virtual tour

Photos: Baker Hughes sets up interactive hub to showcase technology, sustainable energy solutions

The Baker Hughes Technology Showcase permanently displays the company's technology and clean energy solutions. Photo courtesy of Baker Hughes

When not traveling the world and being showcased internationally at various events and opportunities, the technology displays that Baker Hughes constructed to use as demonstrations and sales tools sat mostly in storage collecting dust until their next gig. That didn't sit well with Matt Hartman.

As sales and commercial enablement director, Hartman saw an opportunity for another use for these displays — one that would take them out of far-flung storage facilities.

"I wanted to reduce our storage and carbon footprint there, but I also wanted to make all of these items accessible at all times. And what better place to do it than one of the energy capitals of the world here in Houston," Hartman tells Energy Capital. "We moved everything out here and displayed it in a way that tells the full Baker Hughes story from drilling through production and including our new energies."

Now, the Baker Hughes Technology Showcase exists permanently at the company's Western Hemisphere Education Center in Tomball just outside of Houston.

There are more than 30 physical displays — some scaled down and 3D printed while others are exact replicas of the technology out in the field. In addition to these tangible pieces, hundreds are available to peruse on the touch-screen displays.

While there's the full technology spectrum represented, there's a particular focus on clean energy technologies — ones that aren't just future facing but are actually being used in the field today.

"It's all in line with our commitments that we made in 2019 to be net-zero by 2050," Hartman says, noting that Reuters reported the company's carbon footprint to 28 percent this year.

The showcase is designed for visitors and in-house teams alike, including current and potential customers, new hires, university students, and more.

"This particular building — the Western Hemisphere Education Center — is a really good building to have it in because we do anything for our training for our employees and our customers here," Hartman says. "What better place to have pieces of our technology or solutions here that they are learning about in a classroom and then they can come out here and actually put hands on."

The pieces of technology still travel of course, but when they aren't being displayed internationally, they now have a permanent place of residence to continue to be showcased.

Photo courtesy of Baker Hughes

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A View From HETI

Fervo Energy — and a few other Greentown Labs companies — made a global list of clean tech companies. Photo via fervoenergy.com

Nine Greentown Labs members were recognized on a global list honoring cleantech companies.

Houston-based Fervo Energy was named to Cleantech Group’s Global Cleantech 100 report. Cleantech Group is a research-driven company that aids the public sector, private sector, investors, and also identifies, assesses, and engages with the innovative solutions around climate challenges.

Fervo, a geothermal energy company that specializes in a renewable energy technology that uses hot water to produce electricity, debuted in 2022 on the list, and was honored in the “Energy & Power” category for the second straight year.

The other Greentown Labs, which is dual located in Houston and Somerville, Massachusetts, companies recognized on the list include:

  • Amogy, a New York-based novel carbon-free energy system using ammonia as a renewable fuel
  • Carbon Upcycling Technologies, a Canadian waste and carbon utilization company
  • Dandelion Energy, New York-based company offering ground source heat pumps for most homes
  • Energy Dome, a Milan-based company addressing the problem of long-duration energy storage
  • e-Zinc, a Canadian company with a breakthrough electrochemical technology for energy storage
  • Nth Cycle, a Massachusetts company with sustainable metal refining
  • Raptor Maps, a Massachusetts company with a software platform for solar assets' performance data management
  • Sublime Systems, a Massachusetts companydeveloping a breakthrough process for low-carbon cement
  • WeaveGrid, a California company working with utilities, automakers, EVSEs, and EV owners to enable and accelerate the electrification of transportation

The number of nominations from the public, a panel, i3, awards and Cleantech Group totaled 25,435 from over 65 countries, which is a 61% increase from the 2023 nomination process. Winners were chosen from a short list of 330 companies by a panel of over 80 industry experts.

While not on the list, Beaumont-based Fortress Energy was mentioned for its electrolyzer supply agreement with Cleantech Group 100 winner Electric Hydrogen.

The Cleantech Group 100 was started 15 years ago.

“In 15 more years, we will be at 2039—by which time, a mere decade out from the ‘net-zero’ target of 2050,” Cleantech Group CEO Richard Youngman says in the report. “I would expect the composition of our annual list to have markedly changed again, and the leading upcoming private companies of that time to reflect such.”

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