Q&A

Houston entrepreneur on how mobile payments will impact the energy transition

Don Frieden of P97 shares his thoughts on the future of payment technology amid the energy transition. Photo courtesy of P97

Whether you fuel up your car at the pump or a plug, you need to pay for it. One venture-backed Houston company is dedicated to optimizing that transaction process.

P97 was founded in 2012 to upgrade gas station payments — something that had remained stagnant since around 1997 with the card reader. Don Frieden, CEO and president at the company, thought more can be improved in this process and other daily transactions.

He shared his vision for the company — past, present, and future — on the Houston Innovators Podcast, as well as how he sees the relationship between fintech and the energy transition.



Tell me about the founding mission you had for P97 and the current technologies you're working on.


Don Frieden: P97 is my second software startup — both Houston-based companies. The first one was back in the late '90s, and we were leveraging technology to enable workforce automation and decisions for technology. I mentioned that just because it's relevant because fast forward, and that business was required by public traded company in 2008 and some of our learnings were about payments of gas technology, which led us to start this business.

With P97, our mission from the beginning was simplifying and energizing daily journeys. We think about daily journeys from the time we leave home in the morning and when we get back at the end of the day — whether it's tolling, parking, buying fuel, fast food restaurants, it's all a part of your daily journeys, and our goal is to make things a little bit simpler each day.

There hadn't been any payment innovation from the late '90s, and that was contactless payment at the gas pump, but nothing more until we started the business in 2012. Part of the reason the company name is P97 is because we wanted to innovate around payments since we really hadn't seen anything innovative since 1997.

One of the things we’re most excited about is voice enable payments through our partnership with Amazon's Alexa. The landscape of payments at gas stations underwent this next revolution, and we're using cutting-edge speech recognition and artificial intelligence to allow drivers to pay for fuel just using their voice. It makes the process faster and more efficient, and is completely hands-free. From this time I say, “Alexa, buy gas,” six seconds later, the gas would be turned on and any loyalty rewards I have would be applied, all from the comfort of my car.

How is P97 set up to address the energy transition and the new fuel sources coming out of it?


DF: The good news is about fuel is it's a process of filling up a vehicle — whether it's with a EV charge or whether you're putting hydrogen in the tank. We run one of the largest hydrogen networks in California now. Or, it’s just traditional fuel selling in gallons. The biggest challenge really is integrating all of those different use cases into mobile apps so families can have a wide variety of ways to to fuel their vehicles of wide variety of ways to pay for that fuel — all in one really frictionless experience.

How do you see Houston as a hub for your company as well as an energy transition leader?


DF: Houston is pretty much the energy capital of the world, so from from a partnership and client perspective, life is really easy in Houston right because we have so many major energy companies represented here, but we're not exactly a tech hub. Hiring in Houston has been a bit of a challenge. We have to sometimes hire people out of California and relocate them to Houston. Because of the high quality of life in Houston, we have been able to relocate people here and hire the very best talent.

The reality is that all these energy companies have now recognized the energy transition. Early on, electric vehicles were not overly popular, but now I think we all embrace the importance of climate change and zero hydrocarbon footprint. I think the last 24 months have seen really a major change in embracing everything from wind to solar to supporting the electrification of transportation. You've seen major investments by energy companies acquiring technology companies that can help them accelerate as they make the transition. It was maybe a little bit slow going early on, but the last couple of years, we've just watched it really accelerate. I think also with the US Government getting behind the Infrastructure Bill and putting programs out there to help companies transition has really also helped accelerate this process.

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A View From HETI

Exxon Mobil and Chevron made big profits in spring 2026. Photo via Chevron

American oil and gas giants raked in massive spring profits while fighting between Iran and the U.S. impeded petroleum shipments and consumers around the world paid more for fuel and confronted shortages.

The conflict, now in its sixth month, halted most shipping through the Strait of Hormuz, a narrow waterway that previously served as a delivery route for a fifth of the world's oil and natural gas. With global supplies constrained, prices for Brent crude, the international standard, soared from about $70 to above $100 a barrel for much of March, April and May, and at one point reached $126.

The money that oil companies accrued between the beginning of April and the end of June could receive extra scrutiny this year. Gasoline, diesel and jet fuel prices climbed sharply during that period, increasing costs for drivers and airline passengers. Supplies ran low in some countries, leading to sporadic fuel rationing in Australia and government office closures in Nepal and Sri Lanka.

Spring, Texas-based Exxon Mobil reported that its second quarter profits doubled to $14.53 billion, boosted by record diesel production. The oil giant brought in $116.02 billion in revenue, up 42%.

Chevron, based in Houston, nearly quadrupled its profits to $12.07 billion and revenue jumped 56% to $70.06 billion.

Six of Europe’s largest oil companies posted combined first-quarter profits of $22 billion, more than 40% higher than last year.

“There are constituencies around the world who are having a very good crisis, and the oil producers are one of them,” said Patrick Galey, fossil fuels lead at Global Witness, a nonprofit organization that investigates environmental issues. “When you compare that to the hundreds of millions of people who are struggling with rolling blackouts, with electricity curbs, rationing, waiting in line for food queues, or the disruption to fertilizers and the potential impact that that has on food prices, we don’t think that it’s a justifiable price for the rest of the world to be paying.”

Lawmakers propose taxing major oil producers for war windfalls

Energy companies such as Exxon and Chevron do not set the price of American oil, which ricocheted from $68 to $115 a barrel during the quarter. It’s driven by supply and demand, and what traders, refiners and other buyers are willing to pay.

Nevertheless, Democrats in Congress introduced bills in March to tax major oil producers for profits they show from 2026 onward and have the tax proceeds redistributed to consumers.

“It’s fair to put a windfall profits tax on inordinate windfall profits rather than cut off children’s food programs,” Sen. Sheldon Whitehouse, a Rhode Island Democrat who introduced the Senate version of the legislation.

Whitehouse's measure and a companion bill introduced by U.S. Rep. Ro Khanna of California would amend the U.S. tax code to impose a per-barrel tax on companies that produced or imported at least 300,000 barrels of oil per day in 2025.

“We cracked $4 again per gallon last weekend in gas stations that I drove by, and that’s a big expense, particularly for families that get their income from driving around from job to job in the work van or the work truck,” Whitehouse said.

The average price for a gallon of regular gasoline in the U.S., which was below $3 before the U.S. and Israel launched attacks on Iran, reached $4.11 Friday, July 31, about $1 more than last year at this time.

The UK and other European countries implemented temporary windfall profits taxes on fossil fuel companies in 2022. The UK extended that to 2030, according to Tax Foundation Europe.

“Penalizing the businesses who stood by those countries and provided that product going forward is very short-sighted,” Exxon CEO Darren Woods said in a call with investors Friday. “We canceled investments that we had planned for Europe based on the last time they passed a windfall profits tax.”

Refineries rake in cash while consumers pay more for fuel

Outfits such as Exxon and Chevron, which also own refineries, are in the best position to profit from the current market conditions, said Tom Seng, assistant professor of energy finance at Texas Christian University.

Refineries turn oil into gasoline, diesel, jet fuel and home heating oil. Higher prices for those products meant Chevron’s quarterly refinery profit was six times as big in 2026, despite processing less crude and selling less products.

“The return on refining, on a percentage basis, has skyrocketed,” Seng said. “Oil right now is priced what it is priced because of the Iran war. But in the meantime, the refineries are making money hand over fist.”

The global refining market is under-supplied, and with countries such as Russia and China no longer exporting, companies like Exxon and Chevron have to pick it up, said Rob Thummel, senior portfolio manager at Tortoise Capital. “The world is going to be short jet fuel, diesel and gasoline, so we’ll probably continue to see higher profits there.”

Globally, not all refineries have been able to get the supply of crude oil they need to meet demand since the conflict began, said Timothy Fitzgerald, a University of Tennessee professor of business economics who studies the petroleum industry.

As a result, refineries that have ample oil to work with, including those in the U.S., are turning high profits, particularly when they make jet fuel and diesel, which is priced about 41% higher in the U.S. than before the Strait of Hormuz was blocked.

"If you’re a company that owns a bunch of refinery capacity, things look pretty good," Fitzgerald said.

American refineries are running at near-full capacity and poised to benefit because some refineries in the Middle East and Russia were damaged. And Asia can't get the amount of Middle East oil needed for refining.

“Ultimately, users of the energy services pay,” Fitzgerald said. “Consumers, people like you and me buying retail motor gasoline or diesel fuel or airplane tickets. But it also means that almost everything else we buy has an embedded energy content to it ... and this is where you start to worry about it driving increases in costs.”

Not all oil and gas companies benefit in the same way

In the present geopolitical environment, some companies are winners while others are losers, Fitzgerald said.

“If you’re a company like a U.S. (oil) producer, even a U.S.-based international company like an Exxon or Chevron who’s got lots of production outside the Gulf, things are good. You’re selling your product at a higher price,” he said.

But companies in the Middle East that are not able to benefit from higher prices because they are struggling to get their liquefied natural gas out of the Persian Gulf or have a lot of damaged oil fields or processing facilities have a very different take on recent events, Fitzgerald added.

“Your ability to sell anything and the volume that you may be getting out is so curtailed that your revenues are way down and you’re incurring higher transportation costs and security costs,” he said.

Exxon and Chevron weren’t as profitable in the first quarter due to the way oil is traded; the first real opportunity they had to take advantage of higher prices oil was in April. Companies that had a lot of oil stored in floating tankers and available for spot-market trading, including some European ones, were able to benefit from March’s higher oil prices, Seng said.

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