This innovative European company has already saved nearly 30,000 meals from being wasted in Houston. Photo via toogoodtogo.com

Since expanding into Houston just over two months ago, an app that combats food waste has saved over 28,000 meals.

By partnering with locally owned vendors like the Village Bakery, as well as larger chains like Tiff’s Treats, Too Good To Go offers Houstonians a variety of discounted goodies. Users can browse a range of stores and sign up for a “surprise bag,” an assemblage of surplus food that typically costs $5.

The free mobile app now connects savvy shoppers to 130 Houston area stores, allowing them to enjoy food that would otherwise be thrown away. Based in Denmark, Too Good To Go previously launched in Texas in Austin in 2021, before its statewide expansion into Dallas, Houston, and San Antonio in July.

"We are excited to expand our app across Texas to partner with the dynamic food scene and culture," says Chris MacAulay, Too Good To Go US Country Director, in a press release. "In partnership with the incredible local food businesses across Texas, we want to make reducing food waste accessible to all. Together, with the great restaurant community and residents in Texas, we know we will have an immediate impact."

Sarah Soteroff, senior PR manager of Too Good To Go’s North American branch, shared the European based corporation’s scaling up of operations in Texas is part of their plan to move across the United States, going into more cities where food waste persists.

“Our goal is to reduce food waste everywhere that it occurs. So in the long term, we want to eliminate food waste globally,” Soteroff says.

The move into U.S. cities has been gradual, as Soteroff said Too Good To Go works to get an initial network of 50 businesses signed up for the app before officially launching. Beyond getting vendors to list their surplus stock on the app, Too Good To Go representatives aid in marketing and educating the stores on how to use the app.

“We want to make sure that we are setting those businesses up for success and ensuring that consumers know about it through PR, through the stories we share. That businesses do feel as though there’s a value to them for being on the app,” Soteroff explains.

Though the surprise bags are typically priced at about one-third their retail values, vendors can still bring in business through these mystery deals. Roughly 8,500 unique users in Houston have made purchases through the app since it debuted, preventing over 28,000 meals from ending up in landfills.

“For us to ensure that we are able to reduce food waste, we do have to be going into markets like Houston, Dallas, San Antonio, and Austin–in those larger cities where there’s a larger concentration of stores,” Soteroff shares.

According to the Too Good To Go website, every surprise bag purchased prevents the “CO2e emission of charging one smartphone fully 422 times,” and in 2022 the company averted nearly 200,000 tons of CO2e emissions through its community partnerships.

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This article originally ran on InnovationMap.

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Greentown names 5 climatech startups to manufacturing accelerator

Catalyst Cohort

Greentown Labs has named five climatech startups to its Go Make 2026 cohort, including one from Houston.

Greentown Go Make 2026 is in partnership with Shell Catalysts & Technologies and Technip Energies. Startups will be able to collaborate with leadership from Shell and Technip and have opportunities to work directly with their process engineering teams and develop potential partnerships, pilots and demonstrations, according to Greentown.

This year's manufacturing cohort focuses specifically on process technology and catalytic innovations, which, according to Greentown, have the potential to be a "critical enabler of the global energy transition." Greentown shares that 90 percent of chemical processes depend on catalysis, but traditional methods rely on fossil fuels and consume significant amounts of energy.

“Catalysis underpins the majority of industrial chemical processes, which together account for a significant share of global emissions, making it a critical lever for reducing carbon intensity while improving performance,” Georgina Campbell Flatter, CEO of Greentown, said in a news release. “Greentown Go Make 2026 is designed to close the gap between breakthrough innovation and industrial deployment. By connecting startups with Shell and Technip Energies’ technical expertise and global scale, we’re helping accelerate solutions that improve efficiency and drive industrial decarbonization.”

The five Greentown Go Make 2026 companies include:

  • Houston-based Biosimo, which makes scalable biochemicals from ethanol
  • Missouri-based Catalyxx, which transforms bioethanol into drop-in, cost-competitive, carbon-negative chemicals
  • Sydney, Australia-based HydGene Renewables, which produces low-carbon hydrogen and industrial chemicals from waste biomass
  • Switzerland-based TreaTech, which turns waste into renewable gas, water and minerals through catalytic hydrothermal gasification
  • California-based Unifuel, which has developed a chemical technology platform to make sustainable aviation fuel, renewable gasoline and other renewable chemicals

The cohort will be celebrated at a kickoff event in Houston at The Ion on June 9.

In addition to Greentown Go Make, Greentown also runs its Go Move (transportation), Go Energize (energy and electricity), Go Build (buildings), and Go Grow (food and agriculture) cohort-based programs. The climatech incubator announced its Go Build 2026 cohort in March. Read more here.

Houston developer launches AI-powered water platform to boost efficiency

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Houston real estate company McCord Development has launched an artificial-Intelligence-run water management platform, MizuWatch.

MizuWatch aims to help operators, districts, and municipalities detect leaks faster, reduce water loss and improve efficiency, according to the company. MizuWatch pulls data from supply sources, smart meters, historical usage and maintenance records, and combines them into a single platform. The AI system also uses visual mapping and digital twin technology to deliver near-real-time system insights.

“MizuWatch brings the right data together daily, so teams can see what’s happening now, intervene earlier and focus their resources where they have the greatest impact,” Jerzy Wielgus, chief product officer for MizuWatch, said in a news release.

MizuWatch was built to “scale across geographies and system sizes to help assist with water scarcity, aging infrastructure, and operational complexity,” according to the company. It was developed at Houston’s Generation Park, McCord’s 4,300-acre master planned commercial district. McCord was able to pilot the platform onsite to help manage its complex, real-world water systems at scale.

“Resilient infrastructure is a key factor for the companies choosing Generation Park,” Ryan McCord, CEO of McCord Development and Founder & CEO of MizuWatch, added in the release. “We made the decision to deploy smart meters, but no one knew how to use the data they generate. This is an opportunity across all infrastructure where sensors are deployed. What started as an internal solution has become a platform we believe can help stakeholders everywhere be more efficient in their operations, investment, and compliance.”

Last fall, Eli Lilly and Co. selected Generation Park for its $6.5 billion manufacturing plant. More than 300 locations in the U.S. competed for the factory. Bristol Myers Squibb Co., another pharmaceutical giant, also announced it is considering Generation Park for a new manufacturing hub earlier this month.