carbon footprint

Greentown Labs partners with VC firm on new emissions calculator integration

Greentown Labs has a new tool for evaluating potential members. Photo via Getty Images

If you want to be a member at either Boston-area or Houston location of Greentown Labs, you better have a small carbon footprint.

Leading global venture capital firm Clean Energy Ventures, which funds early-stage climate tech innovations, announced a partnership to offer access to the firm’s Simple Emissions Reduction Calculator (SERC) to Greentown Labs, the largest climate tech incubator in North America that is dually located in Houston and Sommerville, Massachusetts. New members will be required to report their CO2e emissions reduction potential as part of the incubator’s climate impact assessment as part of the Greentown Labs’ application process.

Greentown Labs has nurtured more than 525 companies across its two locations with a 94 percent success rate for startups. Greentown Labs supports and fosters collaboration with corporates, early-stage entrepreneurs, investors, government and other players while providing members access to labs and resources.

“As we continue our work to support the most innovative climate tech startups, we’re doubling down on how we quantify impact — both the impact Greentown Labs is having on the entrepreneurs we’re privileged to support, and the impact the startups themselves are having by reducing greenhouse gas emissions,” Kevin Knobloch, CEO and president of Greentown Labs, says in a news release. “Having access to this timely tool that Clean Energy Ventures has created is elevating our recruitment efforts and helping us standardize how we quantify the projected impact of our member community.”

CEV developed SERC in 2021 to assist startups with tools and algorithms to estimate their technology or business model’s emissions reduction potential. SERC is now used as an essential screening tool in over 1,000 companies asn a climate tech accelerators, incubators and investors across the globe, and was awarded an honorable mention by Fast Company World Changing Ideas in 2022.

“As climate tech investors, we are always eager to support the growth of an ecosystem of innovation and impact,” CEV Managing Partner David Miller in says in the release. “With the number of climate tech companies seeking investments today, startups that are able to estimate their innovation’s capacity to mitigate CO2e emissions truly stand out from the crowd and are more likely to secure investment. Through SERC, investors are able to gain critical insight to back the most impactful technologies with the potential to address climate change as quickly as possible over the next two decades.”

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Google and American Airlines have struck a deal to purchase 35 million gallons of sustainable aviation fuel. Photo via Getty Images

Fort Worth-based American Airlines has sealed a record-breaking deal with tech giant Google to bolster the use of cleaner jet fuel.

The deal involves Google’s purchase of sustainable aviation fuel certificates tied to fuel that American will use at Chicago O’Hare International Airport, one of the airline’s hubs. These certificates enable companies like Google to pay for the environmental benefits of sustainable jet fuel without actually using the fuel.

American and Google say this is the largest publicly announced certificate deal between an airline and a corporate customer.

Google says environmental gains from the certificates will help it cut emissions from employees’ business travel.

The agreement covers 35 million gallons of sustainable aviation fuel over three years, resulting in a nearly 300,000 metric tons of carbon dioxide equivalent emissions. American has agreed to buy the fuel from San Antonio-based Valero.

“Our industry-leading agreement with Google is a critical step forward in reducing emissions from our operations,” Jill Blickstein, American’s chief sustainability officer, said in a news release. “By working with leaders like Google who share our commitment to innovation, we’re helping to grow demand for [cleaner jet fuel] and support the development of a stronger, more resilient market.”

Sustainable aviation fuel can reduce emissions by up to 80 percent compared with traditional jet fuel. It is made from feedstocks, like waste oil and fats, or it can be produced synthetically using captured carbon dioxide and renewable electricity.

The aviation industry accounts for about 2.5 percent of carbon dioxide emissions around the world, according to the International Energy Agency.

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