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What Houston energy companies can learn from a new workforce development program

Houston can take inspiration from this young professionals workforce development program. Photo via Getty Images

In Appalachia, a region known for its economic highs and lows, CNX is redefining what success looks like for the region. Through its Mentorship Academy, CNX is not just filling jobs, but creating meaningful careers that keep young people rooted in their communities. This program, designed to bridge the gap between education and the workforce, has been a game-changer for students who might otherwise not come across the same opportunities.

For those of us in Houston and across Texas, the CNX Mentorship Academy offers a powerful blueprint that could be replicated in our own communities. The challenges faced by young people in Appalachia — limited career options, economic downturns, and the pressure to leave home in search of better opportunities — are not unique to that region. Here in Texas, particularly in our rural areas and economically challenged neighborhoods, many young people face similar hurdles. But what if we could offer them the same kind of opportunities that CNX is providing in Appalachia?

At a recent graduation event held at PNC Park in Pittsburgh, the impact of the CNX Mentorship Academy was evident. The students who graduated that day were not just receiving diplomas; they were stepping into new careers and brighter futures. These young people, who had once been uncertain about their paths, are now equipped with the skills and confidence to succeed in high-paying jobs within their own communities.

One of the key takeaways from CNX’s approach is the importance of exposure. In many cases, students simply aren’t aware of the opportunities that exist in their own backyard. As industries like coal and automotive have declined in Appalachia, many young people believed their only option was to leave the region or settle for low-paying jobs. The shale revolution, however, has brought new life to the area, particularly in the energy sector. CNX recognized this and decided to use it as a platform to uplift the next generation.

The Mentorship Academy targets students who might not be on the traditional college-bound track. These are the kids who show up to school every day but don’t necessarily have a clear direction. This approach has allowed the program to tap into the potential of students who might otherwise be overlooked.

What truly sets the CNX Mentorship Academy apart is its hands-on approach. The students don’t just learn about career opportunities; they experience them. Whether it’s through site visits, internships, or working directly with mentors from companies like Evolution and CNX, these young people are getting a real taste of what their future could look like. “It's all about exposure. Like, you know, we can pour all the money into the schools you want... but if they don't have the opportunities to actually see it for themselves, experience it for themselves, it doesn't stick,” another speaker emphasized at the event.

The success stories coming out of the CNX Mentorship Academy are inspiring. One graduate, who initially entered the program disengaged and uncertain, has since become one of its biggest advocates. After securing a job with his preferred company, he’s now leading the charge in getting other students involved, showcasing his newfound leadership skills. “You can have multiple dreams... It's just, you know, being willing to take a risk, step outside and try something new,” he said, reflecting on his journey.

For Houston and Texas as a whole, the CNX Mentorship Academy offers a model worth emulating. The program’s success lies not just in its ability to place students in jobs, but in its focus on preparing them for careers that provide stability and growth. By connecting students with local industries and giving them the tools they need to succeed, CNX is helping to ensure that the next generation of workers is both capable and motivated.

The best part? The CNX Mentorship Academy’s blueprint is open-source, designed to be replicated in other regions. “There is no secret sauce. Everything is wide open... So this can be copied and scaled in Colorado or in Texas or anywhere else where you would want to duplicate this,” the program leaders shared.

As Houston continues to grow and evolve, programs like the CNX Mentorship Academy offer a valuable lesson: success isn’t just about getting a job; it’s about building a career and a future that benefits both the individual and the community. By adopting and adapting this model, we can create similar opportunities for our own youth, ensuring that they too have the chance to stay and thrive in their own backyards.

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Julie McLelland is co-founder and head of product at Digital Wildcatters, a Houston-based company creating and cultivating a community for the next generation of energy professionals.

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A View From HETI

ExxonMobil Chairman and CEO Darren Woods said during the company’s recent second-quarter earnings call that the company is "concerned about the development of a broader market" for its low-carbon hydrogen plant in Baytown. Photo via exxonmobil.com

Spring-based ExxonMobil, the country’s largest oil and gas company, might delay or cancel what would be the world’s largest low-carbon hydrogen plant due to a significant change in federal law. The project carries a $7 billion price tag.

The Biden-era Inflation Reduction Act created a new 10-year incentive, the 45V tax credit, for production of clean hydrogen. But under President Trump’s "One Big Beautiful Bill Act," the window for starting construction of low-carbon hydrogen projects that qualify for the tax credit has narrowed. The Inflation Reduction Act mandated that construction start by 2033. But the Big Beautiful Bill switched the construction start time to early 2028.

“While our project can meet this timeline, we’re concerned about the development of a broader market, which is critical to transition from government incentives,” ExxonMobil Chairman and CEO Darren Woods said during the company’s recent second-quarter earnings call.

Woods said ExxonMobil is working to determine whether a combination of the 45Q tax credit for carbon capture projects and the revised 45V tax credit will help pave the way for a “broader” low-carbon hydrogen market.

“If we can’t see an eventual path to a market-driven business, we won’t move forward with the [Baytown] project,” Woods said.

“We knew that helping to establish a brand-new product and a brand-new market initially driven by government policy would not be easy or advance in a straight line,” he added.

Woods said ExxonMobil is trying to nail down sales contracts connected to the project, including exports of ammonia to Asia and Europe and sales of hydrogen in the U.S.

ExxonMobil announced in 2022 that it would build the low-carbon hydrogen plant at its refining and petrochemical complex in Baytown. The company has said the plant is slated to go online in 2027 and 2028.

As it stands now, ExxonMobil wants the Baytown plant to produce up to 1 billion cubic feet of hydrogen per day made from natural gas, and capture and store more than 98 percent of the associated carbon dioxide. The company has said the project could store as much as 10 million metric tons of CO2 per year.

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