Houston expert on importance of messaging when scaling an energy transition company

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Kelsey Hultberg, executive vice president of corporate communications and sustainability at Sunnova Energy, joins the Houston Innovators Podcast. Photo courtesy of Sunnova

Several years ago, Kelsey Hultberg decided to make a pivot. Looking for a role with career growth opportunities, the communications professional thought she'd find something at an oil and gas company, but then she met John Berger, founder and CEO of Sunnova, who was looking for someone to stand up their communications team amidst the solar energy company's growth.

"He hooked me," Hultberg shares on the Houston Innovators Podcast. "He said, 'I've got big plans for this company. I see where this energy industry is going, I see that we're prime for a transition, and I want to take this company public.' And I started a few weeks later."

Hultberg has been telling the story for Sunnova — which equips customers with solar and storage technology, providing them with energy independence — ever since, through scaling, new technologies, and its IPO in 2019.

Each phase of the company represented different challenges for Hultberg and her communications team. As she explains on the podcast, consistently conveying a strong message is key in any industry, but especially energy.

"Communication is critical," Hultberg says, "having a strategy and really being able to articulate who you are, what you stand for, what is your mission, what is your vision — and really beyond that, what is your strategy for how you move forward. ... You can never say the same thing to the same people too many times, especially when you're a company that some people have never heard of before."

And while there's a unique challenge to communications for energy transition companies, Hultberg says she views it as a huge opportunity as long as you have the right structure in place.

"Of course communications and being as strategic as possible with the story that you're telling and the narrative that you're weaving for your different audiences, but then you layer on an industry that's rapidly changing and is tumultuous at times," she says. "Being able to come back to the core mission and values is really incredible."

Hultberg says that when she originally joined the team in 2017, she thought a solar energy company in Houston was an interesting choice — and it was. Texas was not one of Sunnova's biggest markets at the time, Hultberg explains, but things are different now.

"Over the last couple of years, especially after Winter Storm Uri, where you saw a lot of people go without power. ... We had a lot of customers say, 'That can't happen again,'" she says. "You're seeing the adoption and uptick in solar in storage because they are looking for grid reliability and affordability and they aren't getting it from their utility providers."

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This article originally ran on InnovationMap.

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7 innovative startups fueling the energy transition in Houston

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Houston has long been touted as the energy capital of the world, and it's now it's also a leading player in the energy transition — home to numerous startups and innovators working toward a cleaner future.

As part of the 2025 Houston Innovation Awards, presented by InnovationMap, the Energy Transition Business category honors innovative startups that are providing solution within renewables, climatetech, clean energy, alternative materials, circular economy, and more.

Seven energy transition companies have been named finalists for the 2025 award. They range from a spinoff stimulating subsurface hydrogen from end-of-life oil fields to a company converting prickly pear cactus biogas into energy.

Read more about these climatetech businesses, their founders, and their green initiatives below. Then join us at the Houston Innovation Awards on Nov. 13 at Greentown Labs, when the winner will be unveiled at our live awards ceremony.

Tickets are now on sale.

Anning Corporation

Clean energy company Anning Corporation is working to develop geologic hydrogen, a natural carbon-free fuel, using its proprietary stimulation approaches and advanced exploration modeling. The company said that geologic hydrogen has the potential to be the lowest-cost source of reliable baseload electricity in the U.S.

The company was founded by CEO Sophie Broun in 2024 and is a member of Greentown Labs. Last month, it also announced that it was chosen to participate in Breakthrough Energy’s prestigious Fellows Program. Anning raised a pre-seed round this year and is currently raising a $6 million seed round.

Capwell Services

Houston-based methane capture company Capwell Services works to eliminate vented oil and gas emissions economically for operators. According to the company, methane emissions are vented from most oil and gas facilities due to safety protocols, and operators are not able to capture the gas cost-effectively, leading operators to emit more than 14 million metric tons of methane per year in the U.S. and Canada. Founded in 2022, Capwell specializes in low and intermittent flow vents for methane capture.

The company began as a University of Pennsylvania senior design project led by current CEO Andrew Lane. It has since participated in programs with Greentown Labs and Rice Clean Energy Accelerator. The company moved to Houston in 2023 and raised a pre-seed round. It has also received federal funding from the DOE. Capwell is currently piloting its commercial unit with oil and gas operators.

Deep Anchor Solutions

Offshore energy consulting and design company Deep Anchor Solutions aims to help expedite the adoption of floating offshore energy infrastructure with its deeply embedded ring anchor (DERA) technology. According to the company, its patented DERA system can be installed quietly without heavy-lift vessels, reducing anchor-related costs by up to 75 percent and lifecycle CO2 emissions by up to 80 percent.

The company was founded in 2023 by current CEO Junho Lee and CTO Charles Aubeny. Lee earned his Ph.D. in geotechnical engineering from Texas A&M University, where Aubeny is a professor of civil and environmental engineering. The company has participated in numerous accelerators and incubators, including Greentown Labs, MassChallenge, EnergyTech Nexus LiftOff, and others. Lee is an Activate 2025 fellow.

Eclipse Energy

Previously known as Gold H2, Eclipse Energy converts end-of-life oil fields into low-cost, sustainable hydrogen sources. It completed its first field trial this summer, which demonstrated subsurface bio-stimulated hydrogen production. According to the company, its technology could yield up to 250 billion kilograms of low-carbon hydrogen, which is estimated to provide enough clean power to Los Angeles for over 50 years and avoid roughly 1 billion metric tons of CO2 equivalent.

Eclipse is a spinoff of Houston biotech company Cemvita. It was founded in 2022 by Moji Karimi (CEO and chairman of Cemvita), Prabhdeep Sekhon (CEO of Eclipse), Tara Karimi, and Rayyan Islam. The company closed an $8 million series A this year and has plans to raise another round in 2026.

Loop Bioproducts

Agricultural chemical manufacturing company Loop Bioproducts leverages the physiology of prickly pear cactus grown in Texas to produce bioenergy, food, and remediate industrial wastewater streams. The company uses its remote sensing technology, proprietary image-based machine learning model, and R&D innovation to capture raw biogas from the cactuses and is focused on scaling cactuses as an industrial crop on land.

Rhiannon Parker founded Loop Bioproducts in 2023.

Mars Materials

Clean chemical manufacturing business Mars Materials is working to convert captured carbon into resources, such as carbon fiber and wastewater treatment chemicals. The company develops and produces its drop-in chemical products in Houston and uses an in-licensed process for the National Renewable Energy Lab to produce acrylonitrile, which is used to produce plastics, synthetic fibers, and rubbers. The company reports that it plans to open its first commercial plant in the next 18 months.

Founded in 2019 by CEO Aaron Fitzgerald, CTO Kristian Gubsch, and lead engineer Trey Sheridan, the company has raised just under $1 million in capital and is backed by Bill Gates’ Breakthrough Energy, Shell, Black & Veatch, and other organizations.

Solidec

Chemical manufacturing company Solidec has developed autonomous generators that extract molecules from water and air and converts them into pure chemicals and fuels that are free of carbon emissions onsite, eliminating the need for transport, storage, and permitting. The company was founded around innovations developed by Rice University associate professor Haotian Wang.

The company was selected for the Chevron Technology Ventures’ catalyst program, Greentown Labs, NSF I-Corps and was part of the first cohort of the Activate Houston program. It won first place at the 2024 startup pitch competition at CERAWeek. Solidec was founded in 2023 by Wang, who serves as chief scientist, CEO Ryan DuChanois, and CTO Yang Xia. It closed a $2.5 million seed round earlier this year.

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The Houston Innovation Awards program is sponsored by Houston Community College, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

New report rates best electric companies and renewable energy plans

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Choose Texas Power—a marketplace that allows users to view and compare electricity plans, providers and rates in the state—has compiled its Best Texas Electric Companies report.

The data-driven list considers pricing, providers and consumer trends, and rates for companies listed on its marketplace. The report was updated earlier this month.

Choose Texas Power rated the Texas energy companies using its proprietary data and online reviews, and gave each company a score from zero to five based on customer service, accessibility and plan variety.

Houston-based Express Energy tied for first place on the list with DFW-based TXU Energy, 4Change Energy and Veteran Energy. Eight other Houston-area companies made the 10. The companies all received a rating of 5 out of 5.

The full list includes:

Houston-based Gexa Energy (4.9)
Irving-based TriEagle Energy (4.9)
Houston-based Frontier Utilities (4.8)
Spring-based Atlantex Power (4.6)
Houston-based Rhythm Energy (4.6)
Houston-based Green Mountain Energy (4.5)
Houston-based Reliant Energy (4.3)
Houston-based Direct Energy (4.2)
Houston-based APG&E Energy (4.2)
Houston-based Discount Power (4)
Plano-based Cirro Energy (4)
Fort Worth-based Payless Power (3.9)

Choose Texas Power also broke down the best companies for specific customer needs.

Best for affordable green energy: Gexa Energy
Best for 100% renewable energy: Rhythm Energy
Green energy plans for low usage: Green Mountain Energy
Best for smart home upgrades: Discount Power
Best for straightforward energy plans: TriEagle Energy
Best for plan variety: TXU Energy
Best for simple contract terms: Express Energy

Find the full report here.

Chevron names latest cohort of energy transition fellows at Rice University

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Chevron and Rice University have named 10 graduate students to the second cohort of the Chevron Energy Graduate Fellowship.

The students come from various departments at Rice and are working on innovations that reduce emissions or improve upon low-carbon technology. Fellows will each receive a $10,000 award to support their research along with the opportunity to connect with "industry experts who can provide valuable insight on scaling technologies from the lab to commercial application," according to Rice.

The fellows will present projects during a cross-university virtual symposium in the spring.

The 2025-26 Chevron Energy Graduate Fellows and their research topics include:

Cristel Carolina Brindis Flores, Molecular Simulations of CO₂ and H₂ for Geostorage
Davide Cavuto, Intensification of Floating Catalyst Chemical Vapor Deposition for Carbon Nanotubes Synthesis
Jaewoo Kim, Distributed Acoustic Sensing for In-situ Stress Monitoring in Enhanced Geothermal Systems
Jessica Hema Persaud, Understanding Tin Perovskite Crystallization Dynamics for All-Perovskite Tandems
Johanna Ikabu Bangala, Upcycling Methane-derived Zero-Valent Carbon for Sustainable Agriculture
Kashif Liaqat, From Waste to Resource: Increased Sustainability Through Hybrid Waste Heat Recovery Systems for Data Centers and Industry
Md Abid Shahriar Rahman Saadi, Advancing Sustainable Structural, Energy and Food Systems through Engineering of Biopolymers
Ratnika Gupta, Micro-Silicon/Carbon Nanotube Composite Anodes with Metal-free Current Collector for High Performance Li-Ion Batteries
Wei Ping Lam, Electrifying Chemical Manufacturing: High-Pressure Electrochemical CO₂ Capture and Conversion
William Schmid, Light-Driven Thermal Desalination Using Transient Solar Illumination

“Through this fellowship program, we can support outstanding graduate students from across the university who are conducting cutting-edge research across a variety of fields,” Carrie Masiello, director of the Rice Sustainability Institute, said in a news release. “This year, our 2026 Chevron Fellows are working on research that reflects the diversity of the sustainability research at Rice … and these scholarly endeavors exemplify the breadth and depth of research enabled by Chevron’s generous support.”

The Chevron Fellows program launched at Rice last year, naming 10 graduate students to the inaugural cohort. It is funded by Chevron and was created through a partnership between the Rice Sustainability Institute. Chevron launched a similar program at the University of Houston in 2023.

“Rice University continues to be an exceptional partner in advancing energy innovation,” Chris Powers, director of exploration commercial and portfolio at Chevron, added in the release. “The Chevron Energy Fellows program showcases the brilliance and drive of Rice graduate students, whose research in areas like carbon conversion, solar materials and geothermal sensing is already shaping the future of sustainable energy. We’re proud to celebrate their achievements and look forward to the impact they’ll continue to make across the energy landscape.”

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