Katie Mehnert reflects on the progress Houston has made within the energy transition and future of work following her experience ringing the bell at the New York Stock Exchange. Photo courtesy of ALLY

As I stood on the platform at the world’s largest stock exchange to ring the closing bell, surrounded by 130 people from across the energy industry, I saw it clearly: how the private sector will play a major role in getting us to an era of net zero. The people who power the energy industry will do the hard work. We’ve already begun. And we’re unafraid of the long journey ahead — something more than 40 of us exemplified that weekend by running a marathon.

The trip to New York City days ago was an exhilarating whirlwind. But it was also something much more: A chance to show the markets, the nation, and the world that Houston is leading the energy transition. (It didn’t hurt that we popped up on Good Morning America.)

From the beginning, the idea behind this pair of events — ringing the bell at the New York Stock Exchange and running the TCS New York City Marathon — was aimed at sending crucial messages. That recognizing climate change and building solutions is an obligation and an opportunity. That the energy industry understands this. That investors have good reason to support climate tech, one of the most exciting and fastest growing sectors. And, last but not least, that people’s perceptions of Houston as being all about oil and gas are simply wrong.

The dozens of us who gathered came from across the country and around the world, But by far, the largest contingent was from right here in Houston. Executives, engineers, entrepreneurs, and other innovators took part. People spearheading projects in every facet of energy, from wind to solar, carbon capture, and other methods of dramatically reducing carbon emissions. All as one team.

Those who traveled from “the energy capital” knew how important it was to highlight our Houston pride. As a new report from the Texas Climate Tech Collective points out, the biggest problem in the city’s climate tech ecosystem is its image. “Outsider perceptions of Houston often draw on negative stereotypes,” the report explains. “The number one disadvantage survey respondents chose – even more than access to VC capital – was Houston’s anti-climate reputation outside the state.”

It’s a problem I’ve been trying to combat for years, including through op-eds in national and international media outlets. Fortunately, the idea is starting to get through. Just days ago, the Financial Times reported that Houston claimed the top spot in this year’s FT-Nikkei Investing in America rankings by “moving beyond oil.” Our city, the paper said, “has become a hub for green energy innovation by building on its hydrocarbon past.”

Houston, and Texas a whole, should be immensely proud of this. But the energy industry has a long history of failing to tell its own stories. It’s time to change that. In fact, the recommendations in the collective’s report include “campaigning to improve Houston’s reputation, improving promotion of Houston’s energy transition initiatives and accomplishments, educating politicians and consumers, reversing anti-climate perception.”

Photo courtesy of ALLY

Building bridges

All of the challenges we face, including the perception problem, will only be overcome if we work together. So the era of siloes must end. Climate change is an “all hands on deck” situation. This means companies large and small, as well as businesses focusing on all forms of energy, need to develop a “one-team” mentality.

We also need to step up our engagement with public sector entities. A great deal of public sector investment is being poured into renewable energy programs. Since I’ve served as an ambassador to the Department of Energy’s Equity in Energy initiative and a member of the National Petroleum Council, I’ve met many people in government who are eager to cooperate with us to help ensure that the United States leads the way in the energy transition.

The need for building these kinds of bridges is another reason that many of the participants in our Women & Allies in Energy team saw the New York City marathon as such a strong metaphor. It’s known for its bridges. And having run across all of them — and stopped for a quick selfie on the toughest one of all, the Queensboro Bridge — I’m reminded of their importance. I was happy to see that another recommendation in the collective’s report speaks directly to this. It calls for, “Building bridges between public and private, energy corporates and startups, universities and startups, and startups and mentors; seeking partnerships with other ecosystems; improving resources for early stage startups.”

We also need to build bridges among groups of people. More than ever, the industry needs diversity, equity and inclusion. (See my recent piece for Fast Company about why the C-Suite should double down, not shy away from, DEI.) We need to welcome people with all sorts of backgrounds, experiences, and perspectives. The greatest form of capital the energy sector has in building the future is not financial. It’s human capital. And the greatest natural resource we have is not one form of energy. It’s the people whose hard work, creativity, collaboration, and grit will get us to the finish line.

To help make all this happen, I’m calling for Houston to come together on climate change. Capitalizing on the annual Climate Week in New York City, and building on an event the City of Houston organized in 2021, let’s bring all industries and all people together next fall to show that we recognize climate reality, and are ready to take action together.

The next generation

While I did have the chance to lead the delegation at the NYSE closing bell, I did not hold the gavel — at least, not by myself. Instead, I handed it to my 12-year-old daughter, Ally. (Yes, her name is a big part of the inspiration behind our company name, ALLY Energy.)

As leaders in energy, we have to keep our eyes firmly focused on the next generation. This means not only giving them a strong supply of energy and healthier conditions on the planet. It also means giving them future job opportunities.

It’s up to us to build the pipeline for future talent. We need to improve STEAM (science, technology, engineering, arts and math) education. And we need to demonstrate to people who are currently underrepresented in our industry — such as women and members of minority groups — that they have a future in the world’s most exciting industry.

We can do this. We can get out of our bubble, show our Houston pride to the world, and lead the way to “energy 2.0” — an era of plentiful energy supplies and net-zero emissions. After all, dozens of us have returned from New York City with a mission: capitalize on all that momentum, join together as a team, and run the race to net zero.

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Katie Mehnert is founder and CEO of Ally Energy, a Houston-based talent and culture platform for the energy industry and 2023 Houston Innovation Award recipient.

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ExxonMobil, Worley to bring low-carbon hydrogen project to Baytown

big deal

ExxonMobil selected Australia-based engineering and professional services company Worley to provide engineering, procurement and construction services for a proposed hydrogen and ammonia production facility in Baytown, which is expected to have a production capacity of 1 billion cubic feet of blue hydrogen per day. ExxonMobil expects the facility will be the largest of its kind in the world.

“We are delighted to continue our strategic, global relationship with ExxonMobil in its execution of upcoming projects, particularly in delivering this EPC project on the US Gulf Coast, which contributes significantly to strengthening Worley’s backlog,” Chris Ashton, CEO of Worley, states, according to Offshore Energy.

The facility in Baytown is expected to produce 28.3 million cubic meters (1 billion cubic feet) of low-carbon hydrogen daily and nearly 1 million metric tonnes (more than 1 million tons) of ammonia per year, which will also capture more than 98 percent of the associated CO2 emissions.

The facility will leverage advanced carbon capture and storage technologies to reduce emissions associated with hydrogen production. ExxonMobile also said its carbon capture and storage system would be available for use by third-party CO2 emitters in the area.

A final investment decision is expected in 2025 , and an anticipated startup in 2029. “Blue” hydrogen is expected to be a top energy driver in 2025 according to global consultancy Wood Mackenzie who predicts that at least three large-scale blue hydrogen projects in the U.S will reach FID by next year.

The company hopes the new facility will help in creating U.S. jobs and supporting community development initiatives throughout the Houston area, and the state.

The future is here: Top Houston energy transition startup stories of the year

year in review

Editor's note: As the year comes to a close, EnergyCapital is looking back at the year's top stories in Houston energy transition. EnergyCapital covers the entire energy transition ecosystem, including the businesses from major public corporations to small but growing startups with promising technologies. This year, top energy startup news included award-winning innovators, a new hub for energy tech startups, big deals, and more. Check out each of the most-read stories below — be sure to click to continue reading each article.

Local energy innovators recognized at annual Houston Innovation Awards

At an event celebrating Houston innovation, these four energy transition leaders were recognized. Photos courtesy

This week, the Houston innovation ecosystem celebrated big wins from the year, and members of the energy transition community were recognized alongside other innovators.

The Houston Innovation Awards honored over 40 finalists across categories, naming the 12 winners and honoring the two Trailblazer Legacy Awards at the event. The event, hosted at TMC Helix Park on November 14 named and celebrated the winners, which included four energy transition innovators. Click to see what energy leaders secured wins.

Houston startup taps new corporate partner for AI-backed sustainability consumer tech

IBM and Boxes recently partnered to integrate the IBM watsonx Assistant into Boxes devices, providing a way for consumer packaged brands to find out more than ever about what its customers like and want. Photo courtesy of Boxes

With the help of a new conversational artificial intelligence platform, a Houston startup is ready to let brands get up close and personal with consumers while minimizing waste.

IBM and Boxes recently partnered to integrate the IBM watsonx Assistant into Boxes devices, providing a way for consumer packaged brands to find out more than ever about what its customers like and want.

The Boxes device, about the size of a 40-inch television screen, dispenses products to consumers in a modern and sustainable spin on the old-fashioned large vending machine.

CEO Fernando Machin Gojdycz learned that business from his entrepreneur father, Carlos Daniel Machin, while growing up in Uruguay.

“That’s where my passion comes from — him,” Gojdycz says of his father. In 2016, Gojdycz founded Boxes in Uruguay with some engineer friends

Funded by a $2,000 grant from the University of Uruguay, the company's mission was “to democratize and economize affordable and sustainable shopping,” in part by eliminating wasteful single-use plastic packaging. Click to continue reading.

Houston startup selected for inaugural climatetech global entrepreneur competition

Syzygy Plasmonics is going to be competing in Gastech's new startup competition. Photo via Getty Images

A global natural gas, LNG, hydrogen, low-carbon solutions, and climate technology convention is coming to Houston next month — but only one Houston startup is geared up for the event's new startup competition.

Gastech invited 20 promising companies for its inaugural Gastech Start-Up Competition, and 11 companies have signed on to participate so far. Houston-based Syzygy Plasmonics, which created and is scaling a sustainable photocatalytic reactor, is currently the only local company among the participants.

“Gastech's focus on creating a low-carbon, affordable energy future aligns perfectly with Syzygy's drive to produce low-carbon, low-cost hydrogen, liquid fuels, and syngas," Syzygy Plasmonics CEO Trevor Best says. "We can't wait to represent Houston as the only startup from the area to be included among the 11 finalists in the Gastech Climatetech Global Entrepreneur Competition.” Click to continue reading.

Houston leaders launch new downtown hub to support energy transition innovation

Energy Tech Nexus has opened in downtown Houston. Photo by Natalie Harms/EnergyCapital

Three Houston energy innovators have cut the ribbon on a new space for energy transition innovation.

The Energy Tech Nexus, located in the historic Niels Esperson Building at the corner of Travis and Rusk Avenue, opened on September 10, which was proclaimed Energy Tech Nexus Day by the city.

Jason Ethier and Juliana Garaizar, formerly in leadership roles at Greentown Labs, teamed up with Nada Ahmed, previously headed innovation and transformation at Aker Solutions, launched ETN as a community for energy transition startups. The new hub plans to host incubation programs, provide mentorship, and open doors to funding and strategic partnerships for its members.

"We are creating more than a space for innovation," Garaizar says in a news release. "We are crafting a community where pioneers in technology and energy converge to challenge the status quo and accelerate the shift to sustainable energy solutions." Click to continue reading.

Houston bio-based materials founder rebrands, evolves future-focused sustainability startup

Zimri T. Hinshaw, founder and CEO of Rheom Materials, joins the Houston Innovators Podcast. Photo courtesy of Rheom

At first, Zimri T. Hinshaw just wanted to design a sustainable, vegan jacket inspired by bikers he saw in Tokyo. Now, he's running a bio-based materials company with two product lines and is ready to disrupt the fashion and automotive industries.

Hinshaw founded Rheom Materials (née Bucha Bio) in 2020, but a lot has changed since then. He moved the company from New York to Houston, built out a facility in Houston's East End Maker Hub, and rebranded to reflect the company's newest phase and extended product lines, deriving from dozens of different ingredients, including algae, seaweed, corn, other fruits and vegetables, and more.

"As a company, we pivoted our technology from growing kombucha sheets to grinding up bacteria nanocellulose from kombucha into our products and then we moved away from that entirely," Hinshaw says on the Houston Innovators Podcast. "Today, we're designing different materials that are more sustainable, and the inputs are varied."Click to continue reading.

10 years in: Houston energy entrepreneur reflects on lessons learned

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Just as the job market is soaring, so is the state of entrepreneurship in America. And increasingly, people are launching their businesses in Houston.

As InnovationMap reported, our city is a top startup ecosystem, now ranked among the top 50 in the world. One of the fastest-growing sectors is climate tech. According to a recent analysis, the global climate tech market is expected to reach a massive $162 billion by 2033.

All those big numbers boil down to individual, hardworking people with high hopes, big dreams, and a willingness to take risks. Maybe that includes you.

This month, my company reached a milestone. We’ve been around for a decade, which means we’ve beaten the odds. An estimated two-thirds of businesses fail within 10 years. This has been nothing short of a chaotic, exhilarating, and sometimes unforgiving journey. I've been blessed and cursed, from hurricanes to a pandemic, losing my vision to filming documentaries, serving in the US Department of Energy during two administrations to an epic ringing of the closing bell on Wall Street. The successes have been sweet, but the lessons learned are the real treasure.

Here are my five biggest takeaways from a decade in the trenches of entrepreneurship.

Master your market

A deep understanding of the market is crucial to achieve success. By delving into the intricacies of how it operates, identifying gaps you can fill, and engaging with individuals and companies eager to see those gaps addressed, you lay the foundation for a viable and impactful venture. Building credibility and establishing a network over the long term opens doors. I experienced this firsthand in the oil and gas, where my market knowledge and 15 years of experience allowed me to create a business that champions the energy workforce of the future.

However, markets are constantly evolving, and even more so today than ever. It’s hard to bring things to market, so master the market, and listen to the voice of the customer to stay ahead.

Takeaway:

Embrace the power of market mastery and credibility to pave the path to success.

Grit is everything

When I think of resilience, one image stands out—the "man in the arena." (Or I should say the woman!). It's a metaphor often cited, and for good reason. What are you even doing if you're not stepping into the ring, getting your hands dirty, and taking the punches? Grit is what keeps you moving when the odds are against you. Change is inevitable; challenges will come. But grit? That’s what pushes you to stand back up and keep going. If you’re an entrepreneur, there’s no room for half-hearted effort. You're either in the ring or watching from the sidelines.

Takeaway:

The ability to endure setbacks and adapt separates those who thrive from those who fold.

You need more than you think

A hard truth I’ve learned the painful way. When I first started Pink Petro, a mentor of mine and now very successful entrepreneur turned investor told me to “Don’t take capital until you need it.” His advice helped me keep a large percentage of ownership in my company, however I learned that you will always need more time, money, and resources than anticipated. As a solo founder, it is easy to underestimate the financial and emotional cost of building something from scratch, alone. Whether it’s product development, marketing, an acquisition or hiring top talent, it all takes capital.

Takeaway:

Plan. Then, double that plan. Odds are, you’ll need it.

Ask without fear

Whether seeking investment, resources or support, learning to ask for what you need is a game-changer. This one didn’t come naturally to me—I had to lean in and push past the stubbornness of “never needing anyone’s help”. Here’s the truth: most people are afraid to ask. But asking is often what gets you one step closer to your goals. Whether it’s a pitch to an investor or a favor from a mentor, the worst someone can say is “no.” And in business, a "no" is just a chance to refine your pitch for the next opportunity.

Takeaway:

Advocating for your needs isn’t selfish—it’s essential.

The sharks are in the water

Building something meaningful attracts all kinds of attention. Over the years, I’ve dealt with doubters, copycats, and even former allies. At first, it stung. But then I realized something important -- sharks will always show up if you’re making waves. It’s a sign you’re on the right path. The key is to stay focused on your vision and not get distracted

by the noise.

Takeaway:

If you have skeptics and imitators, take it as validation that what you’re doing matters.

Bonus lesson: Put your mask on

This one is personal. Here’s the thing—if you’re running on empty, you’re no good to your business, team, or yourself. That’s when I learned the importance of self-care. It’s not selfish—it’s survival.

Takeaway:

Take care of yourself first. Your business depends on it.

Looking back, ten years feels like a lifetime. The truth is that entrepreneurship is hard. It requires grit, humility, persistence, and the courage to rise above challenges. But it’s also one of the most rewarding ventures you can take on.

If you’re out there building something, keep going. Step into the ring. Learn from every fall. Trust yourself, and never stop moving forward—you might surprise yourself with how far you can go.

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Katie Mehnert is founder and CEO of ALLY Energy, formerly Pink Petro and serves on the National Petroleum Council.

This article originally ran on InnovationMap.