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New report throws shade on Houston's renewable energy use in 'solar cities' ranking

Sunny Houston fails to place on Thumbtack's new list. Photo by Adrian N on Unsplash

As the cost of solar panel installation becomes more attainable to homeowners, more Americans are willing to reduce their carbon emissions and their electricity bills in the process.

So just where does Houston rank in new tech like solar panel installation? According to a new report from home service management platform Thumbtack, it doesn't.

Houston, which has no shortage of sun — as residents are well aware — fails to place in Thumbtack's new list of the top 15 most "solar" cities in the United States.

Austin leads the way for Texas, ranking the No. 3 most “solar” city in the U.S., per Thumbtack. Austin, with the highest net-new solar panel installations within the past year in Texas, splits up four Californian cities in the top five. Only San Diego (No. 1) and Los Angeles (No. 2) outranked Austin.

San Antonio follows not behind atNo. 9 and just outside the top 10 is Dallas-Fort Worth at No. 11.

For the curious, Texas Property Code 202.010 forbids homeowner associations from restricting the installation of solar panels, so any Texas homeowner can do it as long as they follow the standard procedure for “improving” their home to comply with a separate state law.

Thumbtack home expert David Steckel said in a press release that they chose to focus the report on cities with the most new solar installations because they wanted to “celebrate those [cities] making the biggest change.”

“When we looked at all solar projects – from installations to modifications, repairs, consultations and more – we found that unsurprisingly, California dominated the list with 9 out of the top 10 spots – given their long-term commitment to and adoption of solar energy," he said. "We really wanted to celebrate cities that are seeing a shift in behavior.”

The top 10 most “solar” cities in the U.S. are:

  • No. 1 – San Diego
  • No. 2 – Los Angeles
  • No. 3 – Austin
  • No. 4 – Palm Springs, California
  • No. 5 – San Francisco
  • No. 6 – Las Vegas
  • No. 7 – Phoenix
  • No. 8 – Orlando
  • No. 9 – San Antonio
  • No. 10 – Tampa, Florida

Steckel said the company has seen a year-over-year increase of up to 96 percent in solar energy projects among consumers for March 2023.

“We recently found that 71 percent of Americans are prioritizing sustainable, energy-efficient home improvement projects this year – with more than one-third of Americans planning to install solar panels in 2023 – showing an accelerating change in consumer behavior,” he said.

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This article originally ran on CultureMap.

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A View From HETI

Through Dsider’s techno-economic analysis platform, Sujatha Kumar is helping startups bridge the critical gap between vision and execution, ensuring they can navigate complex markets with confidence. Photo via LinkedIn

What if the future of clean energy wasn’t just about invention, but execution? For Sujatha Kumar, CEO of Dsider, success in clean tech hinges on more than groundbreaking technology—it’s about empowering founders with the tools to make their innovations viable, scalable, and economically sound.

Through Dsider’s techno-economic analysis (TEA) platform, Kumar is helping startups bridge the critical gap between vision and execution, ensuring they can navigate complex markets with confidence.

In a recent episode of the Energy Tech Startups Podcast, Kumar shared her insights on the growing importance of TEA in the hard tech space. While clean energy innovation promises transformative solutions, the challenge lies in proving both technical feasibility and economic sustainability. Kumar argues that many early-stage founders, especially in fields like carbon capture, microgrids, and renewable energy, lack the necessary financial tools to assess market fit and long-term profitability—a gap Dsider aims to fill.

What Makes Dsider Unique?

Dsider offers more than just financial modeling—it creates actionable insights, tailored to the demands of the clean energy sector. At its core, the platform integrates TEA with operational planning, equipping founders with the ability to run scenario analyses, optimize pricing strategies, and anticipate market challenges. “It’s not just about building a product—it’s about understanding how to make that product thrive in a dynamic, ever-evolving market,” Kumar explained.

In industries where data is limited and stakes are high, startups often struggle to translate early pilots into scalable solutions. Kumar emphasized how Dsider’s approach helps founders forecast regulatory shifts, project downtime risks, and identify key economic drivers—turning complex calculations into a clear strategic roadmap. This foresight enables startups to align with customer expectations and investor requirements from the outset, a step that is often overlooked in early development stages.

Why TEA is Critical for Founders

“Clean tech innovation is hard,” Kumar emphasized, “because there is no historical data to guide decisions.” Startups often operate in unfamiliar territory, where understanding market fit and pricing models is essential. Through TEA, founders can build a financial narrative, simulate real-world conditions, and show investors or customers how their solutions will perform.

Jason, an experienced founder, echoed this sentiment, reflecting on his own mistakes:

"I wish I’d done a TEA earlier—during my first pilot, we didn’t budget for enough support, and it cost us a key customer."

The takeaway? Even at the pilot stage, TEA is invaluable. As Kumar noted, failing early pilots can prevent startups from scaling—making upfront analysis essential for success.

Beyond Technology: Bridging Gaps Between Founders, Investors, and Customers

Kumar highlighted the need to align founders, investors, and customers through a shared understanding of value. TEA enables this by allowing founders to communicate in the same language as their stakeholders—from efficiency gains to regulatory compliance. Dsider's platform provides tools for scenario modeling, allowing startups to optimize for both technology performance and economic outcomes.

One challenge, she noted, is that many founders are scientists without financial backgrounds. “Our goal is to simplify that complexity, so founders can focus on their technology while we take care of the analysis,” Kumar explained. Dsider helps startups anticipate questions from investors, simulate risks, and optimize business models from the start.

A New Way to Sell: Using TEA as a Business Development Tool

Kumar described how TEA can be more than a financial tool—it can become a business development asset. Founders can use Dsider to create customized reports for potential customers, demonstrating the specific value their technology brings. With interactive models and scenario analysis, startups can quickly respond to customer needs and build trust through transparency.

Future Growth

Looking ahead, Dsider aims to scale its operations and expand its impact by continuing to support early-stage founders with affordable, high-impact tools. With growing regulatory support for clean tech and an increasing demand for sustainable solutions, Dsider is positioned to become a key player in the energy tech startup ecosystem.

By bridging the gap between innovation and economics, Dsider is helping founders navigate complex challenges and build businesses that are both profitable and impactful—setting a strong foundation for future growth in the climate tech space.

Listen to the full episode with Sujatha Kumar on the Energy Tech Startups Podcast here.

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Energy Tech Startups Podcast is hosted by Jason Ethier and Nada Ahmed. It delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.

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