entrepreneurs, and we look forward to him deepening Greentown’s support of climate and energy startups as our Head of Houston.”

Gow is the latest addition to a series of new hires at Greentown Labs following a leadership shakeup.

Flatter was named as the organization's new CEO in February, replacing Kevin Dutt, Greentown’s interim CEO, who replaced Kevin Knobloch after he announced that he would step down in July 2024 after less than a year in the role.

Greentown also named Naheed Malik its new CFO in January.

Timmeko Moore Love was named the first Houston general manager and senior vice president of Greentown Labs. According to LinkedIn, she left the role in January.

Key takeaways from HETI's Resilient Power Fueling Houston's Economy event

The View From HETI

Recently, the Resilient Power Fueling Houston’s Growing Economy workshop hosted by The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) brought together more than 80 industry, civic and innovation leaders in Houston to examine the region’s ability to meet rising demand with resilient power leadership.

The overarching message was clear: Houston is the epicenter of energy and power resilience and the “all of the above” strategy continues to position Houston well for the mission of continued economic growth for the region.

Morning highlights

Keynote speakers and panelists throughout the morning sessions highlighted that Houston’s ability to collaborate is creating real opportunities in a time of significant complexity and uncertainty in the power landscape. Discussions also focused on strategic approaches to resilience in both generation and transmission to serve growing power demand and drive economic growth over the near-term and long-term.

A successful near-term strategy highlighted in the workshop is the innovative business partnership to provide resilience for H-E-B’s retail operations with Enchanted Rock’s bridge-to-grid power solutions. The impact of growing sources of power demand was explored, including the decarbonization of industry and increasing digitization, and the essential collaborations between the energy and tech sectors to drive effective long-term power resilience and economic growth were discussed.

Notable quotes

“Public-private collaborations are the key to solve long-term power resilience problems with the technical expertise and investment capital of corporations and a right-sized local government approach” – Angela Blanchard, Chief Resilience Officer, City of Houston

"The risks and challenges in terms of our net zero power goals require both urgency and long-term focus to drive standardization across the system with speed.” – Sverre Brandsberg-Dahl, General Manager & Head of Product, Microsoft Cloud for Energy

Afternoon highlights

Afternoon sessions focused on complexities and challenges in the current power landscape, as well as policy enablers, investment trends, and innovations driving growth in Houston’s power sector. Stakeholder engagement, supply chain, permitting, and policy emerged from these discussions as key enablers for power and infrastructure investment, innovation, and project advancement.

Advancing and accelerating power and infrastructure projects will require focusing on the critical needs of land, power, and permits. Public-private investment partnerships, along with redesigned regulatory architecture and redirected government incentives, can enable and accelerate innovation and emerging technologies within the power sector.

Notable quotes

“Broad based stakeholder engagement on the ground – early and often – is necessary for the build-out of large-scale power infrastructure.” – Al Vickers, Chief Operating Officer, Grid United

“Learning curves are essential to cost curves, iterative improvement is paramount to project execution.” – Mary Dhillon, Strategy Lead, Fervo Energy

“Show us good unit economics, and we will find the capital for those power and infrastructure projects.” – Michael Johnson, Vice Chairman, Energy Transition Investment Banking, J.P. Morgan

Houston’s resilient power leadership demonstrated through a unique “all of the above” approach with a broad range of investments and collaborations across sectors is creating sustained value for businesses and development opportunities for communities. The insights shared in this workshop reinforce the critical need for resilience of the power sector to meet growing demand for continued economic prosperity in the Houston region.

As the world moves toward a future of significant power demand growth, the power sector should prioritize integrated strategies, stakeholder engagement, supply chain, permitting, and policy as key enablers for innovation, investment, and collaboration.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. Power resilience is a strategic imperative for the Greater Houston Partnership, and power management continues to be a key workstream for HETI. To learn more about HETI's work in power management and resilience, connect with us at contactheti@houston.org. And for more information about HETI, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Oxy's Vicki Hollub becomes first woman to win prestigious energy award

Winning Big

Vicki Hollub, president and CEO of Houston-based Occidental (Oxy), has become the first woman to win WPC Energy’s prestigious Dewhurst Award.

Hollub is the thirteenth recipient of the award, which is considered the highest honor from WPC Energy, a global, non-advocacy, non-political nonprofit organization that promotes the sustainable management of energy and energy products. She is just the fourth U.S. winner since the award launched in 1991. Other U.S. winners include former ExxonMobil CEO Rex Tillerson; Daniel Yergin, vice chairman of S&P Global and chairman of CERAWeek; and former chairman and CEO of Chevron Kenneth Derr.

According to WPC Energy, the Dewhurst Award is given to “exceptional individuals whose leadership and contributions have had a lasting impact on the global energy industry.” It is named after Thomas Dewhurst, who organised the first WPC Energy Congress, formerly the World Petroleum Congress, in 1933.

Oxy works to advance low-carbon technologies, reduce emissions and is leading a number of energy transition projects. Its Oxy Innovation Center is housed in Houston’s The Ion.

Hollub has held a variety of roles in her 40-year career with Occidental, including chief operating officer and senior executive vice president. She also led strategic acquisitions for Occidental of Anadarko Petroleum in 2019 and CrownRock in 2024, and serves on the boards of Lockheed Martin and the American Petroleum Institute. She is one of the first women to lead a major U.S. oil and gas company.

“Vicki Hollub’s visionary leadership and unwavering dedication to innovation and sustainability have set a benchmark for excellence in our industry,” Pedro Miras, WPC Energy President, said in a news release. “She embodies the spirit of the Dewhurst Award—forward-looking, courageous and deeply committed to advancing the global energy dialogue. Her contributions continue to inspire the next generation of energy leaders.”

Hollub will receive the award in April 2026 in Riyadh, Saudi Arabia at the 25th WPC Energy Congress, where she will also present the Dewhurst Lecture.

“I am honored to be selected for the Dewhurst Award and appreciate WPC Energy recognizing our company’s achievements,” Hollub added in the release. “The Dewhurst Award reflects the collective efforts of the talented and dedicated team at Oxy, whose commitment to innovation, operational and technical excellence, and sustainability drives our success.”

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