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New leadership team named climate tech-focused organization for Texas college students

David Pruner will lead the Texas Entrepreneurship Exchange for Energy, known as TEX-E. Photo via LinkedIn

A collaborative initiative between several colleges and Greentown Labs has named its inaugural executive director.

David Pruner will lead the Texas Entrepreneurship Exchange for Energy, known as TEX-E, which is comprised of partners including Greentown Labs, MIT’s Martin Trust Center for Entrepreneurship, and universities across Texas. Additionally, Julia Johansson was appointed chief of staff for TEX-E and will oversee operations and administration responsibilities.

“Dave is the ideal leader for TEX-E to build on the great work that’s been done to develop a robust entrepreneurial energy ecosystem across these five impressive universities in Texas and to directly inspire and support university students to pursue entrepreneurial careers that will power our clean energy future,” Greentown Labs CEO and President Kevin Knobloch says in a news release. “Dave’s expertise will have a tremendous impact on the strategy, evolution, and success of this ambitious and important program.”With over 30 years of experience within the energy, academic, and business worlds, Pruner will take the helm of the organization that launched in 2022 in collaboration with Rice University, Texas A&M University, Prairie View A&M University, University of Houston, and The University of Texas at Austin as its founding institutions.

“I am very excited about helping Houston and the state of Texas navigate the energy transition,” Pruner says in the release. “We are at a crucial pivot point for the industry and it will be essential for us to help create the next generation of energy transition entrepreneurs.

"An ecosystem in this area has been building and it will be our mission to inspire, equip, connect and accelerate these individuals and teams working with the universities to make it robust," he continues. "If we succeed we will assure Texas’s role as the leader in energy globally.”

Before this new role, Pruner held leadership positions at business management consulting firm Heidrick & Struggles and Wood Mackenzie, as well as other energy firms and in financial services companies including Bridgewater Associates and Manufacturers Hanover Trust.

The two new hires are based out of Greentown Labs Houston. The next role TEX-E hopes to fill is director of university engagement, which will lead programming, recruitment, and partner management for TEX-E.

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This article originally ran on InnovationMap.

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A View From HETI

U.S. Rep. Morgan Luttrell, a Magnolia Republican, and Hertha Metals founder and CEO Laureen Meroueh toured Hertha’s Conroe plant in August. Photo courtesy Hertha Metals/Business Wire.

Conroe-based Hertha Metals, a producer of substantial steel, has hauled in more than $17 million in venture capital from Khosla Ventures, Breakthrough Energy Fellows, Pear VC, Clean Energy Ventures and other investors.

The money has been put toward the construction and the launch of its 1-metric-ton-per-day pilot plant in Conroe, where its breakthrough in steelmaking has been undergoing tests. The company uses a single-step process that it claims is cheaper, more energy-efficient and equally as scalable as conventional steelmaking methods. The plant is fueled by natural gas or hydrogen.

The company, founded in 2022, plans to break ground early next year on a new plant. The facility will be able to produce more than 9,000 metric tons of steel per year.

Hertha said in a news release that its process, which converts low-grade iron ore into molten steel or high-purity iron, “doesn’t just materially lower cost and energy use — it fundamentally expands our capacity to produce iron and steel at scale, by unlocking a wider range of iron ore feedstocks.”

Laureen Meroueh, founder and CEO of Hertha, says the company’s process will fill a gap in U.S. steel production.

“We’re not just reinventing steelmaking; we’re redefining what’s possible in materials, manufacturing, and national resilience,” Meroueh says.

Hertha says it’s in talks with magnet producers — which make permanent magnets and magnetic assemblies from raw materials such as iron — to become a U.S. supplier of high-purity iron. In its next stage of growth, Hertha will aim to operate at a capacity of 500,000 metric tons of steel production per year.

The company won the Department of Energy's Summer Energy Program for Innovation Clusters (EPIC) Startup Pitch Competition last summer. Read more here.

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