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Greening the bottom line: Houston expert on the ups and downs of sustainability transformation, reporting

Although sustainability has invariably moved to the top of the corporate agenda across various sectors, businesses still face challenges in effectively implementing these transformative changes. Photo via Getty Images

Amid remarkable fund allocation towards tackling environmental, social, and corporate governance issues, investors deeply concerned about climate change exert substantial leverage on firms and regulators to make reforms.

Furthermore, the Securities and Exchange Commission has proposed new rules requiring all publicly listed corporations to disclose climate change risks in their regular filings with clear reporting obligations, such as information on direct greenhouse gas emissions (Scope 1), indirect emissions from purchased electricity or other forms of energy (Scope 2), as well as GHG emissions from upstream and downstream activities in the value chain (Scope 3).

Although sustainability has invariably moved to the top of the corporate agenda across various sectors, businesses still face challenges in effectively implementing these transformative changes. Many companies are still dealing with questions like:

  • What problems and possibilities should they prioritize?
  • Where should they devote time, effort, and money to have the most long term effect via business processes?
  • What principles, policies, and internal standards should be implemented to initiate the process and get good ESG ratings?
  • When do corporate sustainability challenges necessitate collaborations with other businesses to meet commitments and achieve goals?
  • What organizational behavior and change management measures should be incorporated to induce sustainability into the corporate culture?

One-fifth of businesses still need a sustainability plan in place, and fewer than 30 percent feel the effect of that strategy is evident to all employees.

Introducing climate-related practices across businesses and corporations takes time and effort. Since sustainability transformation initiatives span multiple business functions and units, whether they are helping or hurting the bottom line is often a fuzzy picture. It is not easy to quantify near-term profitable impacts directly emanating from sustainable strategies, disincentivizing many businesses from setting ambitious carbon reduction targets.

Businesses often struggle with what they intend to assess and what "good enough" performance looks like for the firm. Furthermore, sustainability performance reporting is infested with the inherent stakes of the legitimacy of data collection, defining the metrics and materiality, accountability to the stakeholders, the dynamism of the business environment, the complexity of reporting standards, and the risk of obsolescence of the tool.

For context, there are approximately 600 sustainability reporting standards, industry efforts, frameworks, and recommendations worldwide. Additionally, the one-directional data collection method used by the carbon market trading systems for scoring analyses often leads to intentional or unintentional greenwashing.

So then, what is the path forward?

An effective strategy would involve adopting a synergistic approach, just like the yin and the yang elements that embody balance and harmony on two distinct yet interconnected levels. The yin aspect, prevailing at the government level, would require a robust standardization of reporting frameworks via policymaking and regulations that can effectively implement suitable transformation engines for businesses. It will entail developing adaptable market mechanisms to successfully guide businesses and consumers to identify, plan, navigate, strategize, and execute greenhouse gas reduction initiatives. It will require answers to foundational questions like:

     
  • What tools and resources can help businesses improve their financial performance by reducing energy waste and energy costs?
  • How do manufacturers engage their suppliers in low-cost technical reviews to improve process lines, use materials more efficiently, and reduce waste?
  • How can waste management and recycling help a business by saving money, energy, and natural resources?

There is a dire need to standardize and consolidate the industry benchmarks and reporting frameworks against which businesses can assess their performance for climate action and potentially improve their bottom line by investing in appropriate carbon mitigation activities. This will create a fundamental shift in the mindset of corporates and raise the level of conversation from "Should we implement sustainable business frameworks?" to "How we could best implement sustainable frameworks for better ROI and an impactful bottom line?"

On the other hand, the yang element operates at the business or corporation level. Successful execution of sustainability strategies entails interweaving the sustainability thread into the business core across strategies and processes, operations and personnel, and products and services.

What is the business case for sustainability efforts? From operational cost savings to expansion in new markets, from enhanced brand equity to investor interest and share expansion, companies that incorporate robust and scalable sustainable practices have opportunities to unlock new sources of value capture and new markets that can deliver immediate financial rewards. Such measures will demonstrate the overall sustainability transformation's power and potentially provide money or cost savings to fund other components.

One way to do it is by introducing circular business models to reshape the whole product usage cycle: re-engineering product designs with more sustainable materials, redesigning the manufacturing lifecycle, recycling products, packaging, and waste, and reducing emissions in transportation, water, and energy consumption activities. By leveraging technology and AI in the extended system of interactions within and outside the business, companies can monitor, predict, and reduce the carbon emissions in their supply chains and yield immediate financial results.

Designing, implementing, and managing the foundational governance of sustainable business practices, strategies, structure, and tactics will require robust governance of sustainability efforts in all key business areas, including marketing, sales, product development, and finance. Additionally, organizational values, leadership initiative from the CEO and board level to the employees, and stakeholder interest are necessary to drive value for business policy. Involving employees in decision-making will help induce better commitment and accountability to implementing economic, social, environmental, and technologically sustainable interventions and initiatives.

Finally, businesses need to understand that they could truly develop long-term business success and shareholder value when they stop viewing sustainability from a compliance or ESG reporting lens. Long-term business success cannot be achieved solely by maximizing short-term profits but through market-oriented yet responsible behavior that automatically drives enhanced business bottom lines. This demands a collaborative partnership between policymakers, the private sector, nonprofit organizations, academia, and civic society to usher in economic growth, competitiveness, and consumer interest. This partnership is essential for environmental protection and social responsibility to ensure a sustainable future.

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Ruchi Gupta is a certified mentor and vice chair at SCORE Houston.

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A View From HETI

Eight Texas companies made it on Time’s Most Sustainable Companies list for 2025. Photo via Getty Images

Spring-based IT company Hewlett Packard Enterprise leads the list of eight Texas businesses that appear in Time magazine’s and data provider Statista’s World’s Most Sustainable Companies list for 2025.

HPE landed at No. 68, earning a score of 74.36 out of 100.

Time and Statista said the ranking highlights corporate responsibility and promotes sustainable practices.

“In an era marked by significant environmental challenges and social inequalities, it is crucial to recognize and reward companies prioritizing sustainability,” according to an article on Time’s website. “By featuring these leading entities, the ranking sets a benchmark for other businesses, fostering transparency and accountability and encouraging the integration of sustainability into core corporate strategies.”

Time and Statista’s ranking process started with a list of more than 5,000 of the world’s largest, most influential companies based on factors such as revenue and public prominence. They identified the top 500 companies based on more than 20 data points.

The process weeded out non-sustainable businesses, such as those involved in producing fossil fuels, and zeroed in on:

  • External sustainability ratings
  • Availability and quality of sustainability reports
  • Performance regarding environmental and social responsibility measures

HPE is targeting net-zero status across its supply chain by 2040. Working toward that goal, the company predicts its carbon emissions will decrease by 33 percent from 2020 to 2028.

“The climate transition demands collective action across our entire value chain, and I am resolute in my commitment to ensure that HPE plays a central role in showcasing the attainability of net-zero emissions through our technologies and actions,” said Antonio Neri, HPE’s president and CEO.

Among the ways HPE is reducing carbon emissions are:

  • Shipping certain products in bigger bundles
  • Incorporating environmentally responsible design
  • Using more renewable energy
  • Improving energy efficiency in buildings
  • Eventually shifting to an all-electric automotive fleet

Here’s a rundown of the eight Texas-based companies that made the sustainability list, including their global rankings and scores.

  • No. 68 Spring-based Hewlett Packard Enterprise. Score: 74.36
  • No. 81 Dallas-based CBRE. Score: 73.49
  • No. 142 Dallas-based AMN Healthcare Services. Score: 69.8
  • No. 165 Austin-based Digital Realty. Score: 68.64
  • No. 257 Round Rock-based Dell Technologies. Score: 64.89
  • No. 295 Frisco-based Keurig Dr Pepper. Score: 63.25
  • No. 335 Dallas-based Jacobs Engineering. Score: 61.98
  • No. 471 Dallas-based AT&T. Score: 57.28

France-based Schneider Electric claimed the top spot on the global list. The company opened a 10,500-square-foot, state-of-the-art Energy Innovation Center in Houston earlier this year.

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