Hydrogen industry could have major impact on Texas water resources, study says

water works

A new study from the University of Texas at Austin shows that new hydrogen production facilities could account for 2 percent to nearly 7 percent of the state's water demand by 2050. Photo via Getty Images.

Just as the data center industry thrives on electricity, the hydrogen industry thrives on water.

A new study from researchers at the University of Texas at Austin found that by 2050, new hydrogen production facilities could account for 2 percent to nearly 7 percent of water demand in the state. The impact could be especially dramatic along the Gulf Coast, where most of the state’s hydrogen production facilities are already built or are being planned.

The research was published in the journal Sustainability.

The study reported that "most existing and proposed hydrogen production infrastructures are within projected water-strained cities and counties, such as Houston in Harris County and Corpus Christi in Nueces County."

Compared with municipal water supplies or irrigation systems, the hydrogen industry’s demand for water is comparatively small, the study’s lead author, Ning Lin, an energy economist at UT’s Bureau of Economic Geology, said in a news release. But hydrogen-fueled demand could strain communities that already are grappling with current and future water shortages.

“Where you put a project can make a huge difference locally,” Lin says. “With multiple hydrogen facilities planned in water-stressed Gulf Coast counties, this study highlights the urgent need for integrated water and energy planning and provides a solid foundation to help policymakers, industry, and communities make informed decisions about hydrogen and water management.”

To forecast water demand, Lin and her colleagues crunched data from a 2024 National Petroleum Council study that estimated the regional hydrogen demand from 2030 to 2050 based on two energy policy scenarios.

As part of the study, researchers reviewed water use and water quality for various hydrogen production methods that affect whether water remaining from production can be recycled.

“In order to plan for water needs, somebody has to figure out what those future demands might look like, and this paper puts some numbers to (it) that, I think, will be very helpful,” Robert Mace, executive director of the Meadows Center for Water and the Environment at Texas State University, who was not part of the study, added in the release.

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A team of Texas researchers has landed a nearly $1 million NSF grant to address rural flood management challenges with community input. Photo via Getty Images.

Houston-led project earns $1 million in federal funding for flood research

team work

A team from Rice University, the University of Texas at Austin and Texas A&M University have been awarded a National Science Foundation grant under the CHIRRP—or Confronting Hazards, Impacts and Risks for a Resilient Planet—program to combat flooding hazards in rural Texas.

The grant totals just under $1 million, according to a CHIRRP abstract.

The team is led by Avantika Gori, assistant professor of civil and environmental engineering at Rice. Other members include Rice’s James Doss-Gollin, Andrew Juan at Texas A&M University and Keri Stephens at UT Austin.

Researchers from Rice’s Severe Storm Prediction, Education and Evacuation from Disasters Center and Ken Kennedy Institute, Texas A&M’s Institute for A Disaster Resilient Texas and the Technology & Information Policy Institute at UT Austin are part of the team as well.

Their proposal includes work that introduces a “stakeholder-centered framework” to help address rural flood management challenges with community input.

“Our goal is to create a flood management approach that truly serves rural communities — one that’s driven by science but centers around the people who are impacted the most,” Gori said in a news release.

The project plans to introduce a performance-based system dynamics framework that integrates hydroclimate variability, hydrology, machine learning, community knowledge, and feedback to give researchers a better understanding of flood risks in rural areas.

The research will be implemented in two rural Texas areas that struggle with constant challenges associated with flooding. The case studies aim to demonstrate how linking global and regional hydroclimate variability with local hazard dynamics can work toward solutions.

“By integrating understanding of the weather dynamics that cause extreme floods, physics-based models of flooding and AI or machine learning tools together with an understanding of each community’s needs and vulnerabilities, we can better predict how different interventions will reduce a community’s risk,” Doss-Gollin said in a news release.

At the same time, the project aims to help communities gain a better understanding of climate science in their terms. The framework will also consider “resilience indicators,” such as business continuity, transportation access and other features that the team says more adequately address the needs of rural communities.

“This work is about more than flood science — it’s also about identifying ways to help communities understand flooding using words that reflect their values and priorities,” said Stephens. “We’re creating tools that empower communities to not only recover from disasters but to thrive long term.”

Houston startup Sage Geosystems released the results of its pilot at a Shell-drilled oil well in the Rio Grande Valley’s Starr County. Photo via sagegeosystems.com

Houston-based geothermal energy startup releases promising results of Texas pilot

hot off the press

As it seeks an additional $30 million in series A funding, Houston startup Sage Geosystems has released promising results from a test of its technology for underground storage of geothermal energy.

Sage says the pilot project, conducted at a Shell-drilled oil well in the Rio Grande Valley’s Starr County, showed the company’s long-term energy storage can compete on a cost basis with lithium-ion battery storage, hydropower storage, and natural gas-powered peaker plants. Peaker plants supply power during periods of peak energy demand.

Furthermore, Sage’s geothermal technology will provide more power capacity at half the cost of other advanced geothermal systems, the company says.

Sage’s storage system retrofits oil and gas wells with the company’s geothermal technology. But the company says its technology “can be deployed virtually anywhere.”

The system relies on mechanical storage instead of battery storage. In mechanical storage, heat, water, or air works in tandem with compressors, turbines, and other machinery. By contrast, battery storage depends on chemistry to get the job done.

“We have cracked the code to provide the perfect complement to renewable energy. … The opportunities for our energy storage to provide power are significant — from remote mining operations to data centers to solving energy poverty in remote locations,” former Shell executive Cindy Taff, CEO of Sage, says in a September 12 news release.

Sage says its storage capacity can be connected to existing power grids, or it can develop microgrids that harness stored energy.

An August 2023 article in The New York Times explained that Sage “is pursuing fracked wells that act as batteries. When there’s surplus electricity on the grid, water gets pumped into the well. In times of need, pressure and heat in the fractures pushes water back up, delivering energy.”

The pilot project, a joint venture between Sage and the Bureau of Economic Ecology at the University of Texas at Austin, was performed as part of a feasibility study financed by the Air Force. Now that the test results are in, Sage plans to build a prototype geothermal project at the Air Force’s Ellington Field Joint Reserve Base in Houston.

Sage says another feasibility study is underway in the Middle East in partnership with an unnamed oil and gas company.

Founded in 2020, Sage plans to raise another $30 million to accompany its previous series A funding.

The Virya climate fund and Houston-based drilling contractor Nabors Industries helped finance the pilot project in Starr County.

Last year, Sage announced it received an undisclosed amount of equity from Houston-based Ignis H2 Energy, a geothermal exploration and development company, and Dutch energy company Geolog International. Also last year, Sage said Nabors and Virya had teamed up for a $12 million investment in the startup.

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10+ must-attend Houston energy transition events happening in Q3 2025

Must-Attend Meetings

Editor's note: Q3 is here, and with it, a full slate of must-attend events for Houston energy professionals. On the agenda are casual mixers, exciting showcases, week-long happenings, and more. Mark your calendars for these top Houston energy transition events coming up from July to September 2025, and begin registering today. Please note: this article may be updated to include additional events.

July 17 — TEX-E Energy, Innovation, and Entrepreneurship networking mixer

The Texas Exchange for Energy & Climate Entrepreneurship hosts this casual networking event to connect the Houston energy and climate tech ecosystem.

This event takes place Thursday, July 17 at 5 pm at Second Draught. Click here to register.

July 29 — Center for Houston's Future presents Summer Salon

This year's Summer Salon breakfast program is titled "Digital Technology and AI: Challenges and Opportunities for Driving Energy Innovation." Sponsored by bp, it will feature a timely conversation about the intersection of digital technology (including AI) and energy innovation.

This event takes place Tuesday, July 29 at 7:30 am at Junior League of Houston. Click here to register.

August 21 — Transition on Tap

Greentown Labs’ signature networking event returns in August to foster conversations and connections within Houston's climate and energy transition ecosystem. Entrepreneurs, investors, students, philanthropists, and more are invited to attend, meet colleagues, discuss solutions, and engage with the growing community.

This event takes place Thursday, August 21 at 5:30 pm at Greentown Labs. Click here to register.

August 22 – Determined to Lead Women Lunch: Investing Through Market Cycles with Ellen Wilkirson

EnergyTech Nexus hosts a monthly Determined to Lead Women’s Lunch as part of its ongoing efforts to create safe spaces for women leaders in the energy transition to connect, learn, and lead. The August session features Ellen Wilkirson, principal at Rev Innovations. With deep experience across traditional and transition energy sectors, Wilkirson will share how she’s approached investing through multiple market and commodity cycles and what it means to be a clean energy investor in today’s evolving landscape.

This event takes place Friday, August 22 at 1 pm. Click here to register.

August 27-28 — 6th Texas Energy Forum 2025

The 6th Texas Energy Forum will dive deep into the strategies, policies, and innovative solutions that reinforce energy security for the United States and its allies and fuel economic growth — centered on Texas’ pivotal role in the global energy landscape. Key discussions will address the future of regulatory reform, tariffs, and tax incentives; advancements in oil, gas, and LNG markets; the expansion of power generation; and breakthroughs in EVs and charging infrastructure. This year's topic is "Texas: The Energy Innovation Powerhouse."

This event begins Wednesday, August 27 at the Petroleum Club of Houston. Click here to register.

September 3-4 — 11th Annual Digitalization in Oil & Gas Conference

This conference will delve deep into the intersection of digitalization and decarbonization, highlighting the transformation required for the oil and gas sector to stay relevant, resilient, and achieve business value. This year, the focus is on leveraging AI and generative AI, driving sustainability and workforce development, and achieving operational excellence through digitalization. Key objectives include building future-ready facilities, planning for a lower carbon market, and realizing business value through innovative solutions.

This event begins Wednesday, September 3 at Hilton Americas Houston. Click here to register.

September 8-10 — SPE Energy Transition Symposium

The SPE Energy Transition Symposium brings together professionals from multiple disciplines across the energy sector, offering a comprehensive platform for learning, networking, and collaboration. Its primary objective is to facilitate the exchange and dissemination of knowledge drawn from the insights of industry leaders, technical experts, academics, practitioners, representatives from the financial community, and environmental, social, and governance (ESG) leaders. This year's symposium is titled "Synergizing Innovation and Collaboration: Transforming Energy for a Sustainable Future."

This event begins Monday, September 8 at Houston Marriott Sugar Land. Click here to register.

September 15-19 — Houston Energy & Climate Week

Houston Energy & Climate Week utilizes Houston's potential to propel global climate action. This gathering welcomes an unparalleled selection of global energy leaders and communities, giving participants opportunities to interact and discuss capital, technology, workforce, and policy needs. It is organized by Allies in Energy, a nonprofit dedicated to building energy and climate literacy and a pathway to the workforce of the future.

Following an invite-only dinner on Sunday, September 14, this event begins with Opening Ceremonies on Monday, September 15. Click here for details.

September 15-19 — Houston Energy + Climate Startup Week

Launched in 2024, the official Houston Energy and Climate Startup Week returns for its second year, showcasing how Houston is developing and scaling real solutions for the dual challenge of meeting growing global energy demand while reducing carbon emissions. Join leading energy and climate venture capital investors, industry leaders, and startups from around the world for this showcase of the most innovative companies and technologies that are transforming the energy industry while driving a sustainable, low-carbon energy future.

This event begins Monday, September 15 with a kickoff event at the Ion Plaza. Click here for details.

September 16 — Pilotathon 2025 & Company Showcase

EnergyTech Nexus hosts its annual Pilotathon — a high-impact event designed to fast-track pilot deployments for climate and energy tech startups. Expect a full day of curated startup pitches, a 50-plus company innovation showcase, and direct engagement with corporate partners, investors, and ecosystem leaders. The afternoon will also feature participants from the ETN CoPilot Accelerator. Startup applications and event registration is now open at www.pilotathon.com.

This event takes place Tuesday, September 16 at 8 am at GreenStreet. Click here to register.

September 18 — ACCEL Year 3 Showcase

As part of Houston Energy and Climate Startup Week, Greentown Labs will celebrate ACCEL, an accelerator program for startups led by BIPOC and other underrepresented founders. The third ACCEL cohort will present a showcase featuring their technologies, what they’ve accomplished in the first six months of the program, and where they’re headed next. Attendees will also have the opportunity to network with industry leaders who are passionate about and building an inclusive and sustainable future.

This event takes place Thursday, September 18 at 5 pm at Greentown Labs. Click here to register.

Greentown Labs adds 6 Texas clean energy startups to Houston incubator

green team

Greentown Labs announced the six startups to join its Houston community in Q2 of 2025.

The companies are among a group of 13 that joined the climatetech incubator, which is co-located in Houston and Boston, in the same time period. The companies that joined the Houston-based lab specialize in a number of clean energy applications, from long-duration energy storage systems to 3D solar towers.

The new Houston members include:

Encore CO2, a Louisiana-based company that converts CO2 into ethanol, acetate, ethylene and other sustainable chemicals through its innovative electrolysis technology
Janta Power, a Dallas-based company with proprietary 3D-solar-tower technology that deploys solar power vertically rather than flatly, increasing power and energy generation
Licube, an Austin-based company focused on sustainable lithium recovery from underutilized sources using its proprietary and patented electrodialysis technology
Newfound Materials, a Houston-based company that has developed a predictive engine for materials R&D
Pix Force, a Houston-based company that develops AI algorithms to inspect substations, transmission lines and photovoltaic plants using drones
Wattsto Energy, a Houston-based manufacturer of a long-duration-energy-storage system with a unique hybrid design that provides fast, safe, sustainable and cost-effective energy storage at the microgrid and grid levels

Seven other companies will join Greentown Boston's incubator. See the full list here.

Greentown Houston also added five startups to its local lab in Q1. Read more about the companies here.

How Planckton Data is building the sustainability label every industry will need

now streaming

There’s a reason “carbon footprint” became a buzzword. It sounds like something we should know. Something we should measure. Something that should be printed next to the calorie count on a label.

But unlike calories, a carbon footprint isn’t universal, standardized, or easy to calculate. In fact, for most companies—especially in energy and heavy industry—it’s still a black box.

That’s the problem Planckton Data is solving.

On this episode of the Energy Tech Startups Podcast, Planckton Data co-founders Robin Goswami and Sandeep Roy sit down to explain how they’re turning complex, inconsistent, and often incomplete emissions data into usable insight. Not for PR. Not for green washing. For real operational and regulatory decisions.

And they’re doing it in a way that turns sustainability from a compliance burden into a competitive advantage.

From calories to carbon: The label analogy that actually works

If you’ve ever picked up two snack bars and compared their calorie counts, you’ve made a decision based on transparency. Robin and Sandeep want that same kind of clarity for industrial products.

Whether it’s a shampoo bottle, a plastic feedstock, or a specialty chemical—there’s now consumer and regulatory pressure to know exactly how sustainable a product is. And to report it.

But that’s where the simplicity ends.

Because unlike food labels, carbon labels can’t be standardized across a single factory. They depend on where and how a product was made, what inputs were used, how far it traveled, and what method was used to calculate the data.

Even two otherwise identical chemicals—one sourced from a refinery in Texas and the other in Europe—can carry very different carbon footprints, depending on logistics, local emission factors, and energy sources.

Planckton’s solution is built to handle exactly this level of complexity.

AI that doesn’t just analyze

For most companies, supply chain emissions data is scattered, outdated, and full of gaps.

That’s where Planckton’s use of AI becomes transformative.

It standardizes data from multiple suppliers, geographies, and formats.
It uses probabilistic models to fill in the blanks when suppliers don’t provide details.
It applies industry-specific product category rules (PCRs) and aligns them with evolving global frameworks like ISO standards and GHG Protocol.
It helps companies model decarbonization pathways, not just calculate baselines.

This isn’t generative AI for show. It’s applied machine learning with a purpose: helping large industrial players move from reporting to real action.

And it’s not a side tool. For many of Planckton’s clients, it’s becoming the foundation of their sustainability strategy.

From boardrooms to smokestacks: Where the pressure is coming from

Planckton isn’t just chasing early adopters. They’re helping midstream and upstream industrial suppliers respond to pressure coming from two directions:

Downstream consumer brands—especially in cosmetics, retail, and CPG—are demanding footprint data from every input supplier.
Upstream regulations—especially in Europe—are introducing reporting requirements, carbon taxes, and supply chain disclosure laws.

The team gave a real-world example: a shampoo brand wants to differentiate based on lower emissions. That pressure flows up the value chain to the chemical suppliers. Who, in turn, must track data back to their own suppliers.

It’s a game of carbon traceability—and Planckton helps make it possible.

Why Planckton focused on chemicals first

With backgrounds at Infosys and McKinsey, Robin and Sandeep know how to navigate large-scale digital transformations. They also know that industry specificity matters—especially in sustainability.

So they chose to focus first on the chemicals sector—a space where:

Supply chains are complex and often opaque.
Product formulations are sensitive.
And pressure from cosmetics, packaging, and consumer brands is pushing for measurable, auditable impact data.

It’s a wedge into other verticals like energy, plastics, fertilizers, and industrial manufacturing—but one that’s already showing results.

Carbon accounting needs a financial system

What makes this conversation unique isn’t just the product. It’s the co-founders’ view of the ecosystem.

They see a world where sustainability reporting becomes as robust as financial reporting. Where every company knows its Scope 1, 2, and 3 emissions the way it knows revenue, gross margin, and EBITDA.

But that world doesn’t exist yet. The data infrastructure isn’t there. The standards are still in flux. And the tooling—until recently—was clunky, manual, and impossible to scale.

Planckton is building that infrastructure—starting with the industries that need it most.

Houston as a launchpad (not just a legacy hub)

Though Planckton has global ambitions, its roots in Houston matter.

The city’s legacy in energy and chemicals gives it a unique edge in understanding real-world industrial challenges. And the growing ecosystem around energy transition—investors, incubators, and founders—is helping companies like Planckton move fast.

“We thought we’d have to move to San Francisco,” Robin shares. “But the resources we needed were already here—just waiting to be activated.”

The future of sustainability is measurable—and monetizable

The takeaway from this episode is clear: measuring your carbon footprint isn’t just good PR—it’s increasingly tied to market access, regulatory approval, and bottom-line efficiency.

And the companies that embrace this shift now—using platforms like Planckton—won’t just stay compliant. They’ll gain a competitive edge.

Listen to the full conversation with Planckton Data on the Energy Tech Startups Podcast:

Hosted by Jason Ethier and Nada Ahmed, the Digital Wildcatters’ podcast, Energy Tech Startups, delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.

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