seat at the table

Houston energy transition leader joins California company's board with investment

Bobby Tudor has joined the board of an energy tech company. Photo via Houston.org

A Houston business leader has taken a seat at the table of a San Francisco-based tech company.

Puloli, an IoT solutions-as-a-service company has announced an investment from, Artemis Energy Partners, a Houston group founded by Bobby Tudor. The terms of the deal were not disclosed.

With the transaction, Tudor joins Puloli's board of directors, bringing expertise from a storied career in energy transition from his roles at Tudor Pickering Holt & Co. and the Greater Houston Partnership.

"Bobby brings a tremendous amount of credibility and energy industry insight to Puloli and complements what Jodi Jahic and Aligned Partners bring to Puloli," Kethees Ketheesan, CEO of Puloli, says in a news release. "Bobby's endorsement of Puloli solution will be a big boost in accelerating our growth."

The investment from Artemis Energy Partners will be used to support research and development, operations, and more at Puloli, which recently launched a continuous methane monitoring service for energy producers. The funding will also support this new technology, called the Paradigm M-Series, as it rolls out across North America.

"I'm very pleased and excited to be a part of the Puloli team," Tudor says in the release. "The energy industry is hungry for solutions I'm confident Puloli can provide. Kethees and his team are poised to become a leader in the methane detection and measurement space, and I look forward to supporting that growth opportunity."

Tudor was the 2020 chair of the GHP and currently serves as the chairman of the Houston Energy Transition Initiative, or HETI. He founded Artemis Energy Partners in 2017 after his firm TPH merged with Perella Weinberg Partners in 2016.

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A View From HETI

Deloitte predicts AI will represent 57 percent of IT spending by U.S. oil and gas companies in 2029. Photo via Unsplash.

Get ready for a massive increase in the amount of AI spending by oil and gas companies in the Houston area and around the country.

A new report from professional services firm Deloitte predicts AI will represent 57 percent of IT spending by U.S. oil and gas companies in 2029. That’s up from the estimated share of 23 percent in 2025.

According to the analysis, the amount of AI spending in the oil and gas industry will jump from an estimated $4 billion in 2025 to an estimated $13.4 billion in 2029—an increase of 235 percent.

Almost half of AI spending by U.S. oil and gas companies targets process optimization, according to Deloitte’s analysis of data from market research companies IDC and Gartner. “AI-driven analytics adjust drilling parameters and production rates in real time, improving yield and decision-making,” says the Deloitte report.

Other uses for AI in the oil and gas industry cited by Deloitte include:

  • Integrating infrastructure used by shale producers
  • Monitoring pipelines, drilling platforms, refineries, and other assets
  • Upskilling workers through AI-powered platforms
  • Connecting workers on offshore rigs via high-speed, real-time internet access supplied by satellites
  • Detecting and reporting leaks

The report says a new generation of technology, including AI and real-time analytics, is transforming office and on-site operations at oil and gas companies. The Trump administration’s “focus on AI innovation through supportive policies and investments could further accelerate large-scale adoption and digital transformation,” the report adds.

Chevron and ExxonMobil, the two biggest oil and gas companies based in the Houston area, continue to dive deeper into AI.

Chevron is taking advantage of AI to squeeze more insights from enormous datasets, VentureBeat reported.

“AI is a perfect match for the established, large-scale enterprise with huge datasets—that is exactly the tool we need,” Bill Braun, the company’s now-retired chief information officer, said at a VentureBeat event in May.

Meanwhile, AI enables ExxonMobil to conduct autonomous drilling in the waters off the coast of Guyana. ExxonMobil says its proprietary system improves drilling safety, boosts efficiency, and eliminates repetitive tasks performed by rig workers.

ExxonMobil is also relying on AI to help cut $15 billion in operating costs by 2027.

“There is a concerted effort to make sure that we’re really working hard to apply that new technology … to drive effectiveness and efficiency,” Darren Woods, executive chairman and CEO of ExxonMobil, said during a 2024 earnings call.

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