Here are five things to know from CERAWeek this year. Photo courtesy of CERAWeek

The 2024 edition of CERAWeek by S&P Global wrapped up last Friday in Houston, and a handful of themes emerged as topical and disruptive amid the energy transition.

Here are five takeaways from the conference, according to EnergyCapital reporting.

Funding the energy transition continues to be a challenge.

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The biggest obstacle to the energy transition is — and might always be — funding it. A panel at Agora on Thursday, March 21, moderated by Barbara Burger set out to discuss the role of venture capital amid the future of energy.

Daniel Goldman, managing partner at Clean Energy Ventures, said that the first plants for these new, revolutionary technologies are going to be more expensive than its subsequent plants.

"But you have to built it," Goldman says. "'First of a kind' can be very different from the end plant, because you need to manage risk. ... But those first plants are going to be quite costly, and you're going to have to recognize that as an investor."

Microsoft and Breakthrough Ventures Founder Bill Gates would address this in his talk later that day, pointing out that traditional infrastructure investors are used to knowing what a plant would cost before its built. But in clean tech, outside of solar and wind, there's too much unknown to give the estimation those investors are looking for.

"Nothing's at the maturity level that you can do that," Gates says.

The DOE's role of de-risking green tech.

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The United States Department of Energy had a significant presence at CERAWeek, with Secretary of Energy Jennifer M. Granholm making two major announcements on Monday, March 18, the first day of the conference. One of the announcements was the DOE's latest Pathways to Commercial Liftoff report, which are initiatives established to provide investors with information of how specific energy technologies commercialize and what challenges they each have to overcome as they scale.

"We develop these Liftoff Reports through a combination of modeling and hundreds and hundreds of interviews with people across the whole investment lifecycle—from early-stage capital to commercial banks and institutional investors," Granholm says in her address, announcing geothermal energy as the subject of the ninth report.

Intended to "create a common fact base and a tool for ongoing dialogue with the private sector on the pathways to commercial liftoff," according to the DOE, these reports can be instrumental for enterprises in the field.

A panel at Agora on Thursday, March 21, featuring geothermal energy innovators discussed the impact of the report. Tim Latimer, CEO and founder of Houston-based Fervo Energy, says the report included details from his company's work.

To Latimer, the report showcases geothermal energy's ability to compete from a cost perspective.

"I think geothermal is already winning that cost discussion," Latimer says. "You're talking about $45 per megawatt hour unsubsidized cost for round-the-clock, 24/7 carbon-free energy. I think that's an achievable ambition the DOE set out, and I think it's an unbeatable value proposition.

Hot topic: Geothermal energy.

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Geothermal energy was discussed throughout the week following Granholm's address, in part because of its expected cost efficiency, but also because it's a type of energy that should provide a smooth transition from traditional oil and gas.

John Redfern, CEO of Eavor Technologies, global geothermal technology company headquartered in Canada, says on the geothermal panel that the geothermal industry can build off existing infrastructure.

"Most of it is building blocks that we're recycling from the oil industry — resources, people, technologies," Redfern says. "So, it's more about implementing rather than inventing some new, novel product."

Latimer agrees, adding that Fervo "is fully in the deployment phase."

"The breakthrough needed to make geothermal ready for primetime have already happened," Latimer says.

AI is everywhere — especially the energy transition.

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The topic of artificial intelligence was everywhere, so much that by Thursday, panelists joked about every discussion including at least one mention of the technology.

Gates was one speaker who addresses the subject, which isn't all too surprising, since Microsoft owns a portion of OpenAI, which created ChatGPT. One thing left to be known is how directly AI will affect the energy transition — and on what timeline.

AI's current applications are within white collar activities, Gates explains, citing writing a regulatory permit or looking at evidence in a lawsuit. He explains that current AI capabilities could continually grow or remain stagnant for a while, he isn't sure.

"The thing that’s daunting is we don’t know how quickly it will improve," he adds.

Gates didn't comment on energy specific AI applications but noted that AI has advanced far past robotics, which would target blue collar roles.

Big tech sees green.

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And speaking of AI, big tech companies have been making moves to lower carbon footprints, and that was made clear by the activations at CERAWeek. Microsoft and Amazon each had designated houses at the conference, alongside Oxy, Chevron, Aramco, and other traditional energy players.

At Microsoft, Houston-based Amperon, which recently announced a partnership with the tech company, presented and pitched their company. The Microsoft and Amazon houses showcased each company's low-carbon technologies.

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Houston ranks No. 99 out of 100 on new report of greenest U.S. cities

Sustainability Slide

Houstonians may be feeling blue about a new ranking of the greenest cities in the U.S.

Among the country’s 100 largest cities based on population, Houston ranks 99th across 28 key indicators of “green” living in a new study from personal finance website WalletHub. The only city with a lower ranking is Glendale, Arizona. Last year, Houston landed at No. 98 on the WalletHub list.

“‘Green’ living means a choice to engage in cleaner, more sustainable habits in order to preserve the planet as much as possible,” WalletHub says.

Among the study’s ranking factors are the amount of greenhouse gas emissions per capita, the number of “smart energy” policies, and the presence of “green job” programs.

In the study, Houston received an overall score of 35.64 out of 100. WalletHub put its findings into four buckets, with Houston ranked 100th in the environment and transportation categories, 56th in the lifestyle and policy category, and 52nd in the energy sources category.

In the environment category, Houston has two big strikes against it. The metro area ranks among the 10 worst places for ozone pollution (No. 7) and year-round particle pollution (No. 8), according to the American Lung Association’s 2025 list of the most polluted cities.

In the WalletHub study, San Jose, California, earns the honor of being the country’s greenest city. It’s followed by Washington, D.C.; Oakland, California; Irvine, California; and San Francisco.

“There are plenty of things that individuals can do to adopt a green lifestyle, from recycling to sharing rides to installing solar panels on their homes,” WalletHub analyst Chip Lupo said in the report. “However, living in one of the greenest cities can make it even easier to care for the environment, due to sustainable laws and policies, access to locally grown produce, and infrastructure that allows residents to use vehicles less often. The greenest cities also are better for your health due to superior air and water quality.”

Greentown to add new Houston AI lab from latest Houston partner

AI partnership

Greentown Labs has partnered with Shoreless to launch an AI lab within its Houston climatetech incubator.

"Climatetech and energy startups are transforming industries, and AI is a critical tool in that journey," Lawson Gow, Greentown's Head of Houston, said in a news release. "We're excited to bring this new offering to our entrepreneurs and corporate partners to enhance the way they think about reducing costs and emissions across the value chain."

Shoreless, a Houston-based company that enables AI adoption for enterprise systems, will support startups developing solutions for supply-chain optimization and decarbonization. They will offer Greentown members climate sprint sessions that will deliver AI-driven insights to assist companies in reducing Scope 3 emissions, driving new revenue streams and lowering expenses. Additionally, the lab will help companies test their ideas before attempting to scale them globally.

"The future of climatetech is intertwined with the future of AI," Ken Myers, Founder and CEO of Shoreless, said in a news release."By launching this AI lab with Greentown Labs, we are creating a collaborative ecosystem where innovation can flourish. Our agentic AI is designed to help companies make a real difference, and we are excited to see the groundbreaking solutions that will emerge from this partnership."

Greentown and Shoreless will collaborate on workshops that address industry needs for technical teams, and Shoreless will also work to provide engagement opportunities and tailored workshops for Greentown’s startups and residents. Interested companies can inquire here.

Recently, Greentown Labs also partnered with Los Angeles-based software development firm Nominal to launch the new Industrial Center of Excellence at Greentown's Houston incubator. It also announced a partnership with Houston-based EnergyTech Nexus, which will also open an investor lounge on-site last month. Read more here.