seat at the table

Houston energy transition leader joins California company's board with investment

Bobby Tudor has joined the board of an energy tech company. Photo via Houston.org

A Houston business leader has taken a seat at the table of a San Francisco-based tech company.

Puloli, an IoT solutions-as-a-service company has announced an investment from, Artemis Energy Partners, a Houston group founded by Bobby Tudor. The terms of the deal were not disclosed.

With the transaction, Tudor joins Puloli's board of directors, bringing expertise from a storied career in energy transition from his roles at Tudor Pickering Holt & Co. and the Greater Houston Partnership.

"Bobby brings a tremendous amount of credibility and energy industry insight to Puloli and complements what Jodi Jahic and Aligned Partners bring to Puloli," Kethees Ketheesan, CEO of Puloli, says in a news release. "Bobby's endorsement of Puloli solution will be a big boost in accelerating our growth."

The investment from Artemis Energy Partners will be used to support research and development, operations, and more at Puloli, which recently launched a continuous methane monitoring service for energy producers. The funding will also support this new technology, called the Paradigm M-Series, as it rolls out across North America.

"I'm very pleased and excited to be a part of the Puloli team," Tudor says in the release. "The energy industry is hungry for solutions I'm confident Puloli can provide. Kethees and his team are poised to become a leader in the methane detection and measurement space, and I look forward to supporting that growth opportunity."

Tudor was the 2020 chair of the GHP and currently serves as the chairman of the Houston Energy Transition Initiative, or HETI. He founded Artemis Energy Partners in 2017 after his firm TPH merged with Perella Weinberg Partners in 2016.

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A View From HETI

The Clean Hydrogen Buyers Alliance plans to create the Gulf Coast Hydrogen Index to bring to bring transparency and confidence to hydrogen pricing. Photo via Getty Images

The Clean Hydrogen Buyers Alliance has proposed an index aimed at bringing transparency to pricing in the emerging hydrogen market.

The Houston-based alliance said the Gulf Coast Hydrogen Index, based on real-time data, would provide more clarity to pricing in the global market for hydrogen. The benchmarking effort is being designed to benefit clean hydrogen buyers, sellers and investors. The index would help position the U.S. “as the trading anchor for hydrogen’s next chapter as a globally traded commodity,” the alliance said.

According to ResearchAndMarkets.com, the global market for clean hydrogen was valued at $200 billion in 2024 and is projected to reach $700 billion by 2040.

John Flory, president of the alliance, said the lack of a pricing index has relegated hydrogen to niche-market status.

“Capital is waiting. Buyers are ready. But until now, there’s been no credible, transparent pricing signal to guide clean hydrogen investing or contracting,” Edward Morse, co-chairman of the Clean Hydrogen Transaction Advisory Committee, said in a news release.

The index would treat the Gulf Coast as the primary delivery hub for pipeline-grade hydrogen in three categories: basic, low-carbon and ultra-low-carbon. It would be similar to the Henry Hub index for pricing of natural gas.

Roger Ballentine, co-chairman of the clean energy advisory committee, said the hydrogen index would build confidence in this energy source among government agencies, companies and investors. A Henry Hub-style benchmark for hydrogen “provides clarity, reduces risk, and lays the foundation for clean energy to become a globally traded commodity critical to decarbonization,” he said.

The Gulf Coast, with Texas as the focal point, is key to the evolution of the U.S. clean hydrogen economy, according to the Fuel Cell and Hydrogen Energy Association.

At the core of the Gulf Coast’s role is the U.S. Department of Energy's selection of the Gulf Coast as one of the country’s seven regional hubs for clean hydrogen. However, the DOE has proposed cutting funding for the HyVelocity Gulf Coast Hydrogen Hub, a $1.2 billion development in Texas and Louisiana by AES, Air Liquide, Chevron, ExxonMobil, MHI Hydrogen Infrastructure and Ørsted, according to a new list of proposed DOE funding cancellations.

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