(Not so) sunny news

New report throws shade on Houston's renewable energy use in 'solar cities' ranking

Sunny Houston fails to place on Thumbtack's new list. Photo by Adrian N on Unsplash

As the cost of solar panel installation becomes more attainable to homeowners, more Americans are willing to reduce their carbon emissions and their electricity bills in the process.

So just where does Houston rank in new tech like solar panel installation? According to a new report from home service management platform Thumbtack, it doesn't.

Houston, which has no shortage of sun — as residents are well aware — fails to place in Thumbtack's new list of the top 15 most "solar" cities in the United States.

Austin leads the way for Texas, ranking the No. 3 most “solar” city in the U.S., per Thumbtack. Austin, with the highest net-new solar panel installations within the past year in Texas, splits up four Californian cities in the top five. Only San Diego (No. 1) and Los Angeles (No. 2) outranked Austin.

San Antonio follows not behind atNo. 9 and just outside the top 10 is Dallas-Fort Worth at No. 11.

For the curious, Texas Property Code 202.010 forbids homeowner associations from restricting the installation of solar panels, so any Texas homeowner can do it as long as they follow the standard procedure for “improving” their home to comply with a separate state law.

Thumbtack home expert David Steckel said in a press release that they chose to focus the report on cities with the most new solar installations because they wanted to “celebrate those [cities] making the biggest change.”

“When we looked at all solar projects – from installations to modifications, repairs, consultations and more – we found that unsurprisingly, California dominated the list with 9 out of the top 10 spots – given their long-term commitment to and adoption of solar energy," he said. "We really wanted to celebrate cities that are seeing a shift in behavior.”

The top 10 most “solar” cities in the U.S. are:

  • No. 1 – San Diego
  • No. 2 – Los Angeles
  • No. 3 – Austin
  • No. 4 – Palm Springs, California
  • No. 5 – San Francisco
  • No. 6 – Las Vegas
  • No. 7 – Phoenix
  • No. 8 – Orlando
  • No. 9 – San Antonio
  • No. 10 – Tampa, Florida

Steckel said the company has seen a year-over-year increase of up to 96 percent in solar energy projects among consumers for March 2023.

“We recently found that 71 percent of Americans are prioritizing sustainable, energy-efficient home improvement projects this year – with more than one-third of Americans planning to install solar panels in 2023 – showing an accelerating change in consumer behavior,” he said.

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This article originally ran on CultureMap.

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A View From HETI

Lawson Gow and Kelsey Kearns have stepped into new leadership roles at Greentown Labs. Photos courtesy Greentown/LinkedIn

Greentown Labs has reshuffled its leadership, elevating Houston leaders into new roles.

Lawson Gow was named COO of the Houston- and Boston-based climatech incubator in February 2026. In his new role, he will focus on optimizing Greentown's structure, building new internal and external systems and developing a plan for growth.

Gow was named Head of Houston in July. He previously founded The Cannon, a coworking space with eight locations in the Houston area, with additional partner spaces. He also recently served as managing partner at Houston-based investment and advisory firm Helium Capital. Gow is the son of David Gow, founder of Energy Capital's parent company, Gow Media.

Kelsey Kearns, who previously served as Director of Community Strategy at Greentown, was named as Gow's replacement in the Houston-focused role. As the new Head of Houston, she will lead daily operations, work to connect the city's climate and innovation ecosystem and founders, strengthen partnerships and accelerate solutions.

"I'm honored and grateful to step into this new role," Kearns said in an email. "My goal is for Greentown to thrive so our founders can thrive! That means supporting their connection to the capital, pilots, and customers they need to grow while building partnerships across Houston's innovation ecosystem. I want Greentown Houston to become the playbook for every future Greentown expansion."

Before joining Greentown Houston, Kearns served as director of business development at Howdy.com, an Austin-based technology staffing company.

"Kelsey is such a perfect fit to lead Greentown Houston," Gow added in an email. "She's deeply passionate about the entrepreneurial community here and has worked throughout and across the ecosystem for years. She's built an awesome dream team here and has helped reinvigorate Greentown's presence and role in Houston's innovation economy."

Earlier this year, Greentown also named Julia Travaglini as the Head of its Boston incubator. Travaglini has held multiple leadership roles at Greentown since 2016. The organization named Georgina Campbell Flatter as its new CEO in early 2025.

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