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Houston eco-focused materials startup launches initiative in Arizona

With a new partnership, NanoTech is hoping to help cool off Arizona. Photo via nanotechmaterials.com

Home to a persistent dry heat, Arizona is a prime market for energy-reducing tools and technologies — and one Houston company is jumping on the opportunity.

NanoTech Materials, which created the Cool Roof Coat that can extend a building's roof lifespan and reduce energy costs by seven to 15 percent, has announced a joint campaign with Cool Roof Coating Systems, a subsidiary of Tesson Roofing. Cool Roof Coating Systems will provide the installation of NanoTech's product, which is available nationwide.

"NanoTech products are designed to provide extraordinary heat rejection, and the team at Tesson is among the very best in the roof restoration market, which made a joint initiative in the extreme heat and intense Arizona sun a natural fit," Mike Francis, CEO and founder at NanoTech Materials, says in a news release. "As a direct-to-installer product, we rely on collaboration with highly qualified contractors. I am delighted at the founding of Cool Roof Coating Systems to bring a new level of sustainability to Arizona.

"Our vision at NanoTech is to transform sustainability in the built environment, starting with one of the biggest energy drains and sources of carbon emissions, one roof at a time," he adds.

The elastic, polymeric roof remediation solution is able to cut internal temperatures by 25°F to 30°F, which can be responsible for cutting carbon emissions by 76 tons annually in a 25,000-square-foot building, according to the company.

"Put simply, the heat-rejection performance of NanoTech Cool Roof Coat is so compelling that Tesson decided to form an Arizona-based company to tackle one of the hottest markets in the U.S. directly," Brett Tesson, president at Cool Roof Coating Systems, says in the release. "During my two decades in the roofing industry, NanoTech Cool Roof Coat is by far the most game-changing product for the roof restoration business because it allows us to coat, waterproof and protect, while adding unprecedented savings in HVAC cooling for our customers."

Last summer, NanoTech announced an oversubscribed funding round that brought onboard a handful of new investors. The details of the round were not disclosed, but the round was raised to help the company continue to roll out its product nationally.

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A View From HETI

Greenhouse gases continue to rise, and the challenges they pose are not going away. Photo via Getty Images

For the past 40 years, climate policy has often felt like two steps forward, one step back. Regulations shift with politics, incentives get diluted, and long-term aspirations like net-zero by 2050 seem increasingly out of reach. Yet greenhouse gases continue to rise, and the challenges they pose are not going away.

This matters because the costs are real. Extreme weather is already straining U.S. power grids, damaging homes, and disrupting supply chains. Communities are spending more on recovery while businesses face rising risks to operations and assets. So, how can the U.S. prepare and respond?

The Baker Institute Center for Energy Studies (CES) points to two complementary strategies. First, invest in large-scale public adaptation to protect communities and infrastructure. Second, reframe carbon as a resource, not just a waste stream to be reduced.

Why Focusing on Emissions Alone Falls Short

Peter Hartley argues that decades of global efforts to curb emissions have done little to slow the rise of CO₂. International cooperation is difficult, the costs are felt immediately, and the technologies needed are often expensive. Emissions reduction has been the central policy tool for decades, and it has been neither sufficient nor effective.

One practical response is adaptation, which means preparing for climate impacts we can’t avoid. Some of these measures are private, taken by households or businesses to reduce their own risks, such as farmers shifting crop types, property owners installing fire-resistant materials, or families improving insulation. Others are public goods that require policy action. These include building stronger levees and flood defenses, reinforcing power grids, upgrading water systems, revising building codes, and planning for wildfire risks. Such efforts protect people today while reducing long-term costs, and they work regardless of the source of extreme weather. Adaptation also does not depend on global consensus; each country, state, or city can act in its own interest. Many of these measures even deliver benefits beyond weather resilience, such as stronger infrastructure and improved security against broader threats.

McKinsey research reinforces this logic. Without a rapid scale-up of climate adaptation, the U.S. will face serious socioeconomic risks. These include damage to infrastructure and property from storms, floods, and heat waves, as well as greater stress on vulnerable populations and disrupted supply chains.

Making Carbon Work for Us

While adaptation addresses immediate risks, Ken Medlock points to a longer-term opportunity: turning carbon into value.

Carbon can serve as a building block for advanced materials in construction, transportation, power transmission, and agriculture. Biochar to improve soils, carbon composites for stronger and lighter products, and next-generation fuels are all examples. As Ken points out, carbon-to-value strategies can extend into construction and infrastructure. Beyond creating new markets, carbon conversion could deliver lighter and more resilient materials, helping the U.S. build infrastructure that is stronger, longer-lasting, and better able to withstand climate stress.

A carbon-to-value economy can help the U.S. strengthen its manufacturing base and position itself as a global supplier of advanced materials.

These solutions are not yet economic at scale, but smart policies can change that. Expanding the 45Q tax credit to cover carbon use in materials, funding research at DOE labs and universities, and supporting early markets would help create the conditions for growth.

Conclusion

Instead of choosing between “doing nothing” and “net zero at any cost,” we need a third approach that invests in both climate resilience and carbon conversion.

Public adaptation strengthens and improves the infrastructure we rely on every day, including levees, power grids, water systems, and building standards that protect communities from climate shocks. Carbon-to-value strategies can complement these efforts by creating lighter, more resilient carbon-based infrastructure.

CES suggests this combination is a pragmatic way forward. As Peter emphasizes, adaptation works because it is in each nation’s self-interest. And as Ken reminds us, “The U.S. has a comparative advantage in carbon. Leveraging it to its fullest extent puts the U.S. in a position of strength now and well into the future.”

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Scott Nyquist is a senior advisor at McKinsey & Company and vice chairman, Houston Energy Transition Initiative of the Greater Houston Partnership. The views expressed herein are Nyquist's own and not those of McKinsey & Company or of the Greater Houston Partnership. This article originally appeared on LinkedIn.

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