comms 101

Houston expert on importance of messaging when scaling an energy transition company

Kelsey Hultberg, executive vice president of corporate communications and sustainability at Sunnova Energy, joins the Houston Innovators Podcast. Photo courtesy of Sunnova

Several years ago, Kelsey Hultberg decided to make a pivot. Looking for a role with career growth opportunities, the communications professional thought she'd find something at an oil and gas company, but then she met John Berger, founder and CEO of Sunnova, who was looking for someone to stand up their communications team amidst the solar energy company's growth.

"He hooked me," Hultberg shares on the Houston Innovators Podcast. "He said, 'I've got big plans for this company. I see where this energy industry is going, I see that we're prime for a transition, and I want to take this company public.' And I started a few weeks later."

Hultberg has been telling the story for Sunnova — which equips customers with solar and storage technology, providing them with energy independence — ever since, through scaling, new technologies, and its IPO in 2019.

Each phase of the company represented different challenges for Hultberg and her communications team. As she explains on the podcast, consistently conveying a strong message is key in any industry, but especially energy.

"Communication is critical," Hultberg says, "having a strategy and really being able to articulate who you are, what you stand for, what is your mission, what is your vision — and really beyond that, what is your strategy for how you move forward. ... You can never say the same thing to the same people too many times, especially when you're a company that some people have never heard of before."

And while there's a unique challenge to communications for energy transition companies, Hultberg says she views it as a huge opportunity as long as you have the right structure in place.

"Of course communications and being as strategic as possible with the story that you're telling and the narrative that you're weaving for your different audiences, but then you layer on an industry that's rapidly changing and is tumultuous at times," she says. "Being able to come back to the core mission and values is really incredible."

Hultberg says that when she originally joined the team in 2017, she thought a solar energy company in Houston was an interesting choice — and it was. Texas was not one of Sunnova's biggest markets at the time, Hultberg explains, but things are different now.

"Over the last couple of years, especially after Winter Storm Uri, where you saw a lot of people go without power. ... We had a lot of customers say, 'That can't happen again,'" she says. "You're seeing the adoption and uptick in solar in storage because they are looking for grid reliability and affordability and they aren't getting it from their utility providers."

———

This article originally ran on InnovationMap.

Trending News

A View From HETI

Rice University's László Kürti has been researching a molecule known as N4 that releases large amounts of energy. Photo by Jeff Fitlow/ Courtesy Rice University.

Rice University chemistry professor László Kürti was named as a recipient of the 2025 Ross M. Brown Investigator Award from the California Institute of Technology’s Brown Institute for Basic Sciences.

Kürti is one of eight mid-career faculty members to receive up to $2 million over five years for their research in the physical sciences.

“I’m greatly honored,” Kürti said in a news release. “We will learn a tremendous amount in the next five years and gain a much clearer understanding of the challenges ahead.”

Kürti was selected for the research he’s been developing for six years on a molecule called tetrahedral N4, which studies show can release large amounts of energy on demand. The molecule can also decompose directly into nitrogen gas without producing carbon dioxide or water vapor. Kürti believes N4 can be used as a "new type of fuel for vehicles."

“Eventually, N4 and other stable, neutral polynitrogen cages could be used to power rockets, helping us reach the moon or Mars faster and with heavier payloads,” he added in this release.

The Brown Investigator Awards were founded by entrepreneur and Caltech alumnus Ross M. Brown and established by the Brown Science Foundation in 2020. The organization has recognized 21 scientists over the last five years.

“Midcareer faculty are at a time in their careers when they are poised and prepared to make profound contributions to their fields,” Brown said in the news release. “My continuing hope is that the resources provided by the Brown Investigator Awards will allow them to pursue riskier innovative ideas that extend beyond their existing research efforts and align with new or developing passions, especially during this time of funding uncertainty.”

Trending News