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Global organization unveils new location in Houston suburb to drive energy transition innovation and beyond

Plug and Play is opening a Sugar Land hub to accelerate startups and innovation across smart cities, energy, health, and mobility sectors. Photo courtesy of Plug and Play

Leading innovation platform Plug and Play announced the opening of its new flagship Houston-area location in Sugar Land, which is its fourth location in Texas.

Plug and Play has accelerated over 2,700 startups globally last year with corporate partners that include Dell Technologies, Daikin, Microsoft, LG Chem, Shell, and Mercedes. The company’s portfolio includes PayPal, Dropbox, LendingClub, and Course Hero, with 8 percent of the portfolio valued at over $100 million.

The deal, which facilitated by the Sugar Land Office of Economic Development and Tourism, will bring a new office for the organization to Sugar Land Town Square with leasing and hiring between December and January.

The focus will be on “smart cities,” which include energy, health, transportation, and mobility sectors. The official launch is slated for the first quarter of 2025, and will feature 15 startups announced on Selection Day.

"By expanding to Sugar Land, we’re creating a space where startups can access resources, build partnerships, and scale rapidly,” VP Growth Strategy at Plug and Play Sherif Saadawi says in a news release. “This location will help fuel Texas' innovation ecosystem, providing entrepreneurs with the tools and networks they need to drive real-world impact and contribute to the state’s technological and economic growth."

Plug and Play plans to hire four full-time equivalent employees and accelerate two startup batches per year. One Sugar Land City representative will serve as a board member.

“We are excited to welcome Plug and Play to Sugar Land,” Mayor of Sugar Land Joe Zimmerma adds. “This investment will help us connect with corporate contacts and experts in startups and businesses that would take us many years to reach on our own. It allows us to create a presence, attract investments and jobs to the city, and hopefully become a base of operations for some of these high-growth companies.”

The organization originally entered the Houston market in 2019 and now has locations in Bryan/College Station, Frisco, and Cedar Park in Texas.

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This article originally ran on InnovationMap.

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A View From HETI

A new study from Rice’s Kinder Institute reports Houston has been "losing ground" since the oil crash. Photo via Unsplash

A new study from Rice’s Kinder Institute shows that Houston is still feeling the economic effects of the 2014-2016 oil crash, more than a decade later.

Though Houston, nicknamed the Energy Capital of the World, has continued to grow over the time period, the city has still fallen behind other comparable metropolitan areas in earnings and job creation, according to the research. The report is one part of a three-part series that will take a look at regional economic mobility and suggest ideas to expand opportunity.

“When you look at what’s happened in other locations, we’re losing ground,” Flávio Cunha, director of the Center for Economic Mobility at Rice’s Kinder Institute for Urban Research, said in a release. “Our economy is growing, but it’s no longer growing at the rate it used to.”

Global oil prices fell 70 percent between 2014 and 2016, the report said, marking one of the three largest declines since World War II and the longest-lasting downturn since 1986. The report excluded pandemic-related gaps, and it mentions 2017’s Hurricane Harvey as a possible indicator that economic growth stalled after the 2014-2016 oil price crash recovery.

To understand the long-term impact of the crash, researchers compared Houston’s economic performance with 54 metropolitan areas like San Antonio, Pittsburgh and others with less dependence on the energy industry.

Some of the key findings in the report included:

  • Job creation: In 2019, Houston had approximately 240,000 fewer private-sector jobs than similar cities. Employment was 15 percent lower in goods-producing industries and 4 percent lower in the services industries than the control group.
  • Income shifts: Income per resident was 13 percent lower compared to the peer group. Workers who remained employed earned 10 percent less between 2015 and 2019 than in other metros. The 13 percent drop in income equates to roughly $76 billion a year in forgone income, or $10,700 per resident per year in 2025 dollars. The decline was a trend across every age group, education level and sex.
  • Population changes: The rate of people moving to Houston slowed, rather than a surge of people leaving.
  • Hiring changes: Hiring fell sharply for young workers ages 19-24.

Cunha says the most surprising finding was that these trends persisted a decade later. According to the report, by 2024, Houston’s wages and income per resident remained about a fifth and a sixth below those in peer cities, and jobs per resident had continued to lose ground.

“What really surprises me is not that there was this change. It’s that this change has been long-lasting,” he added. “We followed it up to 2024, and we still don’t detect that the economy has recovered from that one shock.”

Read the full report here.

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