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New leadership team named climate tech-focused organization for Texas college students

David Pruner will lead the Texas Entrepreneurship Exchange for Energy, known as TEX-E. Photo via LinkedIn

A collaborative initiative between several colleges and Greentown Labs has named its inaugural executive director.

David Pruner will lead the Texas Entrepreneurship Exchange for Energy, known as TEX-E, which is comprised of partners including Greentown Labs, MIT’s Martin Trust Center for Entrepreneurship, and universities across Texas. Additionally, Julia Johansson was appointed chief of staff for TEX-E and will oversee operations and administration responsibilities.

“Dave is the ideal leader for TEX-E to build on the great work that’s been done to develop a robust entrepreneurial energy ecosystem across these five impressive universities in Texas and to directly inspire and support university students to pursue entrepreneurial careers that will power our clean energy future,” Greentown Labs CEO and President Kevin Knobloch says in a news release. “Dave’s expertise will have a tremendous impact on the strategy, evolution, and success of this ambitious and important program.”With over 30 years of experience within the energy, academic, and business worlds, Pruner will take the helm of the organization that launched in 2022 in collaboration with Rice University, Texas A&M University, Prairie View A&M University, University of Houston, and The University of Texas at Austin as its founding institutions.

“I am very excited about helping Houston and the state of Texas navigate the energy transition,” Pruner says in the release. “We are at a crucial pivot point for the industry and it will be essential for us to help create the next generation of energy transition entrepreneurs.

"An ecosystem in this area has been building and it will be our mission to inspire, equip, connect and accelerate these individuals and teams working with the universities to make it robust," he continues. "If we succeed we will assure Texas’s role as the leader in energy globally.”

Before this new role, Pruner held leadership positions at business management consulting firm Heidrick & Struggles and Wood Mackenzie, as well as other energy firms and in financial services companies including Bridgewater Associates and Manufacturers Hanover Trust.

The two new hires are based out of Greentown Labs Houston. The next role TEX-E hopes to fill is director of university engagement, which will lead programming, recruitment, and partner management for TEX-E.

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This article originally ran on InnovationMap.

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A View From HETI

ExxonMobil Chairman and CEO Darren Woods said during the company’s recent second-quarter earnings call that the company is "concerned about the development of a broader market" for its low-carbon hydrogen plant in Baytown. Photo via exxonmobil.com

Spring-based ExxonMobil, the country’s largest oil and gas company, might delay or cancel what would be the world’s largest low-carbon hydrogen plant due to a significant change in federal law. The project carries a $7 billion price tag.

The Biden-era Inflation Reduction Act created a new 10-year incentive, the 45V tax credit, for production of clean hydrogen. But under President Trump’s "One Big Beautiful Bill Act," the window for starting construction of low-carbon hydrogen projects that qualify for the tax credit has narrowed. The Inflation Reduction Act mandated that construction start by 2033. But the Big Beautiful Bill switched the construction start time to early 2028.

“While our project can meet this timeline, we’re concerned about the development of a broader market, which is critical to transition from government incentives,” ExxonMobil Chairman and CEO Darren Woods said during the company’s recent second-quarter earnings call.

Woods said ExxonMobil is working to determine whether a combination of the 45Q tax credit for carbon capture projects and the revised 45V tax credit will help pave the way for a “broader” low-carbon hydrogen market.

“If we can’t see an eventual path to a market-driven business, we won’t move forward with the [Baytown] project,” Woods said.

“We knew that helping to establish a brand-new product and a brand-new market initially driven by government policy would not be easy or advance in a straight line,” he added.

Woods said ExxonMobil is trying to nail down sales contracts connected to the project, including exports of ammonia to Asia and Europe and sales of hydrogen in the U.S.

ExxonMobil announced in 2022 that it would build the low-carbon hydrogen plant at its refining and petrochemical complex in Baytown. The company has said the plant is slated to go online in 2027 and 2028.

As it stands now, ExxonMobil wants the Baytown plant to produce up to 1 billion cubic feet of hydrogen per day made from natural gas, and capture and store more than 98 percent of the associated carbon dioxide. The company has said the project could store as much as 10 million metric tons of CO2 per year.

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